08.04.12 nielsen topline sales

NIELSEN RETAIL SALES

OJ, GJ and OJ/GJ Beverages

Monthly Topline Report(week ending 8/4/12)

STATE OF FLORIDA

DEPARTMENT OF CITRUS 605 EAST MAIN STREET/P.O. BOX 9010/BARTOW, FL 33831-9010 (863) 537-3999

Week Ending 08/04/12

Report 11 of 11/12 Season

GALLONS PRICE DOLLARS GALLONS PRICE DOLLARS

Total OJ -6.5% 5.1% -1.7% -8.1% 6.1% -2.4%

Ref NFC OJ 0.5% 4.7% 5.2% -3.9% 5.1% 1.0%

Ref Recon OJ -13.9% 2.0% -12.2% -12.4% 5.7% -7.4%

Total GJ -9.4% 2.7% -7.0% -7.9% 3.1% -5.1%

Ref NFC GJ -11.5% 5.8% -6.4% -8.5% 4.5% -4.4%

Shelf Stable GJ -5.5% -3.3% -8.7% -7.3% -0.3% -7.5%

OJ Drinks -28.2% 27.8% -8.2% -10.9% 17.8% 5.0%

OJ Blend Drinks -6.8% 6.9% -0.4% -7.6% 5.0% -3.0%

GJ Cocktail 4.9% -2.7% 2.1% -0.5% -0.5% -1.0%

GALLONS PRICE DOLLARS GALLONS PRICE DOLLARS

Total OJ -6.6% 4.9% -2.0% -8.4% 6.0% -2.8%

Ref NFC OJ 0.5% 4.6% 5.1% -4.5% 5.2% 0.4%

Ref Recon OJ -14.2% 1.3% -13.1% -12.4% 5.5% -7.6%

Total GJ -9.3% 2.7% -6.9% -7.9% 3.1% -5.0%

Ref NFC GJ -11.6% 5.9% -6.4% -8.5% 4.6% -4.3%

Shelf Stable GJ -4.6% -3.7% -8.2% -6.9% -0.4% -7.3%

OJ Drinks -27.6% 27.5% -7.7% -11.8% 17.8% 3.9%

OJ Blend Drinks -6.5% 6.9% -0.1% -8.4% 5.1% -3.7%

GJ Cocktail 8.0% -3.9% 3.8% -2.4% 1.4% -1.0%

** Walmart data is now point-of sale (POS) data; previously, it was panel data. All periods in this report have been restated with the new POS data. Reports prior to 6/9/12 will not be compatible

with this report.

FDOC has purchased an enhanced data set from Nielsen and this is the third report to reflect the new data. The first table below shows the new

expanded universe, xAOC. The second table below represents what we have been reporting for many years, FDM + Walmart, but with the new,

enhanced data. Both will be reported for the time being, but we will begin using xAOC as our main way of communicating the retail numbers. For

more information, please read the FAQ at the end of this report.

* Expanded All Outlets Combined (xAOC) is a new Nielsen retail universe. xAOC data are for U.S. grocery stores doing $2 million and greater annual sales, drug stores doing $1 million and

greater annual sales, mass merchandisers, Walmart, club (Sam's and BJ's), dollar stores (Dollar General, Family Dollar and Fred's), and military/DECA. Walmart data is now point-of sale (POS)

data; previously, it was panel data. All periods in this report have been restated with the new POS data. Reports prior to 6/9/12 will not be compatible with this report.

SEASON YEAR-TO-DATE

FDM + Walmart** - Nielsen Retail Sales Summary

CURRENT 4 WEEK PERIOD

CURRENT 4 WEEK PERIOD SEASON YEAR-TO-DATE

Expanded All Outlets Combined (xAOC)* - Nielsen Retail Sales Summary

STATE OF FLORIDA

DEPARTMENT OF CITRUS

of 19

Week Ending 08/04/12


Channel shares of the orange juice and grapefruit juice business in the new retail universe:

OJ - Dollars OJ - Gallons GJ - Dollars GJ - Gallons

xAOC 100.0% 100.0% 100.0% 100.0%

Food 70.8% 69.4% 80.9% 76.6%

Drug 1.9% 1.3% 0.2% 0.1%

Mass 2.4% 2.3% 1.8% 1.8%

Walmart 18.1% 19.8% 15.4% 19.2%

CDM 6.8% 7.2% 1.7% 2.3%

Report Highlights

Orange Juice (OJ): NFC remains the strongest performer in the OJ category at xAOC with revenue up 5.2% and gallon sales up 0.5% for the

period ending 8/4/12. Total OJ dollar sales are down only 1.7% for the period and gallon sales are down 6.5%. Average OJ price at retail is up

over 5% from last year, but dropped four cents (per gallon) from last month.

Grapefruit Juice (GJ): TL GJ dollar sales at xAOC are down 7.0% for the period and gallon sales are down 9.4%. GJ prices at retail continue to

rise and are at a new high at $6.94/gallon.

FDOC has purchased an enhanced data set from Nielsen and this is the third

report to reflect the new data. All periods have been re-populated with the new

data. For definitions and explanations about the new data, please see the FAQ at

the end of this report.

STATE OF FLORIDA

DEPARTMENT OF CITRUS

of 19

Report Ending Date: 08/04/12

Issue Date: 08/20/12

08/06/11 02/18/12 03/17/12 04/14/12 05/12/12 06/09/12 07/07/12 08/04/12 2010-11 2011-12 % Change

NFC OJ

Gallons 22.18 24.63 25.76 24.77 23.74 22.88 22.51 22.28 0.5% 279.47 268.57 -3.9%

Price/Gal ($) 7.06 7.12 7.10 7.04 7.13 7.28 7.37 7.39 4.7% 6.80 7.15 5.1%

Revenues ($) 156.47 175.46 182.83 174.45 169.34 166.50 165.80 164.62 5.2% 1,901.59 1,920.65 1.0%

RECON OJ

Gallons 17.77 17.75 17.49 16.29 16.05 15.11 15.17 15.31 -13.9% 214.90 188.22 -12.4%

Price/Gal ($) 4.93 5.03 5.11 5.10 5.07 5.14 5.13 5.03 2.0% 4.79 5.07 5.7%

Revenues ($) 87.70 89.32 89.34 83.07 81.42 77.74 77.86 77.04 -12.2% 1,029.90 953.69 -7.4%

Refrigerated OJ

Gallons 39.95 42.39 43.25 41.06 39.79 37.99 37.68 37.59 -5.9% 494.37 456.79 -7.6%

Price/Gal ($) 6.11 6.25 6.29 6.27 6.30 6.43 6.47 6.43 5.2% 5.93 6.29 6.1%

Revenues ($) 244.17 264.78 272.17 257.52 250.76 244.23 243.66 241.66 -1.0% 2,931.49 2,874.34 -1.9%

Frozen OJ

Gallons 2.54 2.51 2.52 2.38 2.36 2.25 2.25 2.20 -13.2% 32.01 27.55 -13.9%

Price/Gal ($) 4.74 4.79 4.75 4.76 4.73 4.79 4.80 4.76 0.5% 4.57 4.76 4.2%

Revenues ($) 12.02 12.03 11.96 11.36 11.15 10.76 10.77 10.49 -12.7% 146.34 131.26 -10.3%

Shelf Stable OJ

Gallons 0.19 0.16 0.16 0.15 0.16 0.14 0.13 0.11 -39.9% 2.38 1.66 -30.1%

Price/Gal ($) 7.41 8.36 8.34 8.48 8.42 8.66 8.44 8.82 19.0% 7.32 8.40 14.8%

Revenues ($) 1.38 1.34 1.29 1.29 1.31 1.21 1.07 0.99 -28.5% 17.41 13.98 -19.7%

Total Orange Juice

Gallons 42.67 45.06 45.92 43.60 42.30 40.38 40.05 39.91 -6.5% 528.76 486.01 -8.1%

