2013 classified rate book - the star tribune company

27
Classified Rates Effective January 1, 2015 Page 1 Newspaper Designated Market/Circulation.............................. 2 Classified Rates.......................................................................... 3 Daily and Sunday Classified Rates............................................ 4 Automotive Rates .................................................................. 5-6 Real Estate Rates ................................................................. 7-13 Employment Rates ............................................................. 14-17 Daily Zoned ROP Advertising ................................................. 18 Sunday Zoned ROP Advertising .............................................. 19 Zoned Advertising Opportunities ............................................ 20 Zoned ROP Rates..................................................................... 21 Column Measurements ...................................................... 22-23 Classified Deadlines ................................................................ 24 Daily/Weekly Newspaper Features.......................................... 25 Vita.mn ............................................................................... 26-27 TABLE OF CONTENTS Paul Kasbohm ................... [email protected] Chief Revenue Officer ........................................... 612-673-7207 Todd Molldrem................[email protected] Executive Director, Advertising Sales.......................... 612-673-4232 Jeff Hinke................................. [email protected] Sales Manager, Employment Services ....................... 612-673-4187 Steve Engelhart ............... [email protected] Sales Director, Automotive, Real Estate/Rentals/ Commercial Real Estate......................................... 612-673-4950 CONTACTS For General Advertising Information, call 612-673-4000 2015 CLASSIFIED RATE BOOK

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Page 1: 2013 CLASSIFIED RATE BOOK - The Star Tribune Company

Classified Rates Effective January 1, 2015

Page 1

Newspaper Designated Market/Circulation .............................. 2Classified Rates ..........................................................................3Daily and Sunday Classified Rates ............................................4Automotive Rates .................................................................. 5-6Real Estate Rates ................................................................. 7-13Employment Rates .............................................................14-17Daily Zoned ROP Advertising .................................................18Sunday Zoned ROP Advertising ..............................................19Zoned Advertising Opportunities ............................................20Zoned ROP Rates .....................................................................21Column Measurements ......................................................22-23Classified Deadlines ................................................................24Daily/Weekly Newspaper Features ..........................................25Vita.mn ...............................................................................26-27

TABLE OF CONTENTS

Paul Kasbohm [email protected] Chief Revenue Officer ........................................... 612-673-7207

Todd Molldrem [email protected] Executive Director, Advertising Sales ..........................612-673-4232

Jeff Hinke ................................. [email protected] Sales Manager, Employment Services ....................... 612-673-4187

Steve Engelhart [email protected] Sales Director, Automotive, Real Estate/Rentals/ Commercial Real Estate ......................................... 612-673-4950

CONTACTS

For General AdvertisingInformation, call612-673-4000

2015 CLASSIFIED RATE BOOK

Page 2: 2013 CLASSIFIED RATE BOOK - The Star Tribune Company

Classified Rates Effective January 1, 2015

Page 2

NEWSPAPER DESIGNATED MARKET (NDM)

402

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Polk

Wright

Isanti

Dakota

Rice

Scott

Pierce

Anoka

Goodhue

St. CroixHennepin

McLeodCarver

Chisago

Sherburne

Washington

Le Sueur

Ramsey

St C

roix

Riv

er

Lake Minnetonka

Mississippi River

Waconia, Lake

Clearwater Lake

Forest Lake

Pelican Lake

Coon Lake

Rush Lake

White Bear Lake

Buffalo Lake

Green Lake

Lake Byllesby

Sugar Lake

Big Marine Lake

Cedar Lake

Maple Lake

South Center Lake

Minnesota Rive

r

North Center Lake

371

350

336

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313

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056

040

330

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302

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338

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318

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368

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315

395

449

339

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364

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327

391

127

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107

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102105

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414

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408

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56071

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54020

56069

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54025

54021

54023

54824

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54003

54026

56011

54082

St. Paul

HugoBlaine

Eagan

Afton

Minneapolis

Elk River

Grant

Lakeville

Orono

Otsego

East Bethel

Andover

Corcoran

Plymouth

Medina

Ramsey

Dayton

Ham Lake

Woodbury

Harris

Lino LakesSt. Michael

Oak Grove

Bloomington

Rosemount

Minnetrista

Eden Prairie

Shakopee

Edina

Burnsville

North Branch

Maple Grove

Cottage Grove

Minnetonka

Independence

Lake Elmo

St. Francis

Savage

Greenfield

Chaska

Brooklyn Park

Coon Rapids

Chanhassen

Fridley

Prior Lake

MaplewoodRoseville

Apple Valley

Oakdale

Becker

Hastings

Shoreview

Shorewood

Victoria

Anoka

Farmington

Champlin

Richfield

Stillwater

St. Louis Park

Golden Valley

North Oaks

Mound

Northfield

Rogers

Hopkins

Inver Grove Heights

Buffalo

Arden Hills

Crystal

Hudson

Hutchinson

Monticello

Mendota Heights

Carver

New BrightonWhite Bear Lake

Brooklyn Center

Vadnais Heights

New Hope

Cambridge

Big Lake

Albertville

Mahtomedi

Osceola

South St. Paul

Ellsworth

Isanti

Jordan

Elko

Wayzata

West St. Paul

Forest Lake

Delano

Princeton

Belle Plaine

Hanover

Waconia

Little Canada

New Richmond

Taylors Falls

Dellwood

Glencoe

River Falls

Wyoming

Rush City

Mounds View

Cannon Falls

Baldwin

Annandale

Prescott

Robbinsdale

Dresser

Bayport

St. Croix Falls

Zimmerman

Centerville

Lindstrom

Marine on St. Croix

Stacy

North St. Paul

Deephaven

Columbia Heights

Dundas

Somerset

Waverly

St. Paul Park

Star Prairie

Cokato

Centuria

Oak Park Heights

Watertown

Circle Pines

Braham

Maple Lake

Lonsdale

Mayer

St. Anthony

Chisago City

Bethel

Rockford

Hampton

Hammond

New Prague

Montgomery

Howard Lake

Spring Lake ParkOsseo

Winsted

Clearwater

Gem Lake

Cologne

Randolph

Vermillion

Montrose

Shafer

Maple Plain

Long Lake

St. Bonifacius

Pine Springs

Clear Lake

Excelsior

Green Isle

Lexington

Plato

Roberts

Woodland

New Market

Spring Park

Lester Prairie

Greenwood

Center City

Loretto

New Germany

New Auburn

Lauderdale

Silver Lake

Hamburg

Medicine Lake

Zip Codes' first two digits are '55' unless otherwise labeled

±

0 105Miles

Market Research (JR, CR, ZK)Star Tribune

Newspaper Designated Market (NDM)

Interstates

Water

Zip Codes

Counties

ST NDM

o

READERSHIP CIRCULATION

Monday - Friday SundayEdition Star Tribune Star Tribune

Metro 183,133 443,679 Outstate 32,987 72,657 Digital (Replica) 46,331 38,012 Digital (Non-Replica) 38,544 22,002 Total 300,995 576,350

Source: Star Tribune ABC Audit Report for 52 weeks ended March 31, 2014 Sunday: Sun Avg. Proj. Circ., StribExpress Avg. Proj. Circ. Daily: Wed Avg. Proj. Circ.

Source: Scarborough Research Corp. 2014 (R1) Mpls/St. Paul CBSA

Note: Daily Cume = 5 insertions, Sunday Cume = 4 insertions, Weekly Cume = 5 daily insertions and 1 Sunday insertion

Daily Cume Sunday Cume Weekly Cume Metro % 35.4 52.4 48.5 Metro Audience 916,665 1,355,702 1,256,869

Page 3: 2013 CLASSIFIED RATE BOOK - The Star Tribune Company

Classified Rates Effective January 1, 2015

Page 3

CLASSIFIED RATES

COLOR RATES

For special ink charges and double truck color premium, please contact your Star Tribune representative.

For all products, ad orders are non-cancelable after the space deadline and the Advertiser/Agency will be charged for the space regardless of whether the advertisment is published.

Retail Full Run/Metro Publication Day Black Plus 1 Color Black Plus 2-3 Colors Sunday $2,890 $6,965 Monday-Saturday 2,365 5,355

DAILY/SUNDAY DISPLAY ROP RATES

*Thanksgiving Day and other designated holidays are charged the Sunday rate.

