(10 mile radius) · melissa morgan, program manager tva economic development p.o. box 292409...

Melissa Morgan, Program Manager TVA Economic Development P.O. Box 292409 Nashville, TN 37229-2409 615.232.6522 Office 615.584.4563 Cell [email protected]

Buxton Reports

7265 US Hwy 64, Oakland, TN (10‐mile radius)

Complete Demographic Summary Report7265 US Hwy 64, Oakland, TN10 Miles: 35.234688, -89.517975

February 9, 2012

Population Demographics

Percent Change

2000 Census

2010 Estimate

2015 Projection

1990 to 2000

2010 to 2015

Total Population 20,876 36,326 43,753 21.9% 20.4%

Population Density (Pop/Sq Mi) 66.45 115.63 139.27 21.9% 20.4%

Total Households 7,450 12,631 16,020 34.7% 26.8%

Population by Gender:

Male 10,294 49.3% 17,820 49.1% 21,396 48.9% 22.8% 20.1%

Female 10,582 50.7% 18,506 50.9% 22,357 51.1% 21.1% 20.8%

Population by Race/Ethnicity

2000 2010 2015 Percent Change

Census % Estimate % Projection %1990 to

20002010 to

2015

White 13,904 66.6% 23,219 63.9% 26,512 60.6% 39.4% 14.2%

Black 6,610 31.7% 12,090 33.3% 15,841 36.2% -7.0% 31.0%

American Indian or Alaska Native 48 0.2% 104 0.3% 116 0.3% 212.7% 11.5%

Asian 73 0.4% 220 0.6% 360 0.8% 377.6% 63.3%

Some Other Race 73 0.4% 226 0.6% 363 0.8% 844.5% 60.5%

Two or More Races 168 0.8% 466 1.3% 560 1.3% 20.2%

Hispanic Ethnicity 226 1.1% 792 2.2% 1,167 2.7% 187.9% 47.2%

Not Hispanic or Latino 20,650 98.9% 35,534 97.8% 42,586 97.3% 21.2% 19.8%

Population by Age



20002010 to

2015

0 to 4 1,438 6.9% 2,721 7.5% 3,669 8.4% 12.5% 34.8%

5 to 14 2,945 14.1% 4,863 13.4% 5,858 13.4% 4.0% 20.5%

15 to 19 1,446 6.9% 2,224 6.1% 2,671 6.1% 6.7% 20.1%

20 to 24 1,113 5.3% 2,032 5.6% 2,545 5.8% 4.3% 25.2%

25 to 34 2,628 12.6% 5,784 15.9% 6,015 13.7% -3.0% 4.0%

35 to 44 3,522 16.9% 5,023 13.8% 6,171 14.1% 41.1% 22.9%

45 to 54 3,130 15.0% 5,079 14.0% 5,627 12.9% 80.1% 10.8%

55 to 64 2,147 10.3% 4,139 11.4% 5,297 12.1% 49.0% 28.0%

65 to 74 1,379 6.6% 2,504 6.9% 3,423 7.8% 14.6% 36.7%

75 to 84 817 3.9% 1,391 3.8% 1,840 4.2% 4.8% 32.3%

85+ 313 1.5% 567 1.6% 638 1.5% 40.9% 12.5%

Median Age:

