#1nlab15: classically trained … in 30 minutes
TRANSCRIPT
Jessica DeJong@jessdejong
Classically Trained…in 30 minutes
HCI Bootcamp
Foreshadowing.
Let’s Jump In
Human-Computer Interaction
Computer Science
Graphic Design
Psychology
Interaction Design
User Experience
Information Architecture
User Research
User-Centered Experience
Design
“Design has to work, art does not.”
-DONALD JUDD
1Think Like a User
2Listen (or Watch) with Empathy
DISCLAIMER
This video contains some adult language.
Lucy Suchman, Xerox PARC
Allen NewellComputer Scientist, Xerox PARC
Winner of Turing Award
Ron KaplanComputer Scientist, Xerox PARC
3Do Your Homework
EYE-TRACKING USABILITY TESTING ETHNOGRAPHIC STUDIES
FOCUS GROUPS INTERVIEWS INTERCEPT SURVEYS
CONCEPT TESTING DIARY/CAMERA STUDIES CARD SORTING
WEB ANALYTICS A/B TESTING HEURISTIC EVALUATION
EMAIL SURVEYS CO-CREATION EXERCISES COGNITIVE WALKTHROUGH
Sounds Expensive …
Usability Testing: 5-8 people
Source: NielsenNorman Group
Secondary Research
Secondary Research: Eyetracking
Secondary Research: Eyetracking
4Design Is the Experience
UIUser Interface User Experience
UX
Aesthetics and UX
Aesthetics & Cognition
• 2 ATMS• Same elements• 1 UI was more
aesthetically pleasing
In both studies, the more aesthetically pleasing UI was perceived to be more usable.
Aesthetics & Emotion
“ … we are capable of discerning far more than we are capable of articulating.”— JONY IVE
5You’re Never Really Done
Test
Ideate
Observe
DefinePrototype
Understand
Test
Ideate
Observe
DefinePrototype
Understand
Test
Ideate
Observe
DefinePrototype
Understand
DESIGN THINKING
is a human-centered approach to innovationthat draws from the designer’s toolkit to
integrate the needs of people, the possibilities of technology,
and the requirements for business success.
—Tim Brown, CEO & President IDEO
DESIGN THINKING
Test
Ideate
Observe
DefinePrototype
Understand
Design Thinking
6UX Is Everyone’s Job
Aesthetics UX=
Information Architecture UX=
Content UX=
Performance UX=
Think of each element like an instrument in a song.
Homework
twitter.com/jessdejong/lists/web-ux
2. Listen with empathy
3. Do your homework
4. Design is the experience
5. You’re never really done
6. UX is everyone’s job
1. Think like a user
2. Listen with empathy
3. Do your homework
4. Design is the experience
5. You’re never really done
6. UX is everyone’s job
1. Think like a user
2. Listen with empathy
3. Do your homework
4. Design is the experience
5. You’re never really done
6. UX is everyone’s job
1. Think like a user
2. Listen with empathy
3. Do your homework
4. Design is the experience
5. You’re never really done
6. UX is everyone’s job
1. Think like a user
2. Listen with empathy
3. Do your homework
4. Design is the experience
5. You’re never really done
6. UX is everyone’s job
1. Think like a user
2. Listen with empathy
3. Do your homework
4. Design is the experience
5. You’re never really done
6. UX is everyone’s job
1. Think like a user