Full Run Distribution Metro DistributionLevel Daily Sunday Daily SundayOpen $205 $335 $195 $305

10,000 195 320 185 290 50,000 190 310 180 280 100,000 185 300 175 270 250,000 175 290 165 260 500,000 165 280 155 250 750,000 155 270 145 240

Page 4: 2013 CLASSIFIED RATE BOOK - The Star Tribune Company

Classified Rates Effective January 1, 2015

Page 4Page 4

DAILY AND SUNDAY CLASSIFIED RATES

DAILY/SUNDAY RATESIncludes categories at right (except Obituaries and Legal Notices listed below)

To place an ad full run, add $1.50 per line, per day.

COLOR RATES

OBITUARY RATES

LEGAL NOTICE RATE

IN MEMORIAMS RATE

Classified is the #1 destination for consumers and service providers to buy and sell their goods in print and online. 24-hour service is available via web order entry (StarTribune.com/placeads) or by calling 612-673-7000. Star Tribune classified is the best resource to promote your products and services.

Publication Day Black Plus 1 Color Black Plus 2-3 Colors Sunday $2,890 $6,965 Monday-Saturday 2,365 5,355

Minimum display sizes: for a black plus one color ad: 56 lines; for a black plus 2-3 color ad: 882 lines.

$10.35 per line; $5.18 per line on multiple insertions

$5.60 per line; online is available at no additional charge

$7.10 per line; $3.55 per line on multiple insertions

Classified Categories Antiques & Collectibles Auctions & Events Business & Financial Opportunities Childcare Wanted/Available Community Announcements Equipment & Supplies Funeral Notices Garage Sales General & Public Notices Health Services Home & Commercial Services Household Miscellaneous Merchandise Personal & Misc. Services Pets & Livestock Professional Services Sports Vacations

For special ink charges and double truck color premium, please contact your Star Tribune representative.

Contracts Daily SundayOpen $18.30 $30.50

$2,000 14.25 19.85$4,000 13.75 18.80$8,000 13.25 18.00$15,000 13.00 17.60$29,000 12.75 17.30$43,000 12.55 17.05$57,000 12.40 16.70$112,000 12.20 16.50

Page 5: 2013 CLASSIFIED RATE BOOK - The Star Tribune Company

Classified Rates Effective January 1, 2015

Page 5

AUTOMOTIVE RATES

Star Tribune provides consumers with the most comprehensive automotive coverage in the Twin Cities. This creates an ideal marketplace for your advertising.

DISPLAY AD IN-COLUMN PRICING

COLOR RATESPublication Day Black Plus 1 Color Black Plus 2-3 Colors

Sunday $2,890 $6,965 Monday-Saturday 2,365 5,355

Minimum ad size for color is 1/8 page; maximum size is full page.

For special ink charges and double truck color premium, please contact your Star Tribune representative.

SINGLE VEHICLE PRICING

*Ads must run in either 3 or 7 consecutive days. *Online not included in these rates.

*Ads will run consecutively on Friday through Sunday. Ask your Star Tribune Sales Representative about other ad sizes.

RATES FOR CLASSIFICATIONS: 900, 901, 903, 905, 909, 917, 921, 946, 947, 950, 957, 965, 968, 991 AND 181 (AUTO LOANS)

Module 3x Rates* 7x Rates* 1x Daily Rate 1x Sunday RatesA $36.60 $57.40 $15.40 $20.60B 54.90 86.10 23.10 30.90C 73.20 114.80 30.80 41.20D 91.50 143.50 38.50 51.50E 109.80 172.20 46.20 61.80F 164.70 258.30 69.30 92.70G 219.60 344.40 92.40 123.60

Ad Size 3x Rates* 1x Daily Rates 1x Sunday Rates1 column x 2" $482.40 $204.00 $271.201 column x 3" 723.60 306.00 406.801 column x 4" 964.80 408.00 542.40

Page 6: 2013 CLASSIFIED RATE BOOK - The Star Tribune Company

Classified Rates Effective January 1, 2015

Page 6

AUTOMOTIVE RATES (CONT.)

ROP RATES

AUTOS ROP AD SPECS Ad Size Dimensions 1/8 page 5.1667" x 5.125" 1/4 page 5.1667" x 10.25" 1/2 page horiz. 10.4792" x 10.25" Full page 10.4792" x 20.5" 1/2 page vert. 5.1667" x 20.5"

*Thanksgiving Day and other designated holidays are charged the Sunday rate.

Full Run Distribution Metro DistributionLevel Daily Sunday Daily SundayOpen $205 $335 $195 $305

10,000 195 320 185 290 50,000 190 310 180 280 100,000 185 300 175 270 250,000 175 290 165 260 500,000 165 280 155 250 750,000 155 270 145 240

COLOR RATES

For special ink charges and double truck color premium, please contact your Star Tribune representative.

Retail Full Run/Metro Publication Day Black Plus 1 Color Black Plus 2-3 Colors Sunday $2,890 $6,965 Monday-Saturday 2,365 5,355

Page 7: 2013 CLASSIFIED RATE BOOK - The Star Tribune Company

Classified Rates Effective January 1, 2015

Page 7

REAL ESTATE, RENTALS, COMMERCIAL REAL ESTATE ADVERTISING

HOMES SUNDAY SECTION ADVERTISING

Star Tribune Homes Sunday is a comprehensive section full of useful information...Rent a home, buy a home, build a home or style a home; it is all available in one convenient, useful section. Include your marketing message in the best destination for home enthusiasts, Star Tribune Homes Sunday.

*Open (non-contract) modular ads now include a 7-day appearance of your ad online at StarTribune.com. For additional online advertising information see page 10.

Star Tribune Homes suite of products reaches consumers when and how they want information – in the newspaper, online or on racks with our free magazines. Reach more consumers with your marketing message with the area’s largest and most trusted source of news and information.

RENTALS BACK PAGEShowcase your properties on the back page of the Homes Sunday section. These 3x2 4-color positions are available for 26 or 52 consecutive weekly appearances. $535 per insertion.

BORDERS AND SHADINGYour ads are sure to stand out when you add a border and shading. Border rate: $15. Bordered ads may be shaded gray for an additional $10. Ad cannot be shaded without border. Applies to all 600 classifications plus 703 and 705.

ADDITIONAL SAVINGS

WHEN YOU PURCHASE A DISPLAY

AD.

Display Ad Sizes

SPENDING LEVEL$500,000 $100,000 $25,000 $5,000 $3,000 $1,500 OPEN*

Full Page $12,029.40 $12,767.40 $14,022.00 $14,686.20 $15,350.40 $16,014.60 $32,029.20

1/2 Page 6,236.10 6,642.00 7,269.30 7,601.40 7,970.40 8,265.60 16,568.10

1/4 Page 3,191.85 3,394.80 3,726.90 3,874.50 4,077.45 4,243.50 8,468.55

1/8 Page 1,605.15 1,715.85 1,881.90 1,955.70 2,047.95 2,140.20 4,280.40

6 X 2 1,274.40 1,353.60 1,483.20 1,548.00 1,620.00 1,684.80 3,376.80

3 X 4 1,274.40 1,353.60 1,483.20 1,548.00 1,620.00 1,684.80 3,376.80

3 X 2 637.20 676.80 741.60 774.00 810.00 842.40 1,688.40

2 X 2 436.80 465.60 511.20 532.80 559.20 580.80 1,161.60

1 X 4 436.80 465.60 511.20 532.80 559.20 580.80 1,161.60

1 X 3 327.60 349.20 383.40 399.60 419.40 435.60 871.20

1 X 2 218.40 232.80 255.60 266.40 279.60 290.40 580.80

Rate by the line $9.60 $10.20 $11.20 $11.70 $12.25 $12.75 $25.50

4 line minimum

SIGN A REAL ESTATE CONTRACT AND SAVE 50-65% FROM OPEN RATE.

Page 8: 2013 CLASSIFIED RATE BOOK - The Star Tribune Company

Classified Rates Effective January 1, 2015

Page 8

REAL ESTATE ADVERTISING (CONT.)

WEEKEND SHOWCASE PACKAGEMarket your property in print and online. Listings will be online for 7 days and include multiple photos and a unique web ID allowing home buyers immediate access to your property information. Properties listed include open houses and non-opens.

