1035unit 1 franchising.ppt

8/14/2019 1035unit 1 franchising.ppt

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Read the following statements and decide which refer tofranchisers (FR) and which to franchisees (FE).

a) They can easily get

advice on how to dealwith specific problems.FE

b) They do not have to borrowlarge amounts of capitalto expand.

FRc) They must respect certain

rules.FE

d) They have to buy suppliesfrom one source.FE e) They are responsible for

national advertising.FR

f ) They can only sell certainproducts.

FE

g) They may not be able tosell the business easily.

FE

h) They provide regularreports on the level ofsales.

FEi) They can develop their

business without having todeal with problems ofrecruiting and managingpersonnel.

FR


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Verb Noun(activity)

Person whooffers

Person whoreceives

Franchise Franchise/franchising

Franchis(o)er Franchisee

Payment

License

Lessor

Consignment

Assignee

Interview

Complete the following table .

PAY PAYER PAYEE

LICENCE LICENSOR LICENSEE

LEASE LEASE/LEASING LESSEE

CONSIGN CONSIGN(O)ER CONSIGNEE

ASSIGN ASSIGNMENT ASSIGN(O)ER

INTERVIEW INTERVIEWER INTERVIEWEE


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Parties to an agreement1. Everyone promises to obey the treaty all major countries are

_______________ to it.SIGNATORIES2. In the civil case, the _______________ brought the action

against the _______________ for damaging his car on purpose.

PLAINTIFF/DEFENDANT3. The price was negotiated between the _______________ andthe _______________ of the house, in a private sale.

BUYER/SELLER4. The bank agreed that the _______________ should pay 12%

on the loan, so the _______________ made a fair profit!BORROWER/LENDER5. Manufacturers sell their goods to _______________, and in

turn, _______________ buy from them.WHOLESALERS/RETAILERS


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6. The relationship between a _______________ and _______________ is bound by confidentiality.

LAWYER/CLIENT

7. The beer can be produced under licence but the _______________must fulfil all the requirements imposed by the _______________.

LICENSEE/LICENSOR8. Some clothes companies sell their products on a franchise basis: each

country has a main _______________ with numerous people

working as _______________.FRANCHISER/FRANCHISEES9. A letter was sent to the manager complaining about working

conditions. All the members wrote their names. The letter read:We, the _______________, strongly protest about conditions at

work. UNDERSIGNED10. Many projects require the cooperation of various partners. If they all

agree to work together, they become _______________.PARTIES TO THE AGREEMENT


5/18

Create noun compounds for the following.

1. A franchise system for retailers which issponsored by service firms.

A service-firm sponsored retailer franchise system.2. A distribution network for wholesalers which is

funded by manufacturers.A manufacturer-funded wholesaler distribution

network.

3. A co-operative for customers which is run byretailers.

A retailer-run customer co-operative.


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4. A market survey ofcompetitors which is

financed by industry.An industry-financed

competitor market survey.

5. An association of employerswhich is supported

by the government.A government-supported

employer association.


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Fill in the blanks with a suitable preposition. A franchise organisation is a contractual association _______ a franchiser (a manufacturer, wholesaler, orservice organisation) and franchisees (independentbusiness people who buy the right _____ own andoperate one or more units ________ the franchisesystem). Franchise organisations are normally based

_____ some unique product, service, or method ofdoing business, or ________ a trade name, or patent,or _______ goodwill that the franchiser has developed.

between

to

in

on

on

on


8/18

The franchiser's compensation can consist ________ the

following elements: an initial fee; a royalty _________gross sales; rental and lease fees _________ equipmentand fixtures supplied ________ the franchiser; a share

________ the profits; and sometimes a regular licensefee. ________ a few cases franchisers have also chargedmanagement consulting fees, but usually the franchisee isentitled _______ this service as part __________ the

total package.

of

onfor

byof

In

ofto


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PONY UP

COUGH UP

CHIP IN

ZERO OUT

SQUARE UP

RACK UP

SPLASH OUT ON

CASH IN ON

extravagantly spend a lot of money on smthusu luxurious

to contribute money to a communal fund

to gain financial advantage from a situation

to spend or pay back money usu reluctantly

to pay for smth

to cut off funding, to remove

to acquire a lot of money

to settle a bill or debt


10/18


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5. How will members of the public feel about having to pay forthis?

6. Don t worry about it now. We can get even later.

7. Last year, they made profits of more than 3 million.

8. How can I eliminate my debts fast before the year ends?

PONY UP

SQUARE UP

RACKED UP

ZERO OUT


12/18

CAN THINKISIS ESTABLISHEDGETSARE RUNOFFER

IS OFFEREDARE ATTACHEDBOUNDEXISTSDEPENDSREMAINSCEASES


13/18


14/18

Franchising ( BE ) not a new phenomenon. It ( BE ) around since the nineteenthcentury, when such companies as Singer andInternational Harvester ( ESTABLISH )dealerships throughout the world.

IS

HAS BEEN

ESTABLISHED


15/18

Early in this century, CocaCola, General Motors, among

others, ( USE

) franchises to distribute or selltheir products. But the realboom in franchising( BEGIN ) in the late 1950s, with theproliferation of hotels like

Holiday Inn and fast-foodestablishments like Dunkin Donuts.

USED

BEGAN
http://en.wikipedia.org/wiki/Image:HI_Logo_Web.jpg


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1. As practicing in retailing, by using the business network concept, franchising offer franchisees the advantage of starting up a new business . quickly based on a proven trademark and . formula of making business, as opposed to .. have to build a new business and brand from scratch

PRACTICED

OFFERS

DOING

HAVING


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1035unit 1 franchising.ppt

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