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Social Media proposal Presented by- Social Club Media

18th July

Social Media Overview

“We don’t have a choice on whether we do social media, the

question is how well we do it.” Erik Qualman

The Numbers

Facebook – 900 million users world wide - 11 million users in Australia

YouTube – the second largest search engine in the world - 11 million users in Australia

LinkedIn – has become a growth industry and a great network to communicate with customers

Twitter – 95 million tweets per day- 1.9 million users in Australia.

Social Media Overview

The old way of advertising is no longer working like it used to,

social media has shifted the way the world communicates. Roger Lang

Goals

Mango Lounge Bar are looking to enhance itspresence across social media networks, reaching a large audience for the brand and the vision to:

• Increase fan engagement when communicating product releases, sales and news.• Drive social media platforms chosen by Mango Lounge Bar to the website, increasing traffic and brand awareness.• Create a strategic plan that will see Mango Lounge Bar be the leader in social media networks and ultimately grow sales.

Social Media Overview

To grow your business and create a community we need to convert the likes into engaging customers in a less cluttered, more

accountable medium. John Higg

Facebook Approach

To familiarize people with your company, Mango Lounge Bar need to create current engaging content across a number of platforms:

• We will create a strategic plan on a fortnightly basis to ensure the content we are sending/posting is current and engaging.• In partnership with the Marketing team, we create strategic posts/promotions to platforms allowing customers to relate and identify with the brand.

We will also run Facebook Ads to drive traffic:

• Identify key demographics and key interests, key words and competitor site targeting for greater awareness.• Target potential business with Facebook pages that have relevance for the product.• Create an ad schedule that will compliment any other form of advertising methods.

Build audience

Connect with advertising

Social Media Overview

“Social media gives us the opportunity to humanize our conversations and make our companies more approachable.”Ardath Albee

Facebook Approach

We will increase engagement on the social platforms in several ways, including:

• Posting engaging copy about the company, product or relevant information across Facebook, Twitter and Instagram. Responding to any comments positive or negative within 1 hour. (Note- we will always ask for guidance if unsure of the answer).• Hosting promotions Mango Lounge Bar want to focus on. E.g.- Run a competition uploaded and used in other forms of advertising.• Continually posting with links to drive traffic to website.• Create tabs designed via Mango Lounge Bar style guide to enforce the branding. E.g. – Twitter, Instagram and promotional tabs.

We will run and promote Sponsored Stories to reach more people and drivemore awareness of the brand.

• Use a specific sponsored story to increase the distribution of a Page post by featuring an image of a product and text.

Engage

Influence

Social Media Overview

“Social media is about the people! Not about your business. Provide for the people and the people will provide for you.” Matt Gorlart

Twitter Approach

We will increase engagement on this social platform in several ways, including:

• Twitter account gives your brand a different voice than other platforms, we can post and reply to all comments.• We will use the Twitter account and follow relevant people and companies to grow the followers ensuring the message is being seen by the target market.

Twitter Channel

Social Media Overview

“Social marketing provides brands the unique opportunity to have a

direct relationship with their customers.” Bryan Weiner

Instagram Approach

Instagram has grown significantly, we see a collaboration between this and Facebook being used in creative ways.• Creating a specialized Mango Lounge Bar Facebook tab for the Instagram platform to run on. A great way to showcase the atmosphere of the bar.• We can also monitor Instagram activity and post relevant images.

Instagram

Social Media AnalyticsOnce a week we send detailed analytical reports from all platforms

Social Media Analytics

Social Media Analytics

Social Media FacebookThis is an example of what your Mango Lounge Bar Facebook page will look like

Tabs/Apps that we can position and create to suit the business. Eg- Run a competition.

Social Media FacebookThis is an example of how content will look on your Facebook page

Corporate brandingAdvertising will drive a lot of traffic to a number of socialnetworks.

More content that will engage with people. Content will be uploaded at least twice aday ensuring

Social Media TwitterThis is your example of what your Twitter page will look like

Corporate brandingwith Twitter information

A great way to gain exposureon Twitter is to follow others similar to your business andcustomers.

Social Media InstagramThis is a mock example of what your Instagram page will look likeCorporate branding

with Instagram information A great way to gain exposureon Instagram is to follow others.

Social Media FacebookThis is examples of current clients running social media platforms

This client started in November 2012.They had never been in the social media space, so they hired us to run 4 platforms.https://www.facebook.com/EnergyPowerSystems

This client has a new single releasingnext week and a new album later in theyear. For the promotion of this lunch weHave chosen atleast 6 platforms, mainly music focused.https://www.facebook.com/TheEternal

Social Media FacebookThis is examples of current clients running social media platforms

This is a great example of a company engaged in strong social media.We created tabs to run promotions and highlight the jewellery.https://www.facebook.com/CharlesRoseJewellers

This client was scared to be in social media, but in two months he is very happy with the branding his business is receiving across 3 platforms.https://www.facebook.com/paramountbb?fref=ts