Print includes a 4-color picture ad in the Weekend Showcase and a listing in the Open House Directory. Saturday $105; Sunday $115; Saturday/Sunday Package $175

REAL ESTATE PHOTO ADSProminently feature your listing or brand yourself with our in-column photo ads. Ads sort within designated classifications (720-889). Available Monday through Sunday. $125 per listing. See your sales representative for details.

OPEN HOUSE DIRECTORYThis highly portable and consumer friendly directory is published on Saturday and Sunday. For your best value, combine your open house in Saturday’s and Sunday’s directory for maximum exposure*.

*To qualify for discount, ads must feature the same property and must appear in the same week and be ordered at the same time.

REAL ESTATE WEEKEND DISCOUNTReceive a 40% discount on your Saturday ad when you extend your reach and run Saturday and Sunday consecutively. Ad must be the same and be scheduled at the same time to qualify. See page 9 for weekday rates. Some exclusions apply.

STATEWIDE EDITIONMarket your listing to an additional 76,301 households when adding the statewide edition.* $2.00 per line.(Source: Sunday total average paid and verified ONDM circulation from the 2013 Audit Report.)

Open House Directory OnlySaturday Sunday Both

Print Only $55 $65 $85

PREMIUM POSITION ADVERTISINGWith the intense competition for buyers and renters, give yourself the extra edge by adding a premium position and make your ad stand out. Front page and internal page 4-color positions are available in Homes Sunday. Contact your sales representative for availability and rates.

Page 9: 2013 CLASSIFIED RATE BOOK - The Star Tribune Company

Classified Rates Effective January 1, 2015

Page 9

REAL ESTATE ADVERTISING (CONT.)

DAILY REAL ESTATE RATES

DAILY/SUNDAY ROP RATES

*Open (non-contract) modular ads now include a 7-day appearance of your ad online at StarTribune.com. For additional online advertising information see page 10.

Display Ad Sizes

SPENDING LEVEL$500,000 $100,000 $25,000 $5,000 $3,000 $1,500 OPEN*

Full Page $8,856.00 $10,184.40 $10,848.60 $11,808.00 $12,250.80 $12,767.40 $19,188.00

1/2 Page 4,612.50 5,313.60 5,608.80 6,125.40 6,346.80 6,642.00 9,926.10

1/4 Page 2,343.15 2,712.15 2,878.20 3,136.50 3,247.20 3,394.80 5,073.75

1/8 Page 1,180.80 1,365.30 1,457.55 1,586.70 1,642.05 1,715.85 2,564.55

6 X 2 936.00 1,080.00 1,152.00 1,252.80 1,296.00 1,353.60 2,030.40

3 X 4 936.00 1,080.00 1,152.00 1,252.80 1,296.00 1,353.60 2,030.40

3 X 2 468.00 540.00 576.00 626.40 648.00 676.80 1,015.20

2 X 2 324.00 372.00 396.00 432.00 446.40 465.60 696.00

1 X 4 324.00 372.00 396.00 432.00 446.40 465.60 696.00

1 X 3 243.00 279.00 297.00 324.00 334.80 349.20 522.00

1 X 2 162.00 186.00 198.00 216.00 223.20 232.80 348.00

Rate by the line $7.10 $8.15 $8.65 $9.45 $9.80 $10.20 $15.30

4 line minimum

*Thanksgiving Day and other designated holidays are charged the Sunday rate.

Full Run Distribution Metro DistributionLevel Daily Sunday Daily SundayOpen $205 $335 $195 $305

10,000 195 320 185 290 50,000 190 310 180 280 100,000 185 300 175 270 250,000 175 290 165 260 500,000 165 280 155 250 750,000 155 270 145 240

COLOR RATES

For special ink charges and double truck color premium, please contact your Star Tribune representative.

Retail Full Run/Metro Publication Day Black Plus 1 Color Black Plus 2-3 Colors Sunday $2,890 $6,965 Monday-Saturday 2,365 5,355

Page 10: 2013 CLASSIFIED RATE BOOK - The Star Tribune Company

Classified Rates Effective January 1, 2015

Page 10

REAL ESTATE, RENTALS AND COMMERCIAL REAL ESTATE ONLINE

BUILDER MARKETING PACKAGEList your entire inventory on StarTribune.com now with these online components for only $260 per month.• Spotlight Homes features up to 5 listings from your inventory throughout StarTribune.com/homes• Listing Details Page includes detailed listings page and expanded interior/exterior features• Complete listings include e-mail alerts, virtual tour options, community data and more

(ask your Star Tribune sales representative for more details)

TOP HOMESThis feature rotates ‘run-of-site’ throughout StarTribune.com giving you maximum exposure to active and passive homebuyers.• Each listing includes photo of property, city, price, number of bedrooms/baths, square footage, open house times

(if available), and a link to property detail page• Your Investment: $30 for 7 days online; $55 for 30 days online

ONLINE ONLY AD PACKAGESAdvertise your property for sale on StarTribune.com/homes with up to 10 photos• 30-days = $75• 120-days = $160

AGENT MARKETING PACKAGEFeature your listings and reach homebuyers and sellers on StarTribune.com.

Advertising in the Star Tribune newspaper combined with StarTribune.com reaches nearly two-thirds of all metro adults in the Minneapolis and St. Paul market, more then 1.6 million adults monthly. Combining both print and online is the most effective way to reach potential clients and consumers searching for a new home. Source: Scarborough Research Corp. 2013 (R1) Mpls/St. Paul CBSA

Pro Package – $59 per month* • Search Results

– Broker Logo – Name and Lead Generation – Agent Photo and Logo• Detail Pages – All Listings from Agent – Agent Name – Agent Photo – Lead Generation Form• Agent Directory • 5 Featured Properties • 5 Featured Agent Ads • 1 Top Homes Module/mo • Video on Demand *12 month commitment required

Essentials Package – $39 per month*• Search Results – Broker Logo – Name and Lead Generation

– Agent Photo • Detail Pages – All Listings from Agent

– Agent Name – Agent Photo – Lead Generation Form • Agent Directory • 2 Featured Properties • 2 Featured Agent Ads

Basics Package – $8.99 per month*• Search Results – Broker Logo – Name and Lead Generation• Detail Pages – All Listings from Agent

– Agent Name • Agent Directory

Page 11: 2013 CLASSIFIED RATE BOOK - The Star Tribune Company

Classified Rates Effective January 1, 2015

Page 11

REAL ESTATE, RENTALS AND COMMERCIAL REAL ESTATE ONLINE (CONT.)

RENTALS

Online-Only Listing - $40 per monthPublish your ad on StarTribune.com/rentals with up to 19 photos, and nearly unlimited text. You can also indicate which amenities are available (such as: controlled access, air conditioning, hardwood floors, dishwasher, washer/dryer in unit, pool, highspeed internet, elevator, garage parking, allowances for pets, etc.) and renters can filter their search results based on your selections.

MOBILE OPTIONS

StarTribune.com Mobile campaigns appear in the most appropriate size based on users’ mobile device.• Campaigns include two components: a mobile banner and a landing page• Price: $15 CPM ($750 per month minimum)

TEXT CODES AND GOSITES

Rentals Text Codes and GoSites are the tools for your business to connect with prospects anywhere via phone, e-mail or text messaging.• All properties that advertise on StarTribune.com/rentals are eligible for a

Basic Text Code and may also purchase a GoSite• Upgrade to the Rentals GoSite Package for an additional monthly fee

Rentals Pricing:• 1 GoSite – $90 per month• 2-9 GoSites – $80 each per month• 10 or more GoSites – $70 each per month

OTHER ONLINE PRODUCTS AVAILABLE

• Star Tribune Search Engine Marketing

• SearchPlus

• Button Ads on Homes Section

• Banner Advertising

• Social Networking

• Themed E-mail Programs

Contact your sales representative for details on any of these online products.

Page 12: 2013 CLASSIFIED RATE BOOK - The Star Tribune Company

Classified Rates Effective January 1, 2015

Page 12

HOMES MAGAZINE RATES

COLOR NEWSPRINT RATES Ad Size 1x 6x 12x Full Page 7.3125" x 10" $825 $640 $560 1/2 Page 7.3125" x 4.9375" 585 450 395 1/4 Page 3.5625" x 4.9375" 415 315 280

Homes Magazine is the Twin Cities’ premier home buying magazine showcasing hundreds of homes for sale in the greater Minneapolis and St. Paul area. Published monthly. Distribution: 40,000+ average per issue.

