11/1/2012

TABLETmedia, Inc.

Since 2001 a leader in mobile communications for vertical industries

Alessandro GattiTABLETmedia, Inc.3035 Scott StreetSan Francisco, CA 94123+1 (415) 567-8100 x202alexg@tabletmedia.com

TABLETmedia

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Some successful channel partners• Top markets (not in order):

• Hospitality• Manufacturing / Warehousing • Education / Transportation• Chemical / Energy Plants• Public utilities• Health care

• Working with 600+ channel partners• Close to 650 deployments• Core technology supplier to tier-1 manufacturers

TABLETmedia

MOTOTRBO™ product lineTask-specific solutions text@trbo™: text/email gateway middleware

Simplest, lightest and most affordable enabler for hospitality and other applications text@trboPlus™: text/email gateway middleware for Connect Plus (NEW)

Enabler of hospitality and other work order management applications

phone@trbo™: telephone interconnect Single slot, single line, no options board, phone patch on steroids with recording

eztracker@trbo™: entry level fleet tracking and messaging Simplest, lightest and most affordable GPS tracking, text messaging and logging

webtracker@trbo: web-based AVL tracking (NEW) Advanced GPS system for any network

For everything else… iTalkie™ solution: dispatch and interoperability

Scalable MOTOTRBO™ distributed dispatch for voice, text, AVL, and other services Converge radios, phones, SCADA, PCs and mobile computers (e.g. Motorola/Symbol) Top of the line audio

Windows 8!

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TABLETmedia

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iTalkie™: text ROI (maintenance)

“Machine 17 out of order”

“I am on it”

“I am on it”“Needs a spare part”

“Jim stop, Tom’s on it”

Mary (dispatcher) on email

Tom on radio

Jim on rugged PDA

Machine with SCADA / text notification

No voice exchanged:- More productive: fast + accurate information- Easily track issues and workflow via email- Seamlessly reach radio and mobile

computers- Non obtrusive

[3/15/09 @ 12.57] Machine 17: Machine 17 out of order[3/15/09 @ 12.58] Tom: I am on it[3/15/09 @ 12.58] Jim: I am on it[3/15/09 @ 12.59] operator: Jim stop: Tom’s on it![3/15/09 @ 13.05] Tom: All done

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Work Order Management middleware

TABLETmedia

text@trbo™MOTOTRBO™ email middleware Features:

Recommended by hospitality applications (HotSOS, Guestware, StarGuest, Servidyne, SynergyMMS, IBM Maximo, hotelSystemPro, Angus, HotelExpert): service JW Marriott, Hilton, Omni, Starwood (St. Regis, W, Westin, …), Hyatt, Intercontinental, Sheraton, DoubleTree, etc.

SMTP / DNS for inbound and POP3 client / SMTP server for outbound Presence-based store and forward queuing Delivery failure notification emails Status and messages logging Support up to 24 channels Radio zero config: subscriber and control station self-detection Fault tolerant with software watchdog Compatible with Exchange 2010 and email services (e.g. Google Apps)

Competitive advantages: Truly simple: only configure mailbox and enter email addresses Affordable: a fraction of any competitive solution Optional: pre-configured turnkey system

Dealer price:Software only: $2,200Turnkey (w/ PC): $3,000HotSOS API option: $600

Supports mixed mode

XPR / SL

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TABLETmedia

text@trbo™PlusConnectPlus email middleware Features:

Recommended by hospitality applications (HotSOS, Guestware, StarGuest, Servidyne, SynergyMMS, IBM Maximo, hotelSystemPro, Anus, HotelExpert): service JW Mariott, Hilton, Omni, Starwood (St. Regis, W, Westin, …), Hyatt, Intercontinental, Sheraton, DoubleTree, etc.

SMTP / DNS for inbound and POP3 client / SMTP server for outbound Presence-based store and forward queuing Delivery failure notification emails Status and messages logging ConnectPlus ranges: exclusive or defined 100% IP-based – direct connection to XRC9000 Fault tolerant with software watchdog Compatible with email services (e.g. Google Apps, GoDaddy, etc.)

