14 december 2005team platinum1 members: andrew cherryjohn gedville ian mckayjoseph march robert...
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14 December 2005 Team Platinum 1
Team Platinum
Members:Andrew Cherry John Gedville
Ian McKay Joseph March
Robert Pilkington
Website: http://www.cs.odu.edu/~cpi/cpi-f2005-411W.html/iRespond/
Team PlatinumCS411
14th December 2005
14 December 2005 Team Platinum 2
Company Information
Janet BrunelleGeneral Manager
Ian McKayProject ManagerBudget Manager
Financial Specialist
Andrew CherryGraphics, Editing,
Statistics, Technical Specialist
Rob PilkingtonWeb master, Software Researcher, Database
Specialist
Joseph MarchLead writer, Hardware
and Technical Researcher
John GedvilleMarketing Specialist,
Records Manager
CommunicationsConsultant
EngineeringConsultant
Architectural Consultant
NetworkConsultant
14 December 2005 Team Platinum 3
Outline
• Problem• Solution• Goals and Objectives• Product details• Budget and
Milestones• Marketability• Conclusion
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Problem
Current communication methods do not always provide the appropriate means for requesting emergency assistance.
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Problem Characteristics
• Inability to communicate• Isolation• Emergency
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Solution
iRespond will: • Combination GPS and cellular positioning
• On-Demand positioning
• Report location data
• Continuous transmission of distress signal
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Solution
iRespond will not: • Transmit location without being activated
• Provide location information outside of emergency situations
• Provide 2-way voice communication
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Solution Characteristics
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Goal and Objectives
• Goal: Provide a simple yet reliable method to request assistance from emergency response teams regardless of the user’s location
• Objectives• Fast Emergency Response• User Friendly Interface• Portability• Personal Privacy• Inexpensive Subscription Fee
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iRespond Fob
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U&R Unit
unit
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Modem
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Battery
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GPS Receiver
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GPS Antenna
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Cellular Transceiver
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Flash Memory
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iRespond Device
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What’s In The Box?
• iRespond key fob device• iRespond update and recharging unit• Registration instructions• User manual• Telephone cord• AC adaptor
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Prototype Features
• Simulated Features– Device Activation– Customer Database– E911 System– Cellular Trilateration
• Working Features– GPS Location– Transmission of data over
cellular connection.
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Phase 2 Milestones
1. Database Development2. Prototype Creation3. Business Generation
Task Name Duration Start Finish
Phase 2 260 Days 1/2/2006 12/29/2006
Database Development 215 Days 1/2/2006 10/27/2006
Prototype Creation 175 Days 1/2/2006 9/1/2006
Architectural Design 30 Days 1/2/2006 2/10/2006 Equipment Negotiations 35 Days 2/13/2006 3/31/2006 Working Prototype Development 40 Days 4/3/2006 5/26/2006 Prototype Interface Testing 50 Days 5/29/2006 8/4/2006 Prototype Functionality Testing 50 Days 5/29/2006 8/4/2006 Prototype Final Reconstruction 20 Days 8/7/2006 9/1/2006
Business Generation 260 Days 1/2/2006 12/29/2006
Purchase Hard Resources 30 Days 1/2/2006 2/10/2006 Licensing Agreements 35 Days 2/13/2006 3/31/2006 Legal Analysis of Expected Events 45 Days 2/13/2006 4/28/2006 FCC Integration Scheduling 20 Days 5/1/2006 5/26/2006 Legal Adjustments Phase 15 Days 5/29/2006 6/16/2006 Phase III Staff/Building Preparation 55 Days 6/19/2006 9/1/2006 Marketing Campaign Development 55 Days 6/19/2006 9/1/2006 Financial Investors Invitation 85 Days 9/4/2006 12/29/2006 Final Device Documentation Process 50 Days 9/4/2006 11/10/2006
World Presentation Preparation 35 Days 11/13/2006 12/29/2006
J F M A M J J A S O N D
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Description CostPersonnel Cost $462,000Hard Resource Cost $32,200Total iRespond Phase 2 Cost $494,200
Total iRespond Phase 2 Budget
Phase 2 Budget
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Yearly Costs CostLand/Building Rental and Upkeep $406,000Customer Service Center Personnel $2,268,000iRespond Business Staff $456,000Total $3,130,000
One Time Costs CostHard Resources $240,000Total $240,000
Total iRespond Phase 3 Budget
Phase 3 Budget
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Customer Characteristics
• Desire security– Will pay for additional security
• Value privacy• Live in the United States• Rely on Emergency Medical Services
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Potential Sales
• According to a Harris Interactive Study:
– 76% of non-cell-phone-owners would want a mobile phone in emergency situations
• According to the National Highway Traffic Safety Administration:
– 52% of Americans considered buying another cell phone for other family members as a safety precaution
– 28% of Americans purchased additional phones for other family members as a safety precaution
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Competition
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Risk Matrix1. Rejection by FCC
2. Similar features implemented by cellular phone companies
3. Lower-cost competition
4. Unforeseen production costs
5. Unforeseen testing expenses
6. Similar products fromestablished companies
7. Late deliveries fromhired subcontractors
14 December 2005 Team Platinum 28
Risk MitigationRejection by FCC
Research
Unforeseen testing expenses
Careful planningIncremental testing
Similar features implementedby cellular phone companies
Marketing
Lower-cost competition
Reduce functionalityChange fee structure
Unforeseen production costs
Reduce functionalityChange fee structure
Similar products fromestablished companies
Marketing
Late deliveries from subcontractors
Penalty & recovery clausesCarefully chosen subcontractors
14 December 2005 Team Platinum 29
Subscription PlanMarketing Incentive:
• Lower cost to customer forguaranteed yearly funds.
