© 2011 VMware Inc. All rights reserved

Confidential

Why Choose Horizon Suite Over Citrix?

Cyndie Zikmund, EUC Competitive Marketing

February, 2013

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Agenda

Why Choose VMware End User Computing?

Why Choose Horizon Suite Over Citrix?

Horizon Suite Comparative Advantages

Customer Wins

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VMware is a Leader in Cloud Computing and Virtualization

Over a dozen years of

continuous innovation

21,000+ View

customers

Largest VDI deal

:100,000+ seats

900+ Desktop

Competency Channel

Partners

2012 & 2013

Virtualization Review

Reader’s Choice Award Workstation

ESX

VDI

PColP

1999

2001

2006

2009

Local Mode

2010

2011

Full Virtual 3D,UC, Persona Mgmt,

BW Reductions

2012Storage Accelerator

VCAI (VAAI)

2013

HW Accelerated 3D GraphicsView Desktop via HTML5 BrwWindows 8 DesktopsEnhanced touch-based user experienceCAPEX and OPEX savings

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Horizon Product Family Overview

Layered Windows image management; Centralize management, backup and recovery

Single workspace for users to securely access corporate assets on any device; Centralized, policy-based management

Virtualize desktops and applications into the datacenter

Horizon View

Horizon Mirage

Horizon Workspace

HORIZON SUITE The platform for workforce mobility

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Horizon Suite Versus The Competition

Physical Desktop

Management

Virtual Desktops

Multi-device Workspace

Citrix

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VMware Horizon Suite Competitive Advantages

• Trusted and reliable enterprise vendor• 100% of the Fortune 500

• Enterprise-grade management, security and compliance

• Integrated platform based on vSphere• Industry leading virtualization platform: reliable, high performance and

scalability

• Ease of management• Easy to deploy for fast ROI

• Management simplicity

• Lowest TCO

• Best end-user experience• 3D graphics improvements in View 5.2

• Mobile Application Management well suited for BYOD

• Single hub for accessing corporate resources on any device

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Horizon Suite Components Versus Citrix Piece-meal Approach

Horizon Suite Citrix CloudGateway, ShareFile, XenDesktop, Access Gateway

Extensible and flexible platform Citrix purchases piece parts with a long road to integration

100% on premise file sharing solution in addition to offering a cloud solution

ShareFile only offers data on premise. Application is still hosted by sharefile.com

Desktop Layering, Migration, and Desktop Backup and Recovery

None

Tight integration and similar management experience as vSphere

No specific integration with vSphere

Android-dual persona None

And best of all – It’s a suite! Citrix requires purchase of CloudGateway, XenDesktop, ShareFile, and Netscaler Access Gateway

Horizon Suite is an integrated mobile workforce platform built by the leader in virtualization and cloud computing; built for today and for the future.

Citrix offers non integrated tools purchased from various vendors without the future needs of end user computing in mind.

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Horizon Suite Versus Citrix Price Comparison

Horizon Suite Citrix Point Tools

Horizon Workspace (included) CloudGateway: $150/userShareFile: $100/user/yr for 1GB

Horizon View (included) XenDesktop: $225/user

Horizon Mirage (included) None

Horizon FusionPro (included) None

Not Required NetScaler Access Gateway: $995

$300/User $475/User + $995

Sum of expensive piece parts

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VMware View

Composer

VMware ThinAppVMware View Clients

VMware

View Manager

Horizon Product Family Overview

Layered Windows image management; Centralize management, backup and recovery

Single workspace for users to securely access corporate assets on any device; Centralized, policy-based management

Virtualize desktops and applications into the datacenter

Horizon View

Horizon Mirage

Horizon Workspace

HORIZON SUITE The platform for workforce mobility

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How to position Horizon Workspace against competition?

Crowded offering from start-ups

Known and established vendor Solid reputation for delivering robust product Understands enterprise IT needs

Trusted enterprise vendor

Many point-solutions with no integration

Centrally manage and entitle users to corporate assets based on policy

Simplify the complexities of the multi-device world with a single management platform

Centralized and integrated IT management

Consumer-oriented solutions lack

comprehensive security

Secure access to corporate assets on mobile devices

Enable employees to securely collaborate with external parties

Ensure compliance and audit trail

Enterprise-grade security and compliance

Low user acceptance increases risk

A single Workspace for accessing all corporate assets regardless of the device

Maintain intuitive & native user experience Separate corporate assets from personal ones

Focused on end-user adoption

Alternatives

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Application catalog and

access management

File & Sync

Mobile Workspace

Horizon Workspace is The ONLY Integrated Solution

Cloud- Identity

management

File & Sync

MDM

MAM

Ping Identity

Okta

Simplified

CloudGateway (CTXS)

Dropbox

Box.net

Egnyte

ShareFile (CTXS)

MobileIron

AirWatch

Zenprise (CTXS)

Intune (MSFT)

Good

Nukona (SYMC)

CloudGateway (CTXS)

AirWatch

Point solutions – Pure players Integrated solution

VMware Horizon Workspace

Cloud- Identity

management

File & Sync

MDM

MAM

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Why Workspace Management is better than MDM?

