2011-12 pssp specs and deadlines

8/7/2019 2011-12 PSSP Specs and Deadlines

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If you need further information, please contact Penn State Sports Properties at 814-861-2678.

PENN STATE SPORTS PROPERTIES2011-12 TRAFFIC INSTRUCTIONS

The following information outlines the 2011-12 deadlines and specifications for Penn StateSports Properties marketing elements:

RADIO – Game Broadcast s and Coaches’ Show BroadcastsWe would like to have all in-game mentions/live reads, billboard and commercial copies by thefollowing dates:

Billboard Copy Deadline Football: ............................................ ………August 15 FB Coaches’ Shows: .....................................August 15Men’s/Women’s Basketball: .......................October 15MBB/WBB Coaches’ Shows: ......................October 15

In-Game Live Read Deadline Football: ............................................ ………August 15 FB Coaches’ Shows: .....................................August 15Men’s/Women’s Basketball: .......................October 15MBB/WBB Coaches’ Shows: ......................October 15

Commercial Deadline Football: ............................................ ………August 15 FB Coaches’ Shows: .....................................August 15Men’s/Women’s Basketball: .......................October 15MBB/WBB Coaches’ Shows: ......................October 15

Specifications: Commercial(s) can be sent in the following formats: .mp3, .wma, and .wav

Please send your billboard copy and traffic instructions for PENN STATE Radio Network to your appropriate account executive for PSSP at:

State College OfficePenn State Sports Properties

Jeff Tarman 119 Bryce Jordan CenterUniversity Park, PA 16802

[email protected]




Billboards Billboard copy for all networks must be e-mailed directly to Jeff Tarman

( [email protected] ). Please CC your account representative. Billboard copy should be sent in Word document format. Billboard copy CANNOT exceed five (5) seconds in length (approximately 1.5 lines of

copy at 12 point font). Please insure ALL billboard copy conforms to this standard.

Live Read Copy Live read copy for all networks must be e-mailed directly to Jeff Tarman

( [email protected] ). Please CC your account representative. Live read copy should be sent in Word document format. Live read copy is NOT to exceed ten (10) seconds in length (approximately 3 lines of 12

point font). Please insure ALL live read copy conforms to this standard. Any copy thatdoes not will be returned to the agency/advertiser/property to edit.

Live Read example: Penn State fans, tonight’s Pennsylvania Lottery jackpot is anestimated $10 million, do you have your ticket? Fun is good

mailto:[email protected]











TV – The Penn State Football and Penn State Basketball Story

FB- Commercial Deadline August 1BB- Commercial Deadline December 1

Specifications: Television commercials should be in BETA SP format or CD. In addition to thecommercial, please send a four-color camera-ready logo and :05 second billboard copy.

Tapes, :05 second billboard copy, traffic instructions and camera-ready logo should besent to:

Coaches Shows: Frick WeberMind Over Media2425 Liberty AvenuePittsburgh, PA 15222412-391-3900 x380

[email protected]

GAME DAY PRINTFootball July 31, 2011M/W Soccer, Field Hockey, W. Volleyball July 31, 2011M/W Basketball October 10, 2011Wrestling October 10, 2011M/W Gymnastics December 1, 2011M. Volleyball, Baseball, Softball, M/W Lax January 2, 2012Blue White Program April 1, 2012

Specifications: Overall program size: 8 3/8” x 10 7/8”

Full page- no bleed 7” x 10” (size includes border around ad that must be included when submitting) Full page with bleed-add 1/8 ” bleed -8 ½ “ x 11”

(live ad area is 7” x 10”) Half page- no bleed 8” x 5”

(size includes border around ad that must be included when submitting) Quarter page no bleed 3 13/16” x 5 1/16” (size includes border around ad that must be included when submitting) 1/8 page no bleed 3 13/16” x 2 5/16”

(size includes border around ad that must be included when submitting)




Electronic ad requirements:

All electronic ads must have a laser or color proof included with the disk. They need to be inMAC format. Adobe, Quark, PageMaker, Illustrator preferred. All fonts and art files must beincluded in separate files on the disk along with a print out of items on disk. Zip or CD disks,floppy disks are acceptable but not recommended. Color ads need to be created as CMYK not

RGB. Create ads in sizes as specified above. 133 or 150 Line Screen.Specifications: Digital files must be sent in TIFF, High-Res JPEG, or an EPS format.

Artwork should be on disk and sent to your appropriate account executiveat:


Dan Ward 105F White BuildingUniversity Park, PA 16802

[email protected]




FOOTBALL SIGNAGE - all signage due by July 1, 2011 All artwork for new signs or if you would like to change your existing sign should be IBMformatted. Digital files can be saved as Adobe Illustrator files (Vector format). In addition tothe disk, please provide a printed copy of your artwork or logo in either color or black and white.Specify required colors using PMS numbers.

Dimensions: Main Scoreboard Panel: 12.5’(h) x 22.5’(w) Tri- Vision Scoreboard Panel: 8.5’(h) x 23’(w)

Specifications: Please send your artwork on disk, a printed copy of your artwork and PMSnumbers to your appropriate account executive.


Pat Fagan The Pennsylvania State University

105 White BuildingUniversity Park, PA 16802 [email protected]

FOOTBALL VIDEOBOARDAll videoboard logos and files should be saved in Adobe format (.pdf, .eps, .tif, .ai, or high-res.jpg). Animations will need to be of the following Quicktime format:

Animation codec :648x486 or 640x48030fps

FOOTBALL LED RIBBON BOARDSNorth and South Endzone Dimensions: 4272 w, 32 h pixels

Content Display Considerations: all content must be created at the full height and width statedabove. With all outdoor LED applications, the larger you display the logos and text, the greatervisibility and presence your message will have.

