2 faces of social media
DESCRIPTION
All too often business owners shun social media because they don't fully understand the value. e-Merge Online Marketing believes there are two sides to a social media presence, the community or conversational side and the SEO traffic you achieve from the additional links, and intentional traffic being driven to the website.TRANSCRIPT
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The Two Faces of Social Media
Dick Fisher,e-Merge Online Marketing
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Who Are We
e-Merge Online Marketing provides cost-effective solutions to businesses looking to
enter into, or supplement their existing social media marketing efforts.
Social Media Management | Social Media Consulting
Social Media Training
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Topics Covered
The Face You See The Face You Don’t See Top Business Mistakes
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The Face You See
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• It’s NOT LinkedIn, Twitter, Facebook, Google +, Pinterest, etc
• Sites are the tools that facilitate online conversations
• People join the sites to share opinions, perceptions, and experiences
• These conversations are the real definition of social media
• Allows your company to personality, gain trust and participate
So What Is It Anyhow?
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People Trust Others
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Customers
Endorsers
Evangelists
People Become The Foundation
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Traditional vs. Social Media
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The Face You Don’t See
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• If you build it, they will NOT come!
• Keywords
• Link Farms
• Black Hat vs. White Hat SEO
• Linking from social networks and social review sites are gaining significant importance
The Web Then and Now
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Top Business Mistakes
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• Failure to plan - no strategy
• Built the structure but not using it
• Impatient
• Single threaded
• Don’t understand or look at the ROI
• Not engaging
Top Business Mistakes
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• What does your overall online marketing strategy look like
• How does or could social media play into that strategy
• Has analytics code been installed on your website
• Do you know what performance you are getting from your website
• Who has primary responsibility for your online marketing strategy
Take Aways
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