2011 campaign guide
DESCRIPTION
United Way of Central Florida 2011 Campaign GuideTRANSCRIPT
Campaign Guide
MOVEMENT
LIVE UNITED
United Way...
GIVES YOU THE POWER TO BUILD A BETTER COMMUNITY.
!"#$%%&'$()*$+,-&%.-(,%/)-(*0%1'2%,*3&+%("%'00$*++%-++#*+%+#4,%'+%+#5+(')4*%'5#+*6%4,-30%4'$*6%*30*$%4'$*6%')0%"(,*$%&$"53*7+%(,'(%4")($-5#(*%("%'5+*)(**-+76%3".*$%&$"0#4(-8-(2%')0%
SETS HIGH STANDARDS.
/)-(*0%1'2%"9%:*)($'3%;3"$-0'%(,"$"#<,(32%+4$**)+%=>%&'$()*$%'<*)4-*+%("%*)+#$*%2"#$%*7&3"2**+%(,'(6%.,*)%(,*2%<-8*6%(,*2%'$*%<-8-)<%("%,-<,?@#'3-(2%&$"<$'7+%(,'(%#+*%(,*-$%
')0%*99*4(-8*32%&$"0#4*%$*+#3(+A
LINKS EMPLOYEES WITH RESOURCES.
/)-(*0%1'2B+%-)9"$7'(-")%')0%%$*9*$$'3%+*$8-4*%4')%3-)C%*7&3"2**+%%')0%7')'<*$+%("%8-('3%+*$8-4*+%@#-4C32%')0%*'+-32%52%0-'3-)<%D?E?E%-)%F"3C%:"#)(26%G==ADDEA/1H!%-)%I'$0**%')0%I-<,3')0%:"#)(-*+A%J,-+%,"(3-)*%&$"8-0*+%-)9"$7'(-")%'5"#(%4,-30%4'$*6%+*)-"$%+*$8-4*+6%0"7*+(-4%'5#+*%'++-+(')4*%')0%7')2%"(,*$%,*'3(,%%')0%,#7')%+*$8-4*+A
ENHANCES YOUR COMPANY IMAGE.
1,*)%2"#%+#&&"$(%2"#$%3"4'3%/)-(*0%1'26%-(B+%'%8-+-53*%+-<)%(,'(%2"#%'$*%')%'4(-8*%4"$&"$'(*%4-(-K*)A%J,*%$*+#3(%4')%4$*'(*%9'8"$'53*%-7&$*++-")+%'5"#(%2"#$%4"7&')2%'7")<%4#+("7*$+6%+#&&3-*$+6%')0%&"(*)(-'3%*7&3"2**+A
CAMPAIGNS IMPROVE EMPLOYEE MORALE AND TEAM BUILDING.
H%."$C&3'4*%*7&3"2**%4'7&'-<)%%5$-)<+%&*"&3*%("<*(,*$%'+%(,*2%."$C%(".'$0%'%4"77")%<"'3A%:#+("7*$+%%'3+"%$*4"<)-K*%(,'(%'%4"7&')2%(,'(%+#&&"$(+%/)-(*0%1'2%4'$*+%'5"#(%%-(+%4"77#)-(2%')0%-)%(#$)6%(,*-$%*7&3"2**+%')0%9'7-3-*+A
“66% of the children in Polk County schools in 2010/11 school year qualified for free/reduced meals”
Sherrie NickellL#&*$-)(*)0*)(%"9%F"3C%:"#)(2%L4,""3+6%%/)-(*0%1'2%M"'$0%N*75*$
Why Take Part?When you choose to support United Way,
you and your employees do not have to decide
between helping children, families, seniors, or
individuals in crisis. Your contributions meet those
needs and many more.
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I’M IN!...Are You?Your organization’s success impacts our community’s success
Employee Base
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3 ways a United Way campaign can improve the success of your organization
“32% of adults in Polk, Highlands, and
Hardee Counties have no health insurance.”
Dr. Daniel Haight ;+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8'
!"#$%&'()*'U+).&'V%7@%.!"#$%&'()*'U+).&'V%7@%.!"#$%&'()*'U+).&'V%7@%.!"#$%&'()*'U+).&'V%7@%.!"#$%&'()*'U+).&'V%7@%.!"#$%&'()*'U+).&'V%7@%.!"#$%&'()*'U+).&'V%7@%.!"#$%&'()*'U+).&'V%7@%.!"#$%&'()*'U+).&'V%7@%.!"#$%&'()*'U+).&'V%7@%.!"#$%&'()*'U+).&'V%7@%.!"#$%&'()*'U+).&'V%7@%.!"#$%&'()*'U+).&'V%7@%.!"#$%&'()*'U+).&'V%7@%.!"#$%&'()*'U+).&'V%7@%.!"#$%&'()*'U+).&'V%7@%.!"#$%&'()*'U+).&'V%7@%.!"#$%&'()*'U+).&'V%7@%.!"#$%&'()*'U+).&'V%7@%.!"#$%&'()*'U+).&'V%7@%.!"#$%&'()*'U+).&'V%7@%.!"#$%&'()*'U+).&'V%7@%.!"#$%&'()*'U+).&'V%7@%.!"#$%&'()*'U+).&'V%7@%.
