10 best practices with qr codes
TRANSCRIPT
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QR CODES&
THE SHARING CODEThe bridge to your social links
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Ubiqua - Our services
Mobile CONTENT:
MOBILE APPS & WEBAPPS
Tech Marketing:1.Promotions engine2.Digital signage3.Augmented Reallity
Web & web tools:1.Web development2.Web service development
Mobile CHANNEL:1.SMS gateway2.Bluetooth3.Over The Air
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Mobile Background
5.000 millions
20%
Source: Google - Ipos Media CT. 2011
7.000 millions
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Use of Social Networks
connects every day through a mobile device
91%Internet users
are active at least in one social network
55%Users
+ sophisticated:
+ Networks
+ Uses
+ Points of accessInfography The Cocktail Anlysis 2012
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QR Codes- Introduction
· Bidimensional codes for storing information
· “Quick Response”
· Created in 1994 by Denso Wave
· Permits interaction Offline Vs. Online
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1. Mobile site2. Proposal3. Size4. Placement5. Url6. Look7. Tracking8. Test9. Diffusion10. Updates
10 best practices with QR codes
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Not recommended:- flash content
- heavy images
- Overloaded sites
Mobile Site
Mobile content:
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Proposal
Set an objective previously:
QR= Quick response
Information :
- Relevant
- Additional
DON’T make users waste their time!
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Size
The ideal size:
Distance of lecture x 1/10(minimum 1.25cm x 1.25cm)
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Placement
easy scanning
don’t make it difficult for users
don’t introduce more barriers
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URL
Ignorance of QR’s:
- What do they are?- How do they contribute?- How can we access to the info?
Recommendation: provide url
- for those who doesn’t know it- for those who doesn’t have a QR scanner
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Look
Different Look and feel
Adapted to the brand
Important: keep vectorial size
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Tracking
Monitoring is done through one and only short URL per code
Stats:- nº scans- moment scanning- kind of device/platform i2.gd/thesharingcode
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Test & diffusion
Previously check that the code:- works properly- is scannable- use different scan providers
Diffusion without limit:
- printed- business cards- posters- t-shirts- coasters- candy bars- jewelry, ...
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Updated
You can edit the content at the middleof the campaign:
- update data- change images- ...
Without changing the QR code
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TheSharingCode
The bridge to your social sites:
Mobile landing + Short url + QR code
- Socialize the QR code- Add as many links as you want- Track your visitors- Customize your landing adhoc
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Exemples TheSharingCode
Informativesessions
Mini pizzascookbook
Interaction with Social Networks
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Thanks for your attention