© inter ikea systems b.v. 2006€¦ · lots of sparkle in the glassware is a must, with glass or...

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01_Press_kit_holiday.indd 1 9/27/06 10:35:21 PM

pressPress material from IKEA


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A whole world of celebrations with IKEA The holidays mean something different for everyone. They may call

to mind a plump, steaming turkey carved at the head of the table while

mouths water. For others, it is about cocktails and gift giving with a

small group of close friends. There is a multitude of ways to celebrate;

and this festive time of year is an opportunity for families to create new

traditions, while also updating old ones in a modern way to reflect the

personality of the people involved. This personality can be expressed

through décor around the home, a decorated tree and even the holiday

menu, resulting in a celebration that blends both unique and customary

elements.

“At this time of year, one of the most important parts of the holidays

for many people are their loved ones – celebrating with family and

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A whole world of celebrations with IKEAfriends,” says Madeleine Lowenborg-Frick, Public Relations Manager

for IKEA Canada. “These celebrations become even more meaningful

with the integration of traditions, both new and old. The importance of

traditions cannot be underestimated – they instill a sense of belonging

in the family, and encourage spending quality family time together.”

For Holiday 2006, IKEA has developed ways to create holiday traditions

for three distinct personalities, utilizing diverse themes and moods:

“Nature” – traditional with a twist

“Bright White” – from romantic and ornate, to modern and urban

“Joy” – youthful, “Bollywood” vibe

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Bright White Bright White Bright White “The ‘Bright White’ personality can be interpreted in two different

ways: romantic with lots of sparkle, or a more modern sensibility with

classic, clean lines,” says Lowenborg-Frick. For the more romantic en-

vironment, a white, painted antique-looking table would be the focus.

Lots of sparkle in the glassware is a must, with glass or mercury candle-

holders, cutlery wrapped in a linen napkin and finished with a dainty

bow, and two or three crystal chandeliers hung low over the table. The

feminine Christmas tree is decorated with a multitude of glittering,

white lights, beaded garlands and ornamental birds. The finished prod-

uct is sparkly and looks laden with decorations.

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Bright White Bright White Bright White The modern look takes white in a different direction. The overall

mood: the holidays with a Zen feel and a touch of disco. This holiday

table is glass and steel, with mirrored tiles as placemats and lots of high

gloss accessories and layering. The dinner itself would also be non-

traditional, for example cocktails and sushi. Paper lanterns hung from

the ceiling light the scene. The modern white version of the Christmas

tree would also have a disco vibe – mirrored balls in different sizes, silver

and gold, and smaller ornaments with a frosted finish.

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ISIG gift wrap. 3x0.7 m gold-colour/silver-colour 6-pack. Design: IKEA of Sweden.

IDOL glass. 20 cl grey 6-pack. Design: Maria Vinka.

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ISIG decoration bird. 5 cm 4-pack. Design: IKEA of Sweden.

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ISIG lantern for block candle. 38 cm assorted colours. Design: IKEA of Sweden.

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Frosty silver and glittering gold

add eleganceto every

celebration

ISIG decoration bauble. pearls 4-pack. Design: IKEA of Sweden.

ISIG decoration heart. gold-colour 2-pack. Design: IKEA of Sweden.

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GLÄNSA hanging decoration.electric heart silver-colour. Design: Sigga Heimis.

ISIG potpourri in a box. assorted colours/ vanilla. Design: IKEA of Sweden.

ISIG block candle. 16 cm assorted colours.grey/white. IKEA of Sweden.

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ISIG candlestick. 16 cm clear glass. Design: Johanna Jelinek.

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ISIG bowl. clear glass. Design: Johanna Jelinek.

ISIG candle dish. 13 cm mirror glass. Design: Johanna Jelinek.

ISIG bowl with lid. 15 cm clear glass. Design: Johanna Jelinek.

