1Q FY2019 Results Briefing MaterialsAugust 9, 2019

1Q FY2019 Financial Results Overview

1Q FY2019 Financial Results Overview

2

Promoted core policies towards achieving Medium-Term Management Plan Commitment 2022 Reinforced cost management, with progress for all divisions progressing largely as planned

EBITDA

Ordinary Income

Operating Income

Gross Margin

Net Sales 3.391Q FY2019

-0.087-0.169

-0.1620.46

Initial forecast

−

−

3.31

0.45

-0.129

Ratio

− %

− %

+2.5%

+3.1%

− %

+0.08

Change

+0.041

−

−

+0.01

(unit: JPY billion)

About our Business Domains

Ad technology domains

Marketing technology domains

Marketing Automation PlatformMarketing inside sales

Chat-based customer service tool / Inquiry response

CRM/SFA (sales force/customer relations management)

Expand business domains

Expand service domains

Indonesia IndiaSingapore ThailandVietnamJapan

Supply side (GenieeSSP)

Supply Side Platform

19/02GenieeDMP

Data Management Platform

GenieeDSP

Demand Side Platform

DOOH

Digital Out Of Home

Trading DeskClient development/ad

management

18/06 18/11

18/10

3

Expand from ad technology domains to marketing technology domains Improve the world by providing innovative software and advancing client business

Change Business Name

Segment name

Project segment

Primary services

Ad Technology Business

Ad Platform Business

Supply side (GenieeSSP) GenieeDSP

Marketing Automation

Business

Trading Desk

Overseas Business

Supply side (GenieeSSP)GenieeDSP

Previous

Marketing Technology Business

Overseas Business

Supply side (GenieeSSP)GenieeDSP

Ad Platform Business

Supply side (GenieeSSP) GenieeDSP

DOOH

Marketing solutions business

Trading Desk

Current

4

Changed segment names and business categories to reflect domain expansion

Business-Specific Highlights

5

Promoted initiatives to increase revenue, including maintaining and optimizingexisting domains, expanding sales of new products, expanding share in new domains, and improving logic. Received contract for new development project in the DOOH domain. Impact of policy changes affecting client ad network operators has subsided, and net sales are firm relative to forecasts. Making firm progress towards achieving full-year goals.

Ad Platform Business

Net Sales

￥2.7bn

*Business-specific net sales indicate figures prior to elimination of inter-segment transactions

Used MAJIN to strengthen sales to target clients.Increased new orders for ad management services.For Chikyu, we increased clients and reduced turnover.Chamo also contributed to sales.

Marketing Solutions Business

Net Sales

￥0.36bnYoY +43.0%

In cross-border business, we secured order for large-scale campaign with major cosmetics company.Firm transitions in new client numbers.

Overseas Business

Net Sales

￥0.36bnYoY +44.6%

Topics

6

One-stop management from distribution settings to reporting.

Optimized management

Ad posting

Reporting ad

distribution

Advertiser/Advertising agency

OEM Provision

ad distributionSystems

Call bell

Distributed digital signage ads to 200 food courts in Japan. OEM provision of ad distribution functions for Geo Nexus Co., Ltd. pager with video playback function.

Topics

7

TikTok Audience NetworkA world-class video ad platform provided by ByteDance, the operator of TikTok. This system can also distribute ads distributed over TikTok Ads to other linked mobile apps.

GenieeSSPSupply Side Platform

Media

TikTok Audience Network enables ad distribution to TikTok Ads to provide

high profitability

Advertiser

TikTok Audience Network provides reach to the inventory retained by

GenieeSSP

Launched link between TikTok Audience Network and GenieeSSP

Recent Releases

8

8/09 OEM provision of ad distribution functions for Geo Nexus Co., Ltd. next-generation call bell

7/24 Notice on absorption of consolidated subsidiary via merger (short-form merger)

6/28 Published results of validation tests on collaboration with Collabos on MAJIN and GenieeDSP