Simple setup: mailbox, app compatibility, whitelist and XRC9000 address

Dealer price:Base w/ 100 licenses: $3,50050 license pak: $300

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TABLETmedia

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phone@trbo™: benefits

Technical: better than an analog phone patch: Supports MOTOTRBO™ digital features

Private calls and AllCall Transmit Interrupt DTMF hot-keypad + easier and more flexible text-based dialing Robust interface via USB signaling, text messaging and presence (ARS) Great voice quality

Does not require an option board Expandable with email gateway, alerts (fire alarms), dispatch consoles

Commercial: Migrate analog customers to digital More value: one solution for multiple uses (e.g. hospitality, alerts) Expandable: future-proof

Dealer price:App + PC: $4,000Email option: $400Demo kit: $3,000

TABLETmedia

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phone@trbo™: manually routed call

• Phone caller dials number (e.g. 212-555-1234)• PBX answers• Caller dials (or is transferred to) phone@trbo™ extension (e.g. 200)

• phone@trbo™ answers call• Plays “please enter number” voice message (can be changed)

Radio(s) press PTT to answer and are connected to phoneNOTE: AllCall (20) is patched immediately

Caller dials “1 + <radio ID>” or “2 + <talkgroup ID>”(or “20”+ <passcode> for AllCall)

phone@trbo™ sends (multiple) text message with caller-ID to radio(s) (messages beep)

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phone@trbo™: other features Incoming call blocking to free airtime and phone line

Select allowed talkgroup or allow call only if radio is online (ARS-based)

Incoming call text message has pre-formatted caller-ID in subject field Call back with by simply replying to the message

Emergency call support (can couple with man-down) Dial pre-defined number; on answer play pre-defined (looping) message Email alert (requires email module)

Phone call recording/logging Stereo WAV file

Audio notifications: Programmable voice menu (“dial 21 for security, 25 for maintenance, 159 for Supervisor…”) “call disconnected” played to radio upon hangup “inbound call waiting” played to radios (e.g. non-LCD) before answer Additional notification tones

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phone@trbo™: product description Direct MOTOTRBO™ radio interface, no option boards Single line, single channel (one slot) Supports MOTOTRBO™ conventional, IP Site Connect, Capacity+ (***) Supports Transmit Interrupt for “3/4 duplex” support Private and group calls (+ AllCall) Supports IP-PBX (IETF SIP compliant) and legacy analog PBX Text-based signaling (dial, hangup, incoming caller-ID, reply to calls) DMTF hot-keypad support for dialing and hang up Incoming calls (DID): pre-configured destination, IVR assisted or automatic routing Advanced voice activation, noise canceling and other processing Contacts-based address book Last caller redial Supports emergency call (man down) with repeating message Supports non-LCD radios FCC 90.483 compliant Fault tolerant with built-in software watchdog RF-grade turnkey system (e.g. SSDs) with remote management Expandable solution w/ email, alert messages, etc.

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phone@trbo™: vs. Motorola interconnect Easier to operate (e.g. dial, hang up – no need to know the slot!) Multiple routing options: fixed, automatic and voice menu Multiple calling options: fixed #, address book and generic (DTMF) Friendly voice prompting (change .wav files at will) Filtering: prevent mis-dialed incoming calls or calls to offline radios Overcome MOTOTRBO PI limitations:

Talkgroup to user calls Support “3/4” duplex using transmit interrupt

Direct connect over the LAN to IP-PBX (Cisco, Avaya, Nortel, Mitel, etc.) Expandable with email gateway, alerts (fire alarms), dispatch consoles Logging (both PTT and phone calls) Affordable: requires one control station, but:

no option board and no analog patch box PBX interface: if SIP = $0 (use LAN), otherwise < $70 (Cisco SPA3102)

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4 walls(LAN + WLAN)

RF network

iTalkie/RG™: room for expansion

iTalkie™/PA gateway:Send a call to PA system

iTalkie™ dispatch console and thin clients:- Serverless architecture: optimized to reduce network load- private and group calls + text- 1:1 full-duplex voice intercom- remote radio kill / dekey / monitor, etc.- GPS / AVL

Automated text alert notifications- Customizable SCADA plug-ins- TAP/COMP2 over

serial/network- route to any destination

Examples:- Nursecall- Manufacturing equipment / PLC

Internetemail

Email gateway- SMTP/POP3, message queue, etc.

