1001 stories about denmark at nodem
DESCRIPTION
presentation on www.1001stories.dk at Nodem10 conference Nov 25thTRANSCRIPT
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kort
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1001 places
1001 stories
50 themes
200 experts
1001 stories about Denmark
web consultant,Mette BomHeritage Agency of Denmark
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What is 1001 stories about Denmark?
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Let’s watch a movie about it
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Strategic aims & philosophy open
multifaceted
moveable
voluminous
democratic
modern
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Strategic aims 1:Wanting to MOVE our audience from…
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..a traditional approach to heritage
to a modern and interactive approach to heritage…
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(Danish) cultural heritage
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To protect and make people love… cultural heritage
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More strategic aims:
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…from grill bars
13-04-23 10
from burger joints…
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to world heritage…
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From twin passage graves
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To music festivals…
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13-04-23
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We made the platform open and interactive switching from one-way communication….
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To the bazaar
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To bazaar-like communication…
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13-04-23
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Why did we do it?
To invite new & younger users to discuss heritage
mediate Danish history outside institutions
share data & facilitate info-sharing with others
boost alternative heritage tourism
activate local knowledge and this dude
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13-04-23
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Did we succeed?
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13-04-23
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Yes…but…
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”There ain’t no such thing as a free lunch”
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Lesson 1: We constantly need to engage & nurse users
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Lesson 2: users contribute differently and have different expectations: some like virtual heritage some like physical experiences
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1001 users telling new stories about Denmark…
The police head quartersin Cph
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1001-users developing content….
”Could you make the stories available as podcasts? Then I could use them when I drive to and from the Copenhagen airport to entertain my customers”
limodriver, cph
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1001-users commenting…
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”The story almost made me cry.It’s a fantastic place (Ærø) and the description is spot on. It’s very moving”
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users comment and develop site…
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Lesson 3: ”Sharing is caring” – open the site with webservices and widgets
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one website – several platforms
• Website• Mobile phone, iPhone
(Android)• Widget/iframe• Webservice• POI til GPS• Facebook• newsletter, rss feed• YouTube videos• Google Adwords and
SEO
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museer
municipalities
tourist offices
museums
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Statistics so far (since May)• ca. 20.000 monthly users• time spent on website: 3 minutes• 193 new profiles • 97 new places added• 384 pictures added• 1700 iPhone app users• 900 Facebook fans, 330 newsletter
subscribers (dk)• Active widgets:17
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• make a PR-plan, use celebs
• Put project on a permanent budget
• Use SEO (and Google Adwords)
More lessons learned:
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and….: • Forget the focus on
young people – they also grow old
• Develop your platform• Everything digital needs
nursing
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New features: • ”Travelling Denmark” –
3 families on a roadtrip • Rutes and tours –
historic hotels, highway sights & industrial heritage
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Thanks!Talk to you later at:
www.1001stories.dk
“The more you know, the more you care and the more you share.”