Download - 1035unit 1 franchising.ppt
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Read the following statements and decide which refer tofranchisers (FR) and which to franchisees (FE).
a) They can easily get
advice on how to dealwith specific problems.FE
b) They do not have to borrowlarge amounts of capitalto expand.
FRc) They must respect certain
rules.FE
d) They have to buy suppliesfrom one source.FE e) They are responsible for
national advertising.FR
f ) They can only sell certainproducts.
FE
g) They may not be able tosell the business easily.
FE
h) They provide regularreports on the level ofsales.
FEi) They can develop their
business without having todeal with problems ofrecruiting and managingpersonnel.
FR
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Verb Noun(activity)
Person whooffers
Person whoreceives
Franchise Franchise/franchising
Franchis(o)er Franchisee
Payment
License
Lessor
Consignment
Assignee
Interview
Complete the following table .
PAY PAYER PAYEE
LICENCE LICENSOR LICENSEE
LEASE LEASE/LEASING LESSEE
CONSIGN CONSIGN(O)ER CONSIGNEE
ASSIGN ASSIGNMENT ASSIGN(O)ER
INTERVIEW INTERVIEWER INTERVIEWEE
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Parties to an agreement1. Everyone promises to obey the treaty all major countries are
_______________ to it.SIGNATORIES2. In the civil case, the _______________ brought the action
against the _______________ for damaging his car on purpose.
PLAINTIFF/DEFENDANT3. The price was negotiated between the _______________ andthe _______________ of the house, in a private sale.
BUYER/SELLER4. The bank agreed that the _______________ should pay 12%
on the loan, so the _______________ made a fair profit!BORROWER/LENDER5. Manufacturers sell their goods to _______________, and in
turn, _______________ buy from them.WHOLESALERS/RETAILERS
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6. The relationship between a _______________ and _______________ is bound by confidentiality.
LAWYER/CLIENT
7. The beer can be produced under licence but the _______________must fulfil all the requirements imposed by the _______________.
LICENSEE/LICENSOR8. Some clothes companies sell their products on a franchise basis: each
country has a main _______________ with numerous people
working as _______________.FRANCHISER/FRANCHISEES9. A letter was sent to the manager complaining about working
conditions. All the members wrote their names. The letter read:We, the _______________, strongly protest about conditions at
work. UNDERSIGNED10. Many projects require the cooperation of various partners. If they all
agree to work together, they become _______________.PARTIES TO THE AGREEMENT
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Create noun compounds for the following.
1. A franchise system for retailers which issponsored by service firms.
A service-firm sponsored retailer franchise system.2. A distribution network for wholesalers which is
funded by manufacturers.A manufacturer-funded wholesaler distribution
network.
3. A co-operative for customers which is run byretailers.
A retailer-run customer co-operative.
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4. A market survey ofcompetitors which is
financed by industry.An industry-financed
competitor market survey.
5. An association of employerswhich is supported
by the government.A government-supported
employer association.
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Fill in the blanks with a suitable preposition. A franchise organisation is a contractual association _______ a franchiser (a manufacturer, wholesaler, orservice organisation) and franchisees (independentbusiness people who buy the right _____ own andoperate one or more units ________ the franchisesystem). Franchise organisations are normally based
_____ some unique product, service, or method ofdoing business, or ________ a trade name, or patent,or _______ goodwill that the franchiser has developed.
between
to
in
on
on
on
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The franchiser's compensation can consist ________ the
following elements: an initial fee; a royalty _________gross sales; rental and lease fees _________ equipmentand fixtures supplied ________ the franchiser; a share
________ the profits; and sometimes a regular licensefee. ________ a few cases franchisers have also chargedmanagement consulting fees, but usually the franchisee isentitled _______ this service as part __________ the
total package.
of
onfor
byof
In
ofto
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PONY UP
COUGH UP
CHIP IN
ZERO OUT
SQUARE UP
RACK UP
SPLASH OUT ON
CASH IN ON
extravagantly spend a lot of money on smthusu luxurious
to contribute money to a communal fund
to gain financial advantage from a situation
to spend or pay back money usu reluctantly
to pay for smth
to cut off funding, to remove
to acquire a lot of money
to settle a bill or debt
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5. How will members of the public feel about having to pay forthis?
6. Don t worry about it now. We can get even later.
7. Last year, they made profits of more than 3 million.
8. How can I eliminate my debts fast before the year ends?
PONY UP
SQUARE UP
RACKED UP
ZERO OUT
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CAN THINKISIS ESTABLISHEDGETSARE RUNOFFER
IS OFFEREDARE ATTACHEDBOUNDEXISTSDEPENDSREMAINSCEASES
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Franchising ( BE ) not a new phenomenon. It ( BE ) around since the nineteenthcentury, when such companies as Singer andInternational Harvester ( ESTABLISH )dealerships throughout the world.
IS
HAS BEEN
ESTABLISHED
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Early in this century, CocaCola, General Motors, among
others, ( USE
) franchises to distribute or selltheir products. But the realboom in franchising( BEGIN ) in the late 1950s, with theproliferation of hotels like
Holiday Inn and fast-foodestablishments like Dunkin Donuts.
USED
BEGAN
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1. As practicing in retailing, by using the business network concept, franchising offer franchisees the advantage of starting up a new business . quickly based on a proven trademark and . formula of making business, as opposed to .. have to build a new business and brand from scratch
PRACTICED
OFFERS
DOING
HAVING
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