Price/Gal ($) 6.04 6.17 6.21 6.20 6.22 6.35 6.38 6.34 5.1% 5.85 6.21 6.1%

Revenues ($) 257.57 278.15 285.42 270.16 263.22 256.20 255.50 253.14 -1.7% 3,095.25 3,019.58 -2.4%

Most recent four-week-period is preliminary

2011-12 STD: 10/02/11 - 08/04/12

2010-11 STD: 10/03/10 - 08/06/11

Florida Department of CitrusORANGE JUICE SALES

Expanded All Outlets Combined (xAOC)NIELSEN SCANTRACK

(Gallons and Revenues in Millions)

Four Weeks Ending % Change Latest 4

weeks vs. Similar

4 weeks Year Ago

Season-to-Date

Source: Nielsen


Eco

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xAOC

Florida Department of Citrus; P.O.Box 9010; Bartow, FL 33831-9010

(863) 537-3999

http://www.fdocgrower.com of 19

08/06/11 02/18/12 03/17/12 04/14/12 05/12/12 06/09/12 07/07/12 08/04/12 2010-11 2011-12 % Change

NFC GJ

Gallons 0.95 0.93 0.95 0.94 0.90 0.80 0.89 0.84 -11.5% 10.77 9.85 -8.5%

Price/Gal ($) 7.14 7.30 7.24 7.14 7.24 7.28 7.39 7.55 5.8% 6.95 7.27 4.5%

Revenues ($) 6.77 6.79 6.87 6.70 6.52 5.80 6.55 6.34 -6.4% 74.85 71.58 -4.4%

RECON GJ

Gallons 0.05 0.05 0.05 0.05 0.04 0.05 0.04 0.04 -7.2% 0.50 0.48 -3.3%

Price/Gal ($) 5.63 5.75 5.92 6.46 6.48 6.52 5.87 5.83 3.5% 5.53 6.03 9.0%

Revenues ($) 0.26 0.26 0.28 0.29 0.29 0.30 0.26 0.25 -3.9% 2.75 2.90 5.4%

Refrigerated GJ

Gallons 0.99 0.98 1.00 0.98 0.94 0.84 0.93 0.88 -11.3% 11.26 10.33 -8.3%

Price/Gal ($) 7.07 7.22 7.18 7.11 7.21 7.24 7.32 7.47 5.7% 6.89 7.21 4.6%

Revenues ($) 7.02 7.05 7.15 6.99 6.81 6.11 6.80 6.58 -6.3% 77.61 74.49 -4.0%

Frozen GJ

Gallons 0.04 0.03 0.03 0.03 0.03 0.04 0.04 0.03 -8.4% 0.40 0.37 -8.1%

Price/Gal ($) 4.48 4.52 4.52 4.51 4.51 4.52 4.49 4.47 -0.2% 4.54 4.51 -0.7%

Revenues ($) 0.17 0.15 0.15 0.14 0.15 0.16 0.16 0.16 -8.6% 1.80 1.65 -8.7%

Shelf Stable GJ

Gallons 0.47 0.53 0.47 0.45 0.46 0.51 0.47 0.44 -5.5% 5.63 5.22 -7.3%

Price/Gal ($) 6.31 5.28 5.82 5.97 6.01 6.06 6.04 6.10 -3.3% 5.78 5.76 -0.3%

Revenues ($) 2.95 2.77 2.76 2.67 2.75 3.10 2.84 2.69 -8.7% 32.52 30.08 -7.5%

Total Grapefruit Juice

Gallons 1.50 1.53 1.50 1.46 1.43 1.39 1.43 1.36 -9.4% 17.29 15.92 -7.9%

Price/Gal ($) 6.76 6.50 6.69 6.70 6.76 6.74 6.83 6.94 2.7% 6.47 6.67 3.1%

Revenues ($) 10.14 9.97 10.05 9.81 9.70 9.37 9.80 9.43 -7.0% 111.93 106.21 -5.1%


2011-12 STD: 10/02/11 - 08/04/12

2010-11 STD: 10/03/10 - 08/06/11

Source: Nielsen

GRAPEFRUIT JUICE SALESExpanded All Outlets Combined (xAOC)




weeks vs. Similar

4 weeks Year Ago

Season-to-Date

xAOC


(863) 537-3999


08/06/11 02/18/12 03/17/12 04/14/12 05/12/12 06/09/12 07/07/12 08/04/12 2010-11 2011-12 % Change

OJ Drinks 0-39.99%

Gallons 2.77 2.01 1.82 1.84 1.77 1.82 1.75 1.60 -42.4% 31.17 23.62 -24.2%

Price/Gal ($) 3.11 3.50 3.73 3.87 3.94 3.89 3.98 3.97 27.5% 3.08 3.50 13.4%

Revenues ($) 8.63 7.05 6.81 7.11 7.00 7.07 6.96 6.33 -26.6% 96.05 82.56 -14.0%

OJ Drinks 40-99.99%

Gallons 1.38 2.04 1.89 1.74 1.65 1.57 1.43 1.38 -0.1% 16.58 18.98 14.5%

Price/Gal ($) 6.73 6.73 6.91 6.87 7.01 7.11 7.42 7.44 10.5% 6.45 6.94 7.6%

Revenues ($) 9.31 13.70 13.09 11.94 11.53 11.18 10.65 10.28 10.4% 106.97 131.68 23.1%

OJ Drinks - % not stated

Gallons 0.55 0.49 0.55 0.47 0.41 0.41 0.41 0.40 -27.2% 5.71 5.05 -11.6%

Price/Gal ($) 2.67 3.08 3.17 3.11 3.14 3.13 3.02 3.00 12.2% 2.77 3.07 11.0%

Revenues ($) 1.47 1.50 1.76 1.47 1.30 1.27 1.25 1.20 -18.4% 15.82 15.52 -1.9%

Total OJ Drinks

Gallons 4.71 4.54 4.27 4.05 3.84 3.79 3.60 3.38 -28.2% 53.47 47.65 -10.9%

Price/Gal ($) 4.12 4.91 5.07 5.07 5.17 5.14 5.24 5.27 27.8% 4.09 4.82 17.8%

Revenues ($) 19.41 21.85 21.66 20.52 19.83 19.52 18.86 17.81 -8.2% 218.84 229.76 5.0%

OJ BL Drinks

Gallons 18.01 16.13 16.27 15.50 15.55 15.32 16.42 16.79 -6.8% 188.69 174.28 -7.6%

Price/Gal ($) 2.77 2.99 2.99 3.01 2.97 2.98 2.99 2.96 6.9% 2.83 2.97 5.0%

Revenues ($) 49.86 48.17 48.59 46.65 46.21 45.73 49.07 49.65 -0.4% 534.14 518.20 -3.0%

OJ BL (100% Juice)

Gallons 3.13 3.11 3.28 3.17 3.00 2.95 2.85 2.53 -19.1% 39.71 33.17 -16.5%

Price/Gal ($) 6.44 6.64 6.55 6.47 6.55 6.68 6.73 6.97 8.3% 6.17 6.62 7.3%

Revenues ($) 20.16 20.64 21.48 20.50 19.67 19.68 19.19 17.66 -12.4% 245.23 219.76 -10.4%

GJ Cocktail

Gallons 0.87 1.03 1.02 0.96 0.98 1.04 0.96 0.91 4.9% 10.74 10.69 -0.5%

Price/Gal ($) 5.61 5.00 4.98 5.07 5.08 5.19 5.44 5.46 -2.7% 5.17 5.14 -0.5%

Revenues ($) 4.87 5.14 5.07 4.89 4.99 5.38 5.22 4.97 2.1% 55.51 54.93 -1.0%

GJ BL (100% Juice)

