2011 - green brands global media deck

For the past seven years, the ImagePower® Green Brands Survey has analyzed consumer perceptions of green products and corporate brands. WPP companies Cohn & Wolfe, Landor Associates, and Penn Schoen Berland, in partnership with corporate environmental strategy consultancy, Esty Environmental Partners, conducted the research and analysis.

BACKGROUND

The 2011 survey is the largest ever—with over 9,000 people in eight countries.

This deck presents top-line findings and

global trends. However, it only begins to tell

the story—please contact us to learn more.

BACKGROUND

Methodology

METHODOLOGY

9,009 online interviews were conducted in Australia, Brazil, China,

France, Germany, India, the U.S., and U.K. from April 2 – May 3,

2011.

Interviews were conducted online among the general adult population.

In China, India, and Brazil, respondents were from tier-one cities.*

* Tier-one cities are major

metropolitan areas in a country.

NUMBER OF INTERVIEWS

AUSTRALIA 1,100

BRAZIL 1,106

CHINA 1,102

FRANCE 1,100

GERMANY 1,100

INDIA 1,101

U.K. 1,200

U.S. 1,200

Top-line findings and country insights

The Green Brands Survey answers several important questions…

KEY FINDINGS

How have consumers’ attitudes toward green brands, products and services changed from previous years and how do they vary by country? What consumer challenges must companies overcome in the green space? Do consumer perceptions vary on how different industries address sustainability? What types of green products are consumers currently buying and in which categories do consumers plan to purchase more green products? What brands in each country do consumers think are green and why?

KEY FINDINGS

Consumers are increasingly concerned about environmental issues, particularly energy use

In most countries, concern about the state of the economy fell,

while concern about the state of the environment grew.

While the number of consumers who choose climate change as

the most important green issue fell, the number who cite energy

use as an issue rose.

Consumers want to buy from green companies and plan to spend more on green products

Consistent with previous years, the majority of consumers

across all countries say it is important to buy from

environmentally-friendly companies.

In developing countries, the majority of consumers say they plan

to ―spend more‖ on green products and services.

KEY FINDINGS (1/3)

Packaging influences green purchasing

At least a quarter of consumers in all countries say that packaging

has the greatest impact on their likelihood to purchase green products.

Consumers rely heavily on certification marks to decide if a product

is green.

Consumers are less likely to cite hurdles to buying green compared to last year; but price and lack of choice remain challenges

In developed countries, more than half of consumers report that high

cost of buying green is the biggest hurdle.

More than a third of consumers in developed countries say they are

not willing to pay a green price premium.

In developing countries, consumers most frequently cite limited

selection as the biggest hurdle to buying green. In China, confusing

or untrustworthy green labeling is a barrier.

KEY FINDINGS (2/3)

Consumers are more likely to purchase green products in the household, grocery, personal care, and packaged food and beverage industries. Auto and tech are poised for green growth.

Consumers in developed countries purchase more green products in the grocery

industry compared to any other industry.

In India and Brazil, consumers are more likely to purchase green products in the

household category and in China consumers are more likely to purchase green

products in the packaged food and beverage category.

Consumers in all markets intend to buy more green products in the technology and

auto industries in the next year. Consumers are looking for public leadership on green innovation

An overwhelming majority say the government should support more green

innovation than it does now.

Consumers in all countries except the U.S. believe it should be primarily the

government that supports green innovation (rather than the private sector).

KEY FINDINGS (3/3)

AUSTRALIA

Australians concerned about climate change, and the environment in general

Australia is the only country polled that selected climate change as the largest environmental issue.

The number of consumers who say the environment is on the wrong track versus headed in the

right direction jumped from 42% in 2010 to 53% in 2011.

Demand for information but overall face fewer hurdles to buying green

77% of consumers think labels that tell where food comes from and 72% think disclosure of

ingredients and materials in products are important requirements the government could put in

place.

The number of consumers citing confusing or untrustworthy green labeling or product information,

difficulty to find, limited selection, and expense as hurdles to buying green fell from last year.

Consumers identify grocery and retail green brands

5 of the top 10 green brands are grocers or retailers.

BRAZIL

Strong environmental interest More consumers in Brazil think the state of the environment is on the wrong track than consumers in the other countries. Consumers cite deforestation and climate change as the most important environmental issues.

