2013-14 sports media kit
DESCRIPTION
The Premier Tourism Marketing 2013-14 Sports Market Media KitTRANSCRIPT
PRINT •ONLINE •
SOCIAL MEDIA •LIVE EVENTS •
EMAIL •
The sports events industry is a growing market. That doesn’t mean your marketing budget has to
grow along with it. Our integrated suite of products— annual publication, monthly e-newsletter, online directory and social media platform—help you reach tournament planners 24/7/365. Whether bundled together or purchased separately, you’ll reach the right buyers over the right mediums, on budget.
ASK WHY
If you’re a print advertiser investing in sports magazines, it’s time to start asking questions. Why am I paying multiple times to reach the same buyers? Whyshould I have to advertise the month you dictate? Why am I paying additional for directories, e-newsletters and digital editions?Why can’t you deliver leads?
We’ve taken the Why out of traditional publishing by creating one must-have annualguide that features the sports events industry’sbest practices, how-to articles and destina-tions. We distribute it year-round in print,online, via social media and at the indus-try’s leading trade events. We includeeditorial on your destination so youknow your message is being heard.And we deliver leads so you can trackROI. Understanding this, we ask –Why Not Sports Planning Guide?
EXPECT MORE
• More print buyers – 10,000 tournament planners, rights holders and governing bodies
• More online page views - over 250,000 of our digital edition
• More e-newsletter subscribers – 8,000 and counting!
• More leads with Insta-track ROI reports sent to your inbox
• More connections with buyers via live conferences & events
www.ptmgroups.com/sports-events • 630-794-0696
ONE INDUSTRY. ONE SOLUTION.
FULL PAGE
non bleed 7.5 x 10
full bleed8.625 x 11.125
1/3PAGEVERT
2.375 x
10
HALF PAGEHORIZONTAL
7.5 x 5
1/3 PAGESQUARE4.75 x 5
CHOOSE YOUR AD SIZE
The annual guide to planning bettersports events comes packed with
tips and tools, insightful how-to articles,best practices and robust destinationcontent from locations eager to hostsports events.
From single-tournament planners tothe nation’s leading sports governingbodies, we canvas the market with ahealthy 10k circulation base. In additionto the initial distribution in September,we distribute Sports Planning Guide atNASC, USSC and digitally year-round.
NEW FOR 2013 — EDITORIAL INCLUDED WITH EVERY AD BUY!
We showcase your top facilitiesand destination attributes with
included editorial. Your ad buy automatically secures matching editorial, called a Site InSpection. This editorial is featured in the print guide with your ad, inside our monthly e-newsletter, on our website for 12 months and on Facebook.
AD RATES
Full Page: $3,995Includes two-page Site InSpection1/2 Page: $2,995Includes 1.5-page Site InSpection1/3 Page: $1,895Includes .66-page Site InSpection
DEADLINES
• Published September
• Ad reservations due 7/30
• Ad materials due 8/7
HALF PAGEISLAND4.75 x 7
• Pre-printed inserts $2,995
• Cover positions add 10% to full-page four-color rate
• Digital edition sponsorship $3,595
INDUSTRY NEWS WHEN YOU NEED IT
I nSite is the monthly e-newsletter for theindustry. Interviews, facility reviews, Site
InSpections and latest news reach the inboxof 8,000 tournament planners. InSite is also a robust web portal, where news, views and reviews are broadcast 24/7/365.
Site InSpections combine all the necessaryelements tournament planners need whensearching for a host for their sporting event.Professionally written and designed by our editorial team, this advertorial promotes yourdestination and amenities. Either purchasedseparately, or included with your print ad buyin Sports Planning Guide, components include:
SPONSORSHIP3 months 6 months 12 months
Header (728-90 pixels)................$1,795 ........$3,295.........$5,795Sidebar (160-600 pixels) .............$995 ...........$1,795.........$3,195In-text (468-60 pixels) .................$995 ...........$1,795.........$3,195Banners are featured on the InSite e-newsletter and InSite website.