6/25 Started link between GenieeSSP and TikTok Audience Network, provided by ByteDance

6/19 Notice on issuance of performance-linked stock options (share warrants)

6/18 Booth at 6th Marketing & Sales Promotion EXPO [June] demonstrating CRM/SFA Chikyu, marketing automation tool MAJIN, and chat bot Chamo

6/13 Chat bot (Chamo) featured in Nikkei Online (Japanese)

6/07 Geniee and DeNA joint seminar at Digital Signage Japan (DSJ) 2019

5/27 Started provision of Gmail-linked function using Gmail add-on for Chikyu CRM/SFA

4/19 Presented marketing automation tool MAJIN and CRM/SFA Chikyu at Web & Digital Marketing EXPO Spring

4/18 Geniee and Cocoo collaborate on digital marketing support

Current FY Core Policies

Current FY Core Policies

10

Strengthen business portfolio management 1

Expand cross-sell initiatives 2

Optimize business structure by delegatingauthority to business supervisors 3

Promoted 3 core policies towards achieving Medium-Term Management Plan

Strengthen Business Portfolio Management

11

Overseas ad technology

DOOH

Operating income

Timeframe

Supply side (GenieeSSP)

GenieeDSP

Trading Desk

Expand operating income from main services

Prioritize expanding share for new businesses

From 2H, turn profit for investment businesses

Split into main businesses, investment businesses, and new businesses, to strengthen portfolio management and KPI management for each business phase

Expand cross-sell initiatives

12

Market automation toolproviding uniform management & implementation, from marketing to sales promotion

Centralized CRM/SFA, from customer/negotiation

management to analysis

No. 1 chat tool in Japan adopted by 4,500 companies

Merge data and UI

Aggressive development of inter-product cross sales Provide one-stop coverage for marketing domain to build success for our clients

DOOH

Increase company numbers

Increase per-

company net sales

Increase continuity

Supply side

Transfer authority for following businesses

DSP

- Add new functions to improve product quality - Increase cross-selling to reduce client unit price and

increase per company net sales and continuity rates

Optimize Organization Structure

13

Expectations of clients Net Sales

Provided value Gross Margin

Business efficacy EBITDA

Use executive officer system to transfer authority to business supervisors and optimize organization structure Achieve growth this year by prioritizing gross margin

FY2019 Full-Year Business Outlook

FY2019 Full-Year Business Outlook

Gross Margin growth of 33.1% YoY Rapid recovery of EBITDA to ¥0.35 billion

EBITDA

Ordinary Income

Operating Income

Gross Margin

YoY

− %

− %

FY2018 (Actual)

-0.33

-0.31

Net Sales +4.1%14.95 15.57FY2019 (Forecast)

0.3590.007

0.0232.59

15

1.94 +33.1%

0.019 +1789.9%

(unit: JPY billion)

FY2019 Full-Year Earnings Forecast (1H/2H)

Net Sales

(Reference) FY2017 Net Sales

Gross Margin

EBITDA

Full-year

15.57

14.38

2.59

0.359

1H

6.86(44.1%)

6.48 (45.1%)

0.97

-0.136

8.7(55.9%)

7.89(54.9%)

2H

1.61

0.49616

Planning on weighted 2H due to ad industry demand period Profitability for investment business from 2H onward

(unit: JPY billion)

FY2019 Quarterly Earnings Forecast by Business

17

■ Net Sales■ Gross Margin● EBITDA

3Q FY2019 4Q FY20191Q FY2019 actual

3.39 3.554.11

4.59

0.46 0.520.72

0.88

0.3140.181

2Q FY2019

-0.007-0.087

Planning on weighted 2H due to ad industry demand period Projecting annual growth by building profit platform

(unit: JPY billion)

Upside/Downside

18

Net Sales ¥15.57 billion

Factors not included in above earnings forecast include the following.