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Design Johanna JelinekISIG

“There’s a crisp sparkle to the Scandinavian

winter landscape. I used this special feeling as

the starting point when I designed ISIG glassware. The bowls, candlesticks

and tealight-holders offer a new twist to traditional styles. When you fill them

with candles, flowers or candy, the whole house glitters and glistens.”

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SKIR champagne glass. 20 cl clear glass 2-pack. Design: P Amsell/B Wesslander.SKIR cocktail glass. 20 cl clear glass 2-pack. Design: P Amsell/B Wesslander.

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ISIG decoration prisma. transparent 3-pack. Design: IKEA of Sweden.

ISIG tealight holder. 6 cm white. Design: IKEA of Sweden.

ISIG chandelier for 10 candles. assorted colours. Design: Gunver Hansen.

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ISIG dish. white. Design: IKEA of Sweden.

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ISIG block candle. assorted colours 5-pack. Design: IKEA of Sweden.

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ISIG block candle. 15 cm assorted colours. Design: IKEA of Sweden.

ISIG candle dish. 17 cm white. Design: IKEA of Sweden.

ISIG candlestick. 16 cm clear glass. Design: Johanna Jelinek.

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The kindest form of

Candles spread a warm, welcoming glow and create a mood of relaxation and intimacy. The new, decorated candles and candleholders in clear or patterned glass spread colour and joy even before they’re lit. Dining, relaxing or celebrating, IKEA candles brighten up every occasion.

ISIG lantern for block candle. 28 cm clear/frosted glass. Design: IKEA of Sweden.

light.

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Joy! Joy! Joy! Joy! Joy! Joy! “Joy” is an urban, young, non-traditional personality. The mood that

is created is a Bollywood, patchwork vibe; gold can also be added for a

South Asian feel. The holiday table has a funky mix and match feel, with

patterned gift-wrap used as placemats, coloured dishes, and a quirky gift

on each plate. An oversized fixture with different coloured bulbs would

provide the lighting. “For dinner, this personality would do something

more non-traditional, for example turkey curry,” says Lowenborg-Frick.

“A signature drink might also be created, like a white grape juice mix

with frozen red berries at the bottom of the glass for a hit of colour.”

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Joy! Joy! Joy! Joy! Joy! Joy! Children could either be seated at the main table, or at a smaller “kid’s

table”. This table’s décor would also be brightly coloured with different

plates, napkins and even cutlery with coloured handles. Hanging a soft

toy off the back of each child’s chair acts as a special gift for during

dinner.

The Joy Christmas tree has more of a sense of humour, and nothing is

meant to match – it is a patchwork feel with coloured tree lights, glass

ducks and other ornaments in different colours, shapes and sizes.

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GLÄNSA wall decoration. electric angel assorted colours.Design: Anna Efverlund.

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Pleasant surprises, unexpected

encounters – and a generous helping

of humour

ISIG decoration prisma. red 5-pack. Design: IKEA of Sweden.

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ISIG decoration lady’s high boot. assorted colours 3-pack. Design: IKEA of Sweden.

ISIG decoration. 5 cm heart/glass silver-colour 12-pack. Design: IKEA of Sweden.

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ISIG gift wrap. 2x0.7 m angel/satin. Design: Anna Efverlund.

ISIG gift wrap. 3x0.7 m gold-colour/silver-colour 6-pack. Design: IKEA of Sweden.

ISIG gift bag. red/white 4-pack. Design: Lisel Garsveden.

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ISIG gift wrap. 2x0.7 m assorted colours/satin. Design: IKEA of Sweden.

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2120


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ISIG decoration bauble. glass multicolour 2-pack. Design: IKEA of Sweden.

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ISIG decoration bird. assorted colours 6-pack.Design: IKEA of Sweden.

ISIG decoration drop. striped/red 2-pack.Design: Lisel Garsveden.

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ISIG decoration heart. 15 cm assorted colours.Design: IKEA of Sweden.

