BUILD Process: Understand

Before designing solutions to MEET

NEEDS of the community

entrepreneurs must build deep empathy

to understand both individuals they are

designing for and the system in which

they reside.

Part I:

Needs Mapping

Rules:

• Sky is the Limit! Think BIG!

• Forget constraints. Think FAR!

• Be focused. Think QUIETLY!

Part 1: List Needs

Part 2: Map Needs

Part 2: Map Needs

• Organize needs by:

• Category

• Who has need

• Physical Location

• Time of day

• Another method

Part 3: Identify Root Causes

• Use Six Hats

• Sift for Needs vs. Wants

• Highlight/Circle/Underscore the root

cause needs

• Star areas of greatest need

Part III:

Evaluate

Feasibility of

Ideas Brainstorm using 6 Thinking

Hats

How to Brainstorm: Rules

–Defer Judgment

–Go for Volume

–One conversation at a time!

–Be visual

–Headline

–Build on the ideas of others

– Stay on topic

–Encourage wild ideas

Edward DeBono’s Six Thinking Hats

Six distinct states are identified and assigned a color:

– White: (Information) Considering what information is available,

what are the facts?

– Red: (Emotions) Instinctive gut reaction or statements of

emotional feeling (but not any justification)

– Black: (Bad points judgment) Logic applied to identifying flaws or

barriers, seeking mismatch

– Yellow: (Good points judgment) Logic applied to identifying

benefits, seeking harmony – An optimistic view

– Green: (Creativity) Statements of provocation and investigation,

seeing where a thought goes

– Blue: (Thinking) Thinking about thinking

6 Thinking Hats Debrief

–How did it feel to have a negative response

to the solutions proposed?

–How did it feel when they were positive?

–Are there times when negative feedback is

important?

–What else did you learn from this exercise?