Andres Mendoza Pena

December 11th 2014

A.T. Kearney Global Cities

Moscow Urban Forum

A.T. Kearney / Moscow Urban Forum 2014 2

A.T. Kearney approach uniquely tracks global performance and potential through two companion efforts

Potential Performance

•Emerging City Outlook (ECO):

– Identify emerging cities that can rival the established leaders

– 35 cities in low and middle income countries

– Leading indicators focus on human capital, business, and innovation

– Ranking based on estimated potential to “catch” the leaders

•Global City Index (GCI):

– Determine current global leaders

– Comprehensive global representation (84 cities across all regions)

– Trend data and analysis across five dimensions– business, human capital, information, culture, politics

– Metrics that are continuously revisited to reflect new trends

A.T. Kearney / Moscow Urban Forum 2014 3

The Global Cities Index Measuring 84 of the world’s most influential cities across five dimensions

Boasts a diverse set of attractions for international residents and visitors

Facilitates exchange of global news and information

Influences global policymaking and political dialogue

Acts as a magnet for diverse groups of people and talent

Attracts a variety of global business activities

Global City Characteristics Dimension (Weight)

4. Cultural Experience (15%)

3. Information Exchange (15%)

5. Policy Engagement (10%)

2. Human Capital (30%)

1. Business Activity (30%)

A.T. Kearney / Moscow Urban Forum 2014 4

Emerging Global Cities

Human

Capital

Business

Activity

Innovation

• Ease of doing business

• Infrastructure trend

• Transparency trend

• GDP growth

• Stability and Security

• Healthcare evolution

• GINI Index

• Green Cities Index

• Number of Patents growth

• Basket of select Innovation indicators

• Leading indicators are drivers that influence a city’s capacity to attract, retain and generate flows of ideas, capital and people

• Focus on measuring the rate of change – speed - and the distance each city is from the leader

Emerging Cities Outlook Identify emerging cities that can rival the established leaders

A.T. Kearney / Moscow Urban Forum 2014 5

Summary Results

Source: A.T. Kearney Global Cities Index

City2014 Rank

2014 Score

2012 Rank

2010 Rank

2008 Rank

New York 1 62 1 1 1

London 2 58 2 2 2

Paris 3 52 3 4 3

Tokyo 4 47 4 3 4

Hong Kong 5 41 5 5 5

Los Angeles 6 38 6 7 6

Chicago 7 37 7 6 8

Beijing 8 35 14 15 12

Singapore 9 34 11 8 7

Washington, D.C.

10 33 10 13 11

Global Cities Index Emerging City Outlook

City ECO Rank

GCI Score

2008 2014

Jakarta 1 13 17

Manila 2 13 13

Addis Ababa 3 NA 6

Sao Paulo 4 22 23

New Delhi 5 15 15

Rio de Janeiro 6 13 16

Bogota 7 15 16

Mumbai 8 12 21

Nairobi 9 NA 11

Kuala Lumpur 10 16 16

A.T. Kearney / Moscow Urban Forum 2014 6

Business Activity

Sub-Dimension

Bloomberg 5001st QuartileTop 40 Global1st QuartileCapital Markets1st QuartileFlow of Goods Airport2nd QuartileFlow of Goods Ports2nd QuartileICCA Conferences3rd Quartile

Human Capital

Sub-Dimension

Foreign Born Population1st QuartileScores of Universities 1st QuartileNumber of Inhabitants in Tertiary Degree Top 10International Student Population2nd QuartileNumber of International Schools2nd Quartile

Information Exchange

Sub-Dimension

Accessibility to TV News3rd QuartileNews AgenciesTop 10Broadcast Subscribers3rd QuartileCensorship Rating4th QuartileGoogle Presence1st Quartile

Cultural Experience

Sub-Dimension

MuseumsLeader Visual and Performing Arts1st QuartileSporting Events1st QuartileInternational Travelers1st QuartileCulinary Offerings Score3rd QuartileSister CitiesTop 10

Political Engagement

Sub-Dimension

Embassies, Consulates and Others1st QuartileThink TanksTop 10International OrganizationsTop 10Political ConferencesBrusselsLocal Institution with Global Reach2nd Quartile

Moscow RankingCementing its top 20 position, spiking in Cultural Experience and lagging in Information Exchange

-6 +4 -8 +1 +8

17th

34th 16th 44th 4th 11th

A.T. Kearney / Moscow Urban Forum 2014 7

Implications for Moscow

• Recognized for investments in infrastructure and airport capacity

• Reinforce appeal as a location for global business Business activity

• Cement improvement achieved in the university system and become the center of gravity for international studentsHuman capital

• Provide a friendly seamless flow of information to the international community and an image of “cool” and “global” city

Information exchange

• Unrivaled in museum offering, strong progress as a center for visual and performing arts

• Attract international travelers and expand sister city relations

Cultural experience

• Leverage the position as Russia’s political center

• Become a central place for global political dialogue Political

engagement

A.T. Kearney / Moscow Urban Forum 2014 8

Americas AtlantaCalgary

Chicago Dallas

DetroitHouston

Mexico CityNew York

San FranciscoSão Paulo

TorontoWashington, D.C.

Asia Pacific BangkokBeijing

Hong KongJakarta

Kuala LumpurMelbourne

MumbaiNew Delhi

SeoulShanghai

SingaporeSydney

Tokyo

Europe Amsterdam Berlin BrusselsBucharest

BudapestCopenhagenDüsseldorfFrankfurt

HelsinkiIstanbulKievLisbon

LjubljanaLondonMadridMilan

MoscowMunichOsloParis

PragueRomeStockholmStuttgart

ViennaWarsawZurich

Middle East and Africa

Abu DhabiDubai

JohannesburgManama

Riyadh

A.T. Kearney is a global team of forward-thinking, collaborative partners that delivers immediate, meaningful results and long-term transformative advantage to clients.

Since 1926, we have been trusted advisors on CEO-agenda issues to the world’s leading organizations across all major industries and sectors. A.T. Kearney’s offices are located in major business centers in 39 countries.