1 © supply chainge management ltd. 2008 intensive savings delivery programmes
TRANSCRIPT
2 © supply chainge management ltd. 2008
Intensive Savings Programmes (as an interim manager)
Petro-chemicals
Pan-European Post Acquisition Purchasing Synergies
NOVA acquired four large chemical plants from Shell - giving £ 500m turnover
Replaced McKinsey’s role in previous acquisitions
Led first pan-European supplier conference & intensive negotiation programme
1 year assignment Delivered synergy target in 12 weeks. Exceeded annual savings target too Substantially exceeded client’s expectationsAwarded 2 “applause!” awards & offered the permanent role
Polymer compounding industry Client wanted a review of a selection of spend categories Identified global suppliers using supplier industry research tools incl. India Launched global RFQs and engaged with suppliers Re-negotiated categories based upon global quotations Delivered annual savings target 7% (> £ 400k) in 8 weeks (brand new industry entirely unsupported)
Substantially exceeded client’s expectations Contract extended Invited to examine supply chain improvement opportunities.
3 © supply chainge management ltd. 2008
Pan-European Purchasing Synergies Programme
March April May J une J uly August September October
Resource Requirements • DJ• Analyst/ Indirect Buyer (F/ T 6 months)• Material Technologist (P/ T 6 months -> ongoing)•SAP Purchasing Rep. (F/ T)
Note: this programme does not address $ 0.7m freight opportunities.
Shell Acquisition PurchasingChange ManagementProgramme
Ongoing operational line management roles
Resource Requirements
Project 1a: Raw Materials Synergies - IntensiveDJ (F/ T)+ Analyst (F/ T) + support from NA PS raw matl. leaders
Project 1b: Raw Materials Synergies (ongoing material rationalisation focus) Material Technologist (P/ T)
Project 2: Pallets & Octoboxes Packaging Consultant
Project 3: Pan European Indirect Spend Analysis DJ (F/ T) Analyst/ Indirect Buyer (F/ T) (Global synergies ??)
Programme Management DJ20th March Meeting (Formal Launch ?)
Review Review Review Review J U/ DP/ LH/ DJ & Team
Pan - European Purchasing Operations Management DJ (P/ T) / TBD
Org. Developments
Project 5: SAP (Purchasing) ImplementationDJ (P/ T) & SAP Purchasing Rep. (F/ T)
Systems/ structure review
Project 4: Strategic Pan European Purchasing projects e.g. MRO
Key: Changes from presentation in week 2
Week28/ 2
Week6/ 3
Week20/ 3
Week13/ 3
Week27/ 3
Week3/ 4
Week10/ 4
Week17/ 4
Week24/ 4
Week1/ 5
Week8/ 5
Week15/ 5
Resource Allocation Confirmed (J U)
Consolidate/ Validate Data (Analyst)
Identify Supplier Long Lists by Category – Kompass (DJ )
Prepare for Supplier Meeting (Associate)
Pittsburgh Launch (DJ )
European Launch (DJ )
Launch RFPs to potential suppliers & analysis of quotes (DJ )
Preparation of Presentations “Big Bang” (DJ )
Supplier Communication Day “Big Bang” & subsequent meetings
Preparation of RFQs & nego. dates for current supply base (DJ )
Negotiation Tactics Planning (DJ )
First Round Negotiations (DJ )
Second Round Negotiations (DJ )
Measure Savings (Analyst)
Implement Savings at Sites (Analyst)
Purchasing: Intensive European Synergies (PIES)
Week21/ 5
European Site Meetings (DJ )
DJ 50% availability
Booked holidays & Bank Holidays
??
Helen wants to visit European Sites
Carefully designed & well executed processes...
Project 1a
Process Manual Input Report Data Preparation Stored DataMerge
Predefined Process
Multi-document Manual Process
Create
“Fax- shot”
Spend Data Analysis (from
European Purchasing &/ or
Logistics teams)
Current (2000):
prices
projected volumes
contract details
Continuously
Update Information
& Input
“Fax-shot”(- NA &?)