PREMIUM POSITION RATES 1x 12x Front Cover* $890 N/A Front Cover with 1/2 page 1,335 N/A Front Cover with Full page 1,480 N/A Inside Front/Back Covers N/A 1,765 Outside Back Cover N/A 1,950 Page 3/5/7 + 25% upcharge

HOME SERVICES MARKETPLACE

DEADLINES

Premium positions require a 12x commitment.* Front cover position deadline: 1 week prior to below deadlines.

Color newsprint rates include placing customer ad online at StarTribune.com/homes for 30 days.

ISSUEON STANDSWEEK OF

SPACECOMMITMENT

5 PM

February January 12 December 17

March February 9 January 16April March 9 February 13May April 13 March 20June May 11 April 17July June 8 May 15

August July 13 June 19September August 10 July 17

October September 14 August 21November October 12 September 18December November 9 October 16

January 2015 December 7 November 13Front Cover Deadline: One week prior to published deadline

• Showcase your business in full color on this page inside Homes dedicated to home services• Ad size: 1/8 page (3.56" x 2.14")• Rate: $75/unit with 4-color

Page 13: 2013 CLASSIFIED RATE BOOK - The Star Tribune Company

Classified Rates Effective January 1, 2015

Page 13

TARGETED ADVERTISING: ACTIVE ADULT & SENIOR MARKETPLACE

RATES

THE GOOD LIFE

Representing over 25% of the total Minnesota population, and with annual consumer spending exceeding $23.7 billion, this is an audience you definitely want to reach. Star Tribune reaches more of this audience than any other media, and offers many products targeted specifically to the active adult homebuyer.Source: 2013 Esri.

DEADLINES

CLASSIFIED ADVERTISING FOR THE GOOD LIFE

Ad Size Dimensions 1x 2x 4x Full Page 9.47" x 10.25" $2,890 $2,750 $2,600 Back Page 9.47" x 10.25" 3,995 3,840 3,680 3/5 Page 5.62" x 10.25" 1,990 1,890 1,790 1/2 Page Horiz. 9.47" x 5.12" 1,735 1,645 1,560 2/5 Page 3.70" x 10.25" 1,530 1,455 1,375 Junior + 5.62" x 5.12" 1,380 1,310 1,240 Junior 3.70" x 5.12" 930 880 830 1/10 Page 3.70" x 2.56" 580 550 525

An easy-to-read tab publication that helps seniors – and their families – find their next homes. Published 4 times annually on February 27, May 1, August 7 and October 16.

• All rates include full color• Add 25% for full page premium positions: Inside front, crossword (2/5 position) and pages 5 & 7

Publication Space Date Commitment February 25 February 6 April 22 April 3 July 29 July 10 October 21 October 12

Additional advertising outlets to target The Good Life audience are available in the Star Tribune Classifieds product Monday through Saturday, as well as in our Homes Sunday section. Place your ad in classifications 626-Senior Independent Living, or 628-Senior Assisted Living and expand the viewership of your ad any day of the week. (See pages 7-9 for rate information.)

STARTRIBUNE.COM SENIOR HOUSING ONLINE SECTIONList your property on StarTribune.com within our Senior Housing section.

Property Listing Features:• Photos• Property description• Company logo and contact information• Amenities and more

Monthly Tier Pricing:One property - $593-9 properties - $14910+ properties - $249

Page 14: 2013 CLASSIFIED RATE BOOK - The Star Tribune Company

Classified Rates Effective January 1, 2015

Page 14

Standard Pack 30-days $405 7-days 315

Basic Pack 30-days $280

EMPLOYMENT ADVERTISING

Newspapers and online are the two most frequently used resources when searching for a job. Employers looking to reach highly qualified candidates turn to the Star Tribune as an effective, multi-media tool for recruiting.

SUNDAY AND DAILY JOBS – PRINT ADVERTISING

ENHANCEMENTS TO SUNDAY PRINT ADVERTISING

ONLINE ENHANCEMENTS

To receive the maximum response to your advertising, add one of the following online packages to your Sunday Ad:

Spotlight Ad: Your online ad will appear on StarTribune.com/jobs and on the right rail of the search results page. Spotlighting is available with your Sunday print and online package purchase for an additional $70.Vita.mn: Highlight your job on Vita.mn, the best local, social, entertainment website in the Twin Cities. $30/$45AfterCollege: Add your posting to the largest career network specializing in recruitment at the college and alumni level. $50Diversity Network: Post your jobs to some of the top diversity job boards on the web while appealing to millions of diverse candidates. $50Diversity/Veterans Network: Place your jobs on some of the top diversity job boards on the web while appealing to millions of diverse candidates and also feature some of the best Veteran and Military job boards giving your company the edge in veteran recruiting. $80Veterans Network: The Veterans Network is the best solution for finding this top talent and satisfying government require-ments. Featuring some of the best Veteran and Military job boards, the Veterans Network gives your company the edge in veteran recruiting. $50

• See page 22 for modular sizes.• Job packs will be billed at the total package price and must publish within one calendar year of the purchase date, and are

available for Sunday only advertising. Larger and multi-size packages available upon request.• Third party job fair rates are available from your sales representative. Call today!

AD SIZE Sunday Metro Edition

3 PackTotal Price

5 PackTotal Price

10 PackTotal Price

Add StatewideEdition Per Ad

ROP Pickup Weekday Only

DISPLAy AD SIZES

FULL PAGE $16,039.20 $43,305.84 $68,166.60 Call $2,460.00 $5,579.00 $8,019.60

HALF PAGE 10,233.60 27,630.72 43,492.80 Call 1,230.00 2,790.00 5,116.80

QUARTER PAGE 6,888.00 18,597.60 29,274.00 Call 615.00 1,395.00 3,444.00

2 x 7" 4,905.60 13,245.12 20,848.80 $39,244.80 420.00 953.00 2,452.80

1 x 7" 2,478.00 6,690.60 10,531.50 19,824.00 210.00 476.00 1,239.00

1 x 4" 1,416.00 3,823.20 6,018.00 11,328.00 120.00 272.00 708.00

MODULAR AD SIZES

Size F $1,013.20 $2,735.64 $4,306.10 $8,105.60 $85.00 N/A $506.60

Size E 774.80 2,091.96 3,292.90 6,198.40 65.00 N/A 387.40

Size D 596.00 1,609.20 2,533.00 4,768.00 50.00 N/A 298.00

Size C 417.20 1,126.44 1,773.10 3,337.60 35.00 N/A 208.60

Size B 238.40 643.68 1,013.20 1,907.20 20.00 N/A 119.20

Size A 119.20 321.84 506.60 953.60 10.00 N/A 59.60

BEST VALUE

*Standard includes: StarTribune.com/jobs, TopJobs, DRS Network

*StarTribune.com/jobs

Page 15: 2013 CLASSIFIED RATE BOOK - The Star Tribune Company

Classified Rates Effective January 1, 2015

Page 15

EMPLOYMENT ADVERTISING (CONT.)

Healthcare Network: Post to the most heavily trafficked healthcare websites giving your company a distinct advantage in the marketplace. $55Healthcare/Nursing Network: Posting to the Healthcare Network will get your job on the most heavily trafficked healthcare websites, giving your company a distinct advantage in the marketplace. The Nursing Network places your recruitment ads on the top niche nursing job boards delivering local and national talent. $85Green Employers Network: The Green Employers Network is a job board connecting green companies with potential new employees. Recruit new hires and help save the environment at the same time while marketing your company as a green employer. $40Energy Network: Do you have Oil and Gas, Electric Power or Renewable Energy careers in your company? This network gets your ads exposure on five job energy boards and more than 40 online energy magazines and journals. $55 IT Network: The IT Jobs Network consists of four sites including ITJobs.com, one of the original Information Technology Job Boards on the Internet. Each is powerful yet simple. Just the way IT people like them. $50Call Center Network: In Today’s economy, customers are hard to find and even harder to keep. That’s why having top Customer Service talent is essential to a successful company. If you’re looking for excellent employees for your Call Center or Customer Care Operation, the Call Center Networks are your best economical choice for recruiting these hard to find candidates. $50

PRINT PREMIUM POSITIONS

Front Page Advertising: With the intense competition for top talent, make sure you give yourself the extra edge by adding a premium position and ensuring your ad stands out. Front page four color positions are available in Sunday Jobs. Contact your sales representative for availability and rates.

