1

(Excerpts from Oct 9 Presentation)Unified Communications Research

Presented by:

Dan Corcoran Chairperson

For the Unified Communications Committee

October 9, 2001

2

Agenda

• Objectives

• Methodology

• Results

• Roundtable Discussion

3

Objectives

• Committee chose Consumer as first research effort• Objectives from UC Meetings:

• Determine which attributes of UC services consumers deem most important/valued. Test email change if possible.

• Using current technical profiles determine who might be early adopters of UC services. Look at frequency of use of different technologies if possible

• Determine willingness to pay.• Determine where one might buy this service.• Determine potential addressable market based upon responses

4

Methodology

• Issues list developed in 2nd quarter by UC Committee.

• From Issues list and input of members developed survey questionnaire.

• Limitations on length required tradeoffs (about 18 questions is tolerance of consumer market to complete)

• Survey presented via web to general consumer market attempting to get 1000 responses from across USA.

• Data based upon 1006 responses.

5

Methodology

• Survey restricted to 61% of households using Internet.

• Concepts were randomly rotated to remove bias.

6

739257

239

437315

163

178251

197

603341

49

0 100 200 300 400 500 600 700 800

Telephone Answering Machine

Voicemail from Service Provider

More than one voice line

Cellular Phone with Voicemail

Cellular without Voicemail

Cellular Phone with SMS

PDA

Fax Machine

Fax Service through PC

Dialup Internet Service

High Speed Internet

Wireless Email

N = 1006

39.3% of Voicemail Users have an Answering Machine

Technology Use in Household

7

Concept Interest Manage Messages from PC

160

110

282

340

114

0 50 100 150 200 250 300 350

Extremely Uninterested

Somewhat Uninterested

Neither Interested or notInterested

Somewhat Interested

Extremely Interested

N = 1006

8

Overall Interest Email over any Phone

274

170

265

222

75

0 50 100 150 200 250 300 350

Extremely Uninterested

Somewhat Uninterested

Neither Interested or notInterested

Somewhat Interested

Extremely Interested

N = 1006

9

Technology Segments Manage from PC

54.1%

41.8%

49.0%

44.9%

47.3%

49.9%

45.0%

30.0% 34.0% 38.0% 42.0% 46.0% 50.0% 54.0% 58.0%

Home Voicemail N =257

Answering Machine N = 638

Cellular with Voicemail N = 437

Cellular any kind N = 677

Dial up Internet N = 603

High Speed Internet N = 341

Overall N = 1006

Top Two Boxes Only

10

Retrieving Email over the Phone

34.2%

27.7%

30.4%

29.5%

30.5%

32.0%

29.5%

20.0% 24.0% 28.0% 32.0% 36.0% 40.0% 44.0% 48.0% 52.0% 56.0% 60.0%

Home Voicemail N =257

Answering Machine N = 638

Cellular with Voicemail N = 437

Cellular any kind N = 677

Dial up Internet N = 603

High Speed Internet N = 341

Overall N = 1006

11

Retrieve Email over Phone

28.8%

35.8%

28.0%

26.8%

30.8%

35.1%

31.8%

31.1%

29.0%

29.0%

20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0% 55.0% 60.0% 65.0% 70.0%

No Children N = 399

13 to 17 years N = 65

18 to 20 years N = 93

over 20 years N = 114

Operate Business N = 172

Telecommute one day N = 77

Work at Home one night N =236

All Work at Home N =399

No at Home Work Activities N = 594

Overall N = 1006

12

(Excerpt)Unified Communications Research

Summary

Presented by:

Michael Chung

For the Unified Communications Committee

October 9, 2001

13

UC Service Attributes

Telecommuters

WAH

Home Business

No Work at Home

UM Notification Phone Email ICM

1/62%

2/56%

3/48%

4/41%

Ranking within Service Concept/Percentage

1/58%

2/47%

3/39%

4/37%

1/35%

2/32%

3/31%

4/29%

2/55%

3/51%

4/52%

1/55%

14

Invitation for Speakers

• TMIA Annual Meeting

• Seeking International Service Provider Speakers

• Tucson, Arizona

• February 25 & 26 2002 (Followed by Messaging 2002 Seminar 27, 28, & 29th)

• Contact Tom Harper, TMIA Executive Director & Vice President of Research First – tom@researchfirst.com