1st international conference on modern research ... · book of program & abstracts 1st...

1st International Conference on Modern Research Developments in

Social Sciences, Humanities, Business and Management Studies

Hong Kong

July 22-23, 2017

CONFERENCE PROCEEDINGS

BOOK OF PROGRAM & ABSTRACTS

1st International Conference on Modern Research Developments in SocialSciences, Humanities, Business and Management Studies

July 22-23, 2017

Hotel Jen Hong Kong

MRDSHBM-2017

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Experts of Academic Excellence Research Center - 2017ISBN: 978-1-4799-2364-1

Disclaimer

These abstracts are provided to all the honourable participants who have submittedtheir papers and are registered in our conference. Committee has made all thepossible efforts to ensure precise/accurate replication of abstracts however if anyinaccuracies found in the studies, event organisers will not be liable. Thank You.

Head Office Address:

Amman 11181, The Hashemite Kingdom of JordanEmail: [email protected], [email protected]: www.eaerc.com

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mailto:[email protected]

mailto:[email protected]

mailto: www.eaerc.com

Preface

“Experts of Academic Excellence Research Centre” is one of the most distin-guished professional and academic societies for scholars from various scientificfields. Our members constitute an international homogeneous group of distin-guished scientists, mentors, students and practitioners who have precious knowl-edge of creation and innovation. Our mission and vision serve as the frameworkfor our Roadmap to excellence. The road starts with our mission, which is repre-sented in exploration of new research insights and an interactive platform for en-hancing creativity and innovation. Alongside, it continues with our vision, whichis to promote innovation and enhance excellence through research and develop-ment. Our core values are to ensure long term improvement in knowledge andinspiring creative thinking. Our strategic objective is to contribute brilliance inscientific research and innovation.

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Organising Committee

Prof. MohammadChairman of the Conference

Prof. Dr. Abdullah Trad AlfawwazChairman of the Conference

Prof. Dr. Mohammad Salah Eldin MassoudConference Executive

Assist. Prof. Dr. Diaa Mohammad UliyanConference Executive

Assist. Prof. Dr. Adnan Hassan AlsariarhConference Executive

Assist. Prof. Dr. Hussein OshibatConference Executive

Dr. Mohammad Q. TarawnehConference Executive

Dr. Ashraf A. AwwadConference Executive

Eng. Marwa Abdulfattah EsmailConference Executive

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TABLE OF CONTENTSDisclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Organising Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Chair’s Welcome . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Conference Keynote Speaker . . . . . . . . . . . . . . . . . . . . . . . . . 8Program at a Glance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9THEME 01: BUSINESS, ECONOMICS, SOCIAL SCIENCES & HU-

MANITIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13Marketing Strategy for Development Traditional Trade in Thailand . . . . . 14Electronic Word-of-Mouth, Experiential Marketing, Brand Image, Brand

Loyalty, and Purchase Intention: A Study of Innisfree . . . . . . . . . . 15THEME 02: ENGINEERING & TECHNOLOGY, COMPUTER, BA-

SICS AND APPLIED SCIENCES . . . . . . . . . . . . . . . . . . . . 16A Survey on Device-to-Device Communication for 5G Networks . . . . . . 17Review Design Of Two-Stage Cmos Opamp . . . . . . . . . . . . . . . . . 18Object Detection and Positioning using Fast Spiral Search . . . . . . . . . . 19A Comparative Study of Dual-mode Geographic Routing Schemes for Wire-

less Sensor Networks . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20THEME 03: MEDICAL, MEDICINE & HEALTH SCIENCES . . . . 21

Was Intake of Oxidant-Rich Food the Trigger of Onset of AmyolateralScrelosis in Japan? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Lung Vessel Trees Segmentation using 3D Frangi Filter with Mean EnergyOperation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

Randomised Controlled Trials for Surgical Procedures Do Not Improve Ev-idence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

DETAILS ABOUT OUR FUTURE EVENTS . . . . . . . . . . . . . . . . 25

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Chair’s Welcome

Experts of Academic Excellence Research Centre serves as platform that aims to help the schol-arly community across nations to explore the critical role of multidisciplinary innovations for sus-tainability and growth of human societies. This conference provides a good opportunity for theacademicians, practitioners, scientists, and scholars from across various disciplines to discuss av-enues for interdisciplinary innovations and identify effective ways to address the challenges facedby our societies globally. The research ideas and studies that we received for this conference arevery promising, unique, and impactful. I believe these studies have the potential to address keychallenges in various sub-domains of social sciences and applied sciences.

