2011 fjc magazine media kit

8/8/2019 2011 FJC Magazine Media Kit

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ContentsA Niche Market 3

Circulation Statistics 4

About Our Readers 5

FJC-Mag.com Features 6

Closing Dates 7

Advertising Opportunities 8

Advertorials 9

Multi-Media 10

Marketing Capabilities 11

Contact FJC Magazine 12



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A Niche MarketFor the FJ Cruiser EnthusiastIn a world where advertising costs keep going up and digital devices threaten to rendertraditional publications obsolete, there are few publications that have successfully integrated thetwo worlds. FJC Magazine was created to deliver relevant, exciting, and cutting edge FJ Cruisernews and information to our readers and to provide an excellent return on investment for ouradvertisers.

Since 2006, Toyota has sold over 160,000 FJ Cruisers, and in 2011 the FJ Cruiser will arrive in Australia. FJC Magazine has been the premier source for FJ Cruiser news and information since2008, and our reach continues to grow. It’s our pleasure to provide you with an opportunity toincrease your brand awareness and sales, and to help you succeed in the coming years.

Enabling you to reach more likely buyersthan any other publication.

Our publication serves the distinct niche FJ Cruiser community. With over 50,000 searches permonth for “FJ Cruiser” and related terms, FJC Magazine is well placed to deliver the informationreaders are looking for. Our readers are dedicated FJ Cruiser enthusiasts that are very interestedin modifying their vehicles. Focusing on such an interested market increases the advertisingreturn on investment dramatically. Our readers are not probable buyers, they ARE buyers.

We’ve leveraged the new digital publication craze by producing our magazine in the versatile PDFformat. This means our magazine is read not only on computer screens, but smartphones(including the iPhone and Android devices) and tablet computers such as the iPad. Of course yourad in our magazine is linked directly to your website (any landing page you choose), so you’ll be

able to track referrals very easily. This modern day referral tracking combined with the power of branding you’re used to from traditional publications means an unprecedented reach for yourproducts and services. FJC Magazine really does provide the best of both worlds! We’ve alsopartnered with MagCloud to enable delivery of printed copies of our magazine to any reader interested, at a very reasonable rate. About 5% of our 10,000annual readers choose to buy a printed copy of FJC Magazine.

In the online world, FJC Magazine is at the forefront of all FJ Cruiser news & information. We’re plugged in to the top FJCruiser online forums as well as Twitter and Facebook. FJC Magazine can help leverage your brand across the internet.



Circulation Statistics

Frequency4 Quarterly issues / year1 FJ Summit Special Event Guide1 FJ Cruiser Gift Guide1 All Vendor FJ Cruiser Catalog

2010 Rate Base:8,000 downloads per issue (within first 3months of publication)

Audience:40,000 annual readers of all issues(Online Flash, Digital PDF)48,000 annual visitors to www.c-mag.com

http://www.fjc-mag.com/







5

About Our Readers



FJC-Mag.com FeaturesThe new FJC-MAG.COM extends the reach of FJC Magazine in several ways. Visitors have theopportunity to learn about the latest FJ Cruiser products and news through automated RSSfeeds and instant e-mail notification. Additionally, all magazine content is available online

for previous issues and includes the original advertising, so your ad keeps working formonths (and years) after the initial publication.

Our FJ Cruiser Vendor directory includes all vendors and manufacturers of FJ Cruisermodifications, parts, and accessories. The directory has proven to be very popular andcontinues to grow. All FJC Magazine advertiser agreements include an upgraded listing inthe Vendor directory at discounted rates. Advertisers are also regularly rotated on to thefront page of FJC-MAG.COM as the Featured vendor.

Editorial Features✦ Online Flash versions of each issue of FJC Magazine✦ Regular site updates including latest news, blog posts, and newproduct announcements✦ Press release coverage for all new FJ Cruiser products &accessories. Send us your updates, photos, and demonstrationproducts for full FJC Magazine coverage.✦ Interactive FJ Cruiser group & club map.

✦ Video center covering FJ Cruiser related videos from around theinternet.✦ FJ Cruiser Photo Gallery featuring FJ’s in all forms.