Growth for each business exceeding projections

Increased per-company net sales thanks to increased cross-selling

Rapid commercialization of new businesses

Major change in client business policy

Development delays due to hiring difficulties, increased hiring costs

Impairment from fixed assets, investments

Changes in customs and government regulations unique to each oversea office

Other

Impact of M&A on consolidated accounting: Growth from adding acquired companies to scope of consolidation or negative from investments

Upside Downside

Other

Gross Margin ¥2.59 billion

EBITDA ¥0.35 billion

Reference Materials: Commitment 2022

The Geniee spirit and mission

Founding Spirit

To create a global technology company founded in Japan.

Use technology to create new value and work together with clients to build successWe believe in the possibilities of technology.

We bring new value to corporate marketing activities to create products that promote innovation.

As a Japanese technology company, we have a deep understanding of business in Asia.We reflect this understanding in our products and services to achieve new success for Asian companies.

Mission

20

Sales Trends

21

2015.3*2013.3 to 2015.3 are unit sales, 2016.3 to 2019.3 are consolidated sales figures.

14.9

2019.32011.3

Listed on Tokyo Mothers stock market

1.22.9

7.3

11.7

14.3

0.80.30.05

Capital and business alliance withSoftBank Group Corp.

Started providing

Achieve record high net sales, highest ever since our founding

(unit: JPY billion)

Numerical Goals of Medium-Term Management Plan Commitment 2022

22

25.015.5Net Sales

6.02.5Gross Margin

3.00.3EBITDA

FY2019 (Forecast) FY2021 (Target)

(unit: JPY billion)

Drafted Commitment 2022 as the 1st step towards becoming a global technology company

Our Reason for Being

Source: KAIKA "Japanese Company Management Issues 2017"

Our technology resolves the highest-priority management problems.From startup to becoming an established corporation,improve work efficiency to resolve worker shortage, improve profitability, and contribute to sales growth.

Geniee's reason for being

Japanese company senior management

issues

(3) Improve human resources (Response to hiring, training, and diversification)

(1) Increase sales and share

(2) Increase profitability

Market Scope and Business Opportunities (Japan)

(Source: Fuji Chimera Research Institute, Inc. "Outlook for Digital Transformation Market 2018") (Yano Research Institute "Online Advertisement Market in Japan: Key Research Findings 2018“)

Marketing Solutions Business

2017 Actual 2021 Estimation2017 Actual 2022 Estimation

Online ad market Digital transformation market

2,300

1,300

1,400

560

Ad Platform Business

24

Strong demand on DX market Continue 10%-20% annual growth

(unit: JPY billion)

*Geniee calculations based on eMarketer data

¥670 billion

Asia online ad market

2022

Market Scope and Business Opportunities (Overseas)

2017 Actual 2022 Estimation

¥320 billion

¥670 billionVIETNAM

INDIA

INDONESIA

SINGAPORE

THAILAND

MALAYSIA

2525

Growth speed exceeding Japan to develop products with Japanese quality on a scale of ¥670 billion by 2022, expecting market share growth

26

Marketing technology domain

Ad technology domain

2018/11

2018/06

Supply side

2014/03DSP

DMP2015/01

2019/02DOOH

Overseas expansion of high-share

services

Expand new domains

2016/07

Continue Expanding Business Domains and Areas of Service Provision

26

Service provision areas

2011/04 Indonesia2015/09

India2018/10

Singapore2012/08

Thailand2017/08Vietnam

2013/09

Expand business domains and service provision from ad technology domain to marketing technology domain

Strengths of Geniee

27

3 competitive advantages

Business alliances offering numerous business merits

SB Group

An organization of nearly 100 engineers creating innovative products

Nearly half have a Ph.D. in information engineering

Technology

Entrepreneurial spirit and will to face difficulties

Sell innovative products in Asia

Business development capabilities

What is the Ad Platform Business?