Affinity for green brands and willing to pay more for green products 74% say that ―Is environmentally conscious‖ is an important brand attribute—more than in other countries. 77% are willing to spend more on a product because it is green.

More likely to purchase green household and personal care products 61% of Brazilians say they have purchased green household products in the past year—more than in other countries. 7 of the top 10 green brands are personal care or household product companies.

CHINA

Optimistic about the state of the environment China is the only country in which more consumers say the environment is headed in the right direction rather than say it is on the wrong track.

Consumers are willing to pay more for green. Auto industry is poised for green growth.

95% are willing to spend more on a product because it is green. 28% of consumers say they intend to purchase green auto products in the next year, up from the 13% of consumers who report having purchased such products in the past year.

See role for government in driving green innovation and ensuring product safety

77% say it should be the government who supports green innovation rather than the private sector.

79% think that more food and product safety testing is an important requirement the government could put in place.

FRANCE

Consumers are environmentally conscious, but look for value

88% say that when they think about brands to buy it is important that a company is environmentally friendly—more than in the other developed countries polled.

78% say the biggest challenge to purchasing green products or services is that they are too expensive—more than in other countries.

Tune out green advertising

France is the only country in which more consumers say there is so much advertising about green products that consumers tune it out.

Cite the retail industry as doing the best job to protect the environment

France is the only country in which more consumer say the retail industry is doing the best job of helping to protect the environment compared to other industries.

GERMANY

Germans focused on product information Germany is the only developed country in which consumers say green labeling or product information is confusing is a top challenge.

Report commitment to green innovation Germany is the only country in which a majority of consumers say the government supports more green innovation. 72% of Germans say developed countries should focus on green innovation rather than developing countries.

Show interest in energy issues 32% of Germans cite energy use as the most important green issue—higher than in any other country. 30% of consumers say they intend to purchase green energy products in the next year, up from the 21% of consumers who report having purchased such products in the past year.

INDIA

Unique environmental issues and innovation oriented India is the only country to chose air pollution as the most important green issue (tied with deforestation) India is the only country in which more consumers say it should be developing countries that should focus on green innovation versus developed countries.

Receptive to green advertising 86% of Indians report advertising helps consumers make more informed decisions and understand the benefits of green products. 57% say that TV ads have the greatest impact on their likelihood to purchase green products.

Consumers are interested in green auto products 28% of consumers say they intend to purchase green auto products in the next year, up from the 16% of consumers who report having purchased such products in the past year.

UNITED KINGDOM

Concern about the economy and cost of green products predominate

Britons are more concerned about the state of the economy than consumers in other countries.

40% of Britons are not willing to spend more on a product because it is green—more than in other countries.

They’re engaged on packaging issues

91% say companies use too much material in the packaging of products and 73% believe that requiring companies to recycle product packaging is an important requirement the government could put in place.

Grocers and retailers vie for sustainability leadership

Grocery stores and retailers account for 6 of the top 10 green brands.

UNITED STATES

Consumers want to buy green, but price remains a hurdle

72% believe it is important to buy from green companies and 30% say they plan to spend more on green products in the next year.

65% think green products cost more, but only 22% are willing to pay that premium.

Consumers are most likely to buy ―in me‖ and ―on me‖ green products. Tech is poised to grow.

Consumers buy more green products in the grocery, household, and personal care categories than in any other categories.

22% of consumers say they intend to purchase green tech products in the next year, up from the 14% of consumers who report having purchased such products in the past year.

Demand for corporate innovation

The U.S. is the only country in which consumers say the private sector should support green innovation versus the government.

Global Outlook

More consumers in the U.S., France, Australia, China, and India think the environment is on the wrong track than in previous years. Consumers in India and Brazil are particularly concerned.

Do you think the state of the environment in this country

is headed in the right direction or is it on the wrong track?

Showing “Wrong track”

66

32

42

50

59

53

41 42

66

29

48

54 57

48 47

53

63

39

47

59 61

43

54

AU BR CH DE FR IN UK US

GLOBAL OUTLOOK

AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S.