Total Population 37.7 36.0 36.7

Households by Income



20002010 to

2015

$0 - $15,000 1,335 17.9% 1,376 10.9% 1,503 9.4% -27.5% 9.3%

$15,000 - $24,999 837 11.2% 1,057 8.4% 1,256 7.8% -18.2% 18.9%

$25,000 - $34,999 855 11.5% 976 7.7% 1,124 7.0% -5.7% 15.1%

$35,000 - $49,999 1,280 17.2% 1,927 15.3% 2,325 14.5% 35.9% 20.7%

$50,000 - $74,999 1,652 22.2% 2,569 20.3% 3,133 19.6% 405.3% 21.9%

$75,000 - $99,999 675 9.1% 1,866 14.8% 2,591 16.2% 710.3% 38.8%

$100,000 - $149,999 534 7.2% 1,571 12.4% 2,209 13.8% 930.4% 40.6%

$150,000 + 283 3.8% 1,289 10.2% 1,880 11.7% 403.4% 45.9%

Average Hhld Income $52,753 $75,860 $83,473 70.4% 10.0%

Median Hhld Income $42,378 $59,536 $63,944 78.9% 7.4%

Per Capita Income $18,827 $27,402 $31,524 84.1% 15.0%

Employment and Business

Percent Change

2000 Census

2010 Estimate

2015 Projection

1990 to 2000

2010 to 2015

Age 16 + Population 16,186 28,273 33,661 27.4% 19.1%

In Labor Force 10,186 62.9% 19,266 68.1% 22,872 68.0% 32.2% 18.7%

Employed 9,625 94.5% 17,466 90.7% 20,399 89.2% 36.1% 16.8%

Unemployed 539 5.3% 1,688 8.8% 2,344 10.3% -13.3% 38.9%

In Armed Forces 22 0.2% 112 0.6% 128 0.6% 191.8% 14.8%

Not In Labor Force 6,000 37.1% 9,007 31.9% 10,789 32.1% 20.0% 19.8%

Number of Employees (Daytime Pop) 9,201

Number of Establishments 1,074

Housing Units



20002010 to

2015

Owner Occupied 6,032 75.5% 10,074 70.2% 12,804 70.1% 45.6% 27.1%

Renter Occupied 1,419 17.7% 2,557 17.8% 3,216 17.6% 2.0% 25.8%

Vacant 543 6.8% 1,730 12.1% 2,253 12.3% 54.3% 30.2%

Total Housing Units 7,993 14,361 18,273 35.9% 27.2%

Vehicles Available



20002010 to

2015

0 Vehicles Available 654 8.8% 662 5.2% 657 4.1% 13.8% -0.7%

1 Vehicle Available 1,932 25.9% 2,714 21.5% 3,162 19.7% 22.1% 16.5%

2+ Vehicles Available 4,864 65.3% 9,255 73.3% 12,201 76.2% 35.6% 31.8%

Average Vehicles Per Household 1.80 2.20 2.90 -1.8% 32.4%

Marital Status



20002010 to

2015

Married, Spouse Present 9,244 56.0% 16,511 57.5% 19,729 57.7% 31.5% 19.5%

Married, Spouse Absent 805 4.9% 1,238 4.3% 1,450 4.2% 105.3% 17.2%

Divorced 1,434 8.7% 2,416 8.4% 2,871 8.4% 50.8% 18.9%

Widowed 1,032 6.3% 1,657 5.8% 1,951 5.7% -10.0% 17.7%

Never Married 3,979 24.1% 6,920 24.1% 8,222 24.0% 13.9% 18.8%

Age 15+ Population 16,494 28,741 34,223 26.8% 19.1%

Educational Attainment



20002010 to

2015

Grade K - 8 1,097 7.9% 2,266 9.3% 2,372 8.2% -54.1% 4.7%

Grade 9 - 12 2,476 17.8% 2,133 8.7% 1,852 6.4% 12.0% -13.2%

High School Graduate 4,439 31.9% 8,028 32.8% 9,608 33.1% 31.8% 19.7%

Some College, No Degree 2,853 20.5% 5,580 22.8% 6,761 23.3% 95.8% 21.2%

Associates Degree 618 4.4% 1,625 6.6% 2,200 7.6% 114.5% 35.4%

Bachelor's Degree 1,386 9.9% 3,361 13.7% 4,324 14.9% 152.7% 28.7%

Graduate Degree 709 5.1% 1,493 6.1% 1,894 6.5% 120.2% 26.8%

No Schooling Completed 356 2.6%

Age 25+ Population 13,935 24,486 29,010 31.6% 0.9%

(C) 2010 Applied Geographic Solutions, Inc. (2010A Spring Release) All Rights Reserved, Alteryx, LLC.(C) Alteryx, LLC 2010

7265 US Hwy 64, Oakland, TN (10 mile radius) Base Daytime Population and Business Summary

*This is representative of the households within the specified geography, and is not representative of core customers.

