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    Concept & Process of Performance Management

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    Performance management

    Performance management is a means of getting better results from the

    organization, teams, and individuals by managing performance in line with

    organizational strategy. It requires: Knowing what priorities managers and

    their employees should be focusing on;

    Having clear targets and goals that focus on priorities;

    Measuring actual performance against agreed targets and goals; and

    Identifying and remedying performance problems.

    Performance management may be defined as a planned and systematicapproach to managing the performance of individual ensuring their

    personal development and contribution towards organizational goals.

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    Objectives of performance management

    Broadly classified as:

    1. Strategic : Comprises the role of managing strategy implementation andchallenging assumption e.g. Formulate strategy determining what the

    objectives of the organization are and how the organization plans to

    achieve them.

    2. Communication : Comprises the role of checking position, complying

    with the non-negotiable parameters, communicating directions,providing feedback, and benchmarking e.g communicate direction to

    the rest of the employees, by passing on information about what are

    the strategic goals individuals are expected to achieve.

    3. Motivational : Comprises the role of evaluating and rewarding

    behavior, and encouraging improvement and learning e.g encourage

    improvement and learning at all levels and across the organization

    by nurturing talents of employees for building their capabilities to

    demonstrate success in a fair and objective manner

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    Importance & benefits of PM

    1.Help in clarifying mission, vision, strategy, and values of the

    organization

    2. Helps in improving business process

    3.Helps in attracting and retaining talents

    4. Assist management in validating their recruitment & selection process

    5. Facilitates in competency mapping

    6. Helps in organizational change by finding the GAP between potential

    capabilities & present abilities

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    7. Helps in making a shift from Industrial Relation to Individual

    Relation.

    8. Helps in aligning individual performance expectations with the

    organizations

    mission & strategy

    9.Hepls employees in evaluating their competencies

    10 Helps in integrating the organizations ethics into an individuals

    inherent value system through reinforcement and counseling methods

    Importance & benefits of PM

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    Performance Management Process

    Performance PlanningPhase I

    Performance ExecutionPhase II

    Performance AssessmentPhase III

    Performance ReviewPhase IV

    Performance DevelopmentPhase V

    Performance AuditPhase VI

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    Phase I Performance planning

    Key accountability ofsubordinates job is discussed for the upcoming

    year

    Major areas in which subordinate id responsible for getting results

    Specific objectives the subordinate will achieve with in each

    accountability area Standards that will be used to evaluate how well the subordinate has

    achieved the each objective

    The performance factors, competencies or behavior that will be

    critical in determining how results will be achieved

    The elements of development plan that subordinate will complete

    during the year

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    Phase II Performance Execution

    During this phase the supervisor is responsible for on going

    feedback and coaching.

    Phase III Performance Assessment

    Appraiser and appraisee independently evaluate the degree towhich the different elements of the plan were achieved. The

    manager completes the assessment of the subordinates

    performance and typically get it reviewed and approved by

    senior management and HR personnel prior to discuss it with the

    subordinate.

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    Phase IV Performance Review

    Now appraiser and appraisee meet to review their appraisal.

    they discuss the results that were achieved and the

    performance factors that contributed to their

    accomplishment. It includes

    Results achieved

    Performance and behavioral effectiveness

    Overall performance

    Development plan and progress

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    Performance Appraisal

    It is a method of evaluating behavior of employee in the

    work spot, normally including both the quantitative and

    qualitative aspects of job performance.

    It is a systematic and objective way of evaluating bothwork-related behavior and potential of employee.

    It is a process that involves determining and

    communicating to an employee how he or she is

    performing the job and ideally, establishing a plan of

    improvement.

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    Performance appraisal

    Employee Assessmentthe assessment of an employee's

    effectiveness, usually as undertaken at regular intervals. It

    may be defined as a structured formal interaction between

    a subordinate and supervisor in which the work

    performance of the subordinate is examined and

    discussed with a view to identifying weaknesses and

    strengths as well as opportunities for improvement and

    skills development

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    Why Have Performance Appraisal ?

    Performance Appraisal offers several advantages at thelevel of the:

    Individual

    Recognition of past effort

    Developmental requirements can be uncovered

    Team

    Alignment of effort with objectives

    Motivation of team members

    Organization Development of staff

    Achievement of key objectives

    Best and focused utilization of human resources

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    Objectives of Performance Appraisal

    Compensation decisions

    Promotion decisions

    Training and development programmes Feedback to the employee

    Personal growth and development

    To explore hidden potential

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    Characteristics of an Effective Appraisal System

    Job-related criteria Performance expectations

    Standardization

    Trained appraisers Continuous open communication

    Performance reviews

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    Who can Appraise ?

