Venture Mission and StrategyBusiness environmentExecutionRisk AnalysisKey Assumptions and Financials

We want to deliver an application which helps Lady Health Workers

execute their work in Pakistan.

To be an essential part of the work of Lady Health Workers

Key actions:

• Partners in Pakistan (government, health organizations etc)

• Local know-how and insights

• First health application in Urdu language

• Multi-functional application (3 different features)

The application is downloadable from the company website for free. Gathering donations from companies, organizations and private investors

• Target market

• Customers

• LHW organization, Pakistani government

• Target end-users:

• LHW’s

• Product/Service concept

• Mobile phone application that provides useful tools for Lady Health Workers

• Competition (direct and substitution)

• Other health applications available for mobile phones

• Telemedicine (not mobile application)

• MobiLink

Key Milestones:PrototypeBusiness planGetting partnersDemo versionFully translated to UrduTesting application in Urdu and

EnglishFinal sales pitch

RISKSMarket

– Promotion, how and when?– LHWs reluctant to adopt mobile

phone applications

Technology/Product– S40 technology is limited– Lack of knowledge of S40

technology– How the SMS-based

communication feature is integrated.

ACTIONS

• Market– Making contacts in market area,

develop further application

– Contact LHWs in Pakistan and inquire needs, opinions etc.

• Technology/Product– Possible R&D partners in market

area

– Professional assist from Finnish contacts

Three possible lines: 1. Sell business idea 2. Establish company 3. Give it out for free, fund-

raising from private investors and organizations

Financial

Based on line 2: Price: 5 € Cash flow forecast:

▪ Negative cash flow for 18 months▪ Tekes funding covers cumulative deficit of 4 800 €

See following charts for further details

020406080

100120140160180

2011 2012 2013 2014

€, T

ho

usa

nd

s

Business trips

Website

R&D Personell

Sales and MarketingPersonellAdministrative Personnell

0

10 000

20 000

30 000

40 000

50 000

60 000

2011 2012 2013 2014

Applications

Financial

Based on line three: Giving application free of charge The goal is to cover all costs with donations

only▪ 385 000 € over four years

A great effort on fund raising, active promotion and visiting events, fairs etc.

See following financial sheet for forcasted donations and costs