VITA.MNVita.mn is the most useful entertainment and lifestyle guide in the Twin Cities. Reach a young, professional audience and find the quality candidates you’re searching for today.VITA.MN @WORK:

• 2-column x 1.75" ad: $185

VITA.MN CLASSIFIEDS:

VITA.MN ONLINE:

Highlight your job on Vita.mn, the best local, social, entertainment website in the Twin Cities market!• with Star Tribune Sunday: $30/$45• with StarTribune.com only: $65

*Requires posting on StarTribune.com

Display Ad Sizes Pick-up Sunday Ad Vita.mn Only1/4 Page $823 $1,234

2 x 7" 559 8381 x 7" 279 4191 x 4" 198 327

Modular Ad Sizes* Pick-up Sunday Ad Vita.mn OnlySize F $140 $210Size E 109 164Size D 79 120Size C 55 84Size B 34 51Size A 14 22

*See page 21 for Jobs modular ad size dimensions.

ENHANCEMENTS TO SUNDAY PRINT ADVERTISING (CONT.)

Page 16: 2013 CLASSIFIED RATE BOOK - The Star Tribune Company

Classified Rates Effective January 1, 2015

Page 16

JOBS ONLINE

JOB PACKS

Star Tribune Jobs Online provides employers with the flexibility and cost–effectiveness needed in today’s challenging marketplace. Jobs Online is the #1 online employment resource in Minnesota, attracting local job seekers to the website by providing comprehen-sive local employment content, education and business information. This ensures strong traffic and a steady candidate flow.

Star Tribune Jobs Online offers a complete suite of recruitment products to reach active and passive candidates including Job Packs, Resume Database, Extended Reach opportunities, Banner Advertising and Search Engine Marketing programs.

All job postings appear for 30 days on Star Tribune.com/jobs. Unlimited text and editing capabilities.

# of Postings RateSingle $360 each3 Pack 315 each5 Pack 290 each10 Pack 265 each25 Pack 215 each50 Pack 175 each100 Pack 145 each

EXTEND YOUR REACHMaximize your reach, minimize your work! We can add the following enhancements to your posting to get you the best possible results with one phone call!

TopJobs – Reach passive job seekers when you post to over 6 million unique visitors per month on StarTribune.com. $130

Vita.mn – Highlight your job on Vita.mn, the best local, social, entertainment website in the Twin Cities market! $65

AfterCollege.com – Add your posting to the largest career network specializing in recruitment at the college and alumni level. $60

Diversity Network – Post your jobs to some of the top diversity job boards on the web while appealing to millions of diverse candidates. $55

Diversity/Veterans Network – Place your jobs on some of the top diversity job boards on the web while appealing to millions of diverse candidates and also feature some of the best Veteran and Military job boards giving your company the edge in veteran recruiting. $85

Veterans Network – The Veterans Network is the best solution for finding this top talent and satisfying government require-ments. Featuring some of the best Veteran and Military job boards, the Veterans Network gives your company the edge in veteran recruiting. $55

Healthcare Network – Post to the most heavily trafficked healthcare websites giving your company a distinct advantage in the marketplace. $60

Healthcare/Nursing Network – Posting to the Healthcare Network will get your job on the most heavily trafficked health-care websites, giving your company a distinct advantage in the marketplace. The Nursing Network places your recruitment ads on the top niche nursing job boards delivering local and national talent. $90

Green Employers Network – The Green Employers Network is a job board connecting green companies with potential new employees. Recruit new hires and help save the environment at the same time while marketing your company as a green employer. $55

Energy Network – Do you have Oil and Gas, Electric Power or Renewable Energy careers in your company? This network gets your ads exposure on five job energy boards and more than 40 online energy magazines and journals. $55

IT Network – The IT Jobs Network consists of four sites including ITJobs.com, one of the original Information Technology Job Boards on the Internet. Each is powerful yet simple. Just the way IT people like them. $55

Call Center Network – In Today’s economy, customers are hard to find and even harder to keep. That’s why having top Customer Service talent is essential to a successful company. If you’re looking for excellent employees for your Call Center or Customer Care Operation, the Call Center Networks are your best economical choice for recruiting these hard to find candidates. $55

Spotlight Enhancement – Your posting appears on the right-side of the search results page. $70

Category Sponsorship – 7 days $150, 30 days $400

Keyword Sponsorship – Optimize your posting with keywords so your listing appears at the top of job search results. $100

BoxTops – Increase your exposure with our BoxTop banner ads. BoxTops appear on the Jobs homepage. $130

Employment Branding – Enhance your employer brand by adding your logo, company colors and additional artwork to your postings. $100/month (3 month minimum)

FIND THE RIGHT CANDIDATE

Need additional help finding just the right candidate? Search our newly updated database of highly qualified local candidates.

Access Rate2 weeks $4251 month 8003 months 2,0506 months 4,0001 year 7,200

Page 17: 2013 CLASSIFIED RATE BOOK - The Star Tribune Company

Classified Rates Effective January 1, 2015

Page 17

JOBS ONLINE (CONT.)

TARGETED PROGRAMSStar Tribune can target your recruitment message to candidates based on job search behavior.

RECRUITMENT ADVERTISING AGENCY COMMISSIONLocal classified rates for classifications 500T-550 are commissionable at 15% to recognized 4A rated advertising agencies. Eligibility for commission for new advertisers totaling $10,000 annually. Orders are commissionable retroactively to January 1.

Agencies must have more than four Star Tribune clients and must submit camera ready display ads and liners in type written format or use remote entry technology and must maintain current credit terms. In house agencies do not qualify for commission.

TOP WORKPLACESRecognition from your peers, employees and the public. Star Tribune Top Workplaces is awarded to outstanding Minnesota businesses based on an employee survey about leadership, flexibility, career opportunities, compensation and benefits. When a company receives this prestigious honor, it solidifies it as being among the best of the best and everyone takes note.

ONLINE POSTINGPACKAGES/SUBSCRIPTIONSThese packages, designed for companies with continual recruiting needs, include unlimited job postings, unlimited seats to access resumes within our private resume database, job wrapping* and a Featured Employer listing for the duration of the subscription.

*Job Wrapping – we automatically pull job postings from your website or process a feed 5 times per week with no additional work for you.

BANNER ADVERTISINGOnline advertising is available throughout Startribune.com. You can target the active jobseeker on the Jobs Channel or market your message to the passive candidates via the #1 local online source for news.

Impact Packs: These turnkey, easy to execute programs run throughout the Jobs Channel.

Each package includes both Leaderboard and BigAd positions, and lasts one week running over 7 consecutive days, delivering your message on a timely basis. Maximize exposure while you minimize waste!

Duration Rate3 months $4,1206 months 8,1351 year 14,325

Product Rate BigAd $23 CPM Leaderboard 23 CPM

Impressions Rate 100,000 $1,500 200,000 2,500 400,000 4,400

Customize your own banner campaign:

Page 18: 2013 CLASSIFIED RATE BOOK - The Star Tribune Company

Classified Rates Effective January 1, 2015

Page 18

DAILY ZONED ROP ADVERTISINGReaches local consumers interested in doing business in their community by allowing you to advertise in the zone that covers your market area during your best days of the week. Plus, multi-zone advertising options are available for you to expand your message into other communities.