Examples:- alerts from fire alarms - reach cellphones via SMS- emergency or dispatch- Work order management (hospitality)

Corporate PBX interconnect- half-duplex: 1 line, 1 channel- group and private calls

Examples:- pre-programmed 911 radio button- night security guard

phone@trbo™ radio gateway:• Phone interconnectphone@trbo™ radio gateway:• Phone interconnect• Text alert notifications

phone@trbo™ radio gateway:• Phone interconnect• Text alert notifications• Text email gateway

phone@trbo™ radio gateway (aka iTalkie/RG):• Phone interconnect• Text alert notifications• Text email gateway• Voice and text to/from mobile radios and PCs• GPS (optional revert channels)• Calls and text recording + logging

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iTalkie™ solution: overview

What is it? Software solution that runs on PCs and mobile computers

iTalkie™/RG radio gateway runs on a PC connected to a MOTOTRBO™ radio iTalkie™/DS dispatch console runs on a PC Cross-platform iTalkie™ clients for Windows Mobile, WinCE and XP/7 iTalkie™/PA gateway to analog overhead paging system runs on a PC

Benefits Make MOTOTRBO radios part of a solution Scalable serverless architecture optimized for WLANs Seamless growth path to more features Affordable

What can I do with iTalkie™?Bridge users 2-way radios Dispatchers PC users Mobile computers (WiFi) Telephone

Enable services dispatch voice calls: half-duplex + full-duplex [mobile/fixed computers] dispatch text messages GPS-based radio assets location: track, record and playback Half-duplex phone interconnect Email gateway / SCADA / text alerts support Log (record) voice calls and text messages

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iTalkie™: common features Serverless architecture

Zero setup with no static IP addresses All components are self-discovered Built-in reliability: no single point of failure

Top of the line audio experience Low-latency: key up in a fraction of a second, not seconds HD quality: 16KHz sampling (vs. 8KHz or 11KHz) DSP: error concealment, noise reduction, AGC, etc.

Lowest IP network load Optimized for WiFi LANs: works when VoIP doesn’t 2.3KB/s/call (for any # endpoints) + protocol optimization Unicast + multicast (easiest to deploy and NAT-friendliest)

Secure communications 128-bit encryption between all components

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iTalkie™/RG: advanced radio gatewayMultifunctional gateway between MOTOTRBO radios and IP services Supports one voice and up to two data revert control stations

Standalone capabilities HD call recording (16KHz, 16 bit) Powerful programmable text routing SCADA text messaging (RS-232, TCP) in TAP, COMP2 formats GPS export to webtracker@trbo, CES Wireless PowerTRACK-3 and Transloc Email gateway: hospitality (HotSOS, Starguest, etc.) apps compliant (*) Telephone interconnect (see phone@trbo) (*) Emergency notifications to email, telephone and dispatch

Distributed capabilities Voice + data gateway for iTalkie/DS console and iTalkie/PC thin client Share emails with multiple gateways Advanced call routing and filtering Pre-defined cross patching

(*): optional module – requires special software code to unlock function

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iTalkie™/RG: screenshot

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iTalkie™/DS: voice• ARS-based active presence

• Voice:• Private and group calls• Full-duplex (intercom) IP calls• All-call and All-text (system-wide)• Last call replay• Caller-ID interactive history• Select/unselect and cross-mute• Multi-talkgroup per control station

Groups notation:Green = selectedRed = transmitting/receiving[..] = cross-muted

To make a call:Select ’n’ hold

Or:

For selected itemsF3 = private callsF4 = group calls (global)(also L+R footswitch)

Dealer price:Per position: $1, 200

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iTalkie™/DS: text, emergency, rem ctrl• Text:

• Private, group and AllText• Caller-ID interactive history• Reply• Forward to online SUs

• Remote radio control:• Monitor• Check• Disable• Alert• Dekey

• Emergency:• display / text / alert sound• map focuses on flashing icon• Signal external horns/lights• Email alert (*)• Phone call (*)

• Gateway (control station) control:• Radio activity indication• Channel change

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iTalkie™/DS: GPS and admin• GPS-based radio location:

• Maps:• Google Maps (w/ traffic)• Google Earth• webtracker@trbo

• Maps window:• Integrated in app• Separate window

• Immediate location fix• Center on selected subscriber• Emergency center and flash• Logging and playback (CVS)• Maps exportable to web server