    Supervisor

    Peers

    Subordinates

    Self Appraisal

    Users of services

    Consultants

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    Performance Management Vs. Performance Appraisal

    Strategic

    Long-run Goals

    Forward looking

    Constant

    Process

    Integrated

    Holistic

    Manager Owned

    Focus on individual's growth

    Practical and effective

    Can be linked to total rewards

    Operational

    Short to mid-run goals

    Retrospective

    Episodic

    System

    Isolated from business needs

    Individualistic

    HR Owned

    Focus on individual past

    mistakes and behavior

    Linked to financial rewards

    Performance Management Performance Appraisal

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    Performance Appraisal Process

    Establishing performance standards

    Communicating standards and expectations

    Measuring the actual performance

    Comparing with standards

    Discussing results (providing feedback)

    Decision making (taking corrective actions)

    Step 1

    Step 2

    Step 3

    Step 4

    Step 5

    Step 6

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    STEP 1 : ESTABLISHING PERFORMANCE STANDARDS

    The first step in the process of performance appraisal is the setting up

    of the standards which will be used to as the base to compare the actual

    performance of the employees. This step requires setting the criteria to

    judge The performance of the employees as successful or unsuccessful

    and the degrees of their contribution to the organizational goals and

    objectives. The standards set should be clear, easily understandable and

    in Measurable terms. In case the performance of the employee cannot be

    measured, great Care should be taken to describe the standards.

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    STEP 2 :COMMUNICATING THE STANDARDS:

    Once set, it is the responsibility of the management to

    communicate the standards to all the employees of the

    organization. The employees should be informed and the standards

    should be clearly explained to the. This will help them to

    understand their roles and to know what exactly is expected from

    them. The standards should also be communicated to the appraisers

    or the evaluators and if required, the standards can also be

    modified at this stage itself according to the relevant feedback

    from the employees or the evaluators.

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    STEP 3 : MEASURING THE ACTUAL PERFORMANCE :

    The most difficult part of the Performance appraisal process is

    measuring the actual performance of the employees that is the

    work done by the employees during the specified period of time.

    It is a continuous process which involves monitoring the

    performance throughout the year. This stage requires the careful

    selection of the appropriate techniques of measurement, taking

    care that personal bias does not affect the outcome of theprocess and providing assistance rather than interfering in an

    employees work.

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    STEP 4 : COMPARING THE ACTUAL WITH THE DESIRED

    PERFORMANCE

    The actual performance is compared with the desired or the

    standard performance. The comparison tells the deviations in

    the performance of the employees from the standards set.

    The result can show the actual performance being more than

    the desired performance or, the actual Performance being

    less than the desired performance depicting a negative

    deviation in the organizational performance. It includes

    recalling, evaluating and analysis of data related to the

    employees performance.

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    STEP 5 : DISCUSSING RESULTS

    The result of the appraisal is communicated and discussed with

    the employees on one-to-one basis. The focus of this discussion

    is on communication and listening. The results, the problems and

    the possible solutions are discussed with the aim of problem

    solving and reaching consensus. The feedback should be given

    with a positive attitude as this can have an effect on the

    employees future performance. The purpose of the meeting

    should be to solve the problems faced and motivate the

    employees to perform better.

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    STEP 6 : DECISION MAKING

    The last step of the process is to take decisions which can

    be taken either to improve the performance of the

    employees, take the required corrective actions, or the

    related HR decisions like rewards, promotions, demotions,

    transfers etc.

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    Methods of Performance appraisal

    Individual Evaluation

    Methods

    Multiple-person

    evaluation methods

    Other Methods

    1. Confidential Report

    2. Essay evaluation

    3. Critical incidents

    4. Checklist

    5. Graphic rating scale

    6. Behaviorally anchored

    rating scales

    7. Forced choice

    methods

    8. MBO

    1. Ranking

    2. Paired Comparison

    3. Forced Distribution

    1. Group Appraisal

    2. Assessment

    Centre

    3. 360 degree

    feedback

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    Individual evaluation methods

    1. Confidential report :- It is a descriptive report prepared,

    generally at the end of every year, by the employees immediate

    superior. The report highlights the strengths and weakness of

    the subordinate.

    2. Essay Evaluation :-This method asked managers / supervisors

    to describe strengths and weaknesses of an employees

    behavior. This technique is normally used with a combination

    of the graphic rating scale. Its an non-qualitative technique. Therater consider the following factors : 1 Job knowledge 2.

    Employee relations with co-workers 3. Employees planning &

    organizing ability 4. Employees attitude & perceptions

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    3. Critical incident technique : Under this, the manager prepares lists

    of statements of every effective and ineffective behavior of an

    employee. The manager maintains logs on each employee, whereby

    he periodically records critical incidents of the workers behavior.