Buxton2651 South Polaris DriveFort Worth, TX 76137

02/09/2012

Tel: 817.332.3681Fax: 817.332.3686www.buxtonco.com

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Data Sources: Mosaic® USA is a registered trademark of Experian

Segment Count PercentTechnical Sales and Administrative 22 0.2%Administrative Support Workers 1,852 18.0%Executive Mangers and Administrators 1,184 11.5%Handlers Helpers and Laborers 293 2.8%Transportation and Materials Moving Workers 307 3.0%Machine Operators Assemblers and Inspectors 207 2.0%Private Household Service 1 0.0%Farming Forestry and Fishing 274 2.7%Construction Repair and Mining 333 3.2%Precision Craft and Repair 895 8.7%Professional Specialty Occupations 1,851 18.0%Protective Services 157 1.5%Sales Workers and Clerks 883 8.6%Sales Professionals 229 2.2%Other Services Site Based 1,262 12.3%Other Services Field Based 116 1.1%Technologies and Technicians 432 4.2%

Total Daytime Population 10,298 100.0%




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Employment Count Count Of Businesses0 -50 1,460

51-100 13101-200 7201-300 2

300+ 1

Total 1,483

2 Digit SICCode Name 0-50 Employees 51-100 Employees 101-200 Employees 201-300 Employees 300+ Employees13 Oil & Gas Extraction 1 0 0 0 015 Building Construction-Gen Contractors 81 1 0 0 016 Heavy Construction Except Building 7 0 0 0 017 Construction-Special Trade Contractors 87 0 0 0 020 Food & Kindred Products Mfrs 2 0 1 0 023 Apparel & Other Finished Products Mfrs 2 0 0 0 024 Lumber & Wood Prods Except Furntr Mfrs 4 0 0 0 025 Furniture & Fixtures Mfrs 2 0 0 0 026 Paper & Allied Products Mfrs 1 0 0 0 027 Printing Publishing & Allied Industries 10 0 0 0 028 Chemicals & Allied Products Mfrs 5 1 0 0 029 Petroleum Refining & Related Inds Mfrs 1 0 0 0 030 Rubber & Miscellaneous Plastics Mfrs 3 0 0 0 032 Stone Clay Glass & Concrete Prods Mfrs 4 0 0 0 033 Primary Metal Industries Mfrs 1 0 0 0 034 Fabricated Metal Products Mfrs 6 2 0 0 035 Industrial & Commercial Machinery Mfrs 7 0 0 0 036 Electronic & Other Electrical Equip Mfrs 2 0 0 0 037 Transportation Equipment Mfrs 8 0 0 0 038 Measuring & Analyzing Instruments Mfrs 1 0 0 0 139 Miscellaneous Manufacturing Inds Mfrs 4 0 0 0 041 Local/Suburban Transit & Hwy Passenger 7 0 0 0 042 Motor Freight Transportation/Warehouse 28 0 0 0 043 United States Postal Service 6 0 0 0 045 Transportation By Air 6 0 0 0 047 Transportation Services 16 0 0 0 048 Communications 11 0 1 0 049 Electric Gas & Sanitary Services 4 0 0 0 050 Wholesale Trade-Durable Goods 32 2 1 0 051 Wholesale Trade-Nondurable Goods 6 0 0 0 052 Building Materials & Hardware 18 0 0 0 053 General Merchandise Stores 19 0 0 0 054 Food Stores 25 1 2 0 055 Automotive Dealers & Service Stations 29 0 0 0 056 Apparel & Accessory Stores 8 0 0 0 057 Home Furniture & Furnishings Stores 31 0 0 0 058 Eating & Drinking Places 45 0 0 0 059 Miscellaneous Retail 100 0 0 0 060 Depository Institutions 23 0 0 0 061 Nondepository Credit Institutions 6 0 0 0 062 Security & Commodity Brokers 8 0 0 0 064 Insurance Agents Brokers & Service 16 0 0 0 065 Real Estate 47 0 0 0 067 Holding & Other Investment Offices 7 0 0 0 070 Hotels Rooming Houses & Camps 6 0 0 0 072 Personal Services 63 0 0 0 073 Business Services 129 0 0 1 075 Auto Repair Services & Parking 20 0 0 0 076 Miscellaneous Repair Services 25 0 0 0 078 Motion Pictures 8 0 0 0 079 Amusement & Recreation Services 26 0 0 0 080 Health Services 58 3 0 0 081 Legal Services 17 0 0 0 082 Educational Services 22 1 0 0 083 Social Services 24 0 0 0 084 Museums Art Galleries & Gardens 1 0 0 0 0