Gallons 0.18 0.33 0.25 0.22 0.21 0.23 0.21 0.19 6.5% 3.00 2.67 -11.1%

Price/Gal ($) 6.72 4.76 5.53 5.89 6.01 5.88 5.94 6.04 -10.1% 5.60 5.46 -2.6%

Revenues ($) 1.22 1.58 1.39 1.29 1.27 1.36 1.28 1.17 -4.2% 16.81 14.57 -13.3%


2011-12 STD: 10/02/11 - 08/04/12

2010-11 STD: 10/03/10 - 08/06/11

Source: Nielsen

LESS THAN 100% OJ & GJ BEVERAGESExpanded All Outlets Combined (xAOC)




weeks vs. Similar

4 weeks Year Ago

Season-to-Date

xAOC


(863) 537-3999




08/06/11 02/18/12 03/17/12 04/14/12 05/12/12 06/09/12 07/07/12 08/04/12 2010-11 2011-12 % Change

NFC OJ

Gallons 20.71 22.93 23.96 23.10 22.07 21.31 21.01 20.83 0.5% 262.04 250.13 -4.5%

Price/Gal ($) 7.13 7.20 7.19 7.11 7.21 7.34 7.43 7.45 4.6% 6.87 7.22 5.2%

Revenues ($) 147.60 164.98 172.28 164.31 159.13 156.45 156.14 155.20 5.1% 1,799.62 1,806.74 0.4%

RECON OJ

Gallons 16.41 16.33 16.02 14.87 14.69 13.81 13.90 14.08 -14.2% 197.56 173.14 -12.4%

Price/Gal ($) 4.90 4.98 5.05 5.06 5.01 5.07 5.06 4.96 1.3% 4.75 5.01 5.5%

Revenues ($) 80.34 81.29 80.98 75.27 73.62 70.02 70.38 69.84 -13.1% 938.75 867.78 -7.6%

Refrigerated OJ

Gallons 37.12 39.25 39.98 37.97 36.76 35.13 34.91 34.90 -6.0% 459.59 423.26 -7.9%

Price/Gal ($) 6.14 6.27 6.33 6.31 6.33 6.45 6.49 6.45 5.0% 5.96 6.32 6.1%

Revenues ($) 227.95 246.27 253.26 239.58 232.75 226.48 226.51 225.04 -1.3% 2,738.38 2,674.52 -2.3%

Frozen OJ

Gallons 2.40 2.39 2.39 2.26 2.24 2.13 2.13 2.09 -13.0% 30.31 26.16 -13.7%

Price/Gal ($) 4.80 4.84 4.81 4.82 4.79 4.85 4.86 4.82 0.3% 4.64 4.82 3.8%

Revenues ($) 11.53 11.56 11.48 10.91 10.71 10.32 10.34 10.06 -12.8% 140.72 126.12 -10.4%

Shelf Stable OJ

Gallons 0.18 0.15 0.15 0.15 0.15 0.13 0.12 0.11 -41.0% 2.32 1.60 -31.2%

Price/Gal ($) 7.45 8.50 8.41 8.64 8.54 8.80 8.62 8.97 20.3% 7.37 8.52 15.6%

Revenues ($) 1.36 1.31 1.27 1.26 1.29 1.19 1.04 0.97 -29.1% 17.11 13.61 -20.5%

Total Orange Juice

Gallons 39.70 41.79 42.52 40.37 39.14 37.39 37.16 37.09 -6.6% 492.22 451.02 -8.4%

Price/Gal ($) 6.07 6.20 6.26 6.24 6.25 6.37 6.40 6.36 4.9% 5.88 6.24 6.0%

Revenues ($) 240.84 259.14 266.02 251.74 244.74 237.99 237.89 236.06 -2.0% 2,896.21 2,814.25 -2.8%


2011-12 STD: 10/02/11 - 08/04/12

2010-11 STD: 10/03/10 - 08/06/11

Source: Nielsen

Florida Department of CitrusORANGE JUICE SALES

Food, Drug, Mass + WalmartNIELSEN SCANTRACK


Season-to-DateFour Weeks Ending


% Change Latest 4

weeks vs. Similar 4

weeks Year Ago

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FDM+Walmart

Florida Department of Citrus; P.O. Box 9010; Bartow, FL 33831-9010

(863) 537-3999


08/06/11 02/18/12 03/17/12 04/14/12 05/12/12 06/09/12 07/07/12 08/04/12 2010-11 2011-12 % Change

NFC GJ

Gallons 0.94 0.92 0.94 0.93 0.89 0.79 0.88 0.83 -11.6% 10.70 9.79 -8.5%

Price/Gal ($) 7.14 7.31 7.25 7.15 7.25 7.29 7.40 7.56 5.9% 6.96 7.28 4.6%

Revenues ($) 6.74 6.76 6.83 6.67 6.49 5.77 6.52 6.30 -6.4% 74.46 71.24 -4.3%

RECON GJ

Gallons 0.05 0.05 0.05 0.05 0.04 0.05 0.04 0.04 -7.2% 0.50 0.48 -3.3%

Price/Gal ($) 5.63 5.75 5.92 6.46 6.48 6.52 5.87 5.83 3.5% 5.53 6.03 9.0%

Revenues ($) 0.26 0.26 0.28 0.29 0.29 0.30 0.26 0.25 -3.9% 2.75 2.90 5.4%

Refrigerated GJ

Gallons 0.99 0.97 0.99 0.98 0.94 0.84 0.92 0.88 -11.4% 11.20 10.27 -8.3%

Price/Gal ($) 7.07 7.24 7.19 7.12 7.22 7.25 7.33 7.48 5.7% 6.90 7.22 4.7%

Revenues ($) 6.99 7.02 7.11 6.96 6.77 6.08 6.77 6.55 -6.3% 77.22 74.15 -4.0%

Frozen GJ

Gallons 0.04 0.03 0.03 0.03 0.03 0.04 0.03 0.03 -8.2% 0.39 0.36 -7.5%

Price/Gal ($) 4.50 4.53 4.53 4.52 4.52 4.52 4.50 4.48 -0.4% 4.57 4.52 -1.1%

Revenues ($) 0.17 0.14 0.15 0.14 0.14 0.16 0.15 0.15 -8.5% 1.76 1.61 -8.6%

Shelf Stable GJ

Gallons 0.44 0.50 0.45 0.42 0.42 0.48 0.44 0.42 -4.6% 5.29 4.92 -6.9%

Price/Gal ($) 6.40 5.30 5.87 6.04 6.11 6.12 6.13 6.16 -3.7% 5.84 5.82 -0.4%

Revenues ($) 2.80 2.65 2.62 2.54 2.59 2.97 2.71 2.57 -8.2% 30.89 28.65 -7.3%


Gallons 1.46 1.50 1.47 1.43 1.40 1.36 1.40 1.33 -9.3% 16.87 15.55 -7.9%

Price/Gal ($) 6.81 6.54 6.73 6.75 6.82 6.77 6.88 6.99 2.7% 6.51 6.71 3.1%

Revenues ($) 9.96 9.81 9.88 9.64 9.51 9.21 9.63 9.28 -6.9% 109.87 104.41 -5.0%


2011-12 STD: 10/02/11 - 08/04/12

2010-11 STD: 10/03/10 - 08/06/11

Season-to-DateFour Weeks Ending

GRAPEFRUIT JUICE SALES

% Change Latest 4

weeks vs. Similar 4

weeks Year Ago

Source: Nielsen

Food, Drug, Mass + Walmart(Gallons and Revenues in Millions)


FDM+Walmart


(863) 537-3999


08/06/11 02/18/12 03/17/12 04/14/12 05/12/12 06/09/12 07/07/12 08/04/12 2010-11 2011-12 % Change