I am really thankful to our honourable scientific review committee for spending much of their timein reviewing the papers for this event. I am also thankful to all the participants for being here withus to create an environment of knowledge sharing and learning. We the scholars of this worldbelong to the elite educated class of this society and we owe a lot to return back to this society.Lets break all the discriminating barriers and get free from all minor affiliations. Lets contributeeven a little or single step for betterment of society and welfare of humanity to bring prosperity,peace and harmony in this world. Stay blessed.

Thank you

Dr. Mohammad (PhD)

Conference Chair Person

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Conference Keynote Speaker

Lalit Kumar Awasthi is a Professor of Dr B R Ambedkar National Institute of Technology, Ja-landhar India. Professor Lalit Kumar maintains a consistent record of scholarly work. He haspublished papers in numerous finance journals, including the Journals of IEEE. He contributedin the Establishment of new Govt. Engineering Institute, Atal Bihari Vajpayee Govt. Institute ofEngineering and Technology, Pragtinagar, Distt. Shimla, Himachal Pradesh, India on the patternof SLIET, Longowal as founder Director of the institute since June 2012. He Served as Dean(Student & Alumni Affair), ensured ragging-free environment and scholarships being distributedhas increased to 2.2 Crore Rupees, at National Institute of Technology, Hamirpur, India duringFebruary 2007 - February 2010.

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Program at a Glance

DAY 1st Saturday (July 22, 2017)

Welcome Reception & Registration

09:00 - 09:30 am

09:30 am - 09:40 am Introduction of Participants

09:40 am - 09: 50 am

Opening Ceremony

Dr. Mohammad

Conference Chair

09:50 am - 10:00 am Group Photo Session

Tea Break (10:00 - 10:30 am)

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DAY 01 Saturday (July 22, 2017) - Track 01: Business, Economics, Social Sciences &Humanities

Session 1 (10:30 am - 12:00 pm)

Venue: Room 1

HKS-477-101 Marketing Strategy for Development Traditional Tradein Thailand

Nart-anong Nam-buddee

MRDSHBM-677-702 Electronic Word-of-Mouth, Experiential Marketing,Brand Image, Brand Loyalty, and Purchase Intention: AStudy of Innisfree

Ying-Xuan Su

Track 02: Engineering & Technology, Computer, Basic & Applied Sciences

HKE-477-101 A Survey on Device-to-Device Communication for 5GNetworks

Pavan KumarMishra

HKE-477-102 Review Design Of Two-Stage Cmos Opamp Alok Naugarhiya

HKE-477-103 Object Detection and Positioning using Fast SpiralSearch

Du-Ming Tsai

HKE-477-104 A Comparative Study of Dual-mode Geographic Rout-ing Schemes for Wireless Sensor Networks

Lalit KumarAwasthi

12:00 pm - 01.00 pm Lunch Break

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DAY 01 Saturday (July 22, 2017) - Track 03: Medical, Medicine & Health Sciences

Session 02 (01:00 pm - 03:00 pm)

Venue: Room 1

HKM-477-103 Lung Vessel Trees Segmentation using 3D Frangi Filterwith Mean Energy Operation

Shuotsung Chen

HKM-477-104 Randomised Controlled Trials for Surgical ProceduresDo Not Improve Evidence

Ned Abraham

HKM-477-102 Was Intake of Oxidant-Rich Food the Trigger of Onsetof Amyolateral Screlosis in Japan?

KazushiOkamoto

03.00 pm - 03.30 pm Evening Tea Break

Closing Ceremony

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DAY 02 Sunday (July 23, 2017)

All respective guests are free to conduct their own sightseeing and tour. Thesecond day of the event is reserved for this memorable purpose.

