SemioticsThe Study of signs

Denotation and ConnotationYear 12BThursday 19th January 2012

Quick fire•What does convention mean?•What does denotation mean?•What does connotation mean?•What does semiotic mean?

Brief• Research, plan, produce and evaluate;

• Music Magazine front cover• Contents page• Double page spread

• Target audience: YOUNG people (you!)• Any MUSIC genre of your choice

The end product

Variety of technologies

What do you see?What does it mean?• Images• White boards

What do you see?Denotation

What is being represented?Connotation

Representing• Representation is when you want

to re-create an image• Every representation is different• People are different• Personal lives• Experiences• Thoughts

• Each representation is as unique as the person that creates it

Represent • Represent the following words • You are not allowed to use words• You can’t draw the object

• You have 10 seconds per word

• Ready

• Set

• Go!

Love

Hate

Hyper

Cool

Power

Dance

Alternative

Beauty

Ugly

Universe

Unique Star point

• Sharing stars

• The image denotes an elderly couple sign and a cemetery sign. This connotes how old people are walking to their grave as the people on the sign are facing towards the cemetery.