2009 2010 2011


Energy use 17 4 27 19 32 6 24 23

Climate change 22 15 14 11 26 18 19 14

Chemicals, toxics, &

heavy metals 12 8 14 19 13 12 7 16

Air pollution 6 14 15 16 4 21 8 10

Deforestation 9 32 4 6 2 21 11 4

Waste management 4 8 8 8 3 9 17 10

Water issues 15 9 12 8 1 9 2 4

Ocean pollution and

overfishing 6 2 2 7 6 1 6 4

Biodiversity loss 2 6 4 4 3 2 3 1

Consumers in most countries rate energy use as the most important green issue—other issues split by region

Which of the following do you feel is the most important

green issue or problem today?

GLOBAL OUTLOOK

Most important 2nd most important


Energy use +4 +2 +14 +9 +13 +1 +3 +1

Chemicals, toxics and

heavy metals +5 +3 +5 +6 +7 +4 +1 +6

Biodiversity loss +1 +3 +2 0 -1 0 +2 0

Ocean pollution and

overfishing +3 0 +1 0 -2 0 0 +1

Waste management -2 +2 +3 -1 -1 +2 0 -3

Deforestation -4 +2 +2 -4 -4 -5 0 -1

Water issues -8 +1 -3 -3 -1 0 +1 -2

Air pollution -5 +2 -4 -1 -8 -1 -4 -5

Climate change 2 -15 -18 -7 -7 -1 -2 -1

In the last year, concern about energy use and toxics grew, while concern about climate change and air pollution fell

Which of the following do you feel is the most important

green issue or problem today?

Showing difference between 2011 and 2010

GLOBAL OUTLOOK

Issue increased in importance since 2010

Issue decreased in importance since 2010

At least one third of consumers in all countries think it is important for companies to be environmentally conscious, but other attributes are more important Companies can have different priorities. How important is it to

you that a company is the following when choosing to purchase

their products or services? Showing Very Important

GLOBAL OUTLOOK


Offers good value 75 71 68 69 73 71 73 74

Is reliable 68 87 68 56 63 81 65 72

Offers high-quality products or

services 63 87 68 54 61 78 61 67

Is trustworthy 65 53 70 56 57 81 64 67

Cares about its customers 57 84 62 51 47 83 55 65

Is responsible 52 79 71 45 49 70 46 58

Is environmentally conscious (showing rank)

42 74 56 51 51 72 33 38

Is green 25 55 61 26 21 60 21 31

Is best in its category 24 51 45 26 17 57 21 32

Is innovative 20 55 36 21 23 48 18 33

Has a strong brand 21 34 31 9 17 43 19 40

Local 38 29 12 34 23 14 26 26

Is dynamic 12 43 28 18 15 34 10 18

Contributes to charities and the

community 18 48 14 15 21 24 14 21

Is distinctive 12 43 17 16 14 30 11 18


7th 5th 8th 5th 5th 5th 8th 7th

The majority of consumers in all countries say it is very or somewhat important that companies are environmentally friendly

GLOBAL OUTLOOK

When you think about what brands to buy, how important is it to you

that a company is environmentally friendly or is a "green" company?

Somewhat or

very important

Somewhat or

very unimportant

Undecided

The majority of consumers in developing markets still plan to spend more on green products. Yet, overall the number of consumers spending the same grew in all countries.

GLOBAL OUTLOOK

In the next year, do you plan to spend more, less or the same amount

on green products and services?

More

Same

Less

Undecided


They are too expensive 62 53 41 78 51 43 66 62

There is a limited

selection of items from

which to choose 50 59 56 42 34 63 48 44

They are difficult to find

(i.e., in specialty stores

rather than mainstream

stores)""

33 55 31 27 27 57 26 23

The green labeling or

product information is

confusing or not

trustworthy

37 32 56 27 41 33 26 22

They are difficult to

identify because they are

poorly labeled 34 35 53 31 27 31 28 17

They are of low quality/

do not function as well as

traditional products 14 7 22 7 6 10 10 13

Cost is the biggest challenge to buying green in developed markets; selection and labeling in developing economies

What do you think are the biggest challenges to purchasing

green products or services? Please select all that apply.

