09bmg primer v01 active
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Welcome.We want you to get as much out o a conversation with us as possible. To do so, we ask thatyou answer a ew questions regarding the challenges and opportunities acing your business.
Not only can this help make or a more ocused discussion, many clients fnd that this primer
can help clariy the process o fnding the right marketing partner.
This PDF contains active response felds where you can select or key in your responses as
appropriate. Ater youve completed the primer, click the SUBMIT button on the last page.
Or, you can print, complete and ax the sheet to us at 336-721-1419. We will contact you as
soon as possible.
Note: The primer is not a contract. This primer provides a forum for sharing information and your perspective only.
Completing this primer does not obligate you to hire brandMIND. Nor does it require us to perform work for you or
your company.
I. Quick startThese questions will help us ocus our time with you on the most important issues
acing your business. Check the box next to the response that best matches your
business situation.
1. Where do you see the greatest opportunity or growth or your business?
__ Acquiring new customers
__ Retaining existing customers__ Cross-selling
__ other, please explain _________________________________________________________________
2. Among these options, what do you see as your biggest marketing challenge?
__ Demonstrating clear ROI to management
__ Understanding customer motivations better
__ Maintaining market share while cutting costs
__ Awareness among prospects
__ Competitor advantages
__ Product/service parity among category
__ Communicating a complicated point o dierence
3. How would you characterize your brand(s) position in the marketplace?__ Category leader
__ Challenger brand
__ New entry/extension
__ Middle o the road
4. How would you defne your primary target audience?
__ Broad, mass consumer
__ More narrowly defned consumer or business customer
__ other, please explain _________________________________________________________________
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Click here to Submit.
III. Digging deeper
The more inormation you provide, the more ground we can cover. The ollowing questionsrelate to uncovering marketing opportunities and obstacles that may be hidden just under the
surace. Answer as many as you deem appropriate.
1. Which competitors in your category are doing a particularly eective job in your
opinion? Why?
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2. What has been your greatest marketing success o the past 24 months? Why?
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3. Looking out 18 monthswhat does success look like or the company? For yourcustomers? For you?
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Beore we beginContact Lori Soper at 336-721-2049, x114 or at [email protected] i you have any
questions or us. We encourage you to ask us beore your session. Again, the more we can
ocus our energy on you, the more value our discussion will have or your business. We look
orward to our time with you.
336-721-2049, x114
www.brandmindcom
2009 brandMIND Group, Inc.
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