Building Blocks for a Better LifeCreating opportunities for a better life for all by focusing on:
Education Income Health Safety NetHelping Kids Succeed
in SchoolPromoting Financial Stability for Families
Improving People’s Health
Addressing Community Needs
Policy & Community Partners
Policy & Community Partners
Policy & Community Partners
Policy & Community Partners
Improve Child Care Quality
Increase School Readiness
Improve Academic Achievement
Maximize Income & Job Development
Increase Knowledge & Personal Responsibility
Increase Savings
Increase Access and Unilization
Increase Knowledge & Personal Responsibility
Reduce Avoidable Medical Interventions
Stabilize Short-Term Crisis
Provide Critical Community Service
UWCF provides school readiness and academic support for 17,973 children while single mothers work to support their families.
6,597 families were helped in 2010 to find and maintain financial stability. UWCF helps families to improve job skills, manage debt, build savings and improve earning power through certification and higher education.
UWCF provides medical and mental health services for 7,622 children and adults whether or not they have insurance.
Providing support to stabilize a family crisis is important to the well-being of a compassionate community.
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G0*'*()#.:#"A'()#.29/*('0.#,I,*#A('1)).#,("+/(#*'.1#=*'(,.(',"39$9J*('1)).#,("+/(#*'.1#=*'(,.(',"39$9J*('1)).#,("+/(#*'.1#=*'(,.(',"39$9J*("(=#9'9'(#*$",*/(,.(29.$*+,(-*",0*#<("(=#9'9'(#*$",*/(,.(29.$*+,(-*",0*#<("(=#9'9'(#*$",*/(,.(29.$*+,(-*",0*#<(
29.$*+=*("+/("31'*429.$*+=*("+/("31'*429.$*+=*("+/("31'*4
OF CEU
OF CENTRAL FLORIDA FOCUSES ON THEBuilding Blocks for a Better Life
UNITED WAYEducationHELPING KIDS SUCCEED IN SCHOOL Partnering with communities and parents to improve school readiness and academic success.
Providing after-school tutoring, homework assistance and mentoring for at-risk youth.
How are we doing this? We provide opportunities to increase the percentage of children that enter school with the language skills they need to read. They also work to improve FCAT scores, attendance and promotion to the next grade for students grades K – 12.
What does it mean to you? Kids who enter school ready to succeed are more likely to graduate and become a stable, educated, reliable workforce.
IncomePROMOTING FINANCIAL STABILITY FOR FAMILIES Supporting basic needs while increasing
Helping hardworking families access resources to maximize income.
How are we doing this?knowledge and competency for families so that they can increase their savings and credit scores and improve their job skills.
What does it mean to you? Employees who
health and domestic problems. This keeps your workforce moving forward.
HealthIMPROVING PEOPLE’S HEALTH Increase access to and utilization of health services.
Increase knowledge and personal responsibility.
Reduce avoidable hospitalizations, institutionalization and incarceration
How are we doing this? We work to educate and improve health through preventative services while helping people improve health indicators such as blood pressure, weight and blood sugar levels. Programs also help people with addiction regain control of their lives.
What does it mean to you? A healthy workforce is on the job. And our services for people of all ages, including children and the disabled, are especially helpful to your employees who are parents or caregivers to family members in need.
Safety NetADDRESSING COMMUNITY NEEDS Short-term support and resources for initial stabilization of a crisis related to violent weather,
Emergency Food for the hungry and shelter for the homeless.
Counseling for individuals dealing with grief and mental issues that reduces the need for hospitalization/institutionalization.
What does this mean to you? When employees face a family crisis, the United Way is there to help them get back on their feet.
Leadership GivingUnited Way of Central Florida Community Partners
The United Way of Central Florida Leadership Giving Association was established in 1987 by volunteers to encourage and honor the generosity of individual investments of $1,000 or more. You can provide your employees the opportunity to join the Leadership Giving Association during the company workplace campaign.
