1. haven big data platform

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Copyright 2014 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice.

Big Data Changes

Everything

Paul Muller @xthestreams

Vice President, Software

Hewlett-Packard
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Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Big Data changes everythi
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Flight 276Tokyo/LHR260 Passengers

Building 5418120m

23.155.6926C / 72

TrafficMonitor

12.945.156.26

Jen Shitohara125.421.484.12

Yun Kim125.421.484.12

Shibuya Sta.Crossing

Shibuya Sta.

Crossing

Building 259780m 23.155.69

27C / 73

AdvertorialLighting Bracket

Status: OFF


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leaving a trail of digital footprints.

A day in the life of your data


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What is really meaningful is our ability to quickly

connect, understand and act on 100 of the

relevant data, no matter its form or source.

The continuous growth of data has beenwell documented


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The Big Data Balance Sheet

Monetize

Differentiate

Personalize

Monitor

Meter

Optimize

Predict

Reg

Co

Co

S

Ad

E

Assets

Liabilities


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Volumeofdata

Data

Technogap

Big Data

shiftMobile apps

System logs

Data centers

Compliance archives

Internet of Things

Sensors

Social networkingPhoto sharing

Wearable devices


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HavenBig Data Platform

Turn 100%data into

Human Data

Business Data

Machine Data

Haven

OnDemand

: Capturing the power of comm

HavenOnDemand

Vertica OnDemandIDOL OnDemand

EASY: High-performance, high availability SQL advanced analytics platform up up and runn

POWERFUL: No compromise cloud computing with 50+ Big Data APIs Contextual Search to

SEAMLESS: Hybrid design enables frictionless cloud-to-enterprise migration

New


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HP

applications

Customer

applications

Develop

applicat

Haven

Defined programming interfaces

Analytics, indexing, context and categorization

Data connectors

Socialmedia

IT/OT ImagesAudioVideo Mobile Searchengine

Email Texts DocumentsTransactionaldata

Gain insight from100% of your data

Analyze machine,business, humandata

Connect to 700+

source systems Scale 50-1000x

faster than legacy

Develop with amodern platform

Rec

Scalable data stores

See customer story Se

HP Haven platform


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HP

applications

Customer

applications

Develop

applicat

Haven

Defined programming interfaces

Analytics, indexing, context and categorization

Data connectors

Socialmedia

IT/OT ImagesAudioVideo Mobile Searchengine

Email Texts DocumentsTransactionaldata

Rec

Scalable data stores

See customer story Se

HP Haven platform

Platform

ecosystem

ServicesOver 850 trained

professionals

Developers

Over 4,000 developersPartnersOver 200 platform partners

DeliveryOver 10,000 customer

implementations


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ChallengeImprove public safety for New Zealand's largestcity by detecting high-risk activities andinvestigate threats

Solution

HP Big Data platform powered by IDOL

Results Ingest data from 2,000+ cameras citywide

View network of road and environmental

sensors

Monitor social media and news in real time

HP Big Data Win

Protecting Aucklandwith Big Data


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Developing mobile games with big dataChallenge

Retain and engage players with an exceptional gaming experiencefor Clash of Clans and Hay Day

Solution

High-speed analytics system for A/B testing and customer service management

Results

A compelling player experience resulted in an App Store Top 5 mobile app

Deployed rapidly via the cloud and expanded data capacity from a fewmonths to entire lifetime of data

Query performance improvement of 1000x allows real-time offers to be

made and monetized

HP Haven platform


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Improving student retention andprogression with Big Data analyticsChallenge

Understand student behaviors and engagement levels that predict a studentis likely to leave the university before completing their degree

Partner solution - DTP Group + HP DTP Solutionpath: analyzes human & business data to predict student

churn and enable a UK university to act to better retain students

Powered by HP Haven/HP IDOL + HP Infrastructure

Customer benefits

Improved student retention by 76% using the solution vs 35% with manualmethods, opening up $24 million revenue retention upside, and improved

student progression and attainment


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Powered by the industrys leading Big Data

Contextualsearch

Data

exploration Image/videoanalytics Geospatial

analytics

SQL onHadoopAccelerated

analyticsSentiment

analysis

Haven Big Data platform

Access Explore Enrich Analyze Predict Serve Act

Core big data business capabilities

On-premise


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Delivering answers to your entire organization

questions, iteratively in real-time

HP Haven Platform

HP n-Apps on the HP Haven Platform

Business AnalystSQL/BI Reporting

(SAS, Business Objects,

MS Access, SPSS, etc.)

Data ScientiSQL/noSQL/

Advanced An

(R Library, Java,

DevelopersIDOL API, Hadoop APIs

(700+ Connectors, 500+ built-

in functions, UDFs, etc.)

IT OperationsHP IT Operations Analytics

HP ServiceAnywhere

MarketingHP Digital Marketing Hub


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HP Analytics and Data Management Services m

your data matter

ADVISORYSERVICES

DATA DISCOVERYSERVICES

CONSUMPTION-BASED PLATFORM

SERVICES

HYBRID DATAMANAGEMENT

SERVICES

ANALYTICSOLUTIONS

Data-driven and

agile enterprise

MANAGEDSERVICES

A comprehensive suite of servic

architectures, and technologies

HP clients to become agile and

enterprises.


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Inadequate Technology

Journey to a Data Driven Enterprise

Inability to harness relevant data

Large Investment into new technologies

Insufficient talent

Need for business agility

Inability to industrialize analytics

Securityenvironments

Completestacksolution

Skilled datascientists

Open,integratedBig Dataplatform

Advanced analytics,business accelerators

Center of

expertiseAnalytics

Solutions

Advisory

Services

Hybrid Data Management

Services

Data Discovery

Services

Managed

Services


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Common data-driven, agile enterprise use case

Customer

knowledge

Targetedmarketing

Better productsand services

Fraud,

risk compliance

Security

Optimizingservice delivery


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Imagine better

targeted marketing

GuessCigna



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Improvingmarketing outcomes

ChallengeCreate an engaging online experience while reducing thetime and cost of trial and error promotional strategies

HP solutionMarketing offer optimization and web content management

Business benefit30% benchmark uplift in purchase activity in just one month

helped deliver increased online revenue


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Imagine better products and services

China Mobile

NASCAR

AVIS



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Imagine optimized processes

and superior outcomes

UPSComcast

Stanford Childrens Hospital Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.


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Imagine real-time risk management

and governance

Card Skimming

Game Show Network

LanScope



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Imagine finding andfixing problems,before your customers

even notice

Vodafone Ireland

Centerpoint EnergyMajor Japanese Service

Provider



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hp.com/haven