Final Delivery Specifications : Animations: uncompressed .avi files at Millions of Colors and 30 frames per second

Stills: .bmp files 24 bit, no alpha channel

Delivery: All materials should be sent directly to your account executive: Tim Bordner; [email protected] Pat Fagan; [email protected] Doug Nelson; [email protected] Danny Spataro; [email protected] John Tull; [email protected] Randy Younker; [email protected]




























BASKETBALL SIGNAGE – all signage due by September 1, 2011All artwork for new signs or if you would like to change your existing sign should be IBMformatted. Digital files can be saved as Adobe Illustrator files (Vector format). In addition tothe disk, please provide a printed copy of your artwork or logo in either color or black and white.Specify required colors using PMS numbers.

Dimensions: Main Center-Hung Scoreboard – Upper Panel: 18’ x 4’ Main Center-Hung Scoreboard – Lower Panel: 22’ x 2.5’ Concourse Backlit Panels – 4’ x 10’

Specifications: Please send your artwork on disk, a printed copy of your artwork and PMSnumbers to your appropriate account executive at:


Pat Fagan

The Pennsylvania State University105 White BuildingUniversity Park, PA 16802

[email protected]

BASKETBALL LED RIBBON BOARDDimensions: 13968 w, 28 h pixels

Statistical Areas: all animations must be able to be displayed regardless of whether or not the statsare displayed. You do not want to place partial messages, text or logos over these breaks.

Content Display Considerations: all content must be created at the full height and width statedabove. With all indoor LED applications, the larger you display the logos and text, the greatervisibility and presence your message will have.

Final Delivery Specifications : Animations: uncompressed .avi files at Millions of Colors and 30 frames per second Stills: .bmp files 24 bit, no alpha channel



[email protected]




COURTSIDE DLP BOARDAccepted File Formats:RGB, 300 dpiStatic _le formats : JPG at high quality 3200 wide x 180 highAnimated _le formats : AVI _les, 30 frames per second.

Live Area : 2 feet 6 inches (high) x 36 feet 4 1/4 inches (wide)Total pixels: 3200 wide x 180 high (five panels, 640 w x 180 h pixels each)



[email protected]

ONLINE ADVERTISINGCBS College Sports Online Ad Specs

GoPSUSports.com STANDARD AD PLACEMENTS

Ad Type Dimensions File Size File TypeLeaderboard 728x90 25K .gif, .jpg, FlashStory Ad 300x250 25K .gif, .jpg, FlashNav Bar Ad 341x133 25k .gif, .jpgPopups 300x250 25K .gif, .jpgPreroll Video 640x360 16:9, 400x300 3MB .mov, .wmv, .flv

Click Thru URL and Alternative TextA linking URL (click thru) must be submitted for each ad creative. Alternative text is optional(45 character limit).

AnimationAll standard placements, with the exception of the Sponsor Ad, may be animated with nolooping restrictions. Sponsor Ads should be static.

Flash InstructionsAdvertiser must provide both Flash and .gif versions of creative that is subject to CBS CollegeSports creative approval.

CBS College Sports will implement a plug-in sniffer script - users without the Flash plug-in willbe served the advertiser provided .gif alternate.

Click Thru with Flash To track when a user clicks within a flash, a ClickTag variable MUST be embedded in the .flafile. please follow the example and instruction below.

http://www.macromedia.com/resources/richmedia/tracking/







Add an invisible button making the entire area of the banners clickable. Attach the followingobject action to the button:

on (release) {getURL (_level0.clickTag, "_blank");}

RICH MEDIA CBS College Sports accepts several types of rich media, including Unicast, Enliven, Point.Roll,and Eyeblaster technologies. All rich media must be tested and approved by CBS College Sportsbefore the start of a campaign.

General Guidelines for Rich Media

Ads must launch a new browser window when clicked

All banners with audio, pulldown menus or video streaming must be user initiated

All ads are subject to CBS College Sports approval

TRAFFIC INSTRUCTIONS Standard file formats are subject to a 48 hour turnaround time, pending successful testing. Allrich media banner materials must be received at least five business days prior to the start date fortesting, approval and implementation .

Window Shade Dimensions 976x44 closed 976x300 openFile Size:40K maxFile type: .swf

Must use template provided by CSTV Sales when building the ad.

Audio is not permitted.

Video All video ad submissions must include a 300x250 and a 234x60 .gif, .jpg, or .swf companionunit.Video must be :15 seconds in length.

LOGO

Submit color & black/white versions of the client’s official logo in the following formats: jpeg &.eps

Logo due by……………………………………………………………….July 1, 2011

Email logo to:Account Representative




REC HALL VIDEOBOARDWomen’s Volleyball…………………………………………………… .…August 1, 2011 Wrestling, M/W Gymnastics………………………………………………October 1, 2011 Men’s Volleyball…………………………………………………………..December 1, 2011

(2) 10mm Boards: 768w x 320hSubmit color version of static videoboard artwork in jpeg or .eps hi-res format.

Email artwork to:Account Representative

SOCIAL MEDIA: FACEBOOK, TWITTER & TEXT ALERTSFall Sports…………………………………………………………………August 1, 2011 Winter Sports……………...………………………………………………October 1, 2011

Spring Sports………………………………………………………………

February 1, 2012Submit copy in word format along with any photos/static graphics via email.

Twitter & Text Alerts: 140 characters maxFacebook: 200 characters max

Email artwork to:State College OfficePenn State Sports Properties


[email protected]




2011-12 pssp specs and deadlines

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