150 years of marketing evolution
TRANSCRIPT
“IF YOU’RE LOOKING FOR THE NEXTBIG THING, AND YOU’RE LOOKINGWHERE EVERYONE ELSE IS,YOU’RE LOOKING IN THE WRONGPLACE.”
MARK CUBAN
WHERE DID IT ALL START?
PHASE 1 | INDUSTRIAL ERA
CAUSE EFFECT
"BUILD IT AND THEY WILLCOME MENTALITY"
COMPETITION SOONENTERED MARKET
ADVERTISING BECAME ANECESSITY TODIFFERENTIATE FROMCOMPETITION.
TIMELINE | MARKETING EVOLUTION
1867 | BILLBOARDSPRINT ADS
1922 | RADIO ADSBILLBOARD ADSPRINT ADS
1941 | TV ADSRADIO ADSBILLBOARDSPRINT ADS
AFTER 1950, MARKETERS BECAME
SMARTERPHASE 2 | DIRECT MARKETING
CAUSE EFFECT
NEW ADVERTISINGMEDIUMS AVAILABLE
MARKETERS BEGAN TOSEGMENT AUDIENCES
DIRECT MARKETING
TIMELINE | OUTBOUND MARKETING1867 | BILLBOARDS
PRINT ADS
1922 | RADIO ADSBILLBOARD ADSPRINT ADS
1941 | TV ADSRADIO ADSBILLBOARDSPRINT ADS
1970 | TV ADSRADIO ADSBILLBOARDSPRINT ADSTELEMARKETING
THEN CAME THE INTERNET
PHASE 3 | INBOUND MARKETING
CAUSE EFFECT
INTERNET GIVESCONSUMERS A VOICE
RELIANCE ON 1-WAYCOMMUNICATIONFALTERS
LEGISLATION BANS EMAILSPAM
INBOUND MARKETINGEMERGES
TRADITIONAL MARKETINGMASS, 1-WAY COMMUNICATION
1995 | SEO1998 | PAGERANK 2000 | PPC / ADWORDS
1994 | EMAIL MARKETING2003 | CAN-SPAM ACT
1998 | BLOGGING2005 | ANALYTICS
2003 | SOCIAL MEDIA
SEO
ANALYTICS
PPC
VIDEO
SOCIAL
EXPERIENTIAL
PRMOBILEWEB
DESIGN
CREATIVE
EVENT
EST. 1860
TRADITIONAL
MARKETING
ONE-WAY COMMUNICATION
NEW TECHNOLOGIES EMERGE
TRADITIONAL MARKETING AGENCIES
MARKETERS GO FROM BRAINWASHERS
BECOMES TWO-WAY COMMUNICATION
ARE MET WITH SPECIALIST MARKETING AGENCIES
TO CONSUMER ADVOCATES
SEO
ANALYTICS
PPC
VIDEO
SOCIAL
EXPERIENTIAL
PRMOBILEWEB
DESIGN
CREATIVE
EVENT
EST. 1860
TRADITIONAL
MARKETING
PR & EVENTS - CREAXION
CREATIVE - MODO MODO
WEB DESIGN/UX - LIQUIDHUB
SEO/PPC/ANALYTICS - SWARM
MOBILE EXPERIENCE - DRAGONARMY
SOCIAL MEDIA - EVERYWHERE
WE'LL HELP YOU FIND THE RIGHT
SPECIALIST AGENCY.
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