OJ Drinks 0-39.99%

Gallons 2.64 1.89 1.70 1.71 1.66 1.73 1.67 1.53 -42.0% 30.06 22.44 -25.3%

Price/Gal ($) 3.09 3.48 3.72 3.86 3.92 3.86 3.95 3.95 24.9% 3.06 3.47 13.4%

Revenues ($) 8.15 6.59 6.35 6.62 6.51 6.67 6.60 6.04 -27.5% 91.99 77.87 -15.3%

OJ Drinks 40-99.99%

Gallons 1.33 1.95 1.82 1.68 1.59 1.51 1.38 1.33 -0.1% 16.04 18.20 13.5%

Price/Gal ($) 6.81 6.75 6.95 6.90 7.03 7.15 7.45 7.48 9.8% 6.49 6.97 7.3%

Revenues ($) 9.07 13.16 12.64 11.57 11.15 10.81 10.31 9.95 9.8% 104.18 126.82 21.7%


Gallons 0.46 0.42 0.49 0.41 0.36 0.35 0.36 0.34 -25.0% 4.96 4.39 -11.6%

Price/Gal ($) 2.76 3.15 3.26 3.17 3.16 3.18 3.08 3.09 12.1% 2.83 3.13 10.3%

Revenues ($) 1.27 1.33 1.60 1.31 1.14 1.11 1.09 1.07 -15.9% 14.07 13.72 -2.5%

Total OJ Drinks

Gallons 4.43 4.26 4.01 3.80 3.61 3.59 3.41 3.21 -27.6% 51.06 45.04 -11.8%

Price/Gal ($) 4.17 4.95 5.13 5.12 5.21 5.18 5.28 5.32 27.5% 4.12 4.85 17.8%

Revenues ($) 18.48 21.09 20.59 19.49 18.80 18.60 18.00 17.06 -7.7% 210.23 218.40 3.9%

OJ BL Drinks

Gallons 16.08 14.07 14.28 13.63 13.69 13.49 14.59 15.03 -6.5% 167.67 153.61 -8.4%

Price/Gal ($) 2.72 2.96 2.94 2.96 2.91 2.93 2.93 2.91 6.9% 2.79 2.93 5.1%

Revenues ($) 43.73 41.60 41.94 40.37 39.86 39.53 42.81 43.69 -0.1% 467.07 449.84 -3.7%

OJ BL (100% Juice)

Gallons 2.86 2.81 2.98 2.93 2.78 2.74 2.66 2.33 -18.4% 36.76 30.55 -16.9%

Price/Gal ($) 6.42 6.63 6.57 6.47 6.54 6.68 6.73 6.99 8.8% 6.13 6.62 8.0%

Revenues ($) 18.37 18.62 19.58 18.97 18.18 18.32 17.88 16.30 -11.3% 225.15 202.14 -10.2%

GJ Cocktail

Gallons 0.69 0.84 0.79 0.75 0.77 0.82 0.75 0.74 8.0% 8.77 8.56 -2.4%

Price/Gal ($) 5.98 5.19 5.41 5.49 5.51 5.63 5.97 5.75 -3.9% 5.39 5.46 1.4%

Revenues ($) 4.11 4.34 4.26 4.13 4.25 4.63 4.50 4.27 3.8% 47.26 46.79 -1.0%

GJ BL (100% Juice)

Gallons 0.18 0.33 0.25 0.22 0.21 0.23 0.21 0.19 7.5% 2.94 2.62 -10.8%

Price/Gal ($) 6.79 4.75 5.53 5.91 6.05 5.89 6.01 6.07 -10.5% 5.63 5.48 -2.7%

Revenues ($) 1.19 1.56 1.37 1.27 1.25 1.35 1.25 1.15 -3.8% 16.54 14.36 -13.2%


2011-12 STD: 10/02/11 - 08/04/12

2010-11 STD: 10/03/10 - 08/06/11


weeks vs. Similar 4

weeks Year Ago

Season-to-Date

LESS THAN 100% OJ & GJ BEVERAGESFood, Drug, Mass + Walmart(Gallons and Revenues in Millions)


Source: Nielsen

FDM+Walmart


(863) 537-3999




08/06/11 02/18/12 03/17/12 04/14/12 05/12/12 06/09/12 07/07/12 08/04/12 2010-11 2011-12 % Change

NFC OJ

Gallons 16.32 17.78 18.34 18.01 17.06 16.69 16.45 16.25 -0.4% 206.69 194.39 -6.0%

Price/Gal ($) 7.19 7.25 7.29 7.18 7.28 7.38 7.44 7.48 4.0% 6.90 7.26 5.3%

Revenues ($) 117.39 128.96 133.73 129.23 124.29 123.20 122.46 121.51 3.5% 1,425.77 1,411.83 -1.0%

RECON OJ

Gallons 12.12 11.43 11.16 10.35 10.47 9.80 9.89 10.02 -17.4% 140.89 122.20 -13.3%

Price/Gal ($) 4.88 4.97 5.08 5.11 5.04 5.12 5.10 4.98 2.0% 4.76 5.03 5.7%

Revenues ($) 59.21 56.82 56.71 52.94 52.80 50.12 50.43 49.91 -15.7% 671.26 615.14 -8.4%

Refrigerated OJ

Gallons 28.45 29.21 29.50 28.36 27.53 26.49 26.35 26.27 -7.7% 347.58 316.59 -8.9%

Price/Gal ($) 6.21 6.36 6.46 6.42 6.43 6.54 6.56 6.53 5.1% 6.03 6.40 6.1%

Revenues ($) 176.60 185.78 190.45 182.17 177.09 173.32 172.89 171.42 -2.9% 2,097.03 2,026.97 -3.3%

Frozen OJ

Gallons 1.72 1.66 1.68 1.61 1.60 1.50 1.51 1.47 -14.7% 21.90 18.42 -15.9%

Price/Gal ($) 5.14 5.20 5.13 5.14 5.08 5.18 5.18 5.14 0.0% 4.91 5.15 4.9%

Revenues ($) 8.85 8.62 8.64 8.26 8.14 7.78 7.82 7.55 -14.7% 107.57 94.94 -11.7%

Shelf Stable OJ

Gallons 0.14 0.10 0.11 0.10 0.11 0.10 0.09 0.07 -46.2% 1.58 1.13 -28.9%

Price/Gal ($) 7.40 8.84 8.62 8.84 8.82 9.04 8.68 9.09 22.7% 7.56 8.77 16.1%

Revenues ($) 1.02 0.92 0.93 0.91 0.94 0.87 0.74 0.67 -34.0% 11.97 9.88 -17.4%

Total Orange Juice

Gallons 30.31 30.97 31.29 30.07 29.24 28.09 27.94 27.81 -8.2% 371.06 336.14 -9.4%

Price/Gal ($) 6.15 6.31 6.39 6.36 6.37 6.48 6.49 6.46 5.0% 5.97 6.34 6.2%

Revenues ($) 186.46 195.32 200.02 191.34 186.17 181.98 181.46 179.63 -3.7% 2,216.57 2,131.80 -3.8%


2011-12 STD: 10/02/11 - 08/04/12

2010-11 STD: 10/03/10 - 08/06/11

Florida Department of CitrusORANGE JUICE SALESFOOD ($2MM+ GROCERY)

NIELSEN SCANTRACK


Source: Nielsen



weeks vs. Similar

4 weeks Year Ago

Season-to-Date

Eco

no

mic

an

d M

arke

t R

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arch

Re

po

rt

Food


(863) 537-3999


08/06/11 02/18/12 03/17/12 04/14/12 05/12/12 06/09/12 07/07/12 08/04/12 2010-11 2011-12 % Change