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2 Digit SICCode Name 0-50 Employees 51-100 Employees 101-200 Employees 201-300 Employees 300+ Employees86 Membership Organizations 92 0 0 1 087 Engineering & Accounting & Mgmt Svcs 60 0 0 0 089 Miscellaneous Services Nec 26 0 0 0 091 Executive, Legislative, And General Government, Except

Finance11 0 1 0 0

92 Justice, Public Order, And Safety 8 1 1 0 094 Administration Of Human Resource Programs 2 0 0 0 095 Administration Of Environmental Quality And Housing

Programs1 0 0 0 0

96 Administration Of Economic Programs 1 1 0 0 0

Retail Leakage and Surplus Analysis

The Retail Leakage and Surplus Analysis examines the quantitative aspect of the community's retail opportunities. It is a guide to understanding retail opportunities but it is not an analysis that indicates unconditional opportunities. The analysis is sometimes called "a gap analysis" or "a supply and demand analysis" and can aid in the following:

-Indicating how well the retail needs of local residents are being met-Uncovering unmet demand and possible opportunities-Understanding the strengths and weaknesses of the local retail sector-Measuring the difference between actual and potential retail sales

Understanding Retail Leakage

Retail leakage means that residents are spending more for products than local businesses capture. Retail sales leakage suggests that there is unmet demand in the trade area and that the community can support additional store space for that type of business.

However, retail leakage does not necessarily translate into opportunity. For example, there could be a strong competitor in a neighboring community that dominates the market for that type of product or store.

Understanding Retail Surplus

A retail surplus means that the community's trade area is capturing the local market plus attracting non-local shoppers. A retail surplus does not necessarily mean that the community cannot support additional business. Many communities have developed strong clusters of stores that have broad geographic appeal. Examples of these types of retailers include: sporting goods stores, home furnishing stores, restaurants, and other specialty operations that become destination retailers and draw customers from outside the trade area.

Examining the quantitative aspects (Leakage/Surplus) is only part of the evaluation of community's retail opportunities. Before any conclusions can be drawn about potential business expansion or recruitment opportunities, qualitative considerations such as trade area psychographics and buying habits must be analyzed in context of other market factors.

Interpreting Leakage Index

1.0 = equilibrium, meaning that demand and sales in the area being analyzed are in balance.

.80 = demand exceeds sales by 20%, meaning that consumers are leaving the area being analyzed.

1.2 = sales exceed demand by 20%, meaning that consumers are coming from outside the area being analyzed.

7265 US Hwy 64, Oakland, TN (10 mile radius) Retail Leakage and Surplus Analysis


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Data Sources: Applied Geographic Solutions, Inc., Copyright 2009

Leakage/Surplus Index by Major Store Type

The quantitative comparison of retail leakage and surplus in the twelve major store types shown in the chart and table below provides an initial measure of market opportunities. Combining this analysis with the knowledge of the local retail situation will take the process of identifying retail possibilities one step further.

Figure 1 provides the leakage/surplus indices and following is the sales potential and actual sales for major store types.

Figure 1. Leakage/Surplus Index and Actual and Potential Sales by Major Store Types

Store Type Potential Actual Sales LeakageMotor Vehicle Parts & Dealers 105,829,621 5,374,699 0.1Furniture & Home Furnishing Stores 12,846,427 3,959,393 0.3Electronics & Appliance Stores 11,270,955 1,818,902 0.2Building Material & Garden Equipment & Supply Dealers 60,867,434 10,585,597 0.2Food & Beverage Stores 59,572,410 21,819,137 0.4Health & Personal Care Stores 26,372,171 26,470,630 1.0Clothing & Clothing Accessories Stores 22,809,420 6,693,561 0.3Sporting Goods, Hobby, Book, & Music Stores 8,679,865 671,724 0.1General Merchandise Stores 60,074,579 30,573,585 0.5Miscellaneous Store Retailers 12,990,955 3,346,827 0.3Foodservice & Drinking Places 44,029,110 14,696,272 0.3

Total 425,342,947 126,010,327 0.3



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Sub-Categories of Motor Vehicle Parts & Dealers

Store Type Potential Actual Sales LeakageExpenditures at Automotive Dealers 91,879,170 3,321,121 0.0Expenditures at Other Motor Vehicle Dealers 6,207,256 730,207 0.1Expenditures at Automotive Parts, Accessories, and Tire Stores 7,743,195 1,323,371 0.2