GLOBAL OUTLOOK

Biggest challenge 2nd most important


The green labeling or

product information is

confusing or not

trustworthy

-7 -6 -13 -6 -1 -11 -6 -4

They are difficult to find

(i.e., in specialty stores

rather than mainstream

stores)

-6 -8 -9 -6 -2 -9 -4 -6

There is a limited

selection of items from

which to choose -7 -8 -12 -3 0 -9 -6 -2

They are difficult to

identify because they

are poorly labeled -7 -7 -5 -6 -4 -9 -2 -6

They are too expensive -7 0 -2 0 -7 -3 -5 -5

They are of low quality/ do

not function as well as

traditional products -4 +1 -2 -2 -1 -5 -6 -6

The number of consumers citing challenges to buying green fell in all countries

What do you think are the biggest challenges to purchasing

green products or services? Please select all that apply.

Showing difference between 2011 and 2010

GLOBAL OUTLOOK

The majority of consumers in all countries believe green products generally cost more than comparable non-green products

Generally speaking, do you believe that green products cost

more or less than comparable non-green products?

Showing “Generally cost more”

81

74 79

91

83

73

84

74

AU BR CN FR DE IN UK USAUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S.

GLOBAL OUTLOOK

Consumers in developing countries are more willing to pay a green price premium

GLOBAL OUTLOOK

And thinking about your on general behavior, how much

more in percentage terms are you willing to spend on a

product because it is green?

Not willing to

spend more

Up to 10% more

11-20% more

21-30% more

Over 30% more

Undecided

Many consumers use certification marks to determine if a product is green, especially in France, Germany and China

How do you decide for yourself that a product is "green‖?

Showing ―I look for a specific certification mark‖


GLOBAL OUTLOOK

48 48

62

66 64

45

27

44

AU BR CN FR DE IN UK US

Consumers in developed countries say that packaging has the greatest impact on their likelihood to purchase green products, while consumers in developing countries cite TV ads

Which of the following do you feel has the greatest impact on

your likelihood to purchase green products?

GLOBAL OUTLOOK

AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S

Packaging 35 38 26 30 30 33 34 29

Television ads 24 46 42 19 11 57 25 24

Television programs 24 38 43 18 30 41 22 17

Word of mouth (i.e. family, friends) 25 37 38 23 21 40 20 27

Newspaper articles 19 25 26 18 22 45 17 11

Magazine articles 13 30 19 16 16 30 10 9

Brand's own website 11 27 28 13 9 28 8 9

Newspaper ads 10 22 19 7 6 40 7 8

Social networks such as Facebook, Twitter 5 26 34 3 7 27 5 7

Magazine ads 7 26 13 11 7 25 6 8

Radio 8 15 8 8 8 15 5 4

Books 5 9 19 7 6 17 3 4

Blogs 4 11 17 3 4 13 3 6

Cost 0 0 0 0 0 0 0 1

Internet 0 0 0 0 0 0 0 1

Third party sources 0 0 0 0 0 0 0 1

Consumer reports / Consumer product

testing agency 0 0 0 0 0 0 0 0

News / News websites 0 0 0 0 0 0 0 0

Greatest impact 2nd greatest impact

Most consumers, especially in developing countries, trust green advertising—however, the French are more skeptical

GLOBAL OUTLOOK

Which of the following statements do you agree with more?

Advertising about

green products helps

consumers make

more informed

purchase decisions

and understand the

benefits of these

projects

There is so much

advertising about

green products

that consumers just

tune out

Undecided

Consumers want governments to mandate extended producer responsibility and greater label clarity with regard to ingredients and food origin

GLOBAL OUTLOOK

Now please take a look at the following list of possible requirements

your government could put in place. Please rate each initiative in

terms of importance. Showing 8-10 on a 1-10 point scale.



Companies must recycle

product packaging 68 81 68 76 77 71 73 57

Disclosure of all materials and

ingredients in products 72 76 75 66 74 73 62 66

Labels that tell where our food

comes from 77 76 60 73 74 72 64 61

Companies must take back

products, such as electronics, at

the end of their useful life 62 79 68 76 76 66 68 56

Green product labels that are

easier to understand 65 78 74 67 67 73 62 59

More food and product safety

testing 63 74 79 67 69 73 51 61

Labels that tell the

environmental impact of the

product 55 78 70 62 64 72 55 48

Labels that tell the carbon

footprint of the product 51 70 59 53 56 68 49 43

Information that explains how a

product was manufactured 49 65 58 59 59 59 46 47

Developing countries and Germany say the tech industry is doing the best job protecting the environment. Leading industries vary in developed countries.

Which of the following private industries is doing the best job of

helping to protect the environment?

