суслик meerkat

Click here to load reader

Post on 06-May-2015

742 views

Category:

Documents

4 download

Embed Size (px)

TRANSCRIPT

  • 1.The Simples Approach toSocial Media Marketing BUSTER DOVERHead of Digital, VCCP

2. Aleksandrs5Simples ofSocial Media Marketing 3. 4. AWARENESS ENGAGEMENT Narrative Utility ATL Comms : mainstream media BTL Comms: Social Media1. AS WELL AS NOT INSTEAD OF AWARENESS + ENGAGEMENT 5. 6. TO RAISECONTRIBUTIONS TO RAISE AWARENESSAND BRANDAFFILIATION TO GET OUT THE VOTE 2. One core idea,multiple connected social platforms CHANGE 7. MICRO-BLOGGING 140 characters only Sharing thoughts, links, Participating in chat PHOTO SHARING Aleks visual character From TVCs Family portraits Community connections Competitions PROFESSIONAL NETWORKING Digital CV Professional links INTELLIGENCE SHARING Power-point upload Business leader connections MUSIC LINKS Collect and share favourite music Build digital radio-station VIDEO CONTENT Bloopers TCVs Fav video contentCOMPARISON APPLICATION Viral comparison appCOMMUNITYAUGMENTATION StatusNotes Pictures Videos 1 identity, multiple connected spaces MULTIPLE CONNECTED SPACES TVC 8. 3. Social Media is a conversation, so give people something to talk about CHAT CATALYSTS Give people things, ideas,applications to share and discuss 9. XMAS VIRAL WIDGET JFM AMJ JAS OND LAUNCH DEVELOP ESTABLISH CTM SITE Brochure CTM BLOG Conversation/ Aggregation SLIDESHARE Power-point IPHONE ActivationBLIP.FM Music LINKEDIN Business FLICKR Photos TWITTER ChatFACEBOOK Community RATE & REVIEW FUNCTIONALITY UPDATED FAQs I-CARDS/M-CARDS NEW MEERKATS RINGTONE/CALL BACK UGCCOMPETITION LAUNCH :WEEKLY POSTS BETA SUGGESTIONS POLLS I've found my meerkat SOC MED WIDGET YOUTUBE Video UGC MEERKATS WINNERS SPECIAL OCCASION MEERKATS XMAS VIRAL WIDGET HOT OR NOT GAME BLOOPERS timing tbc FAV VIDEO UPLOADS BLOOPERS - Seeding BLOOPERS - Seeding STATUS/NOTES UGC COMPETITION UGC MEERKATS WINNERS UGC MEERKATS WINNERS UGC MEERKATS WINNERS LAUNCH :NEW OFFICIAL PIIX UGC UPLOAD COMPETITION VIRAL XMAS VIDEO DAILY MONITORING,FRIENDING,CONVERSATION LAUNCH :LAUNCH :BUSINESS PROFILE CONNECT PROFILEXMAS VIRAL SEEDING LAUNCH :LAUNCH :LINKS TO TWITTER SHARE MUSIC TRACKS CTM POWER-POINT BIZ GUIDE TVC 10. 11. 4. REMEMBER THE EARS TO MOUTH RATIO 12. 5. WHERE DO YOU WANT TO PLAY? BRAND NARRATIVE BRAND UTILITY REAL PERSON ADVERTISING CHARACTER 13. RESULTS

  • Quote figures have increased by 80%
  • Cost per visit has reduced by 75%
  • Market share has tripled
  • Most popular brand ambassador in UK Cost per acquisition is down by almost 60%
  • Site traffic to Compare The Market.com has gone up by 100% since launch
  • 5,700,000 visits to CompareTheMeerkat.com, of which 21% go through to CompareTheMarket.com
  • Over 17,000 followers on twitter
  • Almost 500,000 fans on Facebook
  • Prior to campaign, CTM owned 15% of the Social Media conversations about car insurance, they now own 55%

14. RESULTS

  • 1stSpontaneous awareness 20% to 59%
  • 1stPrompted consideration 52%
  • 1stfor 1 stchoice consideration (17%)

15. 16. 17. More questions?

  • www.twitter.com/Aleksandr_Orlov www.facebook.com/comparethemeerkat
  • [email_address] www.VCCP.com