• Possible discount for senior citizens.
Monthly Payment Plan:$9.99 Per MonthMore Expensive No Guaranteed Funds
Yearly Payment Plan:$99.99 Per YearLess Expensive Guaranteed Funds
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Description CostUnit Profit @ $25.00 Each $2,500,000Subscription Profit $10,000,000Less Overhead Cost $3,130,000
Total Profit $9,370,000
Yearly Profit
Profit
$9,370,000
Yearly Profit assuming 100,000 units sold in one year
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Net Profits
25,040
-10
0
10
20
30
40
50
60
70
1 10 100 1,000 10,000 100,000 1,000,000
Units Sold
Mill
ions
of D
olla
rs
Return on Investment
Breakeven Point
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The iRespond System is a profitable business venture that will provide an increased sense of security to its users and will improve upon the existing emergency services infrastructure.
Conclusion
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References
• Basic 911. (2005). Federal Communications Commission. Available: http://www.fcc.gov/911/
• Battery Charger/Cablehttp://www.ixap.com/sti_ProdDet.asp?sku=CHAV-8900-TC001&BrandID=AV&ClassID=CH&cid=CHAV&sPageNo=1&PmdName=AUDIOVOX-9900
• Bergman M. (2004). U.S. Cell Phone Use Up More Than 300 Percent,Statistical Abstract Reports. U.S. Census Bureau News. Available: http://www.census.gov/Press-Release/www/releases/archives/miscellaneous/003136.html
• Bonsor, K. (2005). How Location Tracking Will Work. Howstuffworks. Available: http://people.howstuffworks.com/location-tracking2.htm
• CDMA Radio Chip http://www.investors.com/editorial/tech.asp?v=4/1
• Cell Antennahttp://www.cellphoneshop.net/
• Cleveland-Office-Space.com. (2005). Cleveland Office Space Market Overview. Cleveland Office Space. Available: http://www.cleveland-office-space.com/
14 December 2005 Team Platinum 34
References
• Copper Wirehttp://www.allelectronics.com/cgi-bin/category.cgi
• Dan Arvin, Pioneer Plastics• Enhanced 911 Wireless Services. (2005). Federal Communications
Commission. Available: http://www.fcc.gov/911/enhanced/• Flash Memory Cards
http://www.flash-memory-store.com/64mb-compact-flash.html• GPS Mobile Locator / Tracker Cell Phone
http://www.gpslocators.com/cogpsmolo.html• Hot Jobs. (2005). Salary. HotJobs.com. Available: http://
salary.hotjobs.com/• LED Lights
http://www.allelectronics.com/cgi-bin/category.cgi?category=340050&type=store
• Lee M. (1997). Choosing cleaning service requires more than quick sweep. Savvy Business Shopper. Available: http://www.bizjournals.com/bizwomen/consultants/savvy_business_shopper/1997/06/16/column54.html
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References
• Office Finder. (2005). Office Space Calculator. Office Finder. Available: http://www.officefinder.com/officespacecalc.html
• PCBpro Instant Quote Form. (2005). PCBpro. Available: http://www.pcbpro.com/pcb-quote.php
• Rechargeable Lithium Batteryhttp://www.ixap.com/sti_deft_plists.asp?SkuD=BTAV-9900-LI001&ModelID=9900&ClassID=BT&TypeID=all&BrandID=AV&gID=419
• SafeGuardian One Button GPS Cell Phonehttp://www.safeguardian.com/
• Technical Support Rep. (2005). Monster.com. Available: http://jobsearch.monster.com/getjob.asp?JobID=27806931&AVSDM=2005%2D03%2D28+11%3A03%3A55&Logo=1&q=technical+support+rep.&sort=rv&vw=b&cy=US&brd=1,1862,1863
• TFM-560U Trendware 56k fax/modemhttp://www.tigerdirect.com/applications/SearchTools/item-details.asp?EdpNo=671885&CatId=564
• Trimble Lassen IQ GPS Receiverhttp://www.sparkfun.com/shop/index.php?shop=1&cat=63&
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References
• Trimble-Ultra Compact Embedded Antennahttp://www.sparkfun.com/shop/index.php?shop=1&cart=214595&cat=64&
• US Department of Justice, “Criminal Victimization in the United States, 2002 Statistical Tables”http://www.ojp.usdoj.gov/bjs/pub/pdf/cvus02.pdf
• Wherify Wireless Location Serviceshttp://www.wherifywireless.com/corp_home.htm
14 December 2005 Team Platinum 37
Questions?
Team PlatinumCS411
14th December 2005
Members:Andrew Cherry John Gedville
Ian McKay Joseph March
Robert Pilkington
Website: http://www.cs.odu.edu/~cpi/cpi-f2005-411W.html/iRespond/