2011-12 northwestern media kit

8/6/2019 2011-12 Northwestern Media Kit

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university

ABOUT NORTHWESTERN UNIVERSITY

Northwestern University was founded as a private institution in 1851 in

Evanston, IL, just 12 miles north of Chicago. Since the first day classes

began in 1855 with 2 faculty members and 10 students, Northwestern has

grown into one of the most recognized intellectual communities both

nationally and internationally. A charter member of the Big 10 and the

conferences only private institution, Northwestern is currently home to over

16,000 students and is the alma mater for over 190,000 alumni.

NORTHWESTERN SPORTS PROPERTIES

Northwestern Sports Properties (NSP) ), a property of Learfield Sports, is

the multimedia rights holder and sports marketing arm for athletics at

Northwestern University. NSP presents the excitement, color andpageantry of college athletics through advertising, marketing and

promotional opportunities. NSP aims to make animpacton your business

by reaching the loyal Wildcat fans and cultured alumni throughout the

state of Illinois, Midwest region and entire country.


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RADIO PACKAGE INFO

AFFILIATE

! WGN 720 AMGAMEDAY BROADCASTS

! Mens Basketball Twenty-nine (29) regularseason games

! Football Twelve (12) regular season games

WILDCAT INSIDER SHOW

! Official Weekly Northwestern Radio Show

INVENTORY AVAILABLE

! Presenting Sponsorship! :30 Units & :60 Units! In-Game Features! Live Mentions! Opening/Closing Billboards

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RYAN FIELD (FOOTBALL)

WELSH-RYAN ARENA (MENS & WOMENS BASKETBALL)

ROCKY MILLER PARK (BASEBALL)

SHARON J. DRYSDALE FIELD (SOFTBALL)

LAKESIDE FIELD (MENS & WOMENS SOCCER, LACROSSE) !!SIGNAGE OPTIONS INCLUDE

! Main Endzone Videoboard (see picture)! Auxiliary Scoreboard! Endzone LED Boards! LED Courtside Rotational! Arena & Stadium Concourse! Backlit Vomitory! Arena Scoreboard! Team Benches! Media Back Drops! Concession! Outfield Fence! Team Dugouts! Press Back Drop

IN-VENUE SIGNAGE OPPORTUNITIES

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signage

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!!!other opportunities

MARKETING & PROMOTIONAL OPPORTUNITIES

Northwestern Sports Properties (NSP) offers a range of additional opportunities to meet your marketing and advertising

objectives:

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MARKETING & PROMOTIONAL OPPORTUNITIES

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EXTERNAL PROMOTIONS

NSP can help facilitate off-campus point of purchase

promotions and other causemarketing campaigns.

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PRINT/ PROGRAMS

Reach customers on a one-on-one basis year round

through interactiveadvertisements, creative

internet promotions or byutilizing other social media

platforms.

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Program ads, pocket schedulesand ticket back couponing

opportunities available to fitany advertising objective or

budget.!!

DIGITAL

Options available includeofficial sponsorship of an

individual game, event,rivalry series and other host

tournaments.

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TITLESHIP

TICKETS & HOSPITALITY

Reach potential customersthrough creative

promotional opportunitiesincluding; giveaways, in-

game contests and on-sitedisplay or sampling

appearances.!

Various ticket plan, corporatehospitality and suite rental

options offered to fit any sizegroup or occasion. A great way

to entertain clients, potentialcustomers or employees.

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INTERNAL PROMOTIONS

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LEADER IN COLLEGIATE SPORTS MARKETING

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When you join our team at Northwestern Sports Properties, you become a member of our vast network of athletic departments, conferencepartners, sponsors and marketers. We work hard to make sure all of our partners and employees benefit from the wealth of knowledge and

experience shared within this network.

2011-12 northwestern media kit

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