Carlos RuizMarket Research© Star Tribune 2010

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Page 19: 2013 CLASSIFIED RATE BOOK - The Star Tribune Company

Classified Rates Effective January 1, 2015

Page 19

SUNDAY ZONED ROP ADVERTISING

Carlos RuizMarket Research© Star Tribune 2010

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381

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387

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ST PAUL

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BLAINE

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ELK RIVER

AFTON

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EAST BETHEL

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RAMSEY

MEDINA PLYMOUTH

LINO LAKES

CORCORAN

DAYTON

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BLOOMINGTON

SHAKOPEE

EDEN PRAIRIE

MAPLE GROVE

COTTAGE GROVE

MINNETRISTA

LAKE ELMO

INDEPENDANCE

BURNSVILLE

MINNETONKA

ST FRANCIS

SAVAGE

CHASKA

GREENFIELD

COON RAPIDS

CHANHASSAN

BROOKLYN PARK

OAK GROVETOWNSHIP

MAPLEWOOD

INVER GROVEHEIGHTS

FRIDLEY

PRIOR LAKE

ROSEVILLE

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BECKER

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SHOREVIEW

ANOKA

HASTINGS

VICTORIA

FARMINGTON

CHAMPLIN

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ST. LOUISPARK

NORTH OAKS

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CRYSTAL

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BUFFALO

HUDSON

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HANOVER

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NORTHFIELD

CARVER

NEW HOPE

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HOPKINS

NEWBRIGHTON

MONTICELLO

BROOKLYN CENTER

HUTCHINSON

SHOREWOOD

S ST PAUL

NEWPORT

ROGERS

W ST PAUL

WAYZATA

RIVERFALLS

CAMBRIDGEPRINCETON

OSCEOLA

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BELLEPLAINE

DELLWOOD

ELLSWORTH

LITTLECANADA

MOUNDSVIEW

JORDAN

WYOMING

ST CROIX FALLS

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ALBERTVILLE

DELANO

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NEW RICHMOND

WACONIA

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ST MICHAEL

COATES

BALDWIN

COLUMBIA HEIGHTS

DUNDAS

N ST. PAUL

ZIMMERMAN

CENTERVILLE

ST. ANTHONY

DRESSER

NEW PRAGUE

ST. PAULPARK

CHISAGO CITY

ANNANDALE

RUSH CITY

CENTURIA

STACY

SOMERSET

WAVERLY

STARPRAIRIE

LINDSTROM

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COKATO

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HAMPTON

NORTHHUDSONFALCON HGTS

OAK PARK HEIGHTS

SUNFISHLAKE

BETHEL

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SPRING LAKEPARK

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LONSDALE

MONTGOMERY

NORTHBRANCH

RANDOLPH

WATERTOWN

BENTON

CLEARWATER

MAPLE PLAIN

TONKA BAY

VERMILLION

LONG LAKE

HOWARD LAKE

NORWOOD

WINSTED

PINESPRINGS

EXCELSIOR

SHAFER

LEXINGTON

MAYER

PLATO

WOODLAND

MONTROSE

YOUNG AMERICA

SOUTH HAVEN

GREENWOOD

HEIDELBERG

NEW MARKET

ROBERTS

LESTERPRAIRIE

LORETTO

NEWGERMANY

SILVER LAKE

CENTER CITY TAYLORSFALLS

HAMBURG

NEW TRIER

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KELA

ND

RED WING

CANNON FALLS

CEDARMILLS

CLEAR LAKE

ROCKCREEK

HARRIS

GRANT

DENNISON

NERSTRAND

PRESCOTT

NEW AUBURN

BECKER TWP

MAY TWP

TROY TWP

LENT TWP

HALE TWP

BIG LAKE TWP

NESSEL TWP

LYNN TWP

SUNRISE TWP

ERIN TWP

SOMERSET TWP

DALBO TWP

FRANKLIN TWP

ISANTI TWP

BURNS TWP

COLUMBUS TWP

CHISAGO LAKE TWP

ALBION TWP

ACOMA TWP

LIVONIA TWP

MONTICELLO TWP

VICTOR TWP

EUREKA TWP

EMPIRE TWP

BERGEN TWP

HELENA TWP

BENTON TWP

ORROCK TWP

CLIFTON TWP

CAMDEN TWP

SHAFER TWP

WARREN TWP

COKATO TWP

OSCEOLA TWP

RIVER FALLS TWP

WINSTED TWP

BALDWIN TWP

MARTELL TWP

LINWOOD TWP

STANFORD TWP

DALGREN TWP

FARMINGTON TWP

WACONIA TWP

BLUE HILL TWP

ATHENS TWP

WYANETT TWP

WEBSTER TWP

HAMPTON TWP

CORINNA TWP

SANTIAGO TWP

GLENCOE TWP

MARSHAN TWP

ROCKFORD TWP

FISH LAKE TWP

HAMMOND TWP

BRADFORD TWP

OTSEGO TWP

AMADOR TWP

BUFFALO TWP

WYOMING TWP

ST JOSEPH TWP

RICHMOND TWP

RUSHSEBA TWP

WOODLAND TWP

GREENBUSH TWP

FRACONIA TWP

NEW SCANDIA TWP

BELLE PLAINE TWP

VERMILLION TWP

CEDAR LAKE TWP

FRANKFORT TWP

WHEATLAND TWP

DENMARK TWP

LANESBURG TWP

RICH VALLEY TWP

STOCKHOLM TWP

HOLLYWOOD TWP

SILVER CREEK TWP

MAPLE LAKE TWP

MIDDLEVILLE TWP

HASSAN TWP

SPRINGVALE TWP

HUDSON TWP

WATERTOWN TWP

PRINCETON TWP

BLAKELY TWP

MARYSVILLE TWP

CAMBRIDGE TWP

NEW MARKET TWP

KINNICKINNIC TWP

MAPLE RIDGE TWP

HUTCHINSON TWP

FOREST LAKE TWP

CASTLE ROCK TWP

LAKETOWN TWP

FRENCH LAKE TWP

ELLSWORTH TWP

SAND CREEK TWP

BRIDGEWATER TWP

STANCHFIELD TWP

MONTGOMERY TWP

SPRING LAKE TWP

STAR PRAIRIE TWP

SOUTHSIDE TWP

OXFORD TWP

GREENVALE TWP

NORTH BRANCH TWP

NORTHFIELD TWP

HASSAN VALLEY TWP

SPENCER BROOK TWP

RAVENNA TWP

ST CROIX FALLS TWP

CLEARWATER TWP

CREDIT RIVER TWP

NININGER TWP

SCIOTA TWP

HANCOCK TWP

CHATHAM TWP

SAN FRANCISCO TWP

STILLWATER TWP

LOUISVILLE TWP

WATERFORD TWP

ST LAWRENCE TWP

BAYTOWN TWP

WEST LAKELAND TWP

JACKSON TWP

WHITE BEAR TWP

CHASKA TWP

!(212

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Map Features

Inter-State Hwys

Lakes & Rivers

Zip Codes

Counties

ST NDM

0 5 10 15 20Miles

Map Notes:- Zip Codes' first two digits are '55' unless otherwise labeled

º

Sunday Metro B NewsNORTH\EAST

SOUTH

WEST

Sunday SectionsDakota CountyWashington County

Page 20: 2013 CLASSIFIED RATE BOOK - The Star Tribune Company

Classified Rates Effective January 1, 2015

Page 20

With local coverage of prep sports, government, schools, arts and more, Wednesday Extra sections are destinations for dedicated readers. Wednesday Extra sections are zoned into four geographic areas – southwest, northwest, north and south. Sections include 4-color, spot color and black/white advertising opportunities.

Thursday’s and Friday’s Variety sections are zoned in the east, southwest, northwest, north and south zones. The Variety sections cover many topics including information on home and garden (Wednesdays), lifestyle advice for today’s metro adults (Thursdays) and what’s happening in the Twin Cities (Fridays). Sections include 4-color, spot color and black/white advertising opportunities.

Sunday’s B News covers people, places and newsworthy events plus in-depth coverage of suburbs zoned into three geographic areas – northeast, south and west.

The Star Tribune Dakota County and the Star Tribune Washington County sections each provide relevant local county content, including prep sports, Police Blotter, community events, politics, arts, schools, local news and more. Sections are broadsheet in size and include 4-color, spot color and black/white advertising opportunities.

WEDNESDAY EXTRA ZONES RATES

THURSDAY AND FRIDAY VARIETY

SUNDAY B NEWS

SUNDAY DAKOTA COUNTY AND WASHINGTON COUNTY SECTIONS

ZONED ADVERTISING OPPORTUNITIES

DAILY CIRCULATION & READERSHIP SUNDAY CIRCULATION & READERSHIPZone Circulation Readership

East 23,528 82,792North 32,969 159,915Northwest 25,344 78,390South 29,255 80,932Southwest* 68,842 177,398

• Inner Southwest 37,493 111,857• Outer Southwest 31,349 65,541

Source: Star Tribune ABC Audit Report for 52 weeks ended March 31, 2014 Sunday: Sun Avg. Proj. Circ., StribExpress Avg. Proj. Circ. Daily: Wed Avg. Proj. Circ.