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1st International Conference on Modern Research Developments inSocial Sciences, Humanities, Business and Management Studies

Hong Kong

THEME 01: BUSINESS, ECONOMICS, SOCIAL SCIENCES &HUMANITIES

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Hong Kong

Marketing Strategy for Development Traditional Trade in Thailand

Nart-anong NambuddeeDepartment of Business Administration, Faculty of Social Science, Srinakharinwirot University,

[email protected]

The objective of this study are 1) To study marketing strategy for development traditionaltrade in Thailand include product assortment and service strategy, pricing strategy, place, physi-cal evidence and merchandising management strategy, promotion strategy which influence buyingdecision behavior of the buyer of traditional trade in Thailand 2) To study the consumer buyingbehavior of traditional trade who live in Thailand 3) To study of personal characteristic of con-sumers in Thailand which influence buying decision of traditional trade in Thailand The sampleof this study are customer who used to buy thing from the traditional retail store in the North,Northeast, Central and Southern of Thailand. The participant were 400 sample, Multi Stage Sam-pling sapling and purposive sampling, quota sampling and convenience sampling were used in thisstudy. The statistics which used to analyzed the data were frequency, percentage, mean, standardDivision and chi Square test. The findings found that the most influence factors to buying decisionin traditional trade is goods which often buy from the traditional trade are the consumer goods suchas toothpaste, shampoo, dishwashing liquid and detergent. The expenditure for each time is 100baht or under. The location which is the nearest to their resident. The period time is 4.00 8.00 pm.The frequency of purchasing is three time a week. The perception of consumer about the strategyof traditional trade management is totally high. The hypothesis tested have the significant at 0.05from that marketing strategy of retail store influence the buying decision.

Keywords: Marketing Strategy, Traditional Trade, Buying Decision

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Hong Kong

Electronic Word-of-Mouth, Experiential Marketing, Brand Image, BrandLoyalty, and Purchase Intention: A Study of Innisfree

1Chih-Chao Lai, 2Ying-Xuan SuDepartment of Applied Foreign Languages, National Yunlin University of Science and

Technology, [email protected]

Owing to the impact of Korean drama and K-POP, Korean cosmetics in Taiwan are increas-ingly popular, also widely accepted by Taiwan consumers. With the increase in female consumingability, the demand for cosmetics also increased, but how to attract consumers to buy their productscannot be ignored. In addition to through eWOM / WOM, experiential marketing, how to retain theoriginal customers, attract new consumers, the design of the appropriate brand image, and raise thepurchase intention are also important. In this study, I used an online questionnaire to survey andSPSS as a tool to analyze data, such as: descriptive statistics, reliability analysis, factor analysis,correlation analysis and regression analysis. The research aims to explore the relationship betweeneWOM, experiential marketing, brand image, brand loyalty, and purchase intention.

Keywords:E-WOM, Experiential Marketing, Brand Image, Brand Loyalty, Purchase Intention

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Hong Kong

THEME 02: ENGINEERING & TECHNOLOGY, COMPUTER, BASICSAND APPLIED SCIENCES

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Hong Kong

A Survey on Device-to-Device Communication for 5G Networks

1Pavan Kumar Mishra, 2Arvind Dagur, 3Ashish Mishra, 4Sudhakar Pandey1National Institute of Tecnology, Raipur, India, 2Krishna Engineering College Ghaziyabad, U.P.,

India, 3National Institute of Tehnology Raipur India, 4IERT Institute of Technology UP, [email protected]

In device-to-device (D2D) communication, user equipments (UE)/devices are able to directlycommunicate with each other or minimal use of base station (BS)/Evolve Node B (eNodeB). Thearrival of new applications such as context aware services, location aware advertisement, nearbycontent distribution provides new direction for D2D communication in 5G communication system.D2D communication not only increases the spectral efficiency, energy efficiency and overall net-work throughput but also reduces the communication delay between devices. In the other hand,D2D communication creates interference to cellular users (CU) that reduces the quality of serviceover the network. There are several open research problem in D2D with respect to 5G networks:interference control, resource allocation for CU and D2D users, device centric architecture. Thereare more than five hundred papers on D2D communication but limited paper on D2D communi-cation for the 5G networks. Therefore, in this paper we present a survey over device-to-devicecommunication for 5G networks. In addition, we also cover the possible future research directionfor the 5G networks and also discussed the open research problems for D2D communication forthe 5G networks.

Keywords: 5G; Device-to-Device (D2D) Communication; Resource Allocation; Mode Selection,Relay Selection

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Hong Kong

Review Design Of Two-Stage Cmos Opamp

Alok NaugarhiyaETC National Institute of Technology Raipur, CG 492010 India

[email protected]

In this paper, we have presented different circuit techniques for review design of low powertwo-stage CMOS operational amplifiers employing Miller capacitor in conjunction with the common-gate current buffer. The main objective of this paper is to design low power, high gain and fullydifferential operational amplifiers with proper compensation techniques. All the designs had beendone using Cadence UMC 180nm and gpdk 90nm models. Design objective to operate lower thanstandard supply voltage (1.8V and 1V) respectively. Achievement of high gain around 70 dB, Lowpower dissipation typically 28uW and 60 degree phase margin for stable closed loop operationswere the primary goal. Designing, simulation and comparisons of various performance parametershad been done using Cadence. All kind of analysis including transient, AC, has been done and acomparison had been done on the basis of performance metrics.