    Example :

    July12 the sales officer patiently attended to customers complaint. He

    is polite, prompt, enthusiastic in solving the customers problem.

    OR

    July12 The sales officer stayed 45 min. over on his break during the

    busiest part of the day. He failed to answer the store managers call

    thrice. He is lazy, negligent, stubborn and uninterested in work.

    Individual evaluation methods

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    4. Checklist: It represents a set of objectives or descriptive

    statements about the employee and his behavior. Example

    Individual evaluation methods

    Statements Response

    Is he respected by his colleagues Yes / No

    Does he respect his superiors Yes / No

    Does he make mistakes frequently Yes/No

    Is the employee really interested in the task assignedYes / No

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    5. Graphic rating scale: In this a printed form is used to evaluate

    the performance of an employee. A variety of traits may be used

    in these types of rating devices, the most common being the

    quality and quantity of work. In the below example the rater

    will have to use a scale of1 unsatisfactory to 5 outstanding

    Individual evaluation methods

    Parameters 1 2 3 4 5

    Quality of work

    Neatness, thoroughness and accurate

    Knowledge of jobA clear understanding of the factors connected

    with the job

    Cooperation

    Willingness and ability to work with others

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    6. Behaviorally anchored rating scale : It is a combination of

    rating scale and critical incident technique. The criticalincidents serve as anchor statements on a scale and the rating

    form usually contains six to eight specifically defined

    performance dimensions. Following are the steps:

    1. Collect critical incidents

    2. Identify performance dimensions

    3. Reclassification of incidents

    4. Assigning scale values to the incidents

    5. Producing final statements

    Individual evaluation methods

    B h i ll A h d R i S l

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    Behaviorally Anchored Rating Scales

    Uses specific descriptions of actual behaviors to rate various levels of

    actual performance

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    7. Forced choice methods : The primary purpose of the forced

    choice method is to correct the tendency of a rater to give

    consistently high or low ratings to all the employees. The rater

    is asked to indicate which of the four phrases is the most and

    least descriptive of a particular worker. In the preparation of

    sets of phrases an expert is needed and as such the methods

    becomes very expensive.

    Individual evaluation methods

    I di id l l ti th d

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    Individual evaluation methods

    S.N Forced Choice items

    1

    Least Most

    A Does not anticipate difficulties A

    B Grasps explanation easily and quickly B

    C Does not waste time C

    D Very easy to talk to D

    2

    Least Most

    A Can be a leader A

    B Wastes time on unproductive things B

    C At all times, cool and calm C

    D Smart Worker D

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    8. Management by objectives : MBO requires the management to

    set specific, measurable goals with each employee and then

    periodically discuss the latters progress towards these goals. This

    technique emphasis participatively set goals that are tangible,

    verifiable and measurable.

    It is a process whereby the superior and subordinate manager of

    an organization jointly identify its common goals, define each

    individuals major areas of responsibility in terms of the results

    expected of him, and use these measure for operating the unit and

    assessing the contribution of each of its members.

    INDIVIDUALEVALUATIONMETHODS

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    Characteristics of MBO

    Superiors and subordinate get together and jointly agree upon the list of

    principal duties and areas of responsibilities of the individual

    The subordinate sets his own short-term department goals in co-

    operation with his superior.

    They agree upon the criteria for measuring and evaluating performance.

    Superiors and subordinate collectively evaluate progress towards the

    agreed-upon goals. And if needed the goals can be modified for rest of

    the periods

    In this method the superior plays a supportive role, who helps the

    subordinate to achieve the goals and provide counseling and coaching.

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    Process of MBO

    1. Set the organizations goals

    2. Set departmental goals

    3. Discuss departmental goals

    4. Define expected results (Individual)

    5. Performance Review

    6. Provide Feedback

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    Multiple-person Evaluation Techniques

    9. Ranking Method : In this method the ranking of an

    employee in a work group is done against that of

    another employee. The relative position of each

    employee is expressed in terms of his numerical rank.The evaluator is asked to rate employees from highest

    to lowest on some overall criterion. When a large

    number of employees are working, ranking of

    individual becomes a difficult issue.

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    10. Paired comparison method : Each employee is

    compared with all other employees. Ranking becomes

    easier and more reliable under the paired comparison.

    For every trait employee is to be compared with all

    other employees.

    Multiple-person Evaluation Techniques

    M l i l E l i T h i

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    11. Forced distribution method : The rater is asked to appraise

    the employee according to a predetermined distribution scale.

    Normally two criteria used here for rating are the job

    performance and promotability. Further, a five point

    performance scale is used without any mention of descriptive

    statements. Employees are placed between two extreme of good

    and bad performance. For e.g. all top grade workers should go

    to the highest 10% grade; 20% employees should go to the

    next highest grade and so on.

