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Military Order of the Purple HeartSocial Media Committee - 2013 National Convention

Social Media It’s MOPH Possible

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Directed by Nat’l CDR Bruce McKenty as a 1Yr Temporary-Committee

The Purpose of the Social Media Committee: To encourage Department and Chapters to engage the use of all new and old media methods to promote the Order.

This committee will operate under the following conditions: 1. John Bircher, National Public Relations Director, will remain as the Administrator of National Social Media. 2. There is no National funding for this committee, but funding through other methods is acceptable.

Social Media It’s MOPH Possible

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CMTE created by Vote @ 2o12 Convention AZ• Social Media Chair: Patriot Christopher Smrt (PUBs-3Yr) • Reg. 1: Patriot Charles Eggleston• Reg. 2: Patriot Luis Rivera-Rios• Reg. 3: Patriot Mike Robirds• Reg. 4: Patriot Mike Mabe• Reg. 5: Patriot Felix Garcia• Reg. 6: Patriot Justin Henry• Patriot John Bircher (Public Relations Director)• John Lloyd, PH MIS Headquarters Manager

Social Media It’s MOPH Possible

Social Media Is The Best Venue For Connecting To…

Social Media It’s MOPH Possible

PH Generation:o WEB-ieso TEXT-erso TWEET-erso FB-s

Social Media It’s MOPH Possible

Social Media MOPH Policy and Ideas For Connecting…

PH SMR Packets:

o Hardcopy of SMR Policy (DRAFT)o CD w/ Digital Files of SMR Presentationo Tips & Trends Recommendationso Source Suggestions

Social Media It’s MOPH Possible

Social Media MOPH Policy and Ideas For Connecting…

PH SMR Recommendations:o Convention Body Votes to Adopt Draft Policyo Adopted Policy becomes an new Appendix to MOPH R/D/C Procedures Manualo SM CMTE be reinstated for 1 additional Year [ Temp-Cmte ]o After 2d Yr; Review to be considered as a Standing CMTE by CBL Resolution @ 2o14 National Convention, Denver, CO

Affordability & AccessibilityFree ‘Basic’ WEB Hosting thru major carriers:

…FaceBook Accounts limitless Options

for Region / Department / Chapter

… Twitter Accounts needs only an active email to begin.

… YouTube, Tumblr, MySpace, Blogs: Typepad & WordPress etc.

• WIX• WordPress• SquareSpace• Local Provider Specials...

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Why Social Media???• Connectivity... to the generation that lives in and on the electronic universe

• VISIBILITY :o Across Media Platforms...o Search Engine Hits...o WEB Links...o Message Boards...

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• Migration to Mobile Platforms, e.g. SmartPhones

• Incorporating SM into Websites and Static Media

• Make Contacting You &/or your Unit Easy

• Embed MAPs and Directions to Meetings/Events

• Design Visuals with Big & Striking Imagery

• Large / Bold Readable Type FONTs• are your fonts: Dramatic, Bold, Interesting.

Social Media It’s MOPH Possible

TIPs on TRENDS...

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• Unit Websites; Computer based + Phone & Tablet formats• Calendar Style Message Boards• R/D/C Social Media Assessment• SM ‘Sites’ e.g.:• FaceBook • Twitter• Tumblr • LinkedIn• YouTube• MySpace• BLOGs

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Connectivity Venues

• Unit Website or Personal Site• Map Link APPs (SmartPhones)• Ladies Auxiliary & Associate Info

• Posts to Local Bulletin Board

• Instant Text & Image SM sites

• Nat’l HQs Site Links @ purpleheart.org

• Cross-Platform Future Applications ( APPS )

Social Media

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RECAP:• Approve Draft MOPH Social Media Policy • Vote to extend Social Media Committee 1 Additional Year as a Temporary CMTE• Distribute Social Media CMTE Packet throughout Reg./ Dept./ Chapters

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Thank You For A Great Year, Allow Us to Serve You in 2o13-2o14 as a…

Temporary Committee and Social MediaRelations (SMR) Asset

Social Media It’s MOPH Possible