CONCEPT

Concept is an idea that integrate various ELEMENTS into a whole

ELEMENTS

Ideas Notions Thoughts Observation

Idea

• Specific

• Concrete Thought (as a result of understanding, insight or observation)

Examples:

• way to orient building• the placement of kitchen• the best means to benefit from natural ventilation • the value of energy conservation, so on.

Notion

• Connotation of randomness (suggestion of uncertainty) . • Insubstantial, unsubstantiated or often trivial • Does not make any belief about appropriateness

Examples:

• a bird-case might be that of a bird in flight.• ventilation without window!• As a concept: it would not be appropriate.

Concept

• have appropriateness

• Support Intentions and Goal

• Respect each project’s unique characteristics and restriction.

Unique Characteristics

Restriction

?Concept

Concept

• possibilities_ Truth hiding in even glib remarks.

• Some of NOTION seem as absurd, irrelevant and hypothetical

But it can find/resolve the critical problems

• It may be necessary to INVENT notion as a step in formulating an appropriate concept

• Concept is similar to IDEA ( it’s a result of understanding)

• Concept is a thought concerning the way several elements / characteristics combined in a single thing.

• Concept is antithesis of NOTION.

Concept in architecture ?

1. Concept is an idea that integrate various ASPECTS into a whole

ASPECTS

• Programmatic Requirement • Context• Belief

2. It’s a result of concentrated and imaginative effort to bring apparently dissimilar things together.3. Concept don’t have to be INVENTED by the architect

CONCEPT

Ventilation Ventilation without Window!

Served-service Courtyard house

Notion(random idea)

Concept(central idea)

Scenario(revolution of

idea)

Idea(specific thought)

Forming of Concept

• Ask the following questions:

1. Purpose: What do you wish to get?

2. Comparisons: What others are getting?

3. Viewpoints: How does it look from different angles/levels?

4. Problems: What is going wrong?

Then, explain by just one single idea;

That is your CONCEPT !

Exercise: Formulate Concept for a School.

Remember: Errors in memorizing is a fault but in understanding an inspiration!

5 TYPES OF CONCEPTS

CONCEPT

• Analogy = Doctors are like Artists• Metaphor/similes = Building Is a tree• Essences = University Acts as an Democratic institution

• Direct response = Museum Circulation Must be circular

• Ideals = Space Should be “Universal Space”