data.com connect presents: cyndie shaffstall - bottom-up marketing

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#2015ConnectCon @connectmembers facebook.com/connectmembers #2015ConnectCon @connectmembers facebook.com/connectmembers

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Page 1: Data.com Connect Presents: Cyndie Shaffstall - Bottom-Up Marketing

#2015ConnectCon @connectmembers facebook.com/connectmembers #2015ConnectCon @connectmembers facebook.com/connectmembers

Page 2: Data.com Connect Presents: Cyndie Shaffstall - Bottom-Up Marketing

#2015ConnectCon @connectmembers facebook.com/connectmembers

Bottom-Up Marketing

Cyndie Shaffstall Author, Public Speaker, Entrepreneur Founder, Spider Trainers [email protected] @cshaffstall

Page 3: Data.com Connect Presents: Cyndie Shaffstall - Bottom-Up Marketing

#2015ConnectCon @connectmembers facebook.com/connectmembers

BOTTOM UP!

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#2015ConnectCon @connectmembers facebook.com/connectmembers 4

Take Picture!

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#2015ConnectCon @connectmembers facebook.com/connectmembers 5

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#2015ConnectCon @connectmembers facebook.com/connectmembers

The need for strong leads.

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Ignored leads.

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Page 10: Data.com Connect Presents: Cyndie Shaffstall - Bottom-Up Marketing

#2015ConnectCon @connectmembers facebook.com/connectmembers

Sales can suffer.

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Involve closers.

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Learn what you can.

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Where’s the revenue?

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Lower-cost options?

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Know the difference.

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#2015ConnectCon @connectmembers facebook.com/connectmembers

What is the process?

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#2015ConnectCon @connectmembers facebook.com/connectmembers

What?

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Who?

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Go digital.

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Find a balance.

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Offer compromises

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Manage resistance.

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Test the hypotheses.

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Qualified leads.

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Quantifiable goal.

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Choose measurements.

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#2015ConnectCon @connectmembers facebook.com/connectmembers 29

Close more sales.

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#2015ConnectCon @connectmembers facebook.com/connectmembers 30

Close 45 new sales.

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Close 45 new sales of more than $500

by 31 December.

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Choose metrics.

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Test and track.

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Not all numbers are meaningful.

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Be heard.

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Cause action.

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Record time.

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Refine your processes.

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Continuity.

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Be stylish.

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Know your tools.

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#2015ConnectCon @connectmembers facebook.com/connectmembers

All the answers.

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Did you takethe picture?

Page 45: Data.com Connect Presents: Cyndie Shaffstall - Bottom-Up Marketing

#2015ConnectCon @connectmembers facebook.com/connectmembers

Cyndie Shaffstall

Entrepreneur, author, public speaker Founder, Spider Trainers

@cshaffstall

[email protected]

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Thank You Thank You

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Page 47: Data.com Connect Presents: Cyndie Shaffstall - Bottom-Up Marketing

#2015ConnectCon @connectmembers facebook.com/connectmembers

6:30-9:00 pm Connect Bash! Location: The Boombox Room at the Cosmopolitan’s Marquee Nightclub

6:00 pm Meet to walk to the Connect Bash Location: Vdara lobby (across from Market Cafe)

Be sure to join us...

4:00 pm Team Building Charity Event Location: Silk Road

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