NUMBERS OF MEMBERS
2010-2011 UWCF LEADERSHIP GIVING ASSOCIATION
Leadership Giving ($1,000 or more) 1,776
Democratie Society ($5,000 to $9,999) 47
Tocqueville Society ($10,000 or more) 60
*Young Leader’s Society 489
LEADERSHIP STEP-UP PROGRAMS
YOUNG LEADERS SOCIETY*
DEMOCRATIE SOCIETY
TOCQUEVILLE SOCIETY
1st Year $250 $1,250 $2,500
2nd Year $500 $2,500 $5,000
3rd Year $750 $3,750 $7,500
4th Year $1,000 $5,000 $10,000
!"#$%&'()#*+,,-#%./,'.&+'01'.%2'$%2+)3
“My family has always enjoyed giving to the United Way! I really hope Ellie enjoys giving back to her community and
finds philanthropic involvement as rewarding as we do!”
Christie Bassett4#/5'6#$%78'9:;##/'<#.)2='
>?6@'"#$%&'A+.2+)
TOP50 47 47 47
6060
489 489 489
ILLEILLE
“My family has always enjoyed giving to the United Way! “My family has always enjoyed giving to the United Way! I really hope Ellie enjoys giving back to her community and I really hope Ellie enjoys giving back to her community and
finds philanthropic involvement as rewarding as we do!”finds philanthropic involvement as rewarding as we do!”
Christie BassettChristie Bassett4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='
>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)
GIFTSCOMMUNITY PARTNER1. Publix Super Markets, Inc. . . . . . . . . . . . . . . $ 3,245,478.00
2. Mosaic Company . . . . . . . . . . . . . . . . . . . . . $ 1,383,483.00
3. Geico . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $362,111.00
4. Polk County Public Schools . . . . . . . . . . . . . . . $165,167.00
5. CF Industries, Inc. . . . . . . . . . . . . . . . . . . . . . . $154,029.00
6. State Farm Insurance . . . . . . . . . . . . . . . . . . . $124,112.00
7. City of Lakeland . . . . . . . . . . . . . . . . . . . . . . . $111,608.00
8. Watson Clinic, LLP . . . . . . . . . . . . . . . . . . . . . $109,475.00
9. ITW/QMI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $80,296.00
10. Highlands County Public Schools . . . . . . . . . . . . $77,246.00
11. Lakeland Regional Medical Center . . . . . . . . . . . $75,507.00
12. Ledger Media Group . . . . . . . . . . . . . . . . . . . . . $72,984.00
13. Pepperidge Farm, Inc. . . . . . . . . . . . . . . . . . . . . $69,504.00
14. Board of County Commissioners Polk Co. . . . . . . . $60,037.00
15. SunTrust Banks, Inc. . . . . . . . . . . . . . . . . . . . . . $55,955.00
16. Winter Haven Hospital . . . . . . . . . . . . . . . . . . . . $52,957.00
17. JC Penney . . . . . . . . . . . . . . . . . . . . . . . . . . . . $43,786.00
18. Saddle Creek Corporation . . . . . . . . . . . . . . . . . . $40,262.00
19. Wells Fargo . . . . . . . . . . . . . . . . . . . . . . . . . . . . $38,333.00
20. City of Winter Haven . . . . . . . . . . . . . . . . . . . . . $37,666.00
21. Watkins Associated Industries . . . . . . . . . . . . . . $36,520.00
22. Citizens Bank & Trust . . . . . . . . . . . . . . . . . . . . $35,964.00
23. Federal Express Corporation . . . . . . . . . . . . . . . . $35,658.00
24. Wal-Mart Stores, Inc. . . . . . . . . . . . . . . . . . . . . . $35,319.00
25. Allen & Company of Florida, Inc . . . . . . . . . . . . . $32,885.00
26. Polk County Sheriff’s Office . . . . . . . . . . . . . . . . $30,966.00
27. Alan Jay Automotive Family . . . . . . . . . . . . . . . . $30,684.00
28. United Way of Central Florida . . . . . . . . . . . . . . . $29,964.00
29. Bank of America . . . . . . . . . . . . . . . . . . . . . . . . $27,545.00
30. ButterKrust Bakery . . . . . . . . . . . . . . . . . . . . . . $26,408.00
31. United Parcel Service . . . . . . . . . . . . . . . . . . . . $25,953.00
32. Polk State College . . . . . . . . . . . . . . . . . . . . . . . $25,609.00
33. Clark, Campbell, Mawhinney & Lancaster, P.A. . . $24,314.00
34. Hudson Pump & Equipment . . . . . . . . . . . . . . . . $23,021.00
35. McDonald Construction Corporation . . . . . . . . . . $21,886.00
36. Target Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . $21,860.00
37. Lakeland Automall . . . . . . . . . . . . . . . . . . . . . . $21,700.00
38. Arrmaz Custom Chemicals Inc. . . . . . . . . . . . . . . $21,601.00
39. Clerk of Courts – Polk County . . . . . . . . . . . . . . . $21,572.00
40. CCC Group, Inc. . . . . . . . . . . . . . . . . . . . . . . . . $20,478.00
41. Florida Southern College . . . . . . . . . . . . . . . . . . $20,458.00
42. Lykes Bros. Inc. . . . . . . . . . . . . . . . . . . . . . . . . $20,034.00
43. Moretrench Services . . . . . . . . . . . . . . . . . . . . . $20,000.00
44. Florida Hospital . . . . . . . . . . . . . . . . . . . . . . . . $19,421.00
45. AT&T . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $19,241.00
46. Enterprise Rent-A-Car . . . . . . . . . . . . . . . . . . . . $18,517.00
47. BCI Engineers & Scientists, Inc. . . . . . . . . . . . . . $18,277.00
48. Atlanticblue . . . . . . . . . . . . . . . . . . . . . . . . . . . $17,038.00
49. Lockheed Martin Financial Services . . . . . . . . . . $16,393.00
50. Southern Wine & Spirits . . . . . . . . . . . . . . . . . . . $16,343.00
These companies are taking the lead in the LIVE
UNITED movement. They see the importance of the building blocks for a good
life: education, income, and health and they invest
in creating better lives and stronger communities
through United Way.
Left to Right: Deric Feacher, Dale Smith seated,
and Donna Sheehan – City of Winter Haven
TOP502010
Community PartnersCommunity PartnersCommunity PartnersCommunity Partners
COORDINATORRole & Responsibilities
THANK YOU for serving as the Employee
Coordinator (EC) for your organization’s United Way campaign. You have been recognized as a leader in
your workplace and this is your opportunity
to make a difference in our community!
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3*4,+/*1"#2(+#)",#/.#'()+#=(+;-1*8,#%*3-*/6.?
The Employee Coordinator ensures the workplace achieves a pre-established goal through:
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# /223.$'%&'()*+49*.;#,5,+'#,3-1(',,#:9(#-*+4/8/-*4,"#/.#49,#=(+;-1*8,#%*3-*/6.?
Throughout the Workplace Campaign, the Employee Coordinator takes on these responsibilities:
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The Campaign Coordinator oversees all Campaign strategies, which include:
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F(.(+#*.7#5(1).4,,+#49*.;"?
Employee Appreciation Breakfast
March 11, 2011.
EMPLOYEE
Notes
COORDINATOREMPLOYEE
Meet with your United Way Representative
Obtain CEO endorsement & support
Recruit a campaign committee
Recruit a Leadership Chair
Secure a corporate gift or corporate match commitment
Request management’s involvement in kickoffs, rallies, special events and/or presentations
Develop your time line
Develop a Campaign Plan: Set a Goal Determine Strategy Set or secure incentives Establish/continue leadership giving program Arrange agency speaker and/or tours Plan special events
Plan your kickoff event
Send regular e-mail communications to notify staff of United Way activities
Send letter from top executives to all employees
Calculate results to include total dollars, number of donors, number of employees, and number of leadership givers
Meet with your United Way Representative
Thank everyone with events, letters, etc.
Campaign Checklist
Task Date Completed
Throughout your campaign, utilize the online Campaign Toolkit. Your Resource Development Manager is also an excellent source of support
and information. Don’t be shy about asking for help. Use this checklist to help you plan your campaign.
United Way of Central FloridaPO Box 1357
Highland City, FL 33846PH (863) 648.1500FAX (863) 648.1535
United Way of Central FloridaHighlands County Division
PO Box 3860Sebring, FL 33871PH (863) 453.3401FAX (863) 453.3405
Meet with your United Way Representative
Obtain CEO endorsement & support
Recruit a campaign committee
Recruit a Leadership Chair
Secure a corporate gift or corporate match commitment
Request management’s involvement in kickoffs, rallies, special events and/or presentations
Develop your time line
Develop a Campaign Plan: Set a Goal Determine Strategy Set or secure incentives Establish/continue leadership giving program Arrange agency speaker and/or tours Plan special events
Plan your kickoff event
Send regular e-mail communications to notify staff of United Way activities
Send letter from top executives to all employees
Calculate results to include total dollars, number of donors, number of employees, and number of leadership givers
Meet with your United Way Representative
Thank everyone with events, letters, etc.