NFC GJ

Gallons 782.64 769.15 780.66 775.54 751.52 692.83 747.82 709.99 -9.3% 8,904.41 8,241.51 -7.4%

Price/Gal ($) 7.35 7.46 7.42 7.35 7.44 7.46 7.48 7.61 3.6% 7.11 7.42 4.3%

Revenues ($) 5,750.01 5,734.13 5,790.28 5,700.90 5,590.46 5,166.93 5,594.42 5,403.15 -6.0% 63,325.00 61,118.30 -3.5%

RECON GJ

Gallons 45.40 45.34 47.10 45.41 44.16 46.72 43.49 42.12 -7.2% 498.16 481.84 -3.3%

Price/Gal ($) 5.63 5.75 5.92 6.46 6.48 6.52 5.87 5.82 3.5% 5.53 6.02 9.0%

Revenues ($) 255.38 260.51 278.75 293.43 286.06 304.69 255.14 245.29 -3.9% 2,752.57 2,902.84 5.5%

Refrigerated GJ

Gallons 828.04 814.49 827.76 820.96 795.68 739.54 791.31 752.11 -9.2% 9,402.56 8,723.36 -7.2%

Price/Gal ($) 7.25 7.36 7.33 7.30 7.39 7.40 7.39 7.51 3.6% 7.03 7.34 4.4%

Revenues ($) 6,005.39 5,994.64 6,069.02 5,994.34 5,876.52 5,471.61 5,849.56 5,648.44 -5.9% 66,077.57 64,021.15 -3.1%

Frozen GJ

Gallons 17.54 13.17 13.63 13.25 13.55 14.58 14.66 14.87 -15.2% 191.11 152.55 -20.2%

Price/Gal ($) 5.04 5.28 5.25 5.21 5.22 5.25 5.17 5.10 1.2% 4.93 5.21 5.8%

Revenues ($) 88.44 69.52 71.52 69.08 70.72 76.59 75.75 75.88 -14.2% 941.81 795.11 -15.6%

Shelf Stable GJ

Gallons 320.32 334.55 293.54 287.83 294.70 337.60 307.70 287.31 -10.3% 3,737.65 3,298.33 -11.8%

Price/Gal ($) 6.64 5.87 6.44 6.40 6.47 6.47 6.46 6.58 -0.9% 6.26 6.37 1.8%

Revenues ($) 2,127.15 1,965.24 1,889.03 1,841.10 1,906.85 2,184.06 1,986.18 1,891.62 -11.1% 23,403.96 21,020.62 -10.2%


Gallons 1,165.90 1,162.20 1,134.92 1,122.04 1,103.93 1,091.73 1,113.67 1,054.28 -9.6% 13,331.32 12,174.25 -8.7%

Price/Gal ($) 7.05 6.91 7.08 7.04 7.11 7.08 7.10 7.22 2.4% 6.78 7.05 3.9%

Revenues ($) 8,220.97 8,029.41 8,029.58 7,904.52 7,854.09 7,732.27 7,911.49 7,615.95 -7.4% 90,423.34 85,836.87 -5.1%


2011-12 STD: 10/02/11 - 08/04/12

2010-11 STD: 10/03/10 - 08/06/11

(Gallons and Revenues in Thousands)


Four Weeks Ending

GRAPEFRUIT JUICE SALESFOOD ($2MM+ GROCERY)

Source: Nielsen

% Change Latest 4

weeks vs. Similar

4 weeks Year Ago

Season-to-Date

Food


(863) 537-3999


08/06/11 02/18/12 03/17/12 04/14/12 05/12/12 06/09/12 07/07/12 08/04/12 2010-11 2011-12 % Change

OJ Drinks 0-39.99%

Gallons 2,117 1,504 1,373 1,388 1,308 1,386 1,345 1,223 -42.2% 23,048 17,058 -26.0%

Price/Gal ($) 3.14 3.57 3.84 3.95 4.03 3.95 4.03 4.01 27.6% 3.18 3.63 14.2%

Revenues ($) 6,655 5,362 5,267 5,484 5,273 5,478 5,414 4,907 -26.3% 73,290 61,925 -15.5%

OJ Drinks 40-99.99%

Gallons 993 1,403 1,330 1,246 1,165 1,096 1,035 996 0.3% 12,000 13,300 10.8%

Price/Gal ($) 6.88 6.82 7.07 6.99 7.17 7.30 7.48 7.54 9.6% 6.60 7.06 7.0%

Revenues ($) 6,834 9,570 9,410 8,712 8,349 7,998 7,748 7,506 9.8% 79,158 93,913 18.6%


Gallons 411 383 452 380 332 326 335 324 -21.3% 4,477 4,010 -10.4%

Price/Gal ($) 2.87 3.25 3.37 3.26 3.26 3.27 3.12 3.12 8.9% 2.94 3.22 9.4%

Revenues ($) 1,179 1,244 1,521 1,242 1,081 1,067 1,045 1,011 -14.3% 13,178 12,910 -2.0%

Total OJ Drinks

Gallons 3,521 3,290 3,156 3,014 2,805 2,808 2,715 2,543 -27.8% 39,525 34,368 -13.0%

Price/Gal ($) 4.17 4.92 5.13 5.12 5.24 5.18 5.23 5.28 26.7% 4.19 4.91 17.2%

Revenues ($) 14,668 15,658 16,198 15,439 14,703 14,543 14,207 13,425 -8.5% 165,626 168,748 1.9%

OJ BL Drinks

Gallons 9,791 8,833 8,932 8,403 8,642 8,592 8,678 8,966 -8.4% 107,107 96,329 -10.1%

Price/Gal ($) 2.77 2.94 2.91 2.96 2.94 2.97 2.93 2.85 2.7% 2.75 2.89 5.3%

Revenues ($) 27,159 25,978 25,985 24,907 25,430 25,538 25,415 25,543 -5.9% 294,340 278,758 -5.3%

OJ BL (100% Juice)

Gallons 2,110 2,032 2,140 2,141 2,093 2,087 2,030 1,756 -16.8% 26,874 22,644 -15.7%

Price/Gal ($) 6.57 6.83 6.80 6.67 6.67 6.77 6.81 7.06 7.6% 6.26 6.76 8.0%

Revenues ($) 13,856 13,886 14,546 14,272 13,965 14,121 13,821 12,405 -10.5% 168,268 153,062 -9.0%

GJ Cocktail

Gallons 418 514 451 437 451 490 472 452 8.0% 5,309 4,988 -6.1%

Price/Gal ($) 6.37 5.54 5.98 6.05 6.14 6.19 6.28 6.33 -0.7% 5.71 6.02 5.4%

Revenues ($) 2,667 2,851 2,693 2,646 2,770 3,036 2,965 2,860 7.2% 30,319 30,033 -0.9%

GJ BL (100% Juice)

Gallons 111 204 144 135 130 147 129 114 3.3% 1,814 1,504 -17.1%

Price/Gal ($) 7.20 5.19 6.11 6.24 6.46 6.18 6.32 6.53 -9.3% 6.14 6.15 0.1%

Revenues ($) 796 1,062 878 846 840 908 814 746 -6.3% 11,136 9,245 -17.0%


2011-12 STD: 10/02/11 - 08/04/12

2010-11 STD: 10/03/10 - 08/06/11

LESS THAN 100% OJ & GJ BEVERAGES




weeks vs. Similar

4 weeks Year Ago

Season-to-Date

FOOD ($2MM+ GROCERY)

Source: Nielsen

Food


(863) 537-3999




08/06/11 02/18/12 03/17/12 04/14/12 05/12/12 06/09/12 07/07/12 08/04/12 2010-11 2011-12 % Change