ZONED ADVERTISING OPPORTUNITIES

Zone Wednesday Thursday FridayEast Variety VarietyNorth Extra Variety Variety Northwest Extra Variety Variety South Extra Variety VarietySouthwest* Extra Variety

• Inner Southwest Variety• Outer Southwest Variety

Zone SundayNortheast B NewsSouth B NewsWest B NewsDakota Dakota CountyWashington Washington County

Zone Circulation ReadershipNortheast 157,841 420,599South 72,634 156,582West 194,646 398,814Dakota 48,685 83,454Washington 19,018 51,215

* Southwest zone is divided into Inner and Outer sub-zones in Thursday Variety

* Southwest zone is divided into Inner and Outer sub-zones in Thursday Variety

Page 21: 2013 CLASSIFIED RATE BOOK - The Star Tribune Company

Classified Rates Effective January 1, 2015

Page 21

DEADLINESPublication Day/Section Color Space

CommitmentB/W Space

CommitmentWednesday/Extra Wed., 5 pm Thu., 3 pmThursday/Variety Fri., 3 pm Mon., 3 pm

Friday/Variety Mon., noon Tue., 3pmSunday/B News N/A Wed., 3 pm

2015 ZONED ROP RATES

MULTI-ZONE DISCOUNT**

DAILY RATE / COLUMN INCH

SUNDAY RATE / COLUMN INCH

SUNDAY 1-COLOR (PLUS BLACK) & FULL-COLOR

DAILY 1-COLOR (PLUS BLACK) & FULL-COLOR

Zones per day Discounts per zone2 or more 15%

Zone Wednesday Thursday FridayEast $26 $26North $36 $36 $36Northwest $39 $39 $39South $26 $26 $26Southwest* $73

• Inner Southwest $47• Outer Southwest $33

* Southwest zone is divided into Inner and Outer sub-zones in Thursday Variety

Zone Wednesday Thursday FridayEast $300 & $525 $300 & $525North $525 & $975 $525 & $975 $525 & $975 Northwest $525 & $975 $525 & $975 $525 & $975 South $300 & $525 $300 & $525 $300 & $525Southwest* $900 & $1,690 $900 & $1,690

• Inner Southwest $500 & $1,000• Outer Southwest $400 & $690

* Southwest zone is divided into Inner and Outer sub-zones in Thursday Variety

Zone B NewsDakota County

Washington County

Northeast $92 South $48 West $144 Dakota County $36 Washington County $21

Zone B NewsDakota County

Washington County

NortheastSouthWestDakota County $360 & $630Washington County $300 & $525

FREQUENCY DISCOUNT**

**Discounts not applicable to color

Ads/year Disc %/Ad4x 5%

13x 10%26x 23% 39x 30% 52x 42%

SUNDAY CIRCULATION & READERSHIP

Zone Circulation ReadershipNortheast 157,841 420,599South 72,634 156,582West 194,646 398,814Dakota 48,685 83,454Washington 19,018 51,215

Page 22: 2013 CLASSIFIED RATE BOOK - The Star Tribune Company

Classified Rates Effective January 1, 2015

Page 22

CLASSIFIED AND ROP COLUMN MEASUREMENTS

Applies to Classifications 500-550

Modular Ad Sizes• Size F = 2.51" x 2.5" • Size E = 2.51" x 2"• Size D = 2.51" x 1.5" – Example Shown • Size C = 2.51" x 1"• Size B = 2.51" x .625" – Example Shown • Size A = 2.51" x .3125" – Example Shown

Jobs Display AdsInside pages of Jobs sections ad size options:• Full page = 10.479" x 20.5" • Half page = 10.479" x 10.25"• Quarter page = 5.166" x 10.25"• 2 x 7 = 5.166" x 7"• 1 x 7 = 2.51" x 7"• 1 x 4 = 2.51" x 4"

HOMES CLASSIFIED ADSHomes Display Ad Sizes• Full Page = 10.479" x 20.5"• 1/2 Page = 5.1667" x 20.5" or 10.4792" x 10.25"• 1/4 Page = 5.1667" x 10.25"• 1/8 Page = 5.1667" x 5.125"• 6-column x 2" = 10.4792" x 2"• 3-column x 4" = 5.1667" x 4"• 3-column x 2" = 5.1667" x 2" • 1-column x 4" = 1.625" x 4"• 1-column x 3" = 1.625" x 3"• 1-column x 2" = 1.625" x 2"

Modular Ad SizesApplies only to Real Estate Classifications 707-897.• Basic = 1.625" x .25" (Example shown)• Small = 1.625" x .5"• Medium = 1.625" x .75" (Example shown)• Large = 1.625" x 1"• Extra Large = 1.625" x 1.5" (Example shown)

JOBS CLASSIFIED ADS

Size B 2.51 x .625"

Sales www.startribunecompany.com/jobsSTAR TRIBUNE – Above average income! Full time pay! Seasonal, Part & Full time sales positions available. Im-mediate openings! Management Opportunity available. Star Tribune offers a competitive salary structure and top-notch benefits. Call today for an interview: 612-673-XXXX.

Size A 2.51 x .3125"

Basic: 1.625" x .25"

Medium: 1.625" x .75"

Extra Large: 1.625" x 1.5"

Analyst www.startribunecompany.com/jobsSTAR TRIBUNE See our ad under Accounting

Size D 2.51 x 1.5"

Product Manager www.startribunecompany.com/jobsSTARTRIBUNE.COM DIGITAL MEDIA – Star Tribune is currently looking for a Product Manager to join our digital media division. As a Product Manager, you’ll be responsible for all aspects of developing banner, e-mail, search, and mobile products. Your primary focus will be on achieving goals around advertiser satisfaction, revenue, and site use. You will provide marketing leadership and expertise for sales and marketing teams. Star Tribune offers a com-petitive salary structure and top-notch benefits. Equal Op-portunity Employer. Your primary focus will be on achieving goals around advertiser satisfaction, revenue, and site use. You will provide marketing leadership and expertise for sales and marketing teams. Star Tribune offers a competi-tive salary structure and top-notch benefits. If interested in this opportunity please forward your resume and apply online at www.startribunecompany.com/jobs. EOE.

Page 23: 2013 CLASSIFIED RATE BOOK - The Star Tribune Company

Classified Rates Effective January 1, 2015

Page 23

CLASSIFIED AND ROP COLUMN MEASUREMENTS

AUTOS CLASSIFIED ADSApplies only to Classifications 900, 901, 903, 905, 909, 917, 921, 946, 947, 950, 957, 965, 968, 991, and 181. All others run as standard 6-column format as shown below.

• In-column display minimum ad size for Autos Classified: 1 x 2" • In-column display maximum ad size for Autos Classified: 1 x 10.25"• 1 column width = 1.625"• Front and back cover ads use standard ROP Column Measurements (shown below).

Autos Display Ad Sizes• Full Page = 10.4792" x 20.5"• Half Page = 5.1667" x 20.5" or 10.4792" x 10.25"• 6-column x 7" = 10.4792" x 7"• 6-column x 5.25" = 10.4792" x 5.25"• 1/4 Page = 5.1667" x 10.25"• 1/8 Page = 5.1667" x 5.125"• 3-column x 7" = 5.1667" x 7"Note: For additional display ad sizes contact your Star Tribune Sales Representative.

