1c. connotation and denotation

8/9/2019 1c. Connotation and Denotation

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Lesson ObjectiveC: What is denotation?

B: What is connotation?

A: Can I analyse therepresentation of images

by using PDCC?

Media studiesKey terms

Denotation and Connotation


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Seeing and meaning

Denotation(signifed and connotation(signifes are media !ords"

#hey are used !hen analysing images"

#hese images can be still images or mo$ing images"

Producers use denotation and connotation is used totarget a speci%c audience"

A picture is worth 1000 words

Denotationis !hat you SEEin a image

Connotationis !hat does that image mean" Whatis being represented"


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What do you see?What does it mean? Images

White boards

What do you see?Denotation

What is beingrepresented?

Connotation


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&epresenting

&epresentation is !hen you!ant to re'create an image

$ery representation isdi)erent

People are di)erent

Personal li$es

*periences

#houghts

ach representation is asuni+ue as the person thatcreates it


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&epresent

&epresent the follo!ing !ords

,ou are not allo!ed to use !ords

,ou can-t dra! the ob.ect

,ou ha$e /0 seconds per !ord

&eady

Set

1o2


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3o$e


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4ate


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Child


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5ni$erse


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PDCC

P6I7#

DD76#8#I67CC6776#8#I67

CC6MP8&


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&epresentation

,ou !ill besho!n album

co$ersCan you see!hat is being

represented?


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!mage Denotation Connotation "arget


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!mage Denotation Connotation "argetaudience


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,our turn

Choose a music genre you are interested in

Create a music album co$er


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Katie

Chloe

&ob

9amie

4arry

Ma*

3ia

Media e*tra pm today


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Silent reading

1c. connotation and denotation

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