10 digital trends in 10 minutes (long version)
TRANSCRIPT
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independent consultants group
10 Trends in 10 minutesFor independent consultants
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1.Your network is (still) keyBut is more dispersed
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2.You’ll face more competitionBut have more opportunities
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A career will be composed of thousands of short-term assignments spread over a lifetime.
Everyone is responsible for their own success
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3.Trust is vitalEarn it, then keep it
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4.Digital by designNot digital by default
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We need to make sure that digital does not exclude parts of our audience or force things online which are best dealt with in person.
This is “digital by design”.
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5.Content is still kingDistribution is queen
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6.Think mobile firstThen work back from there
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Ensure that your content is optimised for smartphones
Ensure all media materials are succinct and engaging
Use images and video to maximise campaign reach
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7.Paid social is the new normUnderstand its value
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8.Video is on the rise (again)Facebook is challenging YouTube
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Facebook video views every 24 hours: 4 billionVideo uploaded to YouTube every minute: 300 hours
Facebook unique video viewers: 85.59 millionYouTube unique video viewers: 162.14 million
Facebook counts a view as: 3 secondsYouTube counts a view as: 30 seconds
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9.Plenty of new digital toolsUse them wisely
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10.You are ahead of the gameIn financials, flexibility & freedom
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Thank YouBen [email protected]@benrmatthews