NFC OJ

Gallons 3.58 4.07 4.41 4.04 3.94 3.72 3.66 3.64 1.7% 45.04 44.21 -1.8%

Price/Gal ($) 6.62 6.71 6.59 6.59 6.68 6.93 7.13 7.14 7.8% 6.53 6.82 4.5%

Revenues ($) 23.68 27.28 29.05 26.65 26.30 25.77 26.09 25.96 9.6% 294.10 301.66 2.6%

RECON OJ

Gallons 3.81 4.30 4.31 3.98 3.70 3.59 3.57 3.63 -4.6% 50.01 45.03 -10.0%

Price/Gal ($) 4.78 4.87 4.84 4.80 4.81 4.80 4.85 4.78 0.1% 4.58 4.83 5.5%

Revenues ($) 18.20 20.96 20.84 19.13 17.82 17.26 17.33 17.38 -4.5% 228.85 217.37 -5.0%

Refrigerated OJ

Gallons 7.39 8.37 8.71 8.02 7.64 7.31 7.23 7.27 -1.5% 95.06 89.24 -6.1%

Price/Gal ($) 5.67 5.76 5.73 5.71 5.77 5.88 6.00 5.96 5.1% 5.50 5.82 5.7%

Revenues ($) 41.88 48.24 49.89 45.78 44.12 43.03 43.43 43.34 3.5% 522.95 519.03 -0.7%

Frozen OJ

Gallons 0.63 0.69 0.68 0.62 0.60 0.59 0.59 0.59 -7.7% 7.84 7.35 -6.2%

Price/Gal ($) 3.94 3.98 4.00 4.00 4.00 4.01 4.00 4.02 1.9% 3.93 3.98 1.2%

Revenues ($) 2.50 2.76 2.70 2.50 2.41 2.38 2.35 2.35 -5.9% 30.79 29.25 -5.0%

Shelf Stable OJ

Gallons 0.03 0.04 0.03 0.03 0.03 0.03 0.03 0.02 -31.2% 0.46 0.34 -27.1%

Price/Gal ($) 6.85 7.03 7.07 7.21 7.15 7.61 7.64 7.65 11.6% 6.30 7.20 14.3%

Revenues ($) 0.24 0.25 0.21 0.20 0.20 0.20 0.19 0.18 -23.2% 2.90 2.41 -16.7%

Total Orange Juice

Gallons 8.05 9.10 9.42 8.68 8.27 7.93 7.85 7.88 -2.2% 103.35 96.93 -6.2%

Price/Gal ($) 5.54 5.63 5.61 5.59 5.65 5.75 5.86 5.82 5.1% 5.39 5.68 5.5%

Revenues ($) 44.62 51.25 52.81 48.48 46.72 45.62 45.97 45.87 2.8% 556.64 550.69 -1.1%


2011-12 STD: 10/02/11 - 08/04/12

2010-11 STD: 10/03/10 - 08/06/11

NIELSEN SCANTRACK

ORANGE JUICE SALESWALMART


Florida Department of Citrus

Source: Nielsen

% Change Latest 4

weeks vs. Similar 4

weeks Year Ago

Four Weeks Ending Season-to-Date


Eco

no

mic

an

d M

arke

t R

ese

arch

Re

po

rt

Walmart


(863) 537-3999


08/06/11 02/18/12 03/17/12 04/14/12 05/12/12 06/09/12 07/07/12 08/04/12 2010-11 2011-12 % Change

NFC GJ

Gallons 139.75 123.84 129.40 131.45 118.23 81.84 109.56 99.94 -28.5% 1,543.18 1,271.57 -17.6%

Price/Gal ($) 6.03 6.45 6.32 6.06 6.20 5.92 6.83 7.29 21.0% 6.10 6.45 5.8%

Revenues ($) 842.55 799.13 817.18 796.29 733.13 484.77 748.23 729.00 -13.5% 9,410.05 8,199.93 -12.9%

RECON GJ

Gallons 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Price/Gal ($) 0.00 0.00

Revenues ($) 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Refrigerated GJ

Gallons 139.75 123.84 129.40 131.45 118.23 81.84 109.56 99.94 -28.5% 1,543.18 1,271.57 -17.6%

Price/Gal ($) 6.03 6.45 6.32 6.06 6.20 5.92 6.83 7.29 21.0% 6.10 6.45 5.8%

Revenues ($) 842.55 799.13 817.18 796.29 733.13 484.77 748.23 729.00 -13.5% 9,410.05 8,199.93 -12.9%

Frozen GJ

Gallons 19.74 18.73 18.70 17.79 18.53 20.52 19.60 19.36 -1.9% 194.52 204.11 4.9%

Price/Gal ($) 4.01 4.00 4.01 4.00 4.00 4.00 4.00 4.00 -0.2% 4.22 4.00 -5.2%

Revenues ($) 79.10 74.98 74.98 71.24 74.12 82.08 78.35 77.40 -2.2% 820.99 816.76 -0.5%

Shelf Stable GJ

Gallons 113.83 162.01 149.87 128.99 127.65 144.35 131.02 126.39 11.0% 1,492.22 1,589.55 6.5%

Price/Gal ($) 5.65 4.05 4.71 5.19 5.23 5.27 5.29 5.15 -8.8% 4.71 4.61 -2.2%

Revenues ($) 642.83 655.37 705.18 669.80 667.80 761.29 693.16 650.96 1.3% 7,031.86 7,324.89 4.2%


Gallons 273.32 304.58 297.97 278.23 264.42 246.71 260.19 245.69 -10.1% 3,229.92 3,065.23 -5.1%

Price/Gal ($) 5.72 5.02 5.36 5.53 5.58 5.38 5.84 5.93 3.6% 5.34 5.33 -0.3%

Revenues ($) 1564.48 1529.48 1597.34 1537.33 1475.04 1328.14 1519.74 1457.37 -6.8% 17,262.90 16,341.57 -5.3%


2011-12 STD: 10/02/11 - 08/04/12

2010-11 STD: 10/03/10 - 08/06/11

Season-to-Date

WALMART


weeks vs. Similar 4

weeks Year Ago


Source: Nielsen


GRAPEFRUIT JUICE SALES

Walmart


(863) 537-3999


08/06/11 02/18/12 03/17/12 04/14/12 05/12/12 06/09/12 07/07/12 08/04/12 2010-11 2011-12 % Change

OJ Drinks 0-39.99%

Gallons 460.53 353.47 296.81 293.45 321.44 311.37 285.46 269.24 -41.5% 6545.17 4981.50 -23.9%

Price/Gal ($) 2.58 2.98 3.09 3.34 3.36 3.37 3.41 3.48 34.8% 2.54 2.79 9.7%

Revenues ($) 1188.49 1053.31 917.64 980.77 1080.87 1048.65 972.48 936.52 -21.2% 16649.65 13903.22 -16.5%

OJ Drinks 40-99.99%

Gallons 282.97 479.43 424.76 380.21 362.92 363.85 294.00 275.44 -2.7% 3367.34 4197.71 24.7%

Price/Gal ($) 6.55 6.50 6.51 6.51 6.50 6.55 7.28 7.30 11.5% 6.11 6.62 8.4%

Revenues ($) 1853.56 3115.77 2766.09 2476.95 2358.39 2384.59 2140.87 2010.80 8.5% 20576.74 27797.12 35.1%


Gallons 34.85 32.93 31.39 26.42 21.04 12.28 12.60 12.81 -63.2% 389.61 284.69 -26.9%

Price/Gal ($) 1.70 2.02 1.88 1.85 1.80 1.91 2.18 2.44 43.4% 1.69 1.85 9.3%

Revenues ($) 59.22 66.56 59.07 48.94 37.86 23.40 27.41 31.22 -47.3% 660.32 527.39 -20.1%

