© 2002-2013 nuance communications, inc. all rights reserved the socially engaged cmo nick van...
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© 2002-2013 Nuance Communications, Inc. All rights reserved
The Socially Engaged CMONick van Terheyden, MD (aka @drnic1)Chief Medical Information OfficerNuance Communications, Inchttp://drnick.vanterheyden.com
© 2015 Nuance Communications, Inc. All rights reserved.
An exploration of Social media through the eyes of a Chief Medical Officer and clinicians. How can they effectively leverage resources in healthcare marketing and social media. Learn about the roles, responsibilities and activities of these clinical professionals and how they can be effectively used to extend marketing reach and build market thought leadership programs
© 2015 Nuance Communications, Inc. All rights reserved.
Results from HIMSS Social Media Presentation
© 2002-2014 Nuance Communications, Inc. All rights reserved.
Technology has become anintegral part
of our daily lives…
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© 2015 Nuance Communications, Inc. All rights reserved.
© 2015 Nuance Communications, Inc. All rights reserved.
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© 2015 Nuance Communications, Inc. All rights reserved.
© 2015 Nuance Communications, Inc. All rights reserved.
› Source: Caroline McSwain (http://carolinemcswain.wordpress.com/2010/10/25/the-internet-a-student%E2%80%99s-greatest-asset-or-worst-distraction/)
Talking on phone
Surfing the web?
Watching television
Reading a magazine
Listening to music
Texting a friend
© 2015 Nuance Communications, Inc. All rights reserved.
Except in Healthcare
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Marketing
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– Introduction and Background– The Chief Medical Officer (CMO)/CMIO– Education and Training– Creating Content and Using It– Social Media– Do and Don’t
Agenda
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The Chief Medical Information Officer
–CMO/CMIO–Clinical and Non-Clinical Responsibilities– Vendor and Non-Vendor
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Credibility
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– Presentation Skills– Dealing with the Press– Media Training
Education/Training
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– Blogs, Social Media and Beyond– Shadow Writers– Interviews, Press and Analysts–Conferences and Speaking Engagements
Outbound Content
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– Start Small and Expand
– Help define the medium and explain the principles
– Explain the terminology, abbreviations and the tools
– Develop and Share a Social Media Policy
– Get them on the ladder and everyone else (top to bottom)
Social Media
The 12-word Social Media Policy from the Mayo Clinic
Don’t LieDon’t Pry
Don’t CheatCan’t DeleteDon’t Steal
Don’t Reveal
© 2015 Nuance Communications, Inc. All rights reserved.
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–Over use–Honesty = Credibility–Trust–Quotes
Dos and Don’t’s
© 2015 Nuance Communications, Inc. All rights reserved.
© 2015 Nuance Communications, Inc. All rights reserved.
Post Education Results from HIMSS
© 2015 Nuance Communications, Inc. All rights reserved.
Nick van Terheyden, MD CMIO, Nuance CommunicationsTwitter http://twitter.com/drnic1LinkedIn http://www.linkedin.com/in/nickvtVoice of the Doctorhttp://drvoice.blogspot.com/My Activityhttp://DrNick.vanterheyden.comAboutMe http://about.me/obiwanFaceBook http://profile.to/[email protected], [email protected] (301) 355-0877
QuestionsWhere You Can Find Me
© 2014 Nuance Communications, Inc. All rights reserved.
Thank you