Eur. Vols by Item
To next page
Obtain Supplier
Databases
Auto send
“Fax-shot”
Supplier
Databases
Merge
“Fax-shot”
to Suppliers
Advise on
Database Selection“Identify
Potential
Suppliers”
PIES Team
“Get the Data Right”
Analyst
Leaders
Technologist
Purchasing: Intensive European Synergies (PIES)Project 1a
Produce RFQ
Material Specifications (from Technology)
Create Supplier European Email Address Book by Category – including existing Eur. & NA suppliers
Specs. vs. volume data
Email RFQs
Email Address Book by
Category
Merge
RFQs to Suppliers
PIES TeamProcess Manual Input Report Data Preparation Stored Data
MergePredefined
Process Multi-document Manual Process
Obtain Information
& Input
Obtain & harmonise specs and volumes
Analyst
Leaders
Technologist
“Responses from
Potential Suppliers
RFQ
Kick Off Communication (by Phone?)
Spend/ Volume Spreadsheet
Create &Email RFQs
Individual Kick-off Communications
Purchasing: Intensive European Synergies (PIES)
Project 1a
Quotation Spreadsheet
Process Manual Input Report Data Preparation Stored Data MergePredefined Process
Multi-document Manual Process
Quotes from
Suppliers
Develop Negotiation
Strategy
Input Quotation Data to
Spreadsheet
Negotiation Priorities
Negotiations for each Material
Contract
Local Copies of Contracts
Copies of contract details to sites
Distribute
Current (2000): prices volumes contract details
MeasureSavings
Reports: 1.Progress 2.Savings
Priorities forMaterial Rationalisation/
Standardisation & SubstitutionNeed an
inspection activity here ?
PIES Team
Analyst
Leaders
Technologist
Negotiation Strategies Negotiation
Update Contracts
Select Suppliers for Negotiation
Measure Savings
Purchasing: Intensive European Synergies (PIES)
4 © supply chainge management ltd. 2008
Prioritising Negotiation Programmes Focus by Supplier
ow
Bottleneck / Collaborative
Strategic
Leverage / Opportunist
Routine / Transactional
Value / Expenditure HiLoLo
Hi
Supply Market Risk / Challengeow
Chance of Success HiLoLo
Hi
Proportion ofProject Spend
Start Here
Start Here
Kraljic
Output: Added focus on highest priority supplierse.g. some suppliers may supply several lower value systems not picked up in key sub-systems
Also need to understand risk (quality, lead time/liquidated damages etc.)
Opportunities for e-auction ?
5 © supply chainge management ltd. 2008
Prioritising Negotiation Programmes
ow
Bottleneck / Collaborative
Strategic
Leverage / Opportunist
Routine / Transactional
High Spend
Risk of Not Achieving SavingsMonopolistic suppliersEasier for the supplier to say “No”
PROJECT APPROACHPrepare a “bespoke” approach that acknowledges the complications of the relationship. E.g. Threaten giving development projects to new emerging suppliers. Consider working on the lower risk suppliers in this segment first.
(Should be few suppliers here (e.g. BA < 10)
Value / ExpenditureImpact on end product / service attractiveness
HiLoLo
Hi
Low Levels ofCompetition
Supply Market Risk / Challenge
High Levels of Competition
Low Spend
Risk of Not Achieving SavingsEasier for the supplier to say “No”
PROJECT APPROACHIgnore
High Spend
Good Chance of Achieving Savings
PROJECT APPROACHStart here and move progressively left
Low Spend
Good Chance of Achieving Savings
PROJECT APPROACHMove into here once finished in Leverage
6 © supply chainge management ltd. 2008
Value Where’s the value in the entire system?
Use the BoM Structure Focus on the Pareto value
Cascade the target prices through the major sub-systems & components What are the drivers of these prices Sanity check
Risk (e.g. delivery and quality)
Where’s the risk in the entire system Use the logistics plan Focus on the pareto long lead time sub-systems ?
What are the drivers of these lead times ? “Real” lead times?
