2010 media kit
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2010 Poly Post Media KitTRANSCRIPT
2010-2011 Media KitAdvertising Rates + InformationCalifornia State Polytechnic University, Pomona
The Poly PostWe keep you Posted.
Welcome to The Poly Post
AwardsCCMA Awards 2010
Best Orientation Issue
Second Place, Best Photo Illustration
Second Place, Best Headline Portfolio
Second Place, Best Color Ad
Second Place, Best Online Ad
Student DemographicsTotal Undergraduate 19,569
Total Graduate 1,908
Total Enrolled 21,477
Female 44%
Male 56%
Average Age 24 yrs.
Who We ReachEmployed full or part time: 78%
Average monthly income: $931.78
per month
Earns more than $2,000 per month: 19%
Lives on campus (1st time freshmen) 33%
Rents apartment or home: 35%
Lives at home: 32%
Uses the internet: 97%
Has shopped online recently: 77%
Our StoryFirst published in 1945, The Poly Post is the official independent
student publication of California State Polytechnic University, Pomona.
The 1,400-acre campus, once the winter ranch of cereal magnate
W.K. Kellogg, now offers a polytechnic approach to education
through programs such as agriculture, engineering,
and animal sciences.
The Poly Post has over 65 years of award-winning journalistic
coverage of Cal Poly Pomona and the surrounding community.
It is the best and most affordable medium to reach more than 21,477
students and 2,455 faculty and staff members in the midst of one of
the world’s most diverse and exciting metropolitan areas.
The Poly Post distributes 7,000 free copies of the newspaper every
TUESDAY at over 60 various locations both on and off campus. These
copies are free and frequently passed between classmates and friends.
About 75% of the campus community reads the paper moderately to
frequently, according to a recent market research survey.
Since The Poly Post is a student-run publication, it provides
employment for dozens of students in a professional and educational
environment. The Poly Post is self-supporting; therefore, all advertising
revenue directly benefits the advancement of students studying for
careers in journalism, photography, business marketing, videography,
web design and graphic design.
The Poly Post also publishes online 24/7 at
www.thepolypost.com.
The online edition receives approximately
90,000 impressions per month.
Top 3 reasons to ADVERTISE in The Poly PostTarget & Reach
The Poly Post is specifically targeted to reach the Cal Poly student, faculty, and staff members. No
other advertising vehicle has the reach of The Poly Post on the Cal Poly student body.
Flexibility
The Poly Post is printed weekly every TUESDAY to give you exposure for the whole week.
Convenience
The Poly Post is portable and convenient, through its print edition available at over 60 newsstands
both on & off campus and through the online edition available 24/7 at www.thepolypost.com
In total, CPP students have an effective spending power of $20 million dollars a month.
Contact InfoAdvertising Department(909) 869-3528(909) [email protected]
Business Department(909) 869-5483
Fax(909) 869-5179
AddressThe Poly Post3801 W. Temple AvenueBuilding 1, Room 210Pomona, CA 91768
Webwww.thepolypost.com
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The Poly Post publishes a broadsheet newspaper with printable dimensions of 10.5” wide by 21”
tall. The paper is broken into six columns with 1/9” gutters. Ads are measured in terms of column
inches expressed in the number of columns wide multiplied by the number of inches tall.
ONE COLUMN INCH
Actual Size: 1.65” x 1”
Sample LayoutsDisplay pages are oriented in 6 columns wide and 20 inches tall.
Standard Rates (per column inch)Cal Poly $6.00
Local $7.00
Open/National $8.50
Col. Width x Inches Height x Standard Rate = $ AD PRICE
*Formula used to calculate custom ad sizes
Ad Sizes Cal Poly Local Open4 col. 2 col. x 2” $24 $28 $348 col. 2 col. x 4” $48 $56 $6812 col. 2 col. x 6” $72 $84 $10220 col. 4 col. x 5” $120 $140 $170
Modular SizesEighth Page Vertical 2 col. x 8” $96 $112 $136Eighth Page Horizontal 4 col. x 4” $96 $112 $136 Quarter Page Vertical 3 col. x 10” $180 $210 $255Quarter Page Horizontal 6 col. x 5” $180 $210 $255Half Page Vertical 3 col. x 20” $360 $420 $510Half Page Horizontal 6 col. x 10” $360 $420 $510Full Page 6 col. x 20” $720 $840 $1020Double Truck 12 col. x 20” $1440 $1680 $2040Front Page Advertising (free color) 6 col. x 2” $375 $375 $375Front Page Section 6 col. x 2” $200 $200 $200
Full Page6 col. x 20”
Full Page Half Page Quarter Page Eighth Page Front Page
Horizontal Half6 col. x 10” Horizontal
Quarter6 col. x 5”
Horizontal Eighth4 col. x 4”
Front Page6 col. x 2”
Vertical Half3 col. x 20”
VerticalQuarter
3 col. x 10”
VerticalEighth
2 col. x 8”
*The Poly Post has not increased display rates in over 10 years
Display Ads
3Business & Marketing Office | Tel: (909) 869-5483 | Fax: (909) 869-5179 | E-mail: [email protected]
Color RatesSpot $30 flat rate per color
Full Color Process $2.50 per col. inch (min. $15)
Eighth Page $40
Fourth Page $75
Half Page $150
Full Page $300
A COLOR Ad gets noticed {60% more} than a B+W ad
B+W FULL COLORSPOT COLOR
Column Widths1 column 1.65” wide
2 columns 3.41” wide
3 columns 5.18” wide
4 columns 6.95” wide
5 columns 8.72” wide
6 columns 10.5” wide
Online RatesTop Banner (468 x 60 px) $300/month
Medium Rectangle (300 x 250 px) $250/month
Vertical Banner (160 x 600 px) $200/month
Online Advertising Discounts25 % discounts available for package deals with display ads
*all sizes and locations of the ad are subject to change to fit the Poly Post website
Online Ad SubmissionsTo place an online ad, submit your artwork, graphic, or animation to: [email protected]
Please include your contact information and URL of the page you would like to be linked to.