• Administrative options• limit operator interaction

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iTalkie™ client: PTT, P2P VoIP, text Target users:

Manufacturing, warehousing, transportation, education

Features: Zero-setup serverless and real-time calls Group/private calls and text, presence-driven phone calling Secure (encrypted) Minimal WLAN network load: works when VoIP doesn’t Cross platform: PCs and over 70 mobile computers HD audio quality

Benefits: Simple to use dispatch

Dealer price:Per position: $150

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iTalkie™/MT: remote messaging terminal

• iTalkie™/RG• eztracker@trbo• text@trbo

• Remote messaging client • Bi-directional text• Pre-defined messages for status updates• Customizable UI and operation• Report back from RS232, USB (fuel, battery, oil, etc.)

MOTOTRBO network

Dealer price:Kit: SW + “car PC” + 8” touchscreen: $1,200

Vehicle equipment

Dispatch/server equipment(example)

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iTalkie™: the complete solutionmobile client dispatch console dispatch console dispatch console

radio gateways(2 per rackmount)

radio gateway radio gateway

LAN (local) LAN (remote)

PBX

PC client

• unlimited gateways• unlimited positions• multi-site

WAN(internet)

email server

Mobile Data Terminal

webtracker@trboweb-basedAVL server

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AVL solutionsPri

ce

Features

Entry level(single app)

Full dispatch(client-server)

Cloud-based(no app)

eztracker@trbo(AVL+ text)

iTalkie™ solution(dispatch, AVL, email, phone interconnect,

SCADA/alarms, multi-site, bridging, etc.) webtracker@trbo

(AVL, email, alerts)

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eztracker@trbo™: simplest AVL + text

eztracker@trbo™ fleet trackingon end-customer MS-Windows PC

MOTOTRBO™digital network

Base station(e.g. XPR 4350)

USB programming cable

Answers 2 basic questions: Where are my radios now and where have they been? Can I text and receive status updates?

AVL and text messaging w/ reply and forward Basic breadcrumbing, Google Maps, logging Single dispatcher position Direct radio interface, no dedicated radio or servers Supports simplex, conventional, Cap+ and Enhanced GPS

Dealer prices (one time only):3-user license: FREE25-user license: $1,100100-user license: $1,750200-user license: $2,750

GREAT DEMO TOOL

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eztracker@trbo™: screenshot

TABLETmedia

webtracker@trbo™

webtracker@trbo™ is a new class of AVL solution for MOTOTRBO

100% cloud based All functions are accessed from any browser over the internet Built on open standards: very reliable and fast Simple to deploy

Flexible Multi-customer, multi-user logins Very comprehensive set of features Simultaneously support any MOTOTRBO radio technology

Affordable and simple business model with no upfront commitment

TABLETmedia

webtracker@trbo: carrier-grade solutionBuilt entirely on open standards: CentOS: the enterprise-grade Linux distribution Java: the most popular language for web applications Tomcat: the Java-based web server developed by Apache (ASF) GPS: built on the #1 framework, used in 100+ countries and 100K’s users

Hosted in the cloud Reliable: maximum uptime Fast: unlimited bandwidth Transparently scalable No software to install and maintain

TABLETmedia

Ordering informationZero upfront commitment and simple pricing: One time only per customer setup fee plus annual per radio charge Free gateways, support and maintenance

Dealer price (no SRP): Setup fee: $699.95 (*) / customer User license (email + AVL w/ OpenStreetMaps): $30 / yr User license (email + AVL w/ Google Maps): $40 / yr

Volume discounts (per customer): 100 - 249 radios 10% 250 - 500 radios 20% 500 and over 25% (+ setup fee waived)

Demo account (one per dealership): FREE (up to 10 radios) Call for detailed pricing and custom reports

(*): includes iTalkie/RG with revert option or text@trboPlus software

CONFIDENTIAL

TABLETmedia

webtracker@trbo™: architecture

Simplex, conventional, IP Site Connect, Capacity Plus, LCP

Connect Plus

XRC9000 controller

iTalkie/RG w/ support for revert and Enhanced GPS: wireless repeater

interface (wireline in Q1 2013)[CP or customer hosted]

text@trboPlus: direct IP interface to XRC9000 [CP or TABLETmedia hosted]

