LululemonLululemonBehind the BrandBehind the Brand

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OverviewOverview- - The lululemon symbol -The lululemon symbol -

- What is lululemon? -- What is lululemon? -- Luon fabric -- Luon fabric -

- The lululemon mantra -- The lululemon mantra -- lululemon’s manifesto -- lululemon’s manifesto -

- Meaning of the manifesto -Meaning of the manifesto -- Where to buy lululemon -- Where to buy lululemon -

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What is What is lululemonlululemon??

lululemon is an athletic apparel store that specializes in comfortable, quality lululemon is an athletic apparel store that specializes in comfortable, quality clothing, specifically designed for an active lifestyle. They’ve developed clothing, specifically designed for an active lifestyle. They’ve developed

a cult-like following among athletes with their educated sales a cult-like following among athletes with their educated sales representatives, enlightening manifesto, and their positive outlook on life.representatives, enlightening manifesto, and their positive outlook on life.

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LuonLuon lululemon’s signature fabriclululemon’s signature fabric

• Made up of 86% nylon and 14% Made up of 86% nylon and 14% Lycra, lululemon’s signature Lycra, lululemon’s signature fabric is sweat-wicking, pre-fabric is sweat-wicking, pre-shrunk, and comfortable – perfect shrunk, and comfortable – perfect for every kind of workout.for every kind of workout.

14%

86%

Nyl on

Lycra

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The lululemon MantraThe lululemon Mantra

Lululemon’s mission is to “provide Lululemon’s mission is to “provide components for people to live a longer, components for people to live a longer,

healthier and more fun life.” Their vision of the healthier and more fun life.” Their vision of the company is to “elevate the world from company is to “elevate the world from mediocrity to a place of greatness.”mediocrity to a place of greatness.”

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Meaning of the ManifestoMeaning of the ManifestoThe company’s manifesto, The company’s manifesto, imprinted on all of their shopping imprinted on all of their shopping bags, is probably the most well-bags, is probably the most well-known association with lululemon. known association with lululemon. With quotes such as “That which With quotes such as “That which matters the most, should never matters the most, should never give way to which matters the give way to which matters the least” and “Your outlook on life is a least” and “Your outlook on life is a direct reflection of how much you direct reflection of how much you like yourself”, create positive like yourself”, create positive conversation amongst lululemon conversation amongst lululemon fans and also those unbeknownst fans and also those unbeknownst to the brand. The lululemon to the brand. The lululemon manifesto is a pro-life, pro-health, manifesto is a pro-life, pro-health, and pro-happiness statement that and pro-happiness statement that is a true reflection of what the is a true reflection of what the company strives to be. company strives to be.

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Where to buy lululemonWhere to buy lululemon• lululemon is quickly lululemon is quickly

expanding all across expanding all across the globe. Currently, the globe. Currently, they have 7 stores in they have 7 stores in Australia, 43 in Australia, 43 in Canada, 1 in China, Canada, 1 in China, and 69 in the United and 69 in the United States. There are States. There are also many new also many new stores set to open in stores set to open in the following year, the following year, yet again adding to yet again adding to their ever-growing their ever-growing empire.empire.

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ReferencesReferences

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