GLOBAL OUTLOOK

Best job 2nd best job


Technology 11 22 33 6 19 22 7 12

Energy 20 17 14 13 13 20 17 18

Grocery 9 1 2 12 9 7 21 15

Household Products 8 13 7 5 5 8 4 9

Personal Care 3 20 5 7 2 8 2 2

Automobile 5 3 3 7 7 4 10 9

Retail 2 2 4 17 7 3 5 1

Packaged Foods and

Beverage 3 5 3 5 5 6 7 6

Hotels/Hospitality 2 4 5 2 2 9 2 2

Mobile service provider 1 1 13 1 1 4 1 1

Quick Service

Restaurants

(Fast Food) 1 1 3 1 1 1 0 1

Consumers in developed countries purchase green grocery and household products; in developing countries consumers also buy green personal care and food and beverage products

What types of ―green‖ products or services have you

purchased in the last year? Please select all that apply

GLOBAL OUTLOOK

Largest number of customers

2nd largest number of customers


Household Products 54 61 48 54 45 57 45 49

Grocery 57 30 25 59 65 53 62 53

Personal Care 34 60 51 44 37 52 31 35

Packaged Foods and

Beverage 29 43 54 33 40 44 38 31

Retail 21 23 40 32 29 28 21 16

Energy 32 28 32 15 21 28 20 24

Technology 16 34 39 9 16 30 13 14

Quick Service

Restaurants (Fast

Food) 10 19 33 7 9 18 6 12

Mobile provider

service 6 9 33 3 4 25 4 5

Hotels/Hospitality 7 10 21 4 5 22 5 7

Automobile 7 11 13 6 6 16 6 6

Consumers plan to buy more green auto, tech and energy sector products in the coming year Showing difference between ―What types of

―green‖ products or services do you intend to

purchase this year? Please select all that apply‖

and ―What types of "green" products or services

have you purchased in the last year? Please

select all that apply.‖

GLOBAL OUTLOOK


Automobile +3 +14 +15 +3 +2 +12 +2 +6

Technology +3 +10 +7 +7 +3 +7 +4 +8

Energy +3 +8 +10 +2 +9 +5 +4 +3

Retail +2 +7 +8 -1 +1 +8 +2 +6

Mobile provider service +1 +7 +6 +2 +1 +5 +2 +3

Hotels/Hospitality +1 +8 +5 +2 +2 +3 +1 +1

Quick Service

Restaurants (Fast Food) +2 +5 +4 -1 -1 +6 +1 +3

Personal Care 0 -2 +4 -1 0 -1 0 +2

Packaged Foods and

Beverage +1 0 -2 +1 -3 -2 -2 +2

Grocery -3 +4 +7 -5 -8 -3 -8 -1

Household Products -4 -5 +9 -7 -6 -2 -3 -4

Poised for green growth – Greatest difference between the number of

consumers who say they have purchased green products compared with those

who say they intend to purchase green products in the category

Decline in green sales – Greatest decline between the number of consumers

who say they have purchased green products compared with those who say they

intend to purchase green products in the category

TOP GREEN BRANDS BY COUNTRY

How ―green‖ would you consider this brand to be?

Brands ranked based on percentage of respondents who

chose 8-10 on a 1-10 point scale, where 10 means the brand

is more "green."

1 Subway

2 Toyota

3 ALDI

4 IKEA

5 Woolworth’s

6 Apple

7 Dove

8 IGA

9 Kimberly Clark

10 Coles

1 Natura Cosméticos

2 O Boticário

3 Ipê

4 Unilever

5 Nestlé

6 Petrobras

7 Bombril

8 Johnson & Johnson

9 Avon

10 Hering

1 Yves Rocher

2 L’Occitane en Provence

3 Veolia Environnement

4 Belambra Clubs (VVF)

5 IKEA

6 Decathalon

7 Danone

8 NIVEA

9 Suez Environnement

10 Leclerc

1 Haier

2 Gree

3 Microsoft

4 Mengniu

5 Volkswagen

6 Shangri-La

7 Tsingtao

8 Yili

9 Lenovo

10 Suning

AUSTRALIA BRAZIL CHINA FRANCE

TOP GREEN BRANDS BY COUNTRY

How ―green‖ would you consider this brand to be?

