13 Google Analytics Reports That Deliver Indispensable TreasuresBy Mike Allton, SiteSell CMO

Introduction

Measuring the success of your website and content is critical to the long term success of your business. Few solopreneurs go beyond some simple basics. Where do you find the time?

How do you know where to get reports and which analytics matter? How can you NOT waste time searching for and looking at “cool” (but meaningless) information?

Introduction

Google Analytics is the “where.” Go beyond the few simple basics you ask of this powerhouse. This presentation shows you which reports get THE most useful information you need to grow your business, how to get them in the most time-efficient way possible.

Core Google Analytics Reports

Report #01 - Overall Site Traffic: Open Google Analytics and click on your website property.

Where Your Traffic Is

Coming FromUnderstanding where your traffic is coming from is our

next target.

Source / Medium

Referrals

Report #02 - Source / Medium: Click on Acquisition then All Traffic then Source / Medium

Report #03 - Referrals: Click on Acquisition then All Traffic then Referrals

Where Your Traffic Is Going

Now that you’re familiar with how people are finding

your site, it’s time to dig into what they’re doing once

they get there.

Landing Pages

All Pages

Report #04 - Landing Pages: Click on Behavior then Site Content then Landing Pages

Report #05 - All Pages: Click on Behavior then Site Content then All Pages

What Your Traffic Is Doing

Monitoring critical business performance can be easily

set up using Goals.

Landing Pages

All Pages

Report #06 - Product Performance: Click on Conversions then Ecommerce then Product Performance

Report #07 - Goal Overview: Click on Conversions then Goals then Overview

Additional Analytics Reports

Report #08 - Exit Pages: Click on Behavior then Site Content then Exit Pages

Report #09 - Demographics: Click on Audience then Demographics then Overview

Report #10 - Mobile Overview: Click on Audience then Mobile then Overview

Report #11 - Social Network Referrals: Click on Acquisition then Social then Network Referrals

Report #12 - Campaigns: Click on Acquisition then Campaigns then All Campaigns

Report #13 - Site Speed: Click on Behavior then Site Speed then Overview

Only The Beginning?

We’ve covered THE most important Google Analytics reports for solopreneurs to routinely monitor their online business success and the health of their website. Many solopreneurs get lost in more advanced data, but at the expense of business-growing time.

For many, you’re best off using any more time (beyond what we’ve covered here) actually creating new site content, posting a super photo to instagram, organizing a special sale for your product(s), etc. In other words, use your time to grow your business.

Only The Beginning?

On the other hand...

As you grow more familiar with Google Analytics, you may find yourself wanting to know more. There is virtually no limit to what GA can tell you.

The Solo Build It! Forums are a great place to connect with other solopreneurs and get the immediate help that you need. The “Traffic Stats” forum is the best place for questions specifically about Google Analytics.

About Mike Allton

Mr. Allton is SiteSell's Chief Marketing Officer. Mike manages the marketing and social efforts of the company to educate and engage budding entrepreneurs and small business owners. Mike has spent years studying the intricacies of content marketing, is a prolific blogger, and author of The Unofficial Book on Hootsuite.

About Solo Build It!

SiteSell’s flagship product Solo Build It! (SBI!) is a comprehensive, integrated, business-building system. In addition to best-of-the-Web functionality for keyword brainstorming/research and viral traffic building, SBI! value-bundles step by step guidance and a suite of over 85 site building, hosting, and marketing tools into its all-inclusive subscription.