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Portugal: Key Data
Area: 92.000 km2
Coastline: 2.600 km (including Atlantic islands)
Population: 10,6 million people
Education: 24% has a university degree
Languages: 60% speak a second language
The West Coast of Europe
Economic Outlook
-1,8-4,0
-1,1 0,9 1,6 1,4
1,5
-0,9 -0,31,2 2,0 1,7
2011 2012 2013 2014 2015 (e) 2016 (e)
(e) Estimated
Sources: INE Statistics Portugal; Bank of Portugal; European Commission; Eurostat
GDP (Growth %)[Portugal and Euro Zone]
Portugal GDP forecasts, 2017
European Commission
1,6%Unemployment Rate (%)[Portugal and Euro Zone]
12,915,8 16,4 14,1 12,6 11,2
10,2 11,4 12,0 11,6 10,9 10,0
2011 2012 2013 2014 2015 (e) 2016 (e)
Euro ZonePortugal
Euro ZonePortugal
Tourism is a Strategic Activityfor the Portuguese Economy
Tourism Receipts in GDP (%)
2016 provisional
Sources: INE – Statistics Portugal; Bank of Portugal
4,6 5
,1 5,5 6
,2 6,7 7,0
2011 2012 2013 2014 2015 2016
6,0 6
,1
6,5
6,1
5,7
6,3
2011 2012 2013 2014 2015 2016
Tourism in Employment (%)
Tourism is a Strategic Activityfor the Portuguese Economy
In 2016,
Tourism Receipts represented…
2016 provisional
Sources: INE – Statistics Portugal; Bank of Portugal
Tourism Balance (million €)
5 Countries are the Main Tourism Markets
AZORES
MADEIRA
LISBON
NORTH
CENTRE
ALENTEJO
ALGARVE
13%
9%
3%
34%
14%
3%
2016 Overnight Stays per region (Share %)
2016 Overnight Stays per nationality (Million)
2016 provisional
Sources: INE Statistics Portugal
15,2(28%)
38,3(72%)
Portuguese Foreign
Total = 53,5 million
UK 9,2
Germany 5,3
Spain 4,0
France 3,9
Netherlands 2,4
Others 13,6
OVERNIGHT STAYS
(MILLION)
24%
5 720 6 1987 601 8 146 8 606 9 250
10 39411 451
12 681
2000 2005 2010 2011 2012 2013 2014 2015 2016
Growth in Tourism Demand
Overnight Stays (Million €)
Receipts (Million €)
2016 provisional; Sources: INE Statistics Portugal
33,8 35,5 37,4 39,4 39,7 41,645,9 48,9
53,5
2000 2005 2010 2011 2012 2013 2014 2015 2016
Hospitality Financial Performance
Receipts (Million €)
+36%
+14%
+9%
EBITDA
Gross Value Added
Turnover
2015/14
Competitiveness
According to the World Economic Forum’s Tourism Competitiveness
Index, Portugal is the 15th most competitive country worldwide
A reference for Sun and Sea…
Competitiveness in Tourism Resources
Mild Climate in Europe and 850K of Sandy
Beaches (that attract 90% of all
international tourists)
There are 314 distinguished quality beach
zones
Portugal has 209 beaches awarded the
"Beach Access, Beach for All“ project
Competitiveness in Tourism Resources
Rich and diverse culture
Urban Quality of Life
800 national monuments and more
than 2,500 buildings classified as
having public interest
15 UNESCO World Heritage sites
plus 3 Intangible Cultural Heritage
of Humanity
Competitiveness in Tourism Resources
Natural resources
36 Protected areas
Protected areas occupy 23% of
total countryUnique andPreserved Nature
Competitiveness in Tourism Resources
Ideal Place for any Sport
Best Golf Destination in
the World, with 88 golf
courses and over 1.8
million rounds of golf
Biggest Wave in the
World (Nazare) and
renowned place for
Surfing
Diversity of Landscapes
for Cycling and Walking
Competitiveness in Tourism Resources
Competitive conditions in the
property sector (prices)
Clear and transparent legal system,
tax rules, facilities for obtaining
residence permits
Special tax regime for non-habitual
residents
Great Opportunity for Residential Tourism
Competitiveness in Tourism Resources
Leading Destination for the Meeting
Industry (7th on the European ICCA and
12th of the world ranking)
1st in Labour Skills (World Economic
Forum’s Global Competitiveness Index
2016-2017 within 138 countries)
Safe and stable country (5th most peaceful
country in the World)
Excellent quality/price ratio
Business Environment
According to Doing Business 2017published by the World Bank,
Portugal is the 25th easiest country in the world and the
15th within the Europe,
among 190 countries analysed.
