zoomsocial sports category deck
TRANSCRIPT
zoommedia.com
ZoomSocial: Delivering Sports Fans
Presented to:
By:
Reach sports fans in the ZoomSocial Network:
• Affluent ($69K Avg HHI)
• Educated (Bachelor’s Degree+ Index 145)
• Average 7 visits per month to ZoomSocial Venues
• 86 Minute Dwell Time
• 83% A18-34
Why ZoomSocialTM?
MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month
Engage target audience in a relevant viewing environment with Digital Signage, static billboard & promotional offerings in ZoomSocial.
ZoomSocial Delivers Sports Fans
MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month
Participate in fantasy sports league 445
Super Influential Consumers - Sports 268
Super Sports Fan 158
ZoomSocial Patrons are Avid NFL Fans
Attend NFL Weekend Games Index 295
Attend NFL Monday or Thursday Night Games
Index 260
Attend NFL playoffs/Super Bowl Index 258
Visited NFL.com in past 30 days
Index 199
Is a NFL Super Fan Index 152
Watched the NFL Playoffs/Super Bowl on TV
Index 146
Watched Regular Season NFL Games on TV
Index 141
MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month
ZoomSocial Patrons are Major NBA Fans
Attend NBA Regular Season Games Index 266
Attend NBA Playoffs/Finals Index 242
Regularly Watch Professional Basketball Games on TV
Index 188
Watched ABC NBA Playoffs/Finals on TV Index 173
Is a NBA Super Fan Index 140
MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month
Attended College Basketball Games
Index 256
Paid Full Attention to CBS NCAA Men’s Basketball Tournament
Index 205
Is a College Basketball Super Fan Index 166
Watched the NCAA Basketball Tournament on TV
Index 156
ZoomSocial Patrons are College Basketball Enthusiasts
MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month
ZoomSocial & Professional Soccer
MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month
Regularly watch MLS Games on TV Index 231
Sports Events/Specials Viewed [World Cup Soccer] Index 221
Is a Soccer Super Fan Index 192
ZoomSocial Delivers Hockey Super Fans
MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month
Attend NHL Regular Season Games
Index 314
Regularly Watch NHL Hockey Regular Season Games on TV
Index 231
Regularly Watch NHL Hockey Playoffs/Stanley Cup on TV
Index 224
Is an NHL Super Fan Index 162
ZoomSocial Patrons Are Baseball Enthusiasts
MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month
Attend MLB Regular Season Games
Index 277
Attend MLB Playoffs/World Series Games
Index 267
Regularly Watch MLB Games on TV
Index 161
Is a Major League Baseball Super Fan
Index 159
ZoomSocial & Professional Golf
MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month
Sports Events Watch on TV [Golf - PGA] Index 125
Sports Events/Specials Viewed [PGA Championship] Index 121
Is a Golf Super Fan Index 114
ZoomSocial Patrons Love Tennis
MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month
Watch Men’s Tennis on TV Index 133
Sports Events/Specials Viewed [Wimbledon]
Index 131
Sports Events/Specials Viewed [U.S. Open]
Index 129
Is a Tennis Super Fan Index 110
zoommedia.com
Appendix
ZoomSocial ESPN TBS TNT USAFood
Network
Regularly watch soccer games on TV 231 143 101 105 97 77
Watch the Summer Olympics on TV 120 132 110 109 108 112
Watch Mixed Martial Arts (MMA) on TV
200 157 126 126 125 102
Watch MLB regular season games on TV
179 176 131 127 118 104
Sports Category - Entertainment Cable Nets
ZoomSocialTM
Delivers
Consumer Comparison
MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a monthTV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs
ZoomSocial ESPN TBS TNT USAFood
Network
Watched the Soccer World Cup 221 159 115 111 109 113
Attend NHL regular season games 314 157 131 120 126 123
Attend NFL weekend games 295 175 134 128 124 122
Attend NBA playoffs/finals 242 153 122 121 111 120
Sports Category - Entertainment Cable Nets
ZoomSocialTM
Delivers
Consumer Comparison
MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a monthTV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs
ZoomSocial ESPN TBS TNT USAFood
Network
Attend NASCAR sporting events 169 164 121 125 118 110
Attend college basketball games 256 177 128 118 120 121
NHL Super Fan 162 155 121 114 118 104
Participates in fantasy sports league 445 202 144 135 123 114
Sports Category - Entertainment Cable Nets
ZoomSocialTM
Delivers
Consumer Comparison
MRI:Doublebase 2012. Base = A18+ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a monthTV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs