1

Basic PrinciplesBasic Principles

Humans are symbol using animals

Humans are symbol using animals

2

Basic PrinciplesBasic Principles

Our second nature makes us powerful

Our second nature makes us powerful

3

Basic PrinciplesBasic Principles

And it makes us vulnerable

And it makes us vulnerable

4

The WorryThe Worry

He Who Controls Symbols Controls Us People rely on

stereotypes to form opinions

He Who Controls Symbols Controls Us People rely on

stereotypes to form opinions

Walter Lippmann (1889-1974)Walter Lippmann (1889-1974)

5

Why This Worry Now?Why This Worry Now?

Modern Society Social Complexity The Machine Age Mass Media

Modern Society Social Complexity The Machine Age Mass Media

6

Analytical FrameworkAnalytical Framework The Power to Do

Ecology (Political Economy)

The Power to Do Ecology (Political Economy)

7

Analytical FrameworkAnalytical Framework The Power Get Others to Do

“Needle” (Psychology)

The Power Get Others to Do “Needle” (Psychology)

8

Analytical FrameworkAnalytical Framework The Power to Define

“Map” (Culture)

The Power to Define “Map” (Culture)

9

How Much Should You Be Worried?How Much Should You Be Worried?

Forming your own answer to this question is the point of this course.

Forming your own answer to this question is the point of this course.