Keywords: CMOS Analog Integrated Circuit, Frequency Compensation, Operational Amplifier,Miller-Effect and Cadence with UMC 180nm Library

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Hong Kong

Object Detection and Positioning using Fast Spiral Search

1Du-Ming Tsai, 2Wei-Yao Chiu, 3Morris Fan, 4Ching-Hau Peng1,4Department of Industrial Engineering and Management Yuan-Ze University, Taiwan, R.O.C,

2Mechanical and Systems Research Laboratories Industrial Technology Research Institute,Taiwan, R.O.C, 3Department of Industrial Engineering and Management National Taipei

University of Technology, Taiwan, [email protected]

Object detection and localization are very important in computer vision, especially for in-dustrial applications such as fiducial detection and defect inspection. When target objects appearin random locations, scales and rotations, the image matching task becomes difficult. In this pa-per, we present a fast machine vison scheme for object detection and positioning using the spiralsearch. The proposed method is edge-based, and involves two phases: object search, and objectverification. A spiral look-up-table (LUT) is off-line constructed that records the distance and ro-tation angle of each spiral point in the sequence. In the object search phase, the scale ratio androtation angle between a template edge point and a scene edge point can be evaluated very fastfrom the spiral LUT in a low-resolution image. In the object verification, the similarity between acandidate instance and the template is calculated also using the spiral LUT to verify the true targetobject in the original resolution level. The performance of the proposed method is evaluated by itsapplications to fiducial-mark detection in printed-circuit board (PCB) manufacturing. Experimen-tal results reveal that the proposed method is very effective, and is computationally very efficient.

Keywords: Object Detection; Fiducial Localization; Transformation Invariant; Spiral Search

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Hong Kong

A Comparative Study of Dual-mode Geographic Routing Schemes forWireless Sensor Networks

1Lalit Kumar Awasthi, 2Rajesh Sharma1,2Dr B R Ambedkar National Institute of Technology, Jalandhar, India

[email protected]

In geographic routing, the routing decisions are solely based on the location of the nodescomprising the network. Geographic routing is also known for its scalability, robustness, and con-stant state per node. Location awareness in sensor nodes is a fundamental requirement in majorityof Wireless Sensor Network (WSN) applications. Hence, geographic routing has emerged as themost appropriate routing approach for WSNs. Recently, dual-mode geographic routing techniqueshave attracted a significant research attention. These schemes optimize the performance of end-to-end geographic routing by combining the efficiency of greedy forwarding with the robustnessof dead-end recovery mechanisms. Asymmetric and variable nodes’ transmission ranges and lo-calization errors are the two most challenging issues in dual-mode geographic routing approach.Dead-end recovery schemes in particular are more vulnerable to these transmission impairmentsdue to their underlying assumption of Unit Disk Graph (UDG) model for wireless links. In thispaper, we have critically compared the state-of-the-art schemes in dual-mode geographic routingschemes for WSNs and propose a novel idea of modelling transmission ranges of sensor nodes forrobust recovery mode operation.

Keywords: Sensor, Geographic Routing, Greedy Forwarding, Localization Errors, Dead End Re-covery

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Hong Kong

THEME 03: MEDICAL, MEDICINE & HEALTH SCIENCES

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Hong Kong

Was Intake of Oxidant-Rich Food the Trigger of Onset of AmyolateralScrelosis in Japan?

1Kazushi Okamoto, 2Tamako Kihira1Aichi Prefectural University, Japan, 2Kansai University of Medical Science, Japan

[email protected]