Elapsed time vs. op time ratio
Can we buy ourselves time? (Same for quality and other risks)
Output: Added focus on key sub-systems/components
Prioritising Negotiation Programmes (cont)
Focus by Sub-system
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e-Sourcing
Facilitates easy like for like comparisons for multiple suppliers & large nos of SKUs Requires preparation….but really worth it Conditions suppliers that customer has high expectations Barriers to adoption no longer significant, even for SMEs (e.g. £ 5k per seat/annum)
Auctions (when used) typically deliver an additional ~10% 33% saving on leaflets Remarkable result for “Fleet Management”
8 © supply chainge management ltd. 2008
Managing Supplier Conditioning Co-ordinated multi-media campaign (PR/Comms support?)
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Managing Supplier Conditioning
The Merger &
NUI Claims
Projected Movement of Ex CGU
Claims to NUI Product Set
0102030405060708090
100
J F M A M J J A S O N D J F M A M J J A S O N D J F MNow%
• Interim solution in place to cope with growth
The Programme
• ~50 projects
• £ 2 bn + of influenceable costs across:
Motor
Legal Services
Property Repair
Replacement Goods
Loss Adjusting Services
As market leaders we need to
develop a market leading value
chain for Loss Adjustment
Services
We need to think
fundamenta
lly differently…
• loss adjusters
…to deliver better results for
• NUI
• policy-holders
• corporate partners
Fees
Settlement
Year 0
NUI
Costs
It’s not simply about
incremental fee reductions…
Step Change
Year 1
Settlement
Fees
NUI
Costs
Continuous Improvement
SettlementSettlement
Year 2Year 3
Fees
FeesNUI
Costs
NUI
Costs
Year 0Year 1
Year 2Year 3
Continuous Improvement
We must also deliver
more value to policy-holders…
Improved Service
NU Branded Delivery
Etc.
To do this we must first be able to
measure value and total cost…
Fees
Settlement
NUI
Costs
Some indicators
of value that we measure…
Satisfaction With Claims Handling
LA Co. 1LA Co. 2 LA Co. 3 LA Co. 4 LA Co. 5
100 %
No opinion
Satisfied
V. Satisfied
Dissatisfied
V. Dissatisfied
%
Satisfaction With Claims Settlement
LA Co. 1 LA Co. 2 LA Co. 3 LA Co. 4 LA Co. 5
No opinion
Satisfied
V. Satisfied
Dissatisfied
V. Dissatisfied
%
100 %
Advocacy : Propensity to Recommend
PossiblyProbably
Definitely
No/unlikely
%
100 %
LA Co. 1 LA Co. 2 LA Co. 3 LA Co. 4 LA Co. 5
Loyalty - Propensity to Renew
Possibly
Probably
Definitely
%
100 %
LA Co. 1 LA Co. 2 LA Co. 3 LA Co. 4 LA Co. 5
“What key characteristics of
our value chain really
cause or drive value
to policy-holders ?”
As a policy holder -
what’s important to
me?
We also need to measure total
cost…
Household Segment
Fees
Settlement
NUI
Costs
Jewellery
Brown & W hite GoodsCarpets
Others
1. Economies of Scale
(e.g. consortium buy)
2. value chain Architecture
- “High St.” wholesalers vs.
- Direct wholesalers vs.
- Manufacturers
-3. Others ?
Cost Drivers:
B&W Goods ?
Example
Detail
e.g.
Property
e.g.
Contents
Other
NUI
Costs
Loss Adjusters Costs (Direct Labour ?)
Back Office (In
direct Labour ?)
O’heads & Profit
“What key characteristics
of our value chain really
cause or drive the
total cost ?”
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Re-contractingResearchingRationalisation
The Three R’s in “PIES”...
Re-contracting...
With existing suppliers in recognition of NOVA
Chemicals’ new market position globally.
Is focused around a detailed Request for Quotation
(RFQ) and a single “follow-on meeting.”
The Shell team will be involved.* raw material and packaging
Re-contracting with Supplier X During the Huntsman acquisition Existing supplier at some NOVA Chemicals sites
Embraced Re-contracting Result: growth from $ 0.8m to $ 3.7m > 450%
Researching... Runs in parallel with Re-contracting Using intensive wide area faxed Requests For
Proposal* (RFP) to test market prices Examining new supply opportunities with both:
- approved suppliers - unapproved suppliers.* less detailed than the RFQ sent to existing suppliers
70% ...