Total Motor Vehicle Parts & Dealers 105,829,621 5,374,699 0.1



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Sub-Categories of Furniture & Home Furnishing Stores

Store Type Potential Actual Sales LeakageExpenditures at Furniture Stores 6,942,935 3,306,623 0.5Expenditures at Home Furnishing Stores 5,903,493 652,770 0.1

Total Furniture & Home Furnishing Stores 12,846,427 3,959,393 0.3



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Sub-Categories of Electronics & Appliance Stores

Store Type Potential Actual Sales LeakageExpenditures at Appliance, Television, and Other Electronics Stores 8,526,547 1,773,406 0.2Expenditures at Computer and Software Stores 2,306,375 45,496 0.0Expenditures at Camera and Photographic Equipment Stores 438,032 0 0.0

Total Electronics & Appliance Stores 11,270,955 1,818,902 0.2



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Sub-Categories of Building Material & Garden Equipment & Supply Dealers

Store Type Potential Actual Sales LeakageExpenditures at Home Centers 21,943,067 2,220,645 0.1Expenditures at Paint and Wallpaper Stores 1,252,120 0 0.0Expenditures at Hardware Stores 4,308,474 1,193,913 0.3Expenditures at Other Building Materials Dealers 28,649,902 2,153,250 0.1Expenditures at Outdoor Power Equipment Stores 741,139 228,303 0.3Expenditures at Nursery and Garden Centers 3,972,733 4,789,486 1.2

Total Building Material & Garden Equipment & Supply Dealers 60,867,434 10,585,597 0.2



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Sub-Categories of Food & Beverage Stores

Store Type Potential Actual Sales LeakageExpenditures at Supermarkets and Other Grocery (except Convenience) Stores 51,410,539 19,959,646 0.4Expenditures at Convenience Stores 2,728,837 1,214,663 0.4Expenditures at Specialty Food Stores 1,668,749 111,834 0.1Expenditures at Beer, Wine, and Liquor Stores 3,764,285 532,995 0.1

Total Food & Beverage Stores 59,572,410 21,819,137 0.4



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Sub-Categories of Health & Personal Care Stores

Store Type Potential Actual Sales LeakageExpenditures at Pharmacies and Drug Stores 23,025,283 25,920,530 1.1Expenditures at Cosmetics, Beauty Supplies and Perfume Stores 915,616 327,547 0.4Expenditures at Optical Goods Stores 809,497 1,164 0.0Expenditures at Other Health and Personal Care Stores 1,621,775 221,388 0.1

Total Health & Personal Care Stores 26,372,171 26,470,630 1.0



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Sub-Categories of Clothing & Clothing Accessories Stores

Store Type Potential Actual Sales LeakageExpenditures at Men's Clothing Stores 1,080,295 2,578,125 2.4Expenditures at Women's Clothing Stores 4,159,919 240,449 0.1Expenditures at Children's and Infants' Clothing Stores 915,312 188,367 0.2Expenditures at Family Clothing Stores 8,894,656 3,423,376 0.4Expenditures at Clothing Accessories Stores 373,239 0 0.0Expenditures at Other Clothing Stores 1,059,776 49,591 0.0Expenditures at Shoe Stores 3,043,038 132,619 0.0Expenditures at Jewelry Stores 3,024,439 81,034 0.0Expenditures at Luggage, and Leather Goods Stores 258,745 0 0.0

Total Clothing & Clothing Accessories Stores 22,809,420 6,693,561 0.3



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Sub-Categories of Sporting Goods, Hobby, Book, & Music Stores

Store Type Potential Actual Sales LeakageExpenditures at Sporting Goods Stores 3,396,051 37,704 0.0Expenditures at Hobby, Toys and Games Stores 2,032,713 305,004 0.2Expenditures at Sew/Needlework/Piece Goods Stores 465,108 82,291 0.2Expenditures at Musical Instrument and Supplies Stores 543,592 0 0.0Expenditures at Book Stores and News Dealers 1,501,988 156,562 0.1Expenditures at Prerecorded Tape, Compact Disc, and Record Stores 740,412 90,163 0.1

Total Sporting Goods, Hobby, Book, & Music Stores 8,679,865 671,724 0.1



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Sub-Categories of General Merchandise Stores