Cloud server(s)• interface to gateways• web server

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webtracker@trbo™: some differentiators

User management: within each account: setup radios and assign them to one or more groups Create account users and finely define access rights for map views, reporting,

administration, rules, etc. Ex: school parents only see group maps

Extensive reporting Trip reports with stop length, estimated odometer miles, etc. Geozone and excessive speed reports With 3rd party h/w: trailer attach/detach, fuel consumption, ignition, etc. Export data (HTML, CSV, XLS, XML, email) Custom reports

Alert rules notifications Fully programmable for email, browser and pushpins Ex: radio exits a geocorridor on Tuesdays between 2pm and 4 pm or report

trucks needs a tire change every 5,000 miles

Unlimited Geozones (circle, polygon) and Geocorridors

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webtracker@trbo™: dashboard

Desktop look and feel

Friendly interface: Pull-down menus Large icons

Admin account: Full control Create users Set access rights Set notifications

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webtracker@trbo™: dashboard

Live demo

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iTalkie and CES Wireless

iTalkie™/RGradio gateway(s)

• CES Wireless: in business since 1970’s• POWER-track3: very powerful and mature AVL solution• Extensive ROI-aimed reporting• Bridge multiple other devices (including MDT, credit card reader, etc.)• iTalkie™/RG used to export MOTOTRBO™ GPS + text• One PC for both iTalkie/RG and POWER-track3• Multiple and/or remote radio gateways support

http://www.cesusa.com

• Simplex, • conventional,• IP Site Connect• Capacity Plus• Connect Plus (TBD)

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iTalkie and Transloc

iTalkie™/RGradio gateway(s)

• Pioneer of cloud-based mass transit solution• Real-time route information and arrival prediction• Android, iPhone and Blackberry smartphone apps (also SMS)• Extensive ROI-aimed reporting• iTalkie™/RG used to export MOTOTRBO™ GPS• Multiple and/or remote radio gateways support

http://www.transloc.com

• Simplex, • Conventional,• IP Site Connect• Capacity Plus• LCP• Connect Plus (TBD)

• Yale University• Harvard University• Princeton University• Durham Area Transit• NC State University• SCAD, Atlanta/Savannah• Triangle Transit, SC• Chapel Hill Transit• Gap (corporate shuttle)

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Sales support (phone, email, webinar): Per-opportunity detailed quotes plus initial system analysis / recommendation Joint remote customer phone calls / meetings (IT, management, etc.) Assistance with RFIs / RFPs / RFQs Prices disclosed to dealers only – no SRP

Technical support (phone, email, Skype, Teamviewer / LogMeIn): Fast turnaround time: typically intra-day, often immediate Remote configuration assistance Professional services (e.g. customizations) available

Training: Sales training via webinars Fully-featured dealer demos Hands-on remote technical training lab

Support, support, support!

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It’s all about the pre-sale! Think of data upfront: later on requires re-programming of all subscribers + new equipment Detail all components of the entire system – when in doubt call for questions!!! Data has lots of value but needs more TLC: high system load = more busies Control stations:

Data only use XPR4350 low power (1-2W) Voice + data use XPR4550 low power (1-2W) Use magmount / external antennas

When using customer PCs recommend new / clean PCs – avoid possible conflicts When using email avoid using customer’s Exchange servers: Google Apps/GoDaddy Suggest Capacity Plus whenever possible – use conventional with caution New 3rd party app? We’ll support it, typically at no cost, but get technical contact

Best practices

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TABLETmedia

Applications in vertical markets

Limitations

Visibility to customer operations Available products (e.g. limited GPS until now)

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Verticals segmentationHospitality

(hotels, resorts, convention

centers)

Education(campuses,

school districts)

Manufacturing(warehouses,

plants, distribution centers)

Health Care(hospital,

nursing homes)

Public Utilities(energy, oil, water

districts, non public safety government)

