10 new ways to get value from ion in 2017
TRANSCRIPT
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10 New Ways to Get Valuefrom ion in 2017
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Welcome
Audrey RossDirector of Customer
Engagement
Shaun WilliamsMarketing Manager
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Tweet Us
@ioninteractive #ionwebinar
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1. Testing Your Content2. Easy Quick Starts!3. Landing Pages4. Creating Content Stories5. Finding your Perfect Quick Start6. Interactive Video7. Account Based Marketing8. Modern Forms9. Embed Your ion Content10. In-platform Chat
What We’ll Cover
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Testing Your Content
1
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Testing Your Content1
• A/B tests: Not just for landing pages and site testing!
• Start with high-value and high-volume pieces
• Test the entry into the content
• If lead gen, test the gate (or absence of the gate!)
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To Gate or Not To Gate?
Gated Experience
Ungated Experience
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Easy Quick Starts
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Easy Quick StartsAll customers have them, any
customer can use
No training needed - just save, publish, and launch!
With ready content, can be launched in < 1 hour
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Easy Quick Starts
Easy Assessment
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Easy Quick Starts
Easy Quiz
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Landing Pages
3
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Landing Pages
Sears Landing Page
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Landing Pages
Total Protect Home Warranty Landing Page
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Creating Content Stories
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Centermark
Info-graphic
Assessment Results
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Finding your PerfectQuick Start
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Finding Your Perfect QuickStart
1. Go to ion website
2. Find template gallery, under Examples
3. Explore
Easy as 1-2-3
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Interactive Video
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“In 2015, videos grew in consumption the most, among all content types. Many are predicting that video will compose 70% of all internet traffic, by 2017.”
Online video is the fastest growing content marketing trend:
~ Neil Patel
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43 percent of consumers want to seemore video from brands.
43%
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Video = ROI
A Firebrand Group study recently discovered that about 85 percent of marketers have seen
positive ROI from their video efforts.
85%
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According to HubSpot research. Video was followed by social media posts, news articles and research content.“…the content that has the best chance to keep the audience’s attention is video, due to its interactive nature.”
Video Is Being Consumed
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Video Decision Tree
ion Quick Start - Video Decision Tree
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Interactive Video
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Account Based Marketing
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Quick Starts
Quick Pitch for Accounts Based Marketers
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Quick Starts
Online Sales Presentation
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Modern Forms
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Quick Starts
Landing Page with Mad Lib Form
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Quick Starts
Slide-in Right Form
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Progressive Profiling
New User
Return User ID
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Embed Your ion Content
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Embedded Customer Experience
FPL Embedded Calculator
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Embedded Experience
Embedded Savings Calculator
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Embedded Experience
Embedded Resource Library
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In-Platform Chat
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In-Platform Chat
Dave
Max
Jay
Maryl
Olivia
Shana
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In-Platform Chat
Click on the chat icon
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Bonus!Sales Enablement
11
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Sell-Side
Sell-Side
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Sell-Side
Sell-Side
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Quick Starts
ion Quick Start - Quick Pitch for Accounts Based Marketers
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Sales Enablement
ion Quick Start - Online Sales Presentation
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Sales Enablement
ion Quick Start - Sales Asset Matcher