Brands ranked based on percentage of respondents who

chose 8-10 on a 1-10 point scale, where 10 means the brand

is more "green."

1 Alnatura

2 LichtBlick

3 Frosch (Erdal Rex)

4 Tegut

5 Edeka

6 NORDSEE

7 REWE

8 Dr. Oetker

9 Volkswagen

10 Henkel

1 Amul

2 Dabur

3 Infosys

4 Taj Hotels and Palaces

5 Britannia

6 Suzlon

7 Hindustan Unilever

8 Wipro

9 Maruti Suzuki

10 Godrej Consumer Products

1 Seventh Generation

2 Whole Foods Market

3 Tom’s of Maine

4 Burt’s Bees

5 Trader Joe’s

6 Walt DIsney

7 SC Johnson

8 Dove

9 Apple

10 Microsoft, Starbucks (TIE)

1 The Body Shop

2 Innocent

3 The Co-operative

4 Marks & Spencer

5 IKEA

6 Dove

7 Sainsbury’s

8 Waitrose

9 Fairy

10 Morrisons

GERMANY INDIA U.K. U.S.

About Us

ABOUT US

Cohn & Wolfe is a strategic public relations agency dedicated to creating, building and protecting the world’s most prolific brands. With offices around the world, the agency is committed to breaking new ground in the delivery of cross-channel media strategies, creative programming, and practice area excellence.

Cohn & Wolfe is recognized year after year by clients and the industry for excellence in creativity, client service, digital communications, media strategy, senior management and strategic counsel. Cohn & Wolfe also consistently ranks among the top ―Best Agencies to Work For‖ in an annual, industry-wide employee survey. For more information, visit: www.cohnwolfe.com. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY), one of the world’s largest communications services group.

Annie Longsworth COHN & WOLFE

(415) 365-8521

[email protected]

Esty Environmental Partners (EEP) is a management consultancy working with corporate clients to build high-impact environmental strategies that create sustainable business value. EEP serves a range of companies, from Fortune 500 to small business, in diverse industries including apparel, financial services, industrial, and consumer packaged goods. EEP clients are executives whose responsibilities include corporate environmental affairs and sustainability, product line management, facilities management, and the highest levels of company or division general management. They engage EEP’s team of experienced environmental and business professionals to help them build core capabilities, innovate, and differentiate their companies through environmental strategy. To learn more, please visit www.EstyEP.com.

Amy Longsworth ESTY ENVIRONMENTAL PARTNERS

(202) 365-6638

[email protected]

ABOUT US

ABOUT US

Landor Associates is one of the world’s leading strategic brand consulting and design firms. Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Partnering with clients, Landor drives business transformation and performance by creating brands that are more innovative, progressive, and dynamic than their competitors.

Landor’s holistic approach to branding is a balance of rigorous, business-driven thinking and exceptional creativity. Its work spans the full breadth of branding services, including brand research and valuation, brand positioning and architecture, naming and writing, corporate identity and consumer packaging design, branded experience, brand equity management, brand engagement, and digital branding.

Russ Meyer LANDOR

(415) 365-3866

[email protected]

ABOUT US

With 21 offices in 16 countries, Landor’s current and past clients include some of the world’s most powerful brands, including BlackBerry, Citi, the Council on Foreign Relations, Diageo, Hilton Hotels, HP, Jet Airways, Microsoft, MillerCoors, Panasonic, PGA of America, Procter & Gamble, Taj Hotels Resorts and Palaces, and Verizon.

Landor is a member of the Young & Rubicam Brands network within WPP, one of the world's largest marketing and communications firms.

For more information, please visit landor.com.

Russ Meyer LANDOR

(415) 365-3866

[email protected]

ABOUT US

Penn Schoen Berland is a global research-based consultancy that specializes in messaging and communications strategy for blue-chip political, corporate and entertainment clients. PSB has over 30 years of experience leveraging unique insights about public opinion to provide clients with a competitive advantage. PSB executes polling and message testing services for Fortune 100 corporations and have helped elect more than 30 presidents and prime ministers around the world. Penn Schoen Berland is a part of Young & Rubicam Brands, a subsidiary of WPP, one of the world’s leading communications services networks. More information is available at www.psbresearch.com.

Dave Hughes PENN SCHOEN BERLAND

(619) 709-4043

[email protected]

2011 - green brands global media deck

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