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Nature Nature Nature Nature Nature The “Nature” personality reflects a more traditional holiday celebra-

tion: those who enjoy lots of decorating around the house, baking their

own cookies, giving beautifully wrapped gifts and cooking a traditional

dinner. However, this version of traditional does not equal old fashioned,

but traditional done with a modern sense. The table where the turkey,

mashed potatoes and Grandma’s sweet potato pie are served would be

a long wooden table with a red table runner, set with plain white dish-

ware, chunky glassware, and an individually-wrapped gift at each place

setting. A fallen bough from the backyard, wrapped in white twinkle

lights, can be hung over the table as a light fixture for the holidays.

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Nature Nature Nature Nature Nature Nature’s Christmas tree would be decorated with a lot of unmatched

ornaments – some made by the children in grade school, others that are

passed down from Grandma and Grandpa. Lots of red unifies all the

different decorations. This tree might also include straw decorations

tied on with red ribbon, and homemade gingerbread men.

“Nature’s holiday celebration would have a warm, homey feel,” says

Lowenborg-Frick. “Imagine walking up the front walk of the house

amidst twinkling lights and being enveloped by the scent of freshly

baked cookies when you walk through the door – that epitomizes this

personality.”

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Celebrate Scandinavian style – with nature’s own

materials and textiles

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ISIGtable lamp €00. grey/white. Design: Brylle/Jacobsen.

ISIG cushion. 60x40 cm assorted designs.Design: Lisel Garsveden.

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ISIG guest towel. 30x50 cm assorted colours.Design: Lisel Garsveden.

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ISIG Christmas stocking. assorted colours.Design: Lisel Garsveden.

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ISIG candle holder. 4 candles black. Design: Sigga Heimis.

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ISIG cushion. 60x40 cm assorted designs.Design: Lisel Garsveden.


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ISIG decoration bird. red 2-pack. Design: Lisel Garsveden.

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ISIG decoration. assorted designs 64-pack.Design: IKEA of Sweden.

GLÄNSA N light chain with 40 bulbs. outdoor flashing assorted colours Design: IKEA of Sweden.

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ISIG decoration. straw/assorted designs 14-pack. Design: IKEA of Sweden.(limited quantities across Canada)

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An old Swedish

Christmas symbol

ISIG straw goat symbolizesthe Christmas goat thathanded out presents long before Santa Claus came to Sweden. Making things with straw is an old handi-craft tradition, which in the past engaged both young and old during the long Swedish winters. PE

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ISIG straw goat. 50 cm wheat. Design: IKEA of Sweden.(limited quantities across Canada)

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ISIG candle holder. 4 candles black. Design: Sigga Heimis.

ISIG bowl. 20 cm black. Design: Sigga Heimis.

ISIG candlestick. 48 cm black. Design: Sigga Heimis.

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1986Design Sigga Heimis

ISIG metal candleholders

“I love metal. It’s a classic Scandinavian material that’s

easy to work with. When I designed ISIG candleholders I wanted to use the unique characteristics of metal to create something timeless.

That’s why there’s no unnecessary decoration. The result reminds me of traditional Scandinavian handicrafts from the days

when people still dipped their own candles. The simple style goes well in every home and

all sorts of different settings.”

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SÖTA jar/lid. 1 litre clear glass. Design: IKEA of Sweden.

ISIG. wreath straw/assorted designs. Design: IKEA of Sweden.

SMYCKA dried plants. 180 cm willow/bunch brown. Design: IKEA of Sweden.(hearts not available in Canada)

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ISIG apron. red. Design: Lisel Garsveden.

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ISIG pastry cutter. 6-pack. Design: IKEA of Sweden.

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BJURSTA dining table. 140/180/220x84 cm brown-black. Design: Tord Björklund. HAMPUS chair. black-brown/Dala red. Design: Helene Tiedemann.

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KROKAN plate. 25 cm assorted colours. DIOD glass. 25 cl red. Design: Anne Nilsson.