    Multiple-person Evaluation Techniques

    O h M h d

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    Other Methods

    12. Group Appraisal :- An employee is appraised by a group of

    appraisers. This group is consist of the immediate supervisor of

    the employee, other supervisor who have close contact with the

    employee work, manager or head of the department and

    consultants. This group uses one of the multiple techniques

    discussed earlier. The immediate supervisor enlightens other

    members about job characteristics, demand, standards of

    performance, etc. then the group appraises the performance of the

    employee, compares the actual with standards, find deviations,

    discuss the reasons and suggest ways for improvement.

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    13. Assessment Centre : - This is not merely a technique of performance

    appraisal by itself. In fact it is a system or organization, where

    assessment of several individuals is done by various experts using

    various techniques. In this approach, individual from various

    departments are brought together to spend two or three days working

    on individual of group assignments similar to the ones they would be

    handling when promoted. It includes the activities and methods like,

    in-basket, role playing, case studies, simulation exercises etc. Theobserver rank the performance of each and every participants in order

    to merit. These centers are basically meant for evaluating the potential

    of candidate to be considered for promotion, training & development.

    Other Methods

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    Other Methods

    14. 360-Degree Feedback System: This system collects

    performance information from multiple parties, including

    ones subordinates, peers, supervisor and customer.

    Generally done for development rather than for pay

    raises. Upward and peer feedback may or may not have

    positive effects on behavior. Introducing a 360-degree

    system into a culture not prepared for it can have

    disastrous effects

    d f d i 360 d i l

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    Procedure for conducting 360-degree appraisal

    Determining Objectives

    Deciding the receiver and

    giver of feedback

    Establish performance

    Criteria

    Mode of collecting data

    Finalize the method of data

    Analysis

    Evaluation and

    communication

    To identify T&D needs

    For determination of compensation

    Succession Planning or Performance Mgt.Decide about employees whose

    performance are to be evaluated and who

    will be the evaluator

    The areas of work and behavior on which

    feedback will be gathered

    Development of questionnaire

    Analysis may include performance dimensions

    summary, individual item rating, individual

    strength & weaknesses etc.

    After the feedback is collected the data

    should be communicated very carefully to

    the all those concerned.

    Execution of feedback The process of gathering the feedback shouldbe initiated

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    Problems with Performance appraisal

    Judgment Errors

    Primacy Effect (First Impression)

    Halo

    Horn Effect

    Leniency

    Stereotyping

    Recency effect

    Poor Appraisal Forms

    Lack of raters preparedness

    Ineffective organization policies

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    Potential Appraisal

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    Potential appraisal

    The potential appraisal refers to the appraisal i.e.

    identification of the hidden talents and skills of a person.

    The person might or might not be aware of them. Potential

    appraisal is a future oriented appraisal whose main

    objective is to identify and evaluate the potential of the

    employees to assume higher positions and responsibilities

    in the organizational hierarchy. Many organizations

    consider and use potential appraisal as a part of the

    performance appraisal processes.

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    In organizations that subscribe to HRD, the potential (career-

    enhancement possibilities) of every employee is assessed

    periodically.

    Such assessment is used for development planning as well as

    for placement.

    Every year or two, the supervisor of a group of employee

    assesses the potential of each of them to perform different

    (usually higher level) functions on the basis of the

    supervisors observations and experiences during that period.

    Potential appraisal

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    Potential appraisal can serve the following purposes:

    To advise employees about their overall career development and

    future prospects

    Help the organization to chalk out succession plans

    Motivate the employees to further develop their skills and

    competencies.

    To identify the training needs.

    S f P i l A i l

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    PotentialAppraisal

    Datastorage

    Manpowerplanning

    Job rotation

    andenlargement

    Training &development

    Feedback

    andcounseling

    Careerplanning anddevelopment

    Scope of Potential Appraisal

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    How do companies appraise potential

    Problem

    EmployeesStars

    Planned

    Separation

    Solid

    Citizens

    Performance

    Potential

    Low

    High

    High

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    Potential appraisal Criteria

    Conceptual effectiveness (includes business orientation,

    vision, entrepreneurial orientation, sense of reality)

    Interpersonal effectiveness (includes network directedness,

    negotiation power, personal influence, verbal behavior)

    Operational effectiveness (includes result orientation,

    individual effectiveness, risk-taking, control)

    Achievement Motivation (drive, professional ambition,

    innovativeness, stability)

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    Steps of performance appraisal

    1. Role descriptions

    2. Quality needed to perform the roles

    3. Rating mechanisms (rating by others, tests, games,

    records)

    4. Organizing the system weightage setting for

    performance dimensions)

    5. Feedback