For questions or to place an ad by phone, please call (909) 869-3528 or (909) 869-3533
Classifiedshttp://thepolypost.campusave.com
$5.50 first 20 words
$.30 per word after
ONLINE ONLY
$25.00 for 30 days
Online Ads
WebsiteThe Poly Post’s official website is:
www.thepolypost.com
This site offers non-stop news,
lifestyle, sports, and opinion
articles throughout the week.
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Submit all ad materials in PDF format to: [email protected] by 12PM
Friday prior to the publication date.
(see special deadlines for weeks that contain holidays on page 6)
Ads must be properly sized and must have the correct aspect ratio.
Resolution should be at 300 dpi. Ads that do not contain a border will have a
black 0.5 point border added.
The Poly Post recommends using open type fonts (OTF) or Mac compatible fonts.
Please embed and list fonts utilized in artwork.
The Poly Post reserves the right to substitute corrupt font files.
Process color ads should be created as an illustrator EPS or Photoshop TIFF.
The Poly Post is printed using cyan, magenta, yellow, and black ink (CMYK).
Please design your ads accordingly. Because of the inherent limitations of newspaper printing,
The Poly Post strongly recommends that text in process color ads be 100% K black.
Rich black should never be used because the text will appear fuzzy and may not be legible.
Black & white ads should be grayscaled.
RGB colors (created by combining red, green, and blue), even those that appear gray onscreen,
will not correctly separate into four color and may also not be legible.
The Poly Post will not be held responsible for ads that do not follow these guidelines.
Payment TermsPayment in advance is required unless credit has been established.
Accepted forms of payment are cash, check, major credit cards,
purchase orders, and IDT. Billing terms are net amount due and payable
in 30 days from invoice date.
Errors + AdjustmentsLiability for errors is limited to the cost of the space or time purchased
and is limited to the first insertion of such error. Claim for allowance must
be made within 10 business days. Credit will be given for the first
incorrect insertion only. The original copy and instructions must be clear
and legible.
The Poly Post is not responsible for incorrect copies submitted by the
client and is not liable for damage caused by content of paid
advertisement or by poor production quality due to printing flaws.
It is the advertiser’s responsibility to proofread display ads for accuracy
and errors. The Poly Post is not liable for typographical errors.
Rates + ContractsAll rates are net (non-commissionable).
A contract must be signed with The Poly Post to receive frequency and/or
other discounts and approved by the Business & Marketing Director. All
contracts not completed by the term of the contract will be charged the
remainder of unused space agreed to.
Advertising PolicyThe signed ad agreement for publication signifies acceptance of the policy
and provisions in the media kit.
The Poly Post is inclined to run ads for a wide variety of products,
services, or beliefs that an advertiser thinks will appeal to members of the
newspaper’s diverse adult reading audience. The decision to run an ad is
neither an implicit or explicit endorsement of the product, service, or belief
being advertised.
The Poly Post reserves the right to reject or revise any advertising deemed
to adversely affect the integrity, credibility and business function of the
newspaper as a source of truthful and accurate information or be
repugnant to a significant number of readers served by the paper.
The advertiser and/or agency agree to assume full and complete responsibility
and liability for the content of any ads placed in The Poly Post.
Ad PlacementAd placement in any given publication is at the discretion of those
employed at The Poly Post. Page position can be sold for an additional
15% to original cost for the back page for ads which are half page or larger
running in color. Every effort is made to honor other special placement
requests when possible, subject to availability, but not guaranteed.
DeadlinesAd insertion and payment arrangements must be completed by 12PM on
the Friday prior to publication date, except on weeks that may contain a
holiday. If ad materials are not received by the deadline, payment is still
required and ad space shall be forfeited. Please contact the advertising
office for deadline extensions.
InsertsFree standing inserts are a flat rate of $500 for
a 1-2 page insert and must be 8.5” x 11” only.
Please call for alternate size and pages for
approval and pricing.
Pre-printed insert material must be received
at least one week prior to publication date for
proper distribution.
Publication Date and Advertiser Name must be
clearly marked on package and sent to:
Submissions + Technical Specifications
Terms of Conditions + Policies
The San Bernardino Sun
2239 Gannett Parkway
San Bernardino, CA 92407
Publication: The Poly Post
Publication Date:
Advertiser Name:
5Business & Marketing Office | Tel: (909) 869-5483 | Fax: (909) 869-5179 | E-mail: [email protected]
Publication Dates # Deadlines
Special Issue # Campus Holidays
# Career Fair Dates
Publication Calendar
September 2010
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Notes on Publication DatesThe Poly Post publishes every TUESDAY and on the first
day of school, Thursday, September 23, 2010.
Deadlines for all contracts and artwork submissions are
the Friday prior to the publication date, except for weeks
containing holidays (see below).
Special DeadlinesWednesday, November 24, 2010 for the
November 30, 2010 issue.
Special Orientation IssueInsertion: June 14, 2011
Deadline: April 29, 2011
Career Fair DatesPart-Time Job Fair Thurs, Sep. 30, 2010
Fall Career Day + Expo Weds, Oct. 27, 2010
Engineering/Hi-Tech Job Fair Thurs, Oct. 28, 2010
Hospitality Career Expo Thurs, Feb. 17, 2011
Spring Career Fair Thurs, April 21, 2011
November 2010
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January 2011
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October 2010
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June 2011
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