03 concept development
DESCRIPTION
Step 3 / The project “From A to Green: a Future Vision forCoachworks”, as its name suggests, engages sustainabilityand innovation in an effort to provide thegroup with a signifi cant step-up on the connectionbetween Combigroep’s brand image and brand identitythrough a product.The team intends to make a creative exercise byprojecting a future vision that will fi nally inspire a realisticand infl uential product – an environmentallyfriendly and versatile coachwork.A pioneering approach will be developed through theanalysis of future trends, drivers and forces - far until2025 - so that this can be refl ected in the opportunitiesof a design that can “launch” the Present (2010)into this direction, while still following constrains andregulations imposed by a compliant industry.TRANSCRIPT
Ana Laura Santos
Barth Vrijling
David Güiza Caicedo
Marjolein van Houten
Ricardo Mejia
Stefanus Heru Prabowo
from A to Green
• The product
Conceptual level
Technical level
• Business plan
• Sustainability and Innovation
• Recommendations
• Questions | Discussion
from A to GreenConcept Development
Design Brief
Concept Development
ConceptDiscovery
Concept Design
Completing the circle
The Product
Concept and business level
Technical level
Emphasis on;- Logistic system- Usability- Product visualisation
Emphasis on;- Loading and unloading- Materials & Construction- Technical Aspects
Concept & business level: Delivery system
g-combi
g-module
g-box
Concept & business level: Delivery system
g-box
g-combi
g-module
Concept & business level: Delivery system
Technical level: Engineering details
Generic platformLoading and unloading systemConstruction
Generic Platform
Transversal profiles
Aluminum Profiles
Conveyor Roll
Winch
Locking System
Technical level: Engineering details
Technical level: Engineering details
Generic ContainerDesign for disassemblyRecyclability
Generic Container
Generic Container
PlatformDetachable Ramps
Technical level: Engineering details
Technical level: Movie
Business plan
DEC
ON
STR
UC
TIO
N Business plan: Stakeholders
DEC
ON
STR
UC
TIO
N Business plan: Strategy
Business plan: Conclusion
Business Strategy
Becoming the pioneer position in the implementation of sustainable logistic delivery system and thus creating new market
Being first to the market > developing first the market share > growing faster than follower competitor when the business reach maturity cycle
Adding New Product & Sevices to the Portfolio > Continuously extend market potential
Business plan: Conclusion
Brand Impact : Recognizable as...
Innovative company : always one step ahead to find creative solutions for better transportation and sustainable logistic distribution system
Green Image : supporting sustainable transport policies and consistently lowering environmental load to its products
Innovation
system innovation
product innovativeness
Modularity of bodywork :decreasing significant ammount of parts while maintaining customizability
Loading-unloading system :Loading unloading form the side that increase the efficiency of the process
Recyclability :All the materials can be esaly seperated in the end of product life
Sustainability
Fuel efficiency
Product requires more construction compared to regular combi > is not lightweight
Fuel efficiency is achievedwith the delivery system
New channel for recyclingThe modules become a new chanel for the recollection of recycling material
Material choice: recyclability
Using materials that are well recyclable;SteelAluminium
Preventing the use of toxic adhesives and coatings
Using materials with good eco-indicator according to LCA;Recycled aluminiumPVC
Material choice: eco indicator
Design for Disassembly
Making sure all materials can be separated to be recycled after use;
Replacing fixed connections with detachable ones;Not using adhesivesNuts and bolts
Reducing the amount of different materials;Easier recycling logistics
Recommendations
Recommendations Timeline
BusinessStrategy
ProductDevelopment
Showmodel for RAI
Run Pilot
Extended productionNetherlands
Contact potential clients
Realsize prototype for testing
Oct
200
9
2010
2015
Jan
2009
Complete product development
Extended product introductionPromotion
material RAI
Questions?