Store Type Potential Actual Sales LeakageExpenditures at Department Stores excluding leased depts. 28,693,305 529,599 0.0Expenditures at Warehouse Clubs and Super Stores 26,910,802 4,329,780 0.2Expenditures at All Other General Merchandise Stores 4,470,473 25,714,206 5.8

Total General Merchandise Stores 60,074,579 30,573,585 0.5



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Sub-Categories of Miscellaneous Store Retailers

Store Type Potential Actual Sales LeakageExpenditures at Florists 940,344 446,877 0.5Expenditures at Office Supplies and Stationery Stores 2,817,407 145,221 0.1Expenditures at Gift, Novelty, and Souvenir Stores 2,126,938 711,078 0.3Expenditures at Used Merchandise Stores 1,042,481 269,883 0.3Expenditures at Other Miscellaneous Store Retailers 6,063,784 1,773,767 0.3

Total Miscellaneous Store Retailers 12,990,955 3,346,827 0.3



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Sub-Categories of Foodservice & Drinking Places

Store Type Potential Actual Sales LeakageExpenditures at Full-service Restaurants 20,258,416 4,055,900 0.2Expenditures at Limited-service Eating Places 17,902,540 8,080,385 0.5Expenditures at Special Foodservices 3,700,225 264,725 0.1Expenditures at Drinking Places -Alcoholic Beverages 2,167,929 2,295,262 1.1

Total Foodservice & Drinking Places 44,029,110 14,696,272 0.3



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Sources and Methodology

The primary data sources used in the construction of the database include:

• Current year AGS (Applied Geographic Solutions) Consumer Expenditure Estimates• Census of Retail Trade, Merchandise Line Sales• Census Bureau Monthly Retail Trade

The Census of Retail Trade presents a table known as the Merchandise Line summary, which relates approximately 120 merchandise lines (e.g. hardware) to each of the store types. For each merchandise line, the distribution of sales by store type can be computed, yielding a conversion table which apportions merchandise line sales by store type.

The AGS (Applied Geographic Solutions) Consumer Expenditure database was re-computed to these merchandise lines by aggregating both whole and partial categories, yielding, at the block group level, a series of merchandise line estimates which are consistent with the AGS Consumer Expenditure database.

These two components were then combined in order to derive estimated potential by store type. The results were then compared to current retail trade statistics to ensure consistency and completeness.

Mosaic Detail Charts7265 US Hwy 64, Oakland, TN10 Miles: 35.234688, -89.517975

February 9, 2012

7265 US Hwy 64, Oakland, TN

Demographic Overview (Spring 2010)

Total Population 36,326 Median Income $59,536

% Male Population 49.1% Per Capita Income $27,402

% Female Population 50.9% Average Household Income $75,860

Median Age 36.0 Employees 9,201

Population Density 115.6 Establishments 1,074

Total Households 12,631 Owner Occupied Housing Units 70.2%

Average Household Size 2.8 Renter Occupied Housing Units 17.8%

Household Growth from 1990 to 2000

34.7% Vacant Housing Units 12.1%

Household Growth from 2000 to 2013

115.0%

Mosaic Groups

The Dominant MOSAIC Group for this geography is Group C Small-town Contentment. The number of Households from this Group is 6,472, which is approximately 56.3% of the Total Households.

Sorted By 2008 Mosaic Groups Households %

Group C-Small-town Contentment 6,472 51.2%

Group G-Remote America 2,954 23.4%

Group I-Rural Villages and Farms 684 5.4%

Group A-Affluent Suburbia 578 4.6%

Group F-Metro Fringe 513 4.1%

Sorted By 2008 Mosaic Groups Households %

Group D-Blue-collar Backbone 298 2.4%

Group L-Varying Lifestyles 0 0.0%

Group K-Urban Essence 0 0.0%

Group J-Struggling Societies 0 0.0%

Group H-Aspiring Contemporaries 0 0.0%

Group E-American Diversity 0 0.0%

Group B-Upscale America 0 0.0%

(C) 2008 Experian, Inc. All Rights Reserved, SRC, LLC.(C) 2010 Applied Geographic Solutions, Inc. (2010A Spring Release) All Rights Reserved, Alteryx, LLC.(C) Alteryx, LLC 2010

(10 mile radius) · melissa morgan, program manager tva economic development p.o. box 292409...

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