Total OJ Drinks

Gallons 778.35 865.82 752.96 700.08 705.39 687.50 592.05 557.49 -28.4% 10302.12 9463.91 -8.1%

Price/Gal ($) 3.98 4.89 4.97 5.01 4.93 5.03 5.30 5.34 34.1% 3.68 4.46 21.3%

Revenues ($) 3101.27 4235.63 3742.80 3506.65 3477.12 3456.64 3140.76 2978.54 -4.0% 37886.71 42227.73 11.5%

OJ BL Drinks

Gallons 6040.86 5047.52 5153.78 5043.82 4873.15 4741.93 5756.60 5908.53 -2.2% 58421.34 55257.40 -5.4%

Price/Gal ($) 2.58 2.92 2.92 2.89 2.79 2.80 2.89 2.95 14.2% 2.81 2.93 4.4%

Revenues ($) 15580.24 14745.24 15040.77 14595.61 13585.96 13274.69 16662.53 17410.31 11.7% 163945.43 161927.73 -1.2%

OJ BL (100% Juice)

Gallons 641.18 646.32 704.23 666.16 577.75 559.75 539.50 487.30 -24.0% 8351.49 6638.91 -20.5%

Price/Gal ($) 5.92 5.92 5.84 5.80 5.96 6.17 6.22 6.59 11.3% 5.67 6.04 6.4%

Revenues ($) 3797.54 3824.64 4109.42 3865.30 3441.09 3451.87 3356.90 3213.53 -15.4% 47392.46 40072.73 -15.4%

GJ Cocktail

Gallons 221.90 282.58 291.06 277.54 282.60 291.73 245.45 255.36 15.1% 2976.54 3133.65 5.3%

Price/Gal ($) 5.28 4.39 4.41 4.39 4.34 4.54 5.17 4.53 -14.2% 4.69 4.45 -5.2%

Revenues ($) 1170.95 1240.27 1284.59 1217.75 1225.21 1325.63 1269.08 1155.95 -1.3% 13968.72 13937.32 -0.2%

GJ BL (100% Juice)

Gallons 63.85 122.38 102.63 79.01 75.61 81.10 76.77 71.13 11.4% 1094.05 1103.76 0.9%

Price/Gal ($) 5.94 3.94 4.66 5.31 5.32 5.32 5.32 5.11 -14.0% 4.58 4.49 -2.1%

Revenues ($) 379.43 481.99 478.40 419.47 401.89 431.15 408.66 363.62 -4.2% 5015.02 4951.17 -1.3%


2011-12 STD: 10/02/11 - 08/04/12

2010-11 STD: 10/03/10 - 08/06/11

Source: Nielsen




weeks vs. Similar 4

weeks Year Ago

Season-to-Date

LESS THAN 100% OJ & GJ BEVERAGESWALMART

Walmart


(863) 537-3999




08/06/11 02/18/12 03/17/12 04/14/12 05/12/12 06/09/12 07/07/12 08/04/12 2010-11 2011-12 % Change

NFC OJ

Average Promo Price 6.51 6.54 6.66 6.47 6.54 6.65 6.70 6.74 3.5% 6.23 6.54 5.0%

Price Reduction 92 95 95 95 96 94 93 93 1.1% 93 50 -45.8%

Feature & Disp 37 37 40 42 39 39 38 40 8.1% 37 46 25.5%

Display w/o Fea 34 30 31 31 31 32 29 27 -20.6% 31 41 33.4%

Feature w/o Disp 90 90 92 92 93 90 90 91 1.1% 90 51 -43.1%

RECON OJ


Price Reduction 89 91 90 88 92 89 87 81 -9.0% 88 50 -43.8%

Feature & Disp 22 24 21 17 27 17 19 17 -22.7% 23 46 96.9%

Display w/o Fea 28 29 27 24 27 27 26 27 -3.6% 25 44 75.3%

Feature w/o Disp 76 80 83 72 82 82 81 77 1.3% 80 47 -40.6%

Refrigerated OJ


Price Reduction 98 97 97 97 98 98 97 97 -1.0% 97 48 -50.5%

Feature & Disp 43 44 45 47 47 43 43 44 2.3% 43 48 11.3%

Display w/o Fea 46 43 44 43 45 44 43 42 -8.7% 42 47 12.1%

Feature w/o Disp 94 93 94 96 96 94 93 95 1.1% 95 50 -46.9%

Frozen OJ


Price Reduction 38 39 41 42 45 48 44 47 23.7% 47 47 0.5%

Feature & Disp 0 1 1 0 1 0 0 1 1 45 8065.4%

Display w/o Fea 1 4 2 4 1 2 2 2 100.0% 1 42 3777.5%

Feature w/o Disp 11 13 17 13 10 10 14 12 9.1% 13 41 203.7%

Shelf Stable OJ


Price Reduction 33 27 36 38 29 17 31 30 -9.1% 31 39 24.9%

Feature & Disp 4 1 2 0 3 2 3 1 -75.0% 2 37 1848.1%

Display w/o Fea 3 2 2 3 2 2 3 3 0.0% 3 36 934.1%

Feature w/o Disp 13 12 25 14 17 17 12 10 -23.1% 13 35 159.3%

Total OJ


Price Reduction 98 97 98 97 98 98 98 97 -1.0% 97 36 -62.8%

Feature & Disp 44 44 45 47 48 43 43 45 2.3% 44 36 -16.4%

Display w/o Fea 47 45 45 46 47 46 45 43 -8.5% 44 37 -17.0%

Feature w/o Disp 94 93 94 96 96 94 93 96 2.1% 95 39 -59.3%


2011-12 STD: 10/02/11 - 08/04/12

2010-11 STD: 10/03/10 - 08/06/11

Florida Department of CitrusORANGE JUICE PROMOTIONS

FOOD ($2MM+ Grocery Stores)NIELSEN SCANTRACK

(Prices in dollars and Promotion in %ACV)


Four Weeks Ending% Change

Latest 4 weeks

vs. Similar 4

weeks Year Ago

Season-to-Date

Source: Nielsen

Eco

no

mic

an

d M

arke

t R

ese

arch

Re

po

rt

Food-Promotions


(863) 537-3999


08/06/11 02/18/12 03/17/12 04/14/12 05/12/12 06/09/12 07/07/12 08/04/12 2010-11 2011-12 % Change

NFC GJ


Price Reduction 70 65 72 74 70 65 62 63 -10.0% 69 38 -44.6%

Feature & Disp 4 3 4 3 3 2 5 4 0.0% 4 37 954.5%

Display w/o Fea 6 6 6 7 7 4 6 6 0.0% 6 36 464.8%

Feature w/o Disp 46 42 52 50 41 35 50 47 2.2% 49 37 -25.0%

RECON GJ

Average Promo Price 4.32 5.51 7.00 9.90 14.40 9.98 4.38 3.99 -7.6% 4.83 35.84 642.6%

Price Reduction 4 7 6 2 2 2 2 2 -50.0% 5 35 552.2%

Feature & Disp 0 0 0 0 0 0 0 0 0 34

Display w/o Fea 0 0 0 0 0 0 0 0 0 33

Feature w/o Disp 1 0 0 0 0 1 0 0 -100.0% 1 32 2866.4%

Refrogerated GJ


Price Reduction 71 67 73 74 71 65 63 64 -9.9% 71 33 -53.8%

Feature & Disp 4 3 4 3 3 2 5 4 0.0% 4 32 778.0%

Display w/o Fea 6 6 6 7 7 4 6 6 0.0% 6 31 385.4%

Feature w/o Disp 46 42 52 51 41 35 50 48 4.3% 49 32 -35.6%

Frozen GJ


Price Reduction 9 3 3 4 4 2 3 6 -33.3% 7 30 313.3%

Feature & Disp 0 0 0 0 0 0 0 0 0 30

Display w/o Fea 0 0 0 0 0 0 0 0 0 29

Feature w/o Disp 0 0 0 0 0 0 1 1 0 29 31376.2%

Shelf Stable GJ


Price Reduction 40 60 55 55 55 49 51 51 27.5% 50 29 -42.1%

Feature & Disp 0 6 0 1 2 1 1 0 1 28 1836.6%

Display w/o Fea 3 7 4 2 2 2 3 2 -33.3% 5 28 416.5%

Feature w/o Disp 17 26 22 25 14 26 14 9 -47.1% 17 28 65.5%

TL GJ


Price Reduction 81 81 83 84 83 78 77 76 -6.2% 82 28 -65.7%

Feature & Disp 5 9 4 5 5 3 6 4 -20.0% 5 28 453.8%

Display w/o Fea 9 13 10 9 9 6 8 8 -11.1% 11 27 138.9%

Feature w/o Disp 51 51 59 62 47 55 57 53 3.9% 56 28 -50.2%


2011-12 STD: 10/02/11 - 08/04/12

2010-11 STD: 10/03/10 - 08/06/11

% Change Latest

4 weeks vs.