Modular Ad Sizes• Size A= 1.625" x .17"• Size B= 1.625" x .25"• Size C= 1.625" x .34"• Size D= 1.625" x .42"• Size E= 1.625" x .50"• Size F= 1.625" x .75"• Size G= 1.625" x 1"

Size A 1.625" x .17"

Size B 1.625" x .25"

Size C 1.625" x .34"

Size D 1.625" x .42"

Size E 1.625" x .50"

Size F 1.625" x .75"

Size G 1.625" x 1"

Double Truck = 21.7292 Inches Wide x 20.5 Inches Deep

STAR TRIBUNE STANDARD COLUMN MEASUREMENTS

1 Column1.625"

2 Column3.395"

3 Column5.166"

4 Column6.937"

5 Column8.708"

6 Column10.479"

Page 24: 2013 CLASSIFIED RATE BOOK - The Star Tribune Company

Classified Rates Effective January 1, 2015

Page 24

CLASSIFIED DEADLINES

CLASSIFIED DISPLAY AD DEADLINES Publication Day Space Commitment Monday Thu 5:30 PM Tuesday Thu 5:30 PM Wednesday Fri 5:30 PM Thursday Mon 5:30 PM Friday Tue 5:30 PM Saturday Wed 5:30 PM Sunday Full Run Wed 5:30 PM Sunday Metro Thu 5:30 PM

MODULE AND LINER AD DEADLINES

Day of Week Space Commitment Monday Fri 7:00 PM Tuesday Mon 7:00 PM Wednesday Mon 7:00 PM Thursday Tue 7:00 PM Friday Wed 7:00 PM Saturday Thu 8:00 PM Sunday Full Run Thu 8:00 PM Sunday Autos, Deals, Jobs Fri 7:00 PM Sunday Open House Showcase Thu NOON Sunday Homes Thu 8:00 PM Sunday Open House Directory Thu 8:00 PM

OBITUARY DEADLINES Day of Week Space Commitment Monday Sun 2:00 PM Tuesday Mon 7:00 PM Wednesday Tue 7:00 PM Thursday Wed 7:00 PM Friday Thu 7:00 PM Saturday Fri 6:00 PM Sunday Sat 2:00 PM

Notes • Color deadlines are 24 hours in advance of the above deadlines. • Sunday color deadline is Tuesday Noon. • Double trucks are due 24 hours in advance.

If you Build your Ad • PDF format preferred • CMYK color - 300 dpi • Embedded fonts • Electronicfilessubmittedthroughaddesk.StarTribune.com

For all products, ad orders are non-cancelable after the space deadline and the Advertiser/Agency will be charged for the space regardless of whether the advertisment is published.

Page 25: 2013 CLASSIFIED RATE BOOK - The Star Tribune Company

Classified Rates Effective January 1, 2015

Page 25

DAILY/WEEKLY NEWSPAPER FEATURES

MAIN NEWSWhat are the most important news issues of the day? Star Tribune’s main news section provides in depth coverage of local, state, regional, and global events and provides local context and impact.

LOCAL NEWSFrom local government and education issues, to the weather forecast, this section covers regional events that affect people’s everyday lives. Sunday’s metro news section is zoned into 5 geographic areas – east, north, northwest, south and southwest.

SPORTS Covers in depth professional, college and high school athletic events, as well as hunting and fishing.

BUSINESS Provides forward-looking coverage of national and Minnesota industries. It also quotes the latest performance of stocks, bonds, and mutual funds. An expanded consumer business section runs on Sundays. On Mondays, Business Insider gives in-depth coverage of the thriving local business community in Minneapolis/St. Paul and region.

VARIETY Lifestyle, human interest stories, entertainment, gardening, home improvement, health and fitness – content that interests a large variety of local readers is found in the daily Variety section. Zoned in the east on Wednesday, and in east, north, northwest, south and southwest Thursday and Friday.

MERCHANDISE CLASSIFIEDSIt’s where consumers go to find a wide variety of household goods, pets, local antique shops, home services and more. Published Monday-Thursday within the Business section. Also published Friday, Saturday and Sunday within the Autos section.

AUTOSPublished every Saturday and Sunday as a stand-alone section. This is the section to find the best deals on new and used cars, trucks, boats and more. Plus, the Autos section features special in-depth content covering vehicle reviews, trends, local events and more in every issue drawing readers back issue after issue.

DAILY SECTIONS

TASTE Entertaining. Eating in. Going out. If a consumer is looking for savory recipes, the latest gadgets in the kitchen, restau-rant reviews, or great wine and food pairings it’s all here every Thursday in the taste section.

OPINION EXCHANGE This Sunday section is an idea marketplace where diverse opinions across the community come together.

TRAVEL From travel advice to profiles of places, to personal stories about travel, Sunday’s Travel section is the destination to reach travel enthusiasts in the Twin Cities.

JOBSThe Jobs section, published every Sunday, is the Twin Cities most trusted source for information for jobs – it’s where both active and passive job seekers turn to find hundreds of career opportunities. It also includes comprehensive local content and articles to help them land squarely on their feet.

SCIENCE + HEALTH Cutting-edge discoveries, scientific advances and the latest in health news can all be found in this stand-alone Sunday section.

HOMES SUNDAYPublished every Sunday, Homes Sunday reaches more Twin Cities adults than any other print product. As the area’s most trusted source for information, it’s where both active and passive home seekers turn to find hundreds of properties for sale and rent along with news content on design trends, real estate transactions and other features.

WEDNESDAY EXTRAWith local coverage of prep sports, government, schools, arts and more, Wednesday Extra sections are destinations for dedicated readers. Wednesday Extra sections are zoned into four geographic areas – southwest, northwest, north and south. Sections include 4-color, spot color and black/white advertising opportunities.

OUTDOORS WEEKENDComing to you every Friday, this section is designed to reflect – and to stoke – local passions for the outdoors. This four page section offers advertisers the opportunity to reach a defined audience of outdoor enthusiasts.

WEEKLY SECTIONS

Page 26: 2013 CLASSIFIED RATE BOOK - The Star Tribune Company

Classified Rates Effective January 1, 2015

Page 26

VITA.MN

PRINT: 55,000 rack distributed copies on Thursdays. The best-organized, most-useful local entertainment pub covering bars, restaurants, fashion, movies, relationships and more.

DISPLAY ADS – STANDARD RATES

CLASSIFIED LINER AD RATES

PREMIUM POSITIONS

REAL ESTATE & RENTALS PICTURE CLASSIFIED AD RATES (includes color)

Pick-up* New Ad Rate/Line $3.00 $4.00

*Vita.mn pick-up rate applies to any ad running in the Star Tribune newspaper within a 7-day window prior to or following insertion in Vita.mn. Ads must be ordered at the same time.

*180 character text limit.

A 10% premium placement fee applies to other preferred placement positions. All rates include 4-color.

Standard Sizes Dimensions 1x 4x 8x 13x 18x 26x 51xDouble Truck 10 col. (20.47") x 10.25" $4,898Inside Front 5 col. (9.47") x 10.25" 2,793 $2,654 $2,458 $2,235 $2,095 $1,816 $1,536Back Cover 5 col. (9.47") x 10.25" 2,793 2,654 2,458 2,235 2,095 1,816 1,536Bookends 1 col. (1.778") x 10.25" 1,347 1,280 1,185 1,078 1,010 876 741

Standard Sizes Dimensions 1x 13x 26x 51xSingle Unit* 2.23" x 1.5" $39.00 $36.00 $33.00 $27.00Small Banner 4.55" x 1.5" 149.00 138.00 126.00 115.00Large Banner 9.18" x 1.5" 327.00 303.00 278.00 327.00

INCH RATE $58 VITA.MN PICK-UP RATE* $35

Standard Sizes Dimensions 1x 4x 8x 13x 18x 26x 51x1/10 Page 2 col. (3.70") x 2.56" $327 $311 $288 $262 $245 $213 $180Junior 2 col. (3.70") x 5.12" 612 582 539 490 459 398 3373/10 Page 3 col. (5.62") x 5.12" 905 860 800 728 684 595 4882/5 Page 2 col. (3.70") x 10.25" 1,190 1,130 1,047 952 892 773 6541/2 Page Horizontal 5 col. (9.47") x 5.12" 1,444 1,371 1,270 1,155 1,083 938 7943/5 Page 3 col. (5.62") x 10.25" 1,682 1,598 1,480 1,346 1,261 1,093 925Full Page 5 col. (9.47") x 10.25" 2,539 2,413 2,235 2,032 1,905 1,651 1,397

Page 27: 2013 CLASSIFIED RATE BOOK - The Star Tribune Company

Classified Rates Effective January 1, 2015

Page 27

VITA.MN (CONT.)

VITA.MN @WORK RATES

@Work Print Positions

• 2 Column x 1.75" Ad• 5 Positions available• $185 Per week

DISPLAY AND CLASSIFIED DEADLINES

1 Proof Final/No Proof Proof to Advertiser Final Changes Monday, 5 p.m. Tuesday, noon Tuesday, 5 p.m. Wednesday, noon