Advertiser

MediaSupply side

(SSP)

User

User attributes and behavior history used to display optimal and high-revenue ads

Supporting ad management to maximize media revenue

Ad slots

Ad

Ad slots

Access 1

Ad request 2 Bid request 3

GenieeDSP

Ad Ad Ad

DSP (Company A)

DSP (Company B)

Ad Ad Ad

Ad Ad Ad

Selectedoptimal ad

bid 5

Bid request 4

Ad placement 6

28

Use user information to achieve all processes related to delivering advertiser's message, from sender website access to add display, in 0.1 seconds or less.

About DOOH

29

Advancing commercialization based on an ad distribution platform for taxi dispatch services launched in February

2017 Actual 2025 Estimation

digital signage domestic market

(Source: Fuji Chimera Research Institute, Inc. estimates) * OOH: Short for Out of Home, which refers to ad media consumers encounter outside the home such as transportation ads and outdoor billboard ads.

Growth to market scope of ¥300 billion by 2025

Aggressive development of rapidly expanding OOH domain

¥318.6 billion

¥143.7 billion

SFA/CRM Chikyu

30

Constant access to accurate information regardless of time, place, or device

Proposal materials Schedule

Activity history

Daily report

Budget process

Contracts

Estimates

Client information

Tool for real-time visualization and management of sales status Enables data-driven sales activities for all companies, regardless of IT literacy

Maximize sales and

improvement opportunities

Chat Bot Chamo/AI.BiS

31

Chamo Tool enabling auto-push and anonymous communication; adopted by over 4,500 companies

AI.BiS Chamo basic functions combined with additional functions including a tree-structured general chat bot scenario control, search, email transmission, and JS execution

A single tag allows chat support on a website

Auto-chat enables 24-hour web-based customer service Achieve both increased sales and cost reductions

Marketing Automation MAJIN

32

Covers all domains, from customer development and sales to order receipt

Want customers Want to increase inquiries Want to increase visits What to increase

contracts Want to increase loyal

customers

Customer development strategy Site improvements Nurturing qualification strategy Retention strategy

Increase impressions

Increase Website CVR

-Listing -Display ads

-Popups -Website push

-Email campaigns (development existing clients) -Strategy impact analysis -SMS distribution (maximize distribution reach)

Effe

ct

Func

tion

Phas

e

Web ad domain MA domain

Increases business meetings

Increase orders Increase LTV

Tool for achieving 1on1 communication between companies and users

Overseas Business

Distribute ads targeting foreigners visiting Japan to major supermarkets, drug stores, and consumer goods manufacturers

* Cross-border services: Cross-border ad distribution services that generate inbound and cross-border EC marketing opportunities

Ad

INDIA

SINGAPORE

THAILANDVIETNAM

INDONESIA

33

Sell products developed in Japan mainly in Southeast Asia and India

Strengthen and expand cross-border services offered in collaboration with Softbank.

Company Profile (As of the end of March 2019)

34

Company Name Geniee, Inc.

Business Marketing Technology Business

Headquarters Sumitomo Realty & Development Shinjuku Oak Tower 6th Floor, 6-8-1 Nishi Shinjuku, Shinjuku-ku, Tokyo 163-6006

Establishment April 14, 2010

Representative President and CEO Tomoaki Kudo

Executive Officers Director Hiroshi HiroseKatsumasa Niki (Outside)Daisuke Fujihira (Outside)Michimasa Naka (Outside)

Director and Audit & Supervisory Committee MemberKatsuyuki Toritani (Full-time, Outside)Yukio Todoroki (Outside)Fumiaki Goto (Outside)

Employee 258 (Geniee Japan: 163; overseas subsidiaries: 95)* Temporary staff and outsourced workers are not

included in the number of employees.

Capital ¥1,539 million

End of Fiscal Year March 31

Group company Geniee International Pte., Ltd.Geniee Vietnam Co., Ltd.PT. Geniee Technology IndonesiaGeniee Adtechnology (Thailand) Co., Ltd.PT. Adstars Media PariwaraAdskom India Private LimitedChamo, Ink.

The consolidated earnings goals and other figures indicated in these materials reflect judgments based on information available at the time of creation and contain elements of uncertainty.Actual performance may differ from actual results due to various factors.