Similar 4 weeks

Year Ago

Season-to-Date

FOOD ($2MM+ Grocery Stores)(Prices in dollars and Promotion in %ACV)


Four Weeks Ending

Source: Nielsen

GRAPEFRUIT JUICE PROMOTIONS

Food-Promotions


(863) 537-3999


08/06/11 02/18/12 03/17/12 04/14/12 05/12/12 06/09/12 07/07/12 08/04/12 2010-11 2011-12 % Change

OJ Drinks 0-39.99%


Price Reduction 85 86 83 83 80 85 80 77 -9.4% 83 28 -66.2%

Feature & Disp 18 12 14 14 14 16 16 10 -44.4% 14 28 94.8%

Display w/o Fea 34 21 23 26 29 32 32 32 -5.9% 27 28 3.2%

Feature w/o Disp 59 67 67 66 62 70 65 47 -20.3% 61 28 -53.0%

OJ Drinks 40-99.99%


Price Reduction 67 69 73 78 65 67 71 70 4.5% 67 29 -56.8%

Feature & Disp 9 15 12 15 10 13 7 12 33.3% 8 28 255.9%

Display w/o Fea 7 11 13 12 10 11 13 8 14.3% 8 28 274.0%

Feature w/o Disp 51 63 62 61 58 56 58 59 15.7% 49 29 -41.0%



Price Reduction 14 17 13 9 9 10 11 11 -21.4% 17 28 61.6%

Feature & Disp 1 1 1 1 1 1 1 1 0.0% 1 28 4250.5%

Display w/o Fea 10 5 5 7 7 7 8 8 -20.0% 7 27 291.4%

Feature w/o Disp 5 7 3 3 4 6 5 3 -40.0% 4 27 577.1%

Total OJ Drinks


Price Reduction 92 94 93 92 90 91 90 90 -2.2% 92 28 -69.9%

Feature & Disp 26 25 25 27 24 28 22 22 -15.4% 21 28 28.5%

Display w/o Fea 43 34 35 39 39 43 46 42 -2.3% 36 28 -23.7%

Feature w/o Disp 71 80 81 80 78 81 78 75 5.6% 76 28 -62.6%

OJ BL Drinks


Price Reduction 93 94 94 94 94 94 94 94 1.1% 93 29 -69.0%

Feature & Disp 32 28 29 24 33 35 28 37 15.6% 22 29 31.3%

Display w/o Fea 63 55 57 59 64 65 65 69 9.5% 55 29 -46.6%

Feature w/o Disp 76 59 68 69 78 70 67 73 -3.9% 57 30 -47.9%

OJ BL (100% Juice)


Price Reduction 77 86 83 80 82 83 86 81 5.2% 85 30 -64.6%

Feature & Disp 11 9 11 11 11 9 8 10 -9.1% 11 30 160.9%

Display w/o Fea 13 11 10 11 14 13 13 11 -15.4% 12 29 139.9%

Feature w/o Disp 57 65 72 69 62 53 71 60 5.3% 68 30 -56.0%

GJ Cocktail


Price Reduction 59 72 70 69 70 66 68 69 16.9% 63 30 -52.1%

Feature & Disp 1 4 2 3 1 1 2 2 100.0% 1 30 1940.0%

Display w/o Fea 11 18 12 9 10 12 12 13 18.2% 10 29 200.2%

Feature w/o Disp 8 22 12 27 17 16 13 12 50.0% 13 29 130.3%

GJ BL (100% Juice)


Price Reduction 34 50 48 44 38 32 43 42 23.5% 39 29 -25.1%

Feature & Disp 0 5 1 1 1 1 1 0 2 29 1172.9%

Display w/o Fea 2 6 5 2 2 2 2 1 -50.0% 6 29 408.6%

Feature w/o Disp 12 34 17 33 13 23 11 6 -50.0% 14 29 97.6%


2011-12 STD: 10/02/11 - 08/04/12

2010-11 STD: 10/03/10 - 08/06/11

Source: Nielsen

LESS THAN 100% OJ & GJ BEVERAGES PROMOTIONSFOOD ($2MM+ Grocery Stores)

Four Weeks Ending % Change

Latest 4 weeks

vs. Similar 4

Season-to-Date


(Prices in dollars and Promotion in %ACV)

Food-Promotions


(863) 537-3999


Previous FDOC Retail Universe New FDOC Retail UniverseFood FoodDrug DrugMass Mass

Walmart 4th Channel Walmart POSClub

DollarMilitary/DECA

FREQUENTLY ASKED QUESTIONS (FAQ)What's new and different about the orange juice and grapefruit juice data?

FDOC has purchased an enhanced data set from Nielsen that incorporates additional channels (club, dollar stores and military) and Walmart POS

data. Previously, Walmart data were estimated from household panel data and referred to as “Walmart 4th Channel”. The accuracy of the data is

improved and the view of the retail market place is broader.

When will the enhanced data be available?The report ending 6/9/2012 (report #9 of the 2011-12 season) is the first topline report to include the new enhanced data. All periods in the

report have been updated and restated, including season-to-date totals and % changes.

No, although in some cases there may not be much difference. The only channel that remains fundamentally the same is Food (also called $2mm

Grocery), but all data were refreshed so there may even be small differences when comparing Food data in this report to previous toplines.

Is the new data in the topline report compatible with previous reports?

What is the definition of xAOC?xAOC = Expanded All Outlets Combined. xAOC data consists of POS data for U.S. grocery stores doing $2 million and greater annual sales, drug

stores doing $1 million and greater annual sales, mass merchandisers (like Target), Walmart, club (Sam's and BJ's), dollar stores (Dollar General,

Family Dollar and Fred's), and military/DECA.

What is the definition of Food?Food was formerly called $2mm Grocery. Food consists of POS (point of sale) data for U.S. grocery stores doing $2 million and greater annual

sales. Nielsen now compiles most Food data by census (POS data for all stores in a chain) rather than sample (POS data from a representative of

10% of a chain's stores, then projected to the full chain). Thus, the Food data is more accurate than previously reported.

What is the definition of CDM?

CDM = Club + Dollar + Military. CDM includes club (Sam's and BJ's), dollar stores (Dollar General, Family Dollar and Fred's), and military/DECA.

What is the definition of FDM + Walmart?

FDM + Walmart = Food, Drug, Mass + Walmart. FDM + Walmart data consists of POS data for U.S. grocery stores doing $2 million and greater

annual sales, drug stores doing $1 million and greater annual sales, mass merchandisers (like Target) and Walmart.

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08.04.12 nielsen topline sales

Documents

oj drinks

new data

xaoc data

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ref nfc oj

oj category

ref recon oj

new pos data