Transportation(services, port

authorities, shipping, transit, taxi/tow,

construction)

text@trbotext@trboPlus

• Guest mgmt• Alerts

• Work tickets• Alerts

• Dispatch• Alerts

• Dispatch• Alerts

• Dispatch

eztracker@trbo • Simple AVL • Simple AVL• Messaging

• Simple AVL• Messaging

webtracker@trbo • Full AVL • Full AVL • Full AVL

phone@trbo • Security• Guest svcs

• Security• Callboxes

• Dispatch• Emergency

• Dispatch (rural)• No cell (refineries)

• Dispatch• Emergency

iTalkie: SCADA, log

• Machinery alerts • Nursecall • Monitor alerts

iTalkie: thin clients

• Simple dispatch • Simple dispatch

iTalkie: dispatch, mixed

• Voice/text• Simple AVL

• Voice/text• Simple AVL

• Voice/text• Simple AVL

• Voice/text• Simple AVL• Remote messaging

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Summary

One-stop-shop for MOTOTRBO apps

text@trbo: battle-tested email gateway middleware eztracker@trbo: get more customers to benefit from MOTOTRBO phone@trbo™: simple, powerful, affordable phone interconnect iTalkie solution: true Swiss-army knife for any vertical webtracker@trbo™: advanced web-based GPS

Turnkey system to ease deployments Custom development

Support, support, support !!!

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Backup slides

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iTalkie™: distributed email

iTalkie/RGw/ email gateway

LAN (local) LAN (remote)WAN

(internet)

iTalkie/RG iTalkie/RGw/ (optional)

phone interconnect

iTalkie/RG

Incoming:• inbound email is broadcast to all gateways as a text message• gateways receive the text and place it on a queue for forwarding to the subscriber• when the subscriber acknowledges receipt of the text, the gateway notifies all other gateways• upon receipt notification the other remove the text from the queue

Outbound:• when a gateway receives a text it broadcasts it• the gateway with the email gateway receives the text and forwards it as an email

emai

l ser

ver

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iTalkie™: group call routing

Talkgroup 101

Talkgroup 234

Talkgroup 377

iTalkie/RG radio gateway• default IP channel = 4• default group contact ID = 101

Console, PC client or mobile client• CS display as being on channel 4

Groups defined:• Maintenance (ID=101)• Security (ID=234)• engineering (ID=377)

“Route To radio”=OFF, filtering “allow any talkgroup”=ON• calls to maintenance are routed to talkgroup 101• security and maintenance call are not routed to radios

“Route To radio”=ON, filter “allow any talkgroup”=ON• calls to maintenance are routed to talkgroup 101• calls to security are routed to talkgroup 234• calls to engineering are routed to talkgroup 377

“Route To radio”=ON, filter “allow any talkgroup”=OFF, security un-checked• calls to maintenance are routed to talkgroup 101• calls to security are not routed to radios• calls to engineering are routed to talkgroup 377

With mutiple gateways, routing allows calls to reach one or more gateways (e.g. AllCall, or same group in different sites)

In reverse, calls from different radio groups can be routed to different groups on the console or a single group (see RX list)

Also, calls from radios can reach via IP other radios in other gateways (e.g. different site)

No need to changeradio channels!

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iTalkie™/RG: cross patch (auto-linking)

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iTalkie™: in- and out-premise

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iTalkie™: redundant multi-site security

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webtracker@trbo: web-based AVL• True web server technology• Group or radio views• History w/ animated

breadcrumbing• Geofencing, geocorridors, …• Extensive reporting• Alerts (email, icons, etc.) • OpenStreetMaps and Google

Maps• Reverse geocoding• Multiple accounts (e.g.

customers)• Users, groups, device mgnt• Hosted

Gateway options:• iTalkie/RG (conv, IPSC, Cap+)• text@trboPlus (Conn+ w/ email)

• Single PC gateway+server or• Multiple + remote gatewaysWorks with multiple simultaneous networks!

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Maps: groups

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webtracker@trbo™: some differentiators

Seamless technology migration Between conventional, IPSC, Capacity+ and Connect+ Only swap / reprogram gateway: all account configuration and data preserved

Multiple simultaneous systems per customer/account Ex: single view for 800MHz Capacity+, UHF Connect+ and VHF IPSC Separate via groups and/or users

Reliable: build as a cloud service from the ground up 100% written in Java and web-scripting, running on Linux Hosted in the cloud = very fast Transparently scalable Redundant

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Maps: individual radio

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Reporting

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Notification rules