20120907 design for international market pradit
TRANSCRIPT
Designwith
International Markets
Pradit R.
7.9.2012TCDC
Design for International Market
demographic segmentation
sum of the successive chaos in digital natives for digital immigrants
Valerie Jacobs "generation why"
happened
will happen
events shaping shared world viewsand creating bonds.
Design for International Market
INCLUSIVE
INSIGHT IMPROVISE
Pradit Ratanawijitrasilp - OKMD - 2012
Design for International Market
INSIGHT
Meaning of Beautylaw of the few
elite and economy power shift
Design for International Market
INSIGHT
Meaning of Beauty
pantone human skin
Receptor memoryinterpretation of design elements in real life
Pradit Ratanawijitrasilp
Pradit Ratanawijitrasilp
RED SKY
Pradit Ratanawijitrasilp
RED SKY
Pradit Ratanawijitrasilp
Design for International Market
INSIGHT
Meaning of Beauty
Value of the Place
Receptor memory
labyrinth
second home
alice in wonderland
heritage
imagery
historic/local
coherencesingularstory distribution
degr
ee o
f sur
real
sto
ry
Pradit Ratanawijitrasilp - OKMD - 2012
occasion and location
law of the fewelite and economy power shift
interpretation of design elements in real life
Design for International Market
INCLUSIVE
participatory culture
multi-disciplinary-culture team
open dialogue
Pradit Ratanawijitrasilp - OKMD - 2012
opportunity to access to solid consumer dataconsumer to consumer business will leap
opportunity to overcome distance barrierdesigners’ focus group
secret society is opened-uptrend thinker communicate more than ever
value of timely visibility beat value of secret information
Design for International Market
IMPROVISE
respect the local roots
functional concerns
localization
Pradit Ratanawijitrasilp - OKMD - 2012
thinner the border line - higher intense the culture
function and aesthetic solutiondesign+engineering
universal language + local visual language
inter-disciplinaryproduct
developmentkeep consumerIN the process
creativeresearch
+analysis
Design with International Market
INCLUSIVE
INSIGHT IMPROVISE
skill-set
Pradit Ratanawijitrasilp - OKMD - 2012
Design with International Market
Supporting Design Eco-system by Education and Government
Accessibility to timely and economical information
Identify and communicate high potential career, profitable markets
Carefully and dynamically design skill-set development process
Intensively interpret the culture asset in contemporary way
Preserve the core culture value not by regulation but participation
Don't do their jobs
Pradit Ratanawijitrasilp - OKMD - 2012