TARGETED E-MAIL & ONLINE ADVERTISING
LATEST NEWS SPONSORSHIPSponsor our Latest News section and monthly podcast, featured on iTunes from just $1,795.
• Up to 1,000 words of content on your destination and facilities
• Photo gallery & embedded video
• Full company contact information, web/email links
• Optimized for search engines (SEO)
• Featured in one e-newsletter and on our homepage for 30 days
BANNERS
Also featured in Sports Planning GuideMagazine with print ad buy
INSITE E-NEWSLETTER
www.ptmgroups.com/sports-events • 630-794-0696
ONLINE SITE INSPECTION FEATURE
ROI ASSURED
E-publications just $995 • Reprint publishing just $2,995 • Quantities of 500
We understand that advertising is an investment that must pay
dividends. Count on us to deliver ROIthat brings in new leads to your salesdepartment – leads that convert to newbusiness. It’s the foundation of our company.
All print ads and Site InSpections aretracked by our best-in-class proprietary Insta-track lead-generation program.
Readers Request Information on yourProduct …We Deliver ComprehensiveLead Reports… IT’S PRETTY EASY!
CUSTOMIZED BROCHURES AND DIGITAL PUBLICATIONS
I t’s easy to create a customized digital or print brochure from your advertising campaign with us. Your ad and Site InSpection are culled directly from the magazine,
matched with a customized cover of the publication and your contact information. Weproduce an e-version (PDF and digital page flip) that’s available to place directly onyour website, or printed version on high-quality, glossy paper stock for use at tradeshows, events and direct mail campaigns.
THIS ISYOUR EDIT
THIS ISYOUR EDIT
THIS ISYOUR AD
PRINT SITE INSPECTION /AD
POWERFUL ONLINE DIRECTORY
TEAMS • TOURNAMENTS • TRAVEL
#1 ONLINE DIRECTORYWHERE PLANNERS ANDSUPPLIERS CONNECT!
W ith over 6,000 tournament-ready facilities online, SportsDirectory.org
is the largest web portal serving the sportsevents industry. It’s where teams, tournamentdirectors, destinations and facilities connect.
Showcase your destination with aCustomized Directory Web Page whichincludes:
• Your logo
• Contact info
• 300-word description
• Photo gallery
• Embedded video
• Search engine optimized (SEO)
• Facebook and Twitter integration
• Tracking reports of views and clicks
Rates: $395 annually purchased separately, or included with Sports Planning Guide ad buy
SITE BANNERS
• Homepage Header: $4,590/year
• Homepage Sidebar: $2,295/year
• Category Page Header: $2,295/year
• Category Page Sidebar: $995/year*Header banners are 728-90 pixels, sidebar banners are 160-600 pixels
www.ptmgroups.com/sports-events • 630-794-0696
OVER 5,000 UNIQUE VISITORS MONTHLY
SHOWCASE WEB PAGE INCLUDES ONLINEREPORTING TO TRACK YOUR STATS
SOCIAL MEDIA AND LIVE EVENTS
Thanks to our partnership with theUnited States Sports Congress, you
can reach top-level decision-makers fromthe world of amateur sports. Now in its 7th year, this event attracts senior-levelexecutives who represent sport governingbodies and the destinations that desire to host their events as well as industry suppliers. These rights holders representtens of thousands of amateur athletes whoparticipate in their programs. Contact us forrate details and sponsorship information.
GET SOCIAL
We embed social media into everyclient’s campaign. Our advertisers
are featured on Facebook while their directory Showcase Web Pages includecomplete Twitter and Facebook integra-tion. We also encourage sharing of all our content by embedding share features intoall InSite e-newsletters and website articles.
CONTACT INFORMATION
Premier Tourism MarketingPhone: 630.794.0696Email: [email protected]: www.PtmGroups.com/sports-events
CONTACT INFORMATION
US Sports Congress/Innovations Consulting2018 Genevieve Court, Beloit, WI 53533Phone: 608-363-0873Web: www.ussportscongress.com