Background: Amyotrophic lateral sclerosis (ALS) is a neurodegenerative disease, which hasbeen linked to the generation of free radicals and oxidative stress. The Koza, Kozagawa and Kushi-moto area in the Kii Peninsula of Japan (K area) is a well-known high incidence area of ALS withlow calcium and magnesium contents in soil and drinking water sourced from Kozagawa Riverin the K area. Although it is obviously predicted that those status is affected by nutritional sta-tus, few studies have examined nutritional states in population living in K area. Objective: Theaim of this study was to explore nutritional factors to look for the explanatory clues of the highincidence of ALS in the K area from comparisons with the area free from ALS (control area)together with the results of a population-based case-control study conducted in Japan. Method:A cross-sectional population-based survey was conducted for adults aged 15 years living in Karea and control area in 2010 (Study 1). A case-control study was conducted with incident 183ALS cases and 407 controls (Study 2) . Dietary information was obtained by a self-administeredfood frequency questionnaire (FFQ), consisting of 97 commonly eaten food and beverage items.Frequency of food consumption was classified into two categories as follows; low (never/seldomor less than once a week 1-3 days a week), and high (4-5 days a week or almost everyday). Thedifferences of means were tested with analysis of variance, and of the distribution of proportionswith the chi-square test. Results: In Study 1, K area had a significant lower percent intake of fatincluding meat consumption, and higher percent intake of protein including fish consumption. InStudy 1, the percent of subjects with frequent consumption of dried fish was significantly higherin K area than in control area, and the greatest effect on risk for ALS was frequent consumptionof dried fish and less frequent consumtion of fat including meat consumption. In Study 2, frequentconsumption of dried fish was significantly associated with a increased risk of ALS, even afteradjusting for confounding factors (low vs. high, adjusted OR: 4.8 (95Conclusion: We found thatfrequent consumption of dried fish was significantly associated with an increased risk for ALS inboth Study 1 and Study 2. Our findings suggested that frequent consumption of dried fish mighthave triggered the development of ALS in the K area.

Keywords: ALS, K Area, Japan

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Hong Kong

Lung Vessel Trees Segmentation using 3D Frangi Filter with Mean EnergyOperation

1Shuotsung Chen, 2Yu-Ann Chen, 3Huang-Nan Hunag, 4Chur-Jen Chen, 5Daniel Lee1National Formosa University, Taiwan, (R.O.C.), 2,3,4Department of Applied Mathematics,

Tunghai University, Taichung 40704, [email protected]

This work aims to improve lung vessel detection accuracy and efficiency using improved 3DFrangi filter. The proposed method in this work includes two parts. First of all, gray-level thresh-olding and morphological operations are applied to have the segmentation of lung region mainly.Next, 3D Frangi filter integrated with mean energy operation complete the accurate detection oflung vessel trees based on the segmentation of lung region.

Keywords: Lung Vesse; 3D Frangi Filter, Segmentation

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Hong Kong

Randomised Controlled Trials for Surgical Procedures Do Not ImproveEvidence

Ned AbrahamUNSW Australia, [email protected]

Introduction: There is no supportive evidence that randomized trials (RCTs) in surgery is theGold Standard. However, the notion that they do, seems to have become too popular to be ques-tioned. Methods: Enrollment patterns in the largest completed Australian RCT for laparoscopicsurgery for colorectal cancer (ALCCaS) were examined prospectively and the literature reviewedfor enrollment rates and reasons for failure to enroll in other published similar international studies.The results an RCT and of a case control study performed at the same center by the same inves-tigators and around the same time were compared. Two large contemporaneous meta-analysesof RCTs and of non-randomised comparative studies (NRCSS) of the same procedure were con-ducted and their results were statistically compared. Results: Less than 50% of eligible patientsare enrolled in RCTs of surgical procedures. The most commonly recorded reason for failure toenroll was a preference for one form of surgery or the other causing the surgeon to exclude thepatient from the RCT. It is likely that at best, 50% of accredited surgeons do actually see an RCTto its completion. There is a strong suggestion from the literature that systematic differences be-tween enrolled and eligible but not enrolled patients do exist. There is a suggestion that a NRCSof surgical procedure may exaggerate effect estimates compared with an RCT but the evidence forthis is week. The results of contemporaneous meta-analysis of RCTs and of NRCSs of close to9,000 bowel resections for 13 variables common between the two meta-analyses, were more than95% similar. Conclusion: There is probably no need for us to conduct Randomized ControlledTrials for surgical procedures as the results of their meta-analyses are probably just as accurate orjust as inaccurate as those of Non-randomized Comparative Studies.

Keywords: Randomized Controlled Trials, Meta-analysis, Non-randomized Studies, Surgery

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DETAILS ABOUT OUR FUTURE EVENTS

VISION

Our Vision is to Promote Innovation and Enhance Excellence

through Research and Development

1st international conference on modern research ... · book of program & abstracts 1st...

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