Mobile Device Management (Airwatch, Zenprise, MobileIron, etc.) is outdated: focused on hardware and static configurations

• Niche use cases for company or government issued devices

• Unproven user acceptance in a BYOD world

Mobile devices churn often and mixed business/personal usage is the norm

Future of mobile computing: End users and IT needs are exceeded

VMware Horizon Mobile provides dual persona functionality rather than locking down the device

• Not anchored in PC era’s configuration management approach

VMware Horizon Suite built from ground up to provide continued expansion with built-in capabilities

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VMware View

Composer

VMware ThinAppVMware View Clients

VMware

View Manager

Horizon Product Family Overview

Layered Windows image management; Centralize management, backup and recovery

Single workspace for users to securely access corporate assets on any device; Centralized, policy-based management

Virtualize desktops and applications into the datacenter

Horizon View

Horizon Mirage

Horizon Workspace

HORIZON SUITE The platform for workforce mobility

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Horizon Mirage for Layered Windows Image Management

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Central management for virtual or physical PC’s

Logically layers each end user’s PC for granular control

Empowers IT to perform granular operations on some or all PC layers

Supports user-installed applications

Unlimited hardware support

Easy to install, use, manage – small footprint, low bandwidth requirements

Includes application virtualization and Fusion Pro

Horizon Mirage Compared to Citrix XenClient/Virtual Computer

Horizon Mirage Advantages

Disruptive: requires install of client hypervisor

Destructive install requires backup and restore of user’s content

Does not provide layered management

Limited hardware support: Hardware compatibility list has less than 500 models supported

Not integrated with other “FlexCast” tools

Citrix XenClient

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Mirage Extends PCLM

Procurement

OS Deployment / Migration

Application Delivery

Patch Management

Security Management

Full Disk Encryption

Power Management

Remote Control

Helpdesk

Asset Management

Reporting

Desktop Backup and RecoveryRestore some or all of an end user’s

PC over the LAN or WAN with zero-touch!

Deploy a Windows 7 image to hundreds of deviceswith just a few clicks.

Tasks that used to require diagnosis and escalationcan now be handled with a few clicks by

Tier 1 helpdesk staff

Seamlessly backs up changes on endpoints which helps avoid data loss due to

device failure or theft

Quickly migrate users to replacement PC or HW from a different vendor, while

retaining personalization

Deploy layers of preinstall applications outside of the base layer

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Mirage Complements PCLM

Procurement

OS Deployment / Migration

Application Delivery

Patch Management

Data Protection/System Backup

Disk Encryption

Power Management

Remote Control

Helpdesk

Asset Management

Reporting

Seamlessly backs up changes on endpoints which helps avoid data loss due to

device failure or theft

Data backup honors device encryption

Restore a user’s PC to previous snapshotswithout overwriting user data

Enables IT to deploy/manage layers of applications outside of the base layer on any

Mirage managed device

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VMware View

Composer

VMware ThinAppVMware View Clients

VMware

View Manager

Horizon Product Family Overview

Layered Windows image management; Centralize management, backup and recovery

Single workspace for users to securely access corporate assets on any device; Centralized, policy-based management

Virtualize desktops and applications into the datacenter

Horizon View

Horizon Mirage

Horizon Workspace

HORIZON SUITE The platform for workforce mobility

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Horizon View Versus The Competition

Integrated Platform

Centralized Desktops

Enterprise Ready

Citrix

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Horizon View Wins for Four Important Reasons

1. Integration with leading virtualization platform

2. Easier deployment and management

3. Cost less

4. End use experience

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Horizon View: Directly Leverages the Power of vSphere

• Full Virtualized 3D Graphics

• Storage Accelerator

• Composer Array Integration

• vCloud Network & Security

• SE Sparse Disk Utilization

• vSphere Web Client Integration

Unique Integration

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Simple management console

Visibility to desktop environment through single dashboard interface

Manage users, data and settings through administrative interface

Centralized desktop management

Streamline tasks from hours to minutes

Easily apply desktop policy or application access to users or groups

Trouble shoot issues and monitor issues

2. Management Comparison

VMware View Manager

Benefits

Multiple management interfaces

Desktop Studio, Desktop Director, Provisioning Services Console, Provisioning Services Configuration Wizard, Provision Services Imaging Wizard, etc .etc etc.

Citrix

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3. Cost Comparison

VMware Horizon View

Horizon View requires 19% fewer servers than Citrix XenDesktop1

Horizon View use 42% Less Storage than Citrix XenDesktop1

Horizon View Premiere costs 30-67% less than XenDesktop Enterprise or Platinum2

More value delivered as part of Horizon Suite

Provisioning Services requires expensive server and more storage

Citrix concurrent user licensing costs are more that 2 times Horizon View’s costs

XenApp Trade-up Program hidden secrets

Subscription Advantage must be up to date

Normal discount is often better deal

Need to add $65/desktop to run on vSphere

Subscription Advantage payments increase

Citrix

1EMA Report 20112Tolly Report March 2011

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4. End User Experience: 3D Graphics Comparison

VMware Horizon View

Full virtual 3D graphics – software only solution saves $$$$

NEW in View 5.2: Hardware Accelerated 3D graphics (vSGA)

Enables shared access to physical GPU hardware for 3D and high performance graphical workloads

Lacks software only solution for 3D graphics

HDX Pro only available as HW solution

XenDesktop only provides vSGA using Hyper-V with RemoteFX or VGX

RemoteFX is limited in WAN capabilities

VGX limits support to XenServer with NVIDIA GPUs

Citrix

Benefits

Enables enhanced 3D workloads like CAD Maximize the value of GPU resources with

multiple VMs sharing a GPU Full compatibility with hosts lacking

physical GPUs (for vMotion, etc).

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Horizon Suite

Horizon View: Included in Horizon Suite

Horizon Workspace(Apps, Data, Mobile)

Horizon Mirage

Horizon View

Horizon View

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Thank You!