1 1 vrije universiteit, 2 virtouch ltd, 3 the mediator group, 4 exact holding nv johan f. hoorn 1,...

15
1 1 vrije Universiteit, 2 VirTouch Ltd, 3 The Mediator Group, 4 Exact Holding NV Johan F. Hoorn 1 , Simon van Dam 2 , Guido Fambach 3 , Arco van Nieuwland 4 , Gerrit C. van der Veer 1 Looking for Win/Win Solutions between Lab- work and Hands-on Experience in IT Research 2004 /15

Upload: tommy-baxendale

Post on 15-Jan-2016

218 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: 1 1 vrije Universiteit, 2 VirTouch Ltd, 3 The Mediator Group, 4 Exact Holding NV Johan F. Hoorn 1, Simon van Dam 2, Guido Fambach 3, Arco van Nieuwland

1

1vrije Universiteit, 2VirTouch Ltd, 3The Mediator Group, 4Exact Holding NV

Johan F. Hoorn1, Simon van Dam2, Guido Fambach3, Arco van Nieuwland4, Gerrit C. van der

Veer1

Looking for Win/Win Solutions between Lab-work and Hands-on

Experience in IT Research

2004 /15

Page 2: 1 1 vrije Universiteit, 2 VirTouch Ltd, 3 The Mediator Group, 4 Exact Holding NV Johan F. Hoorn 1, Simon van Dam 2, Guido Fambach 3, Arco van Nieuwland

2

Contents Status Goal Problem Analysis Solution Three cases Conclusions Recommendations Questions

Mens-MachineInteractie

/15

Page 3: 1 1 vrije Universiteit, 2 VirTouch Ltd, 3 The Mediator Group, 4 Exact Holding NV Johan F. Hoorn 1, Simon van Dam 2, Guido Fambach 3, Arco van Nieuwland

3

Status

Postdoc-project 2001-2005 Supervisors: Hans van Vliet and Gerrit van der Veer Three international publications, one submitted Three empirical studies in progress, two pending

/15

Page 4: 1 1 vrije Universiteit, 2 VirTouch Ltd, 3 The Mediator Group, 4 Exact Holding NV Johan F. Hoorn 1, Simon van Dam 2, Guido Fambach 3, Arco van Nieuwland

4

Goal

To arrive at IT research that is

Scientifically reliable Valid Relevant to business goals

/15

Page 5: 1 1 vrije Universiteit, 2 VirTouch Ltd, 3 The Mediator Group, 4 Exact Holding NV Johan F. Hoorn 1, Simon van Dam 2, Guido Fambach 3, Arco van Nieuwland

5

Problem

Science Business/15

Page 6: 1 1 vrije Universiteit, 2 VirTouch Ltd, 3 The Mediator Group, 4 Exact Holding NV Johan F. Hoorn 1, Simon van Dam 2, Guido Fambach 3, Arco van Nieuwland

6

Analysis

/15

Page 7: 1 1 vrije Universiteit, 2 VirTouch Ltd, 3 The Mediator Group, 4 Exact Holding NV Johan F. Hoorn 1, Simon van Dam 2, Guido Fambach 3, Arco van Nieuwland

7

Solution

Field experiments combine

Structured observations / lab methods Random assignment to conditions Real situations (people and systems) At the cost of studying single cases

/15

Page 8: 1 1 vrije Universiteit, 2 VirTouch Ltd, 3 The Mediator Group, 4 Exact Holding NV Johan F. Hoorn 1, Simon van Dam 2, Guido Fambach 3, Arco van Nieuwland

8

Three cases

Simon van Dam and VTPlayer user Stevie Wonder

Contrasts are made touchable

Text is translated into Braille

Two 4*4 pin pads

/15

Page 9: 1 1 vrije Universiteit, 2 VirTouch Ltd, 3 The Mediator Group, 4 Exact Holding NV Johan F. Hoorn 1, Simon van Dam 2, Guido Fambach 3, Arco van Nieuwland

9

Which blind pupils of Bartimeus Zeist are the faster and/or more effective learners; those freely exploring geographic materialwith the VTplayer or those with a VTPlayer and a teacher?

Problem: A pretest on what someone already knows has effects onknowledge activation, and thus, on the results of working with theapplication

Solution: Solomon’s four groups design

Dependents: Speed and effectiveness of learning geography

User group 1: Pretest - Teacher+ VTPlayer - PosttestUser group 2: Pretest - VTPlayer - PosttestUser group 3: - Teacher+ VTPlayer - PosttestUser group 4: - VTPlayer - Posttest

Effect ofpreviousknowledge

Effect ofteachingmethod

interaction

/15

Page 10: 1 1 vrije Universiteit, 2 VirTouch Ltd, 3 The Mediator Group, 4 Exact Holding NV Johan F. Hoorn 1, Simon van Dam 2, Guido Fambach 3, Arco van Nieuwland

10

Question for your exams:

In view of Solomon, whatis wrong with the student’sknowledge assessment withinthe Didactor method?

User group 1: Pretest - Teacher+ Didactor - Posttest

User group 2: Pretest - Didactor - PosttestUser group 3: - Teacher+ Didactor - PosttestUser group 4: - Didactor - Posttest

Three controlconditions aremissing /15

Page 11: 1 1 vrije Universiteit, 2 VirTouch Ltd, 3 The Mediator Group, 4 Exact Holding NV Johan F. Hoorn 1, Simon van Dam 2, Guido Fambach 3, Arco van Nieuwland

11

Efficiency:

Trade-offbetweenspeed andaccuracy

measured in

clock-timevs. error rate

in relation to

perceivedspeed vs.perceivedaccuracy

System

User

Measuring the efficiency(and possibly effectiveness)of certain business processes before andafter introduction of the e-Synergy platform /15

Page 12: 1 1 vrije Universiteit, 2 VirTouch Ltd, 3 The Mediator Group, 4 Exact Holding NV Johan F. Hoorn 1, Simon van Dam 2, Guido Fambach 3, Arco van Nieuwland

12

ConclusionsImproved cooperation between business and science enhances performance Money for quality information

Both need ecologically valid and relevant data (business approach) Study real business cases

Both need reliable and accurate data (scientific approach) Experimental designs and measurements

/15

Page 13: 1 1 vrije Universiteit, 2 VirTouch Ltd, 3 The Mediator Group, 4 Exact Holding NV Johan F. Hoorn 1, Simon van Dam 2, Guido Fambach 3, Arco van Nieuwland

13

Recommendations

Business

Provide a research field Provide supplies (assistants, software) Don’t hush up business problems Don’t try to bias results The time-line is NOT sacred

/15

Page 14: 1 1 vrije Universiteit, 2 VirTouch Ltd, 3 The Mediator Group, 4 Exact Holding NV Johan F. Hoorn 1, Simon van Dam 2, Guido Fambach 3, Arco van Nieuwland

14

Recommendations

Science

Don’t expect lab-conditions Be a better experimenter/analyst instead Conduct hit-and-run research Don’t interfere with the business The business’s time-line IS sacred

/15

Page 15: 1 1 vrije Universiteit, 2 VirTouch Ltd, 3 The Mediator Group, 4 Exact Holding NV Johan F. Hoorn 1, Simon van Dam 2, Guido Fambach 3, Arco van Nieuwland

15

Questions?

/15