...of acquisitions fail** to meet the objectives published to the investment community
PurchasingIntensiveEuropeanSynergies(PIES)
“PIES”
The Huntsman Acquisition... January 1st last year 7 styrenics sites acquired Synergies of $65m* targeted over 3 years
Synergies of $30m* achieved in year 1
Purchasing Team achieved synergy targets
Consolidation of volumes & suppliers is on-going
* all synergies, not just Purchasing
The Shell Acquisition... February 1st this year European revenues of $500m
4 plants on 3 sites acquired € 32m spend and 46 suppliers - raw materials
€ 9m spend and 30 suppliers - packaging
Rationalisation... Begins after Re-contracting and Researching
Is an on-going programme to consolidate the
global supply chain- Suppliers create opportunities- Purchasing & Technology teams prioritise
qualification programme
NOVA Chemicals’ Expectations...
Re-contracting retro-active to Feb 1st.
Reduce NOVA Chemicals total cost of
ownership year on year hereafter
- process productivities at NOVA Chemicals
- supplier material productivities- supplier process productivities
- supplier managed consignment stocks
- etc. Add value to NOVA Chemicals’ customers.
NOVA Chemicals’ Expectations...
Nominate a leader* to own the relationship during
Re-contracting Ensure you give us this person’s contact details
today#
Assign necessary resources Validate RFQ details, complete & return it promptly
Maintain the sense of urgency to complete
Re-contracting in one meeting following RFQ
Have the decision maker there
* responsible for pan-European sales (?)
# See Gordon O’Kell Tel: +44 (0)161 776 5545 Fax: +44 (0) 161 776 5541
Benefits of Engagement... Potential for increased volumes for pro-active
suppliers during Rationalisation Alignment with a global styrenics leader
Cement the relationship as we continue to grow
Managing Supplier ConditioningLetters from CPO /CFO / CEO etc.
Standard Presentation Packs / Supplier Conferences
Phone calls• Purchasing• Logistics• Supplier Quality
Emails
Website / Webinars
Meetings
XX% savings
needed…
“Introduction of auctions”
“Global Sourcing Initiative”
“Lean Supplier
Interventions”
“SupplierRationalisation
”
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Direct Materials 45
Cost Modellinge.g. Raw Material Price Variations eg metals
Direct Labour 22
Indirect Labour 12
Depreciation 9
Other O/h 12 + Profit
LME Copper Prices $/Tonne
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
$/To
nne
22.5
22
12
9
12
QuotationAnalysis
Form
Examples:• Plastic Mouldings• Man-made Textiles (e.g. Polyester Staple Fibres)• Metal Pressings
10 © supply chainge management ltd. 2008
Direct Materials 45
Cost Modelling Volume Increases / Decreases – say 2x volume
Direct Labour 22
Indirect Labour 12
Depreciation 9
Other O/h 12 + Profit
45
22
6 4.5
6
QuotationAnalysis
Form
Example:• Right-sourcing of electrical control systems categories:
• pressings• turned and prismatic machining• coil winding• moulding• plating
Modelling effects on fixed costs & ROCEROCE Target 25% - achieved 41%
Before Volume After
22xx
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Competitivenessof In-House ProcessTechnologies
Best in Class
Worst in Class
Importance to Business’ Competitive Advantage
HighLow
Make
Outsource
Pan-European SolonoidManufacturer Process technology road maps
Product technology road maps
Identify core / non core processes
Model allocation of remaining fixed costs
TUPE employees and transfer capital equipment
Consolidate plants
Dispose of assets (land, buildings etc)
Outsourced Turning
Milling
Grinding
Presswork
Retained Coining (high tolerance presswork)
Copper Coil Winding
Assembly
Multi-disciplinary Team Strategic Make vsBuy Concept Design: ~ 3 months
Target: ROCE > 25%Design: ROCE = 41%
Strategic Make vs. Buy: Case Example 1
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What Information is Available for Cost Modelling?
E.g. If volume effects are key opportunity:
What’s known about the split between direct and indirect costs?