3rd in starting a business within Europe.
Takes 4 - 5 days and 5
procedures
Registering a property takes just 1 day and 1
process
SIMPLEX+
Leveraging Technology
Portugal ranks 12th position among EU-
28 countries in number of high-speed
fixed broadband
Tourism 4.0 as major program to bring
inovation and digitalization to Tourism
Enterprises
Strategic Location
Excellent and privileged economic
relations between Portugal, Brazil,
Angola and Mozambique
Daily flights to main European cities,
South America, North America and
Africa
Portugal
Iberian market
European market
Portuguese speaking
countries
10,6 M
51 M
495 M
220 M
Attractive Consumer Market (Million):
Air Conexion HUB
The country is well served of air connections to the main outbound marketsLisbon is a international hub to America, Africa and Europe
AFRICA
ASIA
NORTH
AMERICA
SOUTH
AMERICA
AUSTRALIA
EUROPE
• Lisbon is connected to 102
international cities: 64 in
Europe; 21 in America, 15 in
Africa and 2 in Asia
• Porto to 59: 52 in Europe, 5 in
America, 1 in Africa and 1 in Asia
• Faro to 55 European cities
• Funchal to 35 European cities
• Ponta Delgada to 9 international
cities: 6 in Europe and 3 in
America
Incentives – General Framework
Financial Incentives Attractive Loans Venture Capital
European
Framework
2014/ 2020:
support
investment of
EUR 21 billion,
which favours a smart growth,
based on knowledge, innovation
and internationalization of its
economy. Focus on human
resources development and job
creation
Partnership with
financial system:
is available to companies at reasonable
costs and with long reimbursement
periods
Fiscal Incentives
The capitalization of Portuguese
companies is a strategic priority
for the Portuguese Government
In this context, the Government
launched new
venture capital
instruments
Portugal has increased its
competitiveness in Tax
Incentives for
Productive
Investment
Development of Tourism and
reduction of regional
disparities, induce the
creation of jobs
Investment Opportunities – Living in Portugal
OBJECTIVES
Reduce Seasonality, create a constant demand of products and
services, improving their quality + creating and maintaining
jobs and building a destination image of excellence.
ADVANTAGES
FINANCIAL
SUPPORT
- Huge diversity of landscapes and environments in a small
area
- Safe investment in a Peaceful and stable country
- Possible rentability of properties
Tax regime for non-habitual residents -a special regime for non-
habitual residents, aimed at attracting foreign investors
through favorable income tax rates. Discover more at
http://www.livinginportugal.com/de/
Investment Opportunities – REVIVE
OBJECTIVES
Properties owned by the State with
architectural, historical and cultural
value.
Goal is restoring properties related to
Tourism
PROCESS
FINANCIAL
SUPPORT
http://revive.turismodeportugal.pt/
Properties shall be subject of Public Bid
• Available credit lines with mutual
guarantees and specific credit lines
with Banks
10 challenges for a 10 year strategy
1. PEOPLE - Promoting jobs, qualifying and valuing people and increasing income of tourism professionals
2. COHESION - Mitigate regional asymmetries
3. GROWTH IN VALUE - Growing more than competition in tourism receipts
4. SEASONALITY – Reduce seasonality
5. ACCESSIBILITIES - Reinforcing accessibility to Portugal and promoting mobility within the territory
6. RESEARCH - Understand inbound markets and adapt public & business strategies to trends and changes in demand
7. INNOVATION - Stimulate innovation and entrepreneurship
8. SUSTAINABILITY - Ensure the preservation and sustainable economic valuation of cultural and natural heritage
9. SIMPLIFICATION - Simplify legislation and streamline administration
10. INVESTMENT - Guarantee financial resources and ensure their proper implementation
10 years from now
Tourism Strategy 2027 – Lead the Tourism of the Future
To affirm tourism as a hub for economic, social and environmental development throughout the whole territory, positioning Portugal as one of the most competitive and sustainable tourist destinations in
the world.
Strategic Axes for Tourism
1. VALUE THE TERRITORY2. STIMULATE THE ECONOMY3. POTENTIATE KNOWLEDGE4. GENERATE NETWORKS AND CONNECTIVITY5. HIGHLIGHT PORTUGAL