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A series of short programs broadcast between 21 November and 16 December 2005

on channels TF1 around 7.57 p.m., LCi at 7.15 a.m. and 10.15 p.m. and RFO around 7 p.m.

Telling the story Presentation — 26 November 2007

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A communication campaign aimed at the general public, following a progressive two-year regional campaign throughout France

The concept: Seventeen 45’ films broadcast during prime time for four weeks on channel TF1, between 21 November and 16 December 2005

The true stories of men and women who achieved their employment goals with the help of European Social Fund-financed organizations

“Together for Employment”

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“Together for Employment”

Portraits of citizens to provide concrete examples of Europe’s contributions to social cohesion

Produced by Cinéquanon Production

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Goals

To inform the general public about the European Union’s involvement to promote employment and social cohesion through real-life examples

To demonstrate how the French and European employment and social cohesion policies work together

To promote the wide variety of public and private organizations working to improve the employment situation

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Survey carried out by

For the Ministry of Employment and Social Cohesion and the European Social Fund

Dates: 21 to 28 December 2005

Sample: 702 people, a national sample representative of the French population older than 18

Method: Face-to-face survey of the sample population, using the quota method (gender, age, head of household profession, size of town or region)

Results

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Results: Memorisation and recognition

Unsure4%

Yes12%

No84%

Question: A series of short films was recently broadcast on television. I’m going to show you 4 of the films of this series. Do you remember seeing other films that resemble the ones I’ve just shown you?

Basis: All

When helped, 25% of the people surveyed remembered at least one film.

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Results: Appreciation of the TV campaign

No, not really16%

No opinion

9%

Yes, very much16%

No, not at all12%

Yes, more or

less47%

Question: Overall, did you like these films?

Basis: All

Subtotal - No: 28% Subtotal - Yes: 63%

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Results

Impact on the Image of the European Union

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Results: Assessment of the message

Question: The films ended with the following message: “Europe co-financed this project, as part of the social cohesion plan”. Do you think this is a good message?

Basis: All

Subtotal - No: 25% Subtotal - Yes: 67%

No, not really15%

No opinion

8%

Yes, very much23%

No, not at all10%

Yes, more or

less44%

10

Results: Recognition of the Role of the EU

Question: Earlier, I showed you the beginning and the end of these short films. When broadcast, the European Social Fund logo appeared at the beginning and the end of the films. Do you think this series of films contributed to making the role the European Union plays in employment and social cohesion better known? Basis: All

Subtotal - No: 29% Subtotal - Yes: 66%

No, not really15%

No opinion

5%

Yes, a lot19%

No, not at all14%

Yes, somewhat

47%

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Usefulness of the EU’s role in other projects promoting employment and social cohesion

Question: Do you think that other communication campaigns about the role Europe plays in employment and social cohesion would be very useful, somewhat useful, not very useful or not at all useful in changing the way the French perceive this subject?

Basis: All

Subtotal - Not useful: 31% Subtotal - Useful: 60%

Not very useful20%

No opinion9%

Very useful11%

Not at all useful11%

Somewhat useful49%

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Level of understanding of joint French-European Union activities to promote employment and social cohesion

Question: Would you say that, overall, these films helped you to better understand joint French-European Union activities to promote employment and social cohesion?

Basis: All

Subtotal - No: 35%

No opinion5%

Yes, more or

less 46%

No, not at all15%

Yes, very much14%

No, not really20%

Subtotal - Yes: 60%