What’s known about volume changes? Our volume changes by line Total volume changes by line
Possible sources of information: QUAFs Database Hosts (e.g. volume increases)
Published accounts Category Manager’s knowledge Questionnaires (RFIs / eRFIs) Org charts SQA Audits Other touch points:
Supplier Management Team Logistics
Factory gate monitoring Lean re-engineering diagnostics
12 © supply chainge management ltd. 2008
Database Hosts
Web based pay as you go service No training required Largest source for immediate intelligence
gathering 40,000 sources Journals and Periodicals 20,000+ licensed news sources 13 languages 163 countries
2000 global newspapers Newswires, Associated Press, PR Newswire, AAP
Newsfeed, Datamonitor Newswire, US News, PA Newswires & FinancialWire
Hundreds of UK regional newspapers
Information on > 46,000,000 companies Creditreform Companies, Directory of Corporate Affiliations
Executive Directories, Dun and Bradstreet, Hoover's Company Profiles, Investext, Bundesanzeiger, Mergent, Hoppenstedt and Worldscope International Company Profiles, ICC Directory of UK Companies, ICC Financial Analysis Reports and ICC Full-Text Quoted Company Annual Reports.
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What are the three key learnings/ takeaways from this negotiation?
1. 2.3.
Who were today’s participantsName
Position
Role Exhibited in Negotiation
SUPPLIER: __________________________
What facts or information did we learn today?
1. 2.
3.4.5.6.7.8.
Key decision makers not included today that we need to ensure are included in future
negotiations?Name
Position
Post Negotiation Evaluation
McKinsey Negotiation Process Team based negotiation
Synergistic: “X heads are better than one” Tag-team approach to questions Variety of styles / role playing Rules of engagement - maverick s can derail progress Value of consensus in identifying & validating SWOTs
Rigorous planning Objectives SWOTs Role playing
Formal debriefs to close the loop Back to planning the next negotiation
199
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199
Based on today’s discussion, what negotiation tactics do you recommend we use in the 2nd
interview?1. 2.
How would you classify the tone of today’s
negotiation?
1
5
3
Hostile, Non-
cooperative
Enthusiastic
SUPPLIER: __
________
________
________
Based on your first meeting, what response do you
anticipate from the supplier?
1
7
4
No Savings
Likely
Reach Stretch
Target
Attain Realistic
Target
What are the specific next steps we need to take before the next negotiation?
Next Step
Team Member Ownership
Post Negotiation Evaluations (cont).
200
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•Product characteristics / runability•New product development
• Innovating packaging / logistics•Global coverage / capability
•Flexibility to customer product requirements•Total cost of ownership reduction
mentality•Other
•Overall Rating
Supplier-Specific Strengths & Weaknesses
Internal Expectations (Strengths & Weaknesses)
Weakness
Strength1 2
34 51 2
34 51 2
34 51 2
34 51 2
34 51 2
34 51 2
34 5
1 23
4 5
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Contract ModelsStructuredprocess to develop bespoke contracts from standard models…
Generic Contract Frameworks• Direct Goods (e.g. Raw Materials & Packaging)• Indirect Goods • Services (e.g. Development Services)• Capital Equipment• etc.
(available on intranet) (Legal)
Risk Evaluation
• Risk• Scale of Likely Impact• Probability of Occurrence• Prevention• Mitigating Action• etc
(Purchasing & Internal Customer)
Contract ManagementProcedure, Guidelines & Standard Forms
(available on intranet)
BespokedSchedule/s
• Commercial Specification • Service Level Agreement• Prices & Incentivisation• etc.
(Purchasing & Legal)
Guidelines for Drafting Comprehensive
Purchasing Specifications
--including Service Level -Agreements (SLAs)
-(available on intranet)- (Purchasing)
(Legal & Purchasing)
Bespoke Contract
To be used for invitation to tender (ITT) & contract
negotiation.
Examples of good practisebecome future
standards
Purchasing to become a key interface between budget holders, to facilitate the
evaluation of risk and specify requirements including
target service levels and Legal (Sheila)
On-line Contract Repository
Signed contracts to scanned & be held in .pdf form on a central
Server i.e. accessible to Legal, Purchasing, etc. with change
control procedure.
Have contract models been established?
Have they been set up as “non negotiable” ?
Risks ?