GLÄNSA 7-armed candelabra. electric assorted colours. Design: Mikael Warnhammar.

PE14

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ROGER chair. oak brown-black/Kungsvik sand. Design: Ehlén Johansson.

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ISIG card with envelope. 12x12 cm 20-pack. Design: IKEA of Sweden.

ISIG gift box. set of 3 gnome/red. Design: IKEA of Sweden.

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Do you believe in

(gnomes)?

In the olden days, Swedes believed that every farm had its own super-strong little “tomte”, who guarded over it and helped out. He always did his work at night. There are even people today who say they’ve seen a “tomte”. Have you?

“tomten”


CEREMONI candelabra. 30 cm aluminium. Design: Sigga Heimis.

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ISIG decoration set. assorted designs/red 48-pack. Design: IKEA of Swedeb.


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GLÄNSA hanging decoration. electric 40 cm. Design: Sigga Heimis.

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GLÄNSA hanging decoration. electric 40 cm. Design: Sigga Heimis.

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Guests Guests Guests Guests Guests It is the time of year when households across Canada begin preparing

for the holidays and looking forward to spending time with loved ones

visiting from out of town. Whether hosting the in-laws, a favourite aunt,

or an old friend from another province, it is important to ensure guests

have an enjoyable stay and that the focus of the holidays remains on the

warmth of the season, not additional stress and cost. IKEA has lots

of easy solutions for making overnight guests feel welcome.

A comfortable bed or sofa bed is the ideal overnight accommodation.

However if guests do have to sleep on the floor or sofa, provide head and

neck support with a high quality pillow and a warm blanket to add a

little more comfort. Whatever the sleeping accommodations, guests

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Guests Guests Guests Guests Guests always appreciate soft sheets, a comfortable duvet and a fresh pillow.

Colourful textiles can create a bright and cheerful bed, keeping with the

holiday spirit. Be sure to provide several hooks, hangers, shelves and

baskets to store clothes. For longer stays, a closet, chest of drawers or a

wardrobe is useful.

The holidays are a time for gathering with family and friends to share a

meal and catch up. Having stacking chairs on hand is always a good idea

whether accommodating a formal meal at the table or just an informal

gathering in the living room. Expandable tables allow for a quick fix to

make room at the table for an extra unexpected guest. Colourful dishes

create a beautiful festive table where memories are made.

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ANDREA cushion. viscose/rayon/cotton/silk. L30xW50cm. Orange/beige. Design: Jon Eliason.LOTTEN LYSA cushion cover/2pk. 95% cotton/5% viscose/rayon. L50xW50cm. Design: B B Becker/M Bache.

PAX MALM series RA. wardrobe with sliding doors. W200xD66xH201cm.

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4342

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EKTORP sofa-bed. slipcover: 100% cotton. 11cm thick foam mattress. RA. W200xD97xH88cm. Bed size: 133x195cm.


PE17

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GILBERT chair. stained, clear lacquered wood veneer. RA. W59xD47xH85cm. seat H43cm.Design: Carina Bengs. IKEA 365+ series. feldspar porcelain.

LÅNGED gateleg table. Seats 2-4. Painted finish table top RA. L33-143xW70xH74cm.

PE10

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EKTORP sofa-bed. slipcover: 100% cotton. 11cm thick foam mattress. RA. W200xD97xH88cm. Bed size: 133x195cm.


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For Further Media Information contact:

Madeleine Lowenborg-FrickIKEA Canada 905-637-9440 ext.378

[email protected]

Audrey Hyams Romoff ext. 222/Kristin Mills ext. 225OverCat Communications [email protected]

[email protected]

Images and product loans are available foreditorial credit. Please contact:

Stephanie Smith, IKEA Etobicoke, 416-646-8182 x [email protected]


© inter ikea systems b.v. 2006€¦ · lots of sparkle in the glassware is a must, with glass or...

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