Advertising Opportunities✓ Special Sections: Sponsorship is available for the following specialsections: FJ Summit, FJ Cruiser Videos, Events Calendar, and FJC Groups & Clubs.✓ E-mail Blasts: Sponsor one or several of our regular e-mail blasts to over 2,500 subscribers.✓

Video production sponsorship: Our FJC Magazine videos cover the latest how-to articles, product reviews, and off road events. See examples at www.c-mag.com/Videos

Audience

Unique Visitors: 17,500*Pageviews: 51,000*

Repeat Visitors: 64%

Average time on site: 3:14

*Average statistics for each issue

of FJC Magazine (3 month

timeframe).

http://www.fjc-mag.com/Videos







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Closing DatesIssue Ad Close Available for

download

January 12/15/2010 1/1/2011 All Vendor Catalog 02/15/2011 03/15/2011

April 03/15/2011 04/01/2011

July 06/15/2010 07/01/2010

FJ Summit EventGuide

N/A (See www.summit.org for adspace)

07/25/2011*

October 09/15/2011 10/01/2011Gift Guide N/A (There are no ads in the gift

guide)11/15/2011

* The FJ Summit Event Guide will be available for download after the event.



Advertising Opportunities Ad Size 1 Issue 2 Issues

(Each Issue)*3 Issues

(Each Issue)*4 Issues

(Each Issue)*

Banner Ad (3 month

issue)

$100 $95 $90 $75

1/4 page (Group/club+

–must be nonprofit)

$75 $65 $55 $45

1/2 page $500 $475 $450 $400

Full Page $1000 $950 $900 $800

Advertorial $2000 N/A N/A N/A

Video Sponsorship(National Event)

$600 N/A N/A N/A

Video Sponsorship(Photo Shoot/ProductReview)

$400 N/A N/A N/A

*Discounted rates are pre-paid only.+

Non profit ads are not tracked for statistics

Ad Materials: All ad materials should be supplied in one of the following digital file formats. Ad materialsother than acceptable digital files may incur additional charges.

Acceptable Digital Files: Adobe Acrobat PDFs or Flattened CMYK TIFF or EPS files, 300 dpi at actual size.Please do not submit files created in word-processing programs, MS PowerPoint, MS Publisher, etc.Production charges will be incurred if files do not meet these acceptable digital file guidelines.StorageMedia: Files may be submitted using the following media: Email, CD-ROM, or FTP. Files sent throughelectronic channels must be compressed. Files less than 10 MB may be e-mailed.Publisher’s copy protective clause

Advertisers are liable for all content of advertisements printed and for any claims made against FJCMagazine. The Publisher reserves the right to reject any advertising that does not conform to thepublication’s standards.In the event that no acceptable copy is furnished, Publisher reserves the right torepeat latest advertisement forscheduled space.

All advertising orders must be paid in full prior to the closing date.Contracts for special positions oradvertorials are non-cancelable, except for non-payment of invoices at Publisher’s discretion.

Ad Dimensions



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AdvertorialsHelping you stay ahead of the competition

An “Advertorial” is a special advertiser section of our publicationthat is similar in style to an editorial. It features content (copyand photos) provided by the client describing a particularproduct or service. Advertorial sections are available in allregular issues of FJC Magazine and in the annual All VendorCatalog. Content and photographs will be edited and approvedby the client prior to publication.

If requested, FJC Magazine staff can photograph products and

write content for an additional fee. Please contact us for details.



Multi-MediaFJC Magazine off ers video sponsorships for all majoroff road events, many photo shoots, and video reviews

of products. All videos are hosted at www.c-mag.com and available on YouTube.com/FJCMagazine.Increase your exposure in the multi-media world withan FJC Magazine video sponsorship.

We also occasionally host audio podcasts focusing ontopics such as trail use, modifications, and general off road topics. Limited sponsorships are available formany of these special events.











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Marketing CapabilitiesOur readers are the some of the most active vehicle owners; they're also very loyal to the brands and products they use on aregular basis. Our commitment to developing excellent partnerships will extend your reach to this very active niche market.

Some of the partnerships and programs we off er include, but are not limited to:• Custom Publishing: Such as catalogs or event guides.• Market Research: Including product development, testing, and reviews• Product photography and copyediting• Internet Marketing Consulting

• Special Advertising Sections



Contact FJC Magazine

Shane Williams, Publisher

[email protected]

Angie Williams, Editor in Chief [email protected]

Crystina Lawrence, Associate Creative Director

Joe Bacal, Technical Contributor

FJC Magazine Trail TeamBob BlakelyTaft BabbitSteven DozenBrett Smith

Advertising

[email protected]

www.c-mag.com/Advertising

ZaXyn Media, LLC7248 Midnight Rose Dr303-578-9868www.fjc-mag.com

mailto:[email protected]









http://